Class Act Federal Credit Union
- Company typePrivate
- Founded1954
- HeadquartersLouisville, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
Class Act Federal Credit Union firmographics
Firmographics- Name
- Class Act Federal Credit Union
- Legal name
- Class Act Federal Credit Union
- Website
- https://classact.org
- Company type
- Private
- Founded year
- 1954
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Class Act Federal Credit Union industry classification
Industry- Product category
- Retail Banking
- NAICS
- Credit Unions (52213), Credit Card Issuing (522210), Consumer Lending (522291)
- SIC
- Savings Institution, Federally Chartered (6035), Personal Credit Institutions (6141)
- akta.pro primary industry
- Student/University Credit Unions (FSABAEAJ)
- akta.pro secondary industry
- Community Credit Unions (Retail/Consumer Focus) (FSABAEAA)
Keywords
Where Class Act Federal Credit Union is headquartered
LocationHeadquarters
- HQ city
- Louisville
- HQ country
- United States
- HQ region
- North America
Markets served
Class Act Federal Credit Union business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Net Interest Income from Lending: Primary revenue stream generated from interest charged on consumer loan products including auto loans (3.99%+ APR), boat/RV loans (6.24%+ APR), mortgages/HELOC, personal loans (6.99%+ APR), Visa Platinum credit card (12.75% APR), student loan refinancing, solar loans, credit-builder loans, FastCash/Extra Credit/Smart Choice loans, and overdraft line of credit (15% APR). Assets stand at $340 million.
- Investment Services Fees via Cetera: Fee-based financial planning and investment advisory revenue routed through Cetera Investment Services LLC and Triple Crown Financial (Brittany Miller Edelen), including portfolio management, retirement planning, 403(b) advisory, and estate planning services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Honors Checking — 4.0% APY on balances up to $5,000 |
| Other | Monthly | Student Honors Checking (ages 16–24) — 2.0% APY up to $5,000 |
| Other | Monthly | Regular Share Savings — 0.25% APY with $5 minimum |
| Other | Monthly | Money Market — tiered 1.00%–1.50% APY ($2,500 minimum) |
| Other | Multi-year contract | Share Certificates — 91-day to 60-month terms, $500–$5,000 minimums |
| Other | Monthly | Christmas/Summer Savings — 0.25% APY, $5 minimum |
| Other | Monthly | Auto Loans — starting at 3.99% APR (2022 or newer, up to 48 months) |
| Other | Monthly | Boat & RV Loans — 6.24% APR (2022+, up to 84 months) |
| Other | Monthly | Signature Personal Loans — as low as 6.99% APR, up to $40,000/72 months |
| Other | Monthly | Visa Platinum Credit Card — as low as 12.75% APR, 0% intro for 6 months |
| Other | Monthly | Student Loans (originated via LendKey) — up to $120K undergrad / $160K grad |
| Other | Monthly | Solar Loans — 7.75%–8.50% APR, up to 180 months |
| Other | Monthly | Credit Builder Loan / Share Secured Loan — from 5% APR |
| Other | Monthly | FastCash / Extra Credit / Smart Choice Loans — 13%–27% APR |
| Other | Monthly | Home Equity / HELOC / Mortgage — as low as 6.00% APR |
Go-to-market motion1 record
Distribution channels9 records
Marketing channels13 records
Class Act Federal Credit Union product offering
Product offeringCore offering
Class Act Federal Credit Union is a not-for-profit financial cooperative that provides consumer banking, lending, and investment services to its members, primarily drawn from the Louisville educational community. Its core offering spans deposit accounts (checking, savings, money market, share certificates, IRAs), consumer loans (auto, boat/RV, motorcycle, solar, personal, small-dollar FastCash), credit-builder products, student loans, mortgages and home equity products, Visa Platinum credit cards, and Cetera investment and advisory services, delivered through six physical branches (three embedded in high schools), digital channels, and partner platforms such as Member First Mortgage and LendKey.
Product overview
Class Act Federal Credit Union is a not-for-profit financial cooperative founded in 1954 by JCPS teachers, operating a platform-plus-modules architecture in which a core deposit, lending, and digital-banking backbone is extended through specialty programs, partner platforms, and community initiatives. The deposit backbone comprises Honors Checking, Student Honors Checking, Basic Checking, Regular Share Savings, Christmas/Summer/Special Savings, the Money Market Account, Share Certificates, and IRA Accumulation plus IRA Certificates. The lending backbone spans consumer loans (Auto Loans, Motorcycle Loans, Boat & RV Loans, Solar Loans, Signature Personal Loans, Overdraft Line of Credit, Share Secured Loan), credit builders (Credit Builder Loan and the Secured Visa Platinum Credit Card), small-dollar loans (FastCash/Extra Credit and Smart Choice), and student loans through LendKey. Real estate offerings include the in-house 100% Yours Home Loan and Fixed Rate Mortgages alongside Member First Mortgage partner programs such as ARMs, FHA/VA/USDA government loans, Jumbo, Super Conforming, Freddie Mac Home Possible, Fannie Mae HomeReady, Construction-to-Permanent, Home Equity Loans, and HELOCs, plus the Welcome Home Program down-payment grants. Payment and credit products include the Visa Platinum Credit Card, while the broader suite is rounded out by Investment Services through Cetera (Triple Crown Financial), Class Act Online Banking and the iOS/Android mobile app (with SnapDeposit mobile deposit and the Credit Report Card widget), the AutoLink vehicle buying service, embedded CalcXML financial calculators, and education programs such as Banzai, the Heroes Financial Wellness Academy, Heroes of Education, the Mary Ann Brumagen Scholarship, and Key Access. Member access is delivered in-branch through the Main, East, Jeffersontown, U of L, Southern, and Doss high-school branches, digitally through online and mobile banking, and across the Co-op Credit Unions, Alliance One, and Visa networks.
Differentiator
Problem solved
Functional benefit
Brands
- Heroes of Education: Digital platform where schools earn grants (Hero Grants) by engaging with the credit union; awards up to $15,000 across 7 cash grant tiers.
- Mary Ann Brumagen Scholarship
Products and services
- Honors Checking
Companies that use Class Act Federal Credit Union
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles3 records
Class Act Federal Credit Union technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature5 records
Class Act Federal Credit Union partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered flagship — affiliate relationship covering all mortgage origination, government loans, and construction lending., core — investment services, advisory, and retirement planning partner., core — student loan origination and refinancing platform., minor — annual sponsorship and youth financial-literacy alignment., minor — co-developed financial education curriculum., core — flagship financial-literacy platform for educators and members., core — website design, development, and digital marketing partner., core — provides 30,000+ atm and shared-branch access nationwide., minor — eligibility-extension partner for kentucky/indiana residents., minor — insurance product underwriter for loan protection offerings., minor — bundled 3-year membership benefit with vehicle purchases. and core — home equity loan origination channel..
- Member First Mortgage, LLC (MFM)flagship — affiliate relationship covering all mortgage origination, government loans, and construction lending.Class Act Federal Credit Union and Member First Mortgage, LLC (MFM) have teamed up to provide affordable mortgage solutions to members. MFM is described as an affiliate of Class Act FCU, offering a complete suite of mortgage programs (Fixed Rate, ARM, FHA, VA, USDA/RD, Jumbo, Construction, Super Conforming, Freddie Mac Home Possible, Fannie Mae HomeReady). Applications process via cu.memberfirst.com/classactfcu portal and cu.memberfirst.com/classactfcu/quote/simple_quote. Member First Mortgage Corporate Office: 616 44th Street SE, Grand Rapids, MI 49548; NMLS ID: 149532.
- Cetera Investment Services LLCcore — investment services, advisory, and retirement planning partner.Investment advisory and brokerage services offered through Cetera Investment Services LLC (member FINRA/SIPC) doing insurance business in CA as CFG STC Insurance Agency LLC, with advisory services through Cetera Investment Advisers LLC. Class Act also partners with Triple Crown Financial (Brittany Miller Edelen, CSSCS), a Cetera-registered firm specializing as one of the leading 403(b) providers in the local public-school system.
- LendKeycore — student loan origination and refinancing platform.Class Act partnered with LendKey to offer private student loans up to $120,000 undergraduate / $160,000 graduate, plus student loan refinancing (combining federal and private loans). Co-signer release after 24 consecutive on-time payments (origination) or 12 months (refinancing). 0.25% autopay discount. No application or origination fees.
- Junior Achievement of Kentuckianaminor — annual sponsorship and youth financial-literacy alignment.Class Act works closely with Junior Achievement (JA) of Kentuckiana and sponsors a booth at the annual JA Inspire — an event introducing young people to career opportunities and educating them about financial literacy.
- Louisville Teacher Residency (LTR)minor — co-developed financial education curriculum.Class Act partnered with Louisville Teacher Residency to curate comprehensive financial education curriculum led by Class Act staff, mentoring residents on personal finance management.
- Banzaicore — flagship financial-literacy platform for educators and members.Class Act brings Banzai, a premium online financial literacy program, to educators and students free of charge. Banzai Junior (ages 8–12), Banzai Teen (ages 13–18), and Banzai Plus (adults) cover budgeting, borrowing, saving, spending, and goal-setting. Used by more than 10,000 schools across all 50 states; over 750 bank and credit union partners nationally.
- Hatfield Mediacore — website design, development, and digital marketing partner.Louisville-based marketing agency that develops and maintains classact.org. Provides full-service digital marketing including SEO, 4K video production, live video streaming, and web design/development. Website built with FontAwesome and Twill libraries.
- Co-op Credit Unions / Alliance One (Shared Branching Networks)core — provides 30,000+ atm and shared-branch access nationwide.Class Act is part of the Co-op Credit Unions and Alliance One networks, enabling members to use any network ATM up to 5 times per month for free ($1 thereafter