What DINA Electronics does

DINA Elektronik GmbH is a privately held German manufacturer of industrial safety control systems, founded in 1987 and headquartered in Wolfschlugen with a second office in Berlin. The company designs and produces safety solutions for machinery and plants, organized around two product lines: the SAFELINE VARIO modular small control system (configured via the proprietary SL VARIO-Designer software) and the SAFEONE family of compact safety controllers and sensorless monitoring devices. The SAFEONE portfolio covers speed, standstill, rotational direction, and phase monitoring for electric drives, emergency stop and time relays, and compact multi-circuit safety controllers (XD/DS/XS). Its technology centers on sensorless monitoring that eliminates the need for external sensors, paired with proprietary configuration software for application-specific customization, with the SAFEONE DN3PW2 marking the first safety-rated phase monitor launched in October 2025.

The company sells to B2B industrial customers across five primary verticals: machine tools, automotive, wood processing, intralogistics, and drive technology. Named customers include Continental Reifen, Festo, Wieland, IMA Schelling, FOOKE, WEINIG, Carl Cloos Schweisstechnik, and DIOSNA. DINA generates revenue primarily through hardware sales supplemented by technical support, application design, and product training services, with a €150 minimum order value. Distribution combines direct enterprise field sales in Germany — supported by named sales representatives and customer success contacts — with a global distributor network covering EU/EEA markets plus select international regions; the company explicitly excludes the United States and Japan. All production is located in Germany.

DINA is led by four managing directors (Florian Bieberstein, Nadja Najib, Stefan Najib, Ferdinand Neumann), maintains 100% of production in Germany, and pursues a multi-channel marketing strategy spanning a technical blog, LinkedIn, YouTube, monthly newsletter, whitepapers, webinars, Google AdWords, and LinkedIn paid campaigns. The company operates without disclosed external institutional investors, parent company, or public funding rounds, and no revenue, headcount, or certification data is publicly available.

Name

DINA Electronics

Legal name

DINA Elektronik GmbH

Website

https://dina.de

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

DINA Elektronik GmbH is a privately held German manufacturer of industrial safety control systems and sensorless monitoring devices for machinery, serving machine tool, automotive, wood processing, intralogistics, and drive technology customers since 1987.

Ownership category

akta.pro rank

Product category

Industrial Machine Safety Systems

NAICS

Relay and Industrial Control Manufacturing (335314), Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513)

SIC

Electrical Industrial Apparatus (3620), Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Safety Instrumented Systems & Machine Safety Control (SIS, Safety PLCs, Relays) (IMAGABAF)

akta.pro secondary industry

Motor Control Centers & Motor Protection (Overload Relays, Protection, Monitoring) (IMAGACAI)

Keywords

• Industrial safety systems
• Machine safety controls
• Sensorless monitoring devices
• Safety relay modules
• Compact safety controllers

Headquarters

HQ city

Wolfschlugen

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Safety Control Systems and Monitoring Devices: Sale of proprietary safety control systems, compact safety controls, and sensorless monitoring devices for industrial machinery protection. Products include SAFELINE VARIO, SAFEONE series (speed, standstill, direction, phase monitors), and emergency stop/time relay modules.
2. Technical Services and Support: Technical support, application design, and product training services provided to customers for proper implementation of safety solutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

DINA Electronics develops and manufactures safety control systems and sensorless monitoring devices for industrial machinery. Its portfolio includes the SAFELINE VARIO modular small control system and the SAFEONE series of compact safety controllers, sensorless speed/standstill/direction/phase monitors, and emergency stop and time relays. Products are 100% produced in Germany and serve machine builders and industrial operators across Europe.

Product overview

DINA Electronics develops and manufactures safety solutions for machines and plants. The product portfolio consists of two main product lines: SAFELINE VARIO (a modular small control system with configurable function and fieldbus modules) and the SAFEONE series (compact safety controllers and sensorless monitors). The SAFEONE family includes compact controls (XD, DS, XS models with varying safety circuit counts), sensorless monitoring devices (speed, standstill, rotational direction, and phase monitors), and emergency stop/time relays. The SAFEONE DN3PW2 represents the first safe phase monitor in the SAFEONE line.

Differentiator

Problem solved

Functional benefit

Products and services

• SAFELINE VARIO Multifunctional small control system consisting of a compact central module and a selection of function and fieldbus modules that can be combined as required. Configured using the SL VARIO-Designer graphical parametrization software. Targeted at industrial machine builders needing modular safety control.
• SAFEONE XS Compact Safety Control Safe compact control combining emergency stop monitoring with the monitoring of four safety circuits. Designed for industrial machines requiring integrated safety functions in a compact footprint.
• SAFEONE DS Compact Safety Control Safe compact control combining speed and standstill monitoring with the monitoring of three safety circuits. Designed for industrial machines requiring drive-state safety monitoring.
• SAFEONE XD Compact Safety Control Safe compact control combining speed, emergency stop, and standstill monitoring with the monitoring of four safety circuits. Designed for industrial machines requiring comprehensive safety circuit integration.
• SAFEONE DN3PD2 Sensorless Speed Monitor Sensorless speed monitor that monitors the speed of electric drives. Parametrized using GO:BEYOND software. For industrial machines where speed-state safety monitoring is required without external sensors.
• SAFEONE DN3PS2 Sensorless Standstill Monitor Sensorless standstill monitor that monitors the standstill of electric drives, parametrized via SET button. For industrial machines requiring safe-stop verification.
• SAFEONE DN3PR1 Sensorless Rotational Direction Monitor Sensorless rotational direction monitor that monitors the rotation direction of electric drives without requiring parametrization. For industrial machines needing direction-of-rotation safety monitoring.
• SAFEONE DN3PW Phase Monitor Phase monitor that monitors supply voltage in three-phase networks. One variant is suitable for safe applications. For industrial drives and machinery requiring power supply monitoring.
• SAFEONE DN3PW2 Safe Phase Monitor First safe phase monitor in the SAFEONE product line. Monitors supply voltage in three-phase networks for safe applications. For industrial drives and machinery requiring safety-rated power supply monitoring.
• SAFEONE DNSR-2R2 Emergency Stop and Time Relay Emergency stop relay that monitors a single-channel emergency stop circuit, combined with a time relay that provides time-delayed release of control circuits. For industrial machines requiring combined emergency stop and time-delay control.
• DINA Product Configurator Online configuration tool that helps customers identify the appropriate DINA safety product based on their specific application requirements.

Quantifiable outcome

• Rapid emergency response: Delivery of replacement module within hours of system failure

Named customers12 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• Global Distributor NetworkcoreChannel Partner/ Reseller/ DistributorDINA Electronics maintains a global network of distribution partners providing local expertise and support for customers worldwide. The company states 'We are where you need us - with partners around the globe.' Distributors are available for all regions outside Germany.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• ABB Ltd: Global electrification and automation player offering safety PLCs (AC500-S) and drive-integrated safety functions that overlap with DINA's SAFEONE drive-monitoring portfolio, particularly in drive technology applications.
• Rockwell Automation: US-listed automation incumbent offering GuardLogix safety PLCs and connected safety components — addresses similar functional-safety use cases as DINA but as part of a full-stack automation platform.
• Siemens AG: Global industrial automation incumbent offering SIMATIC fail-safe PLCs and SINAMICS safety functions — competes in the same machine-builder accounts but as part of a much broader portfolio rather than a safety-only specialist.
• Eaton Corporation: Global power management company offering machine safety products (RMQ, easySafety) — competes with DINA in safety relays and compact safety controllers within industrial OEM accounts.

Direct peers

• SICK AG: German sensor and safety systems provider with extensive portfolio in machine safety including safety controllers, encoders, and motion monitoring — directly comparable technology stack to DINA's SAFEONE sensorless monitoring.
• Pilz GmbH & Co. KG: German family-owned machine safety specialist offering safety PLCs (PNOZmulti), relays, and sensor-based monitoring — the closest direct competitor to DINA's SAFELINE VARIO and SAFEONE lines in the European functional safety market.
• Banner Engineering: US-headquartered machine safety specialist offering safety controllers, e-stops, and monitoring devices with comparable functional safety positioning, though primarily distributed via sensor-based rather than sensorless architecture.
• Wieland Electric: German industrial safety relay manufacturer (samos, safe series) — appears both as DINA customer logo and as a direct competitor in functional safety relays for machinery applications.
• Schmersal Group: German safety switching devices and control systems manufacturer producing safety relays, standstill monitors, and compact safety controllers that overlap directly with DINA's SAFEONE product family.
• Phoenix Contact: German industrial automation specialist offering safety relays (PSR range) and compact safety controllers that compete head-to-head with DINA in the same EU OEM accounts and application segments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/dinapioneers

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DINA Electronics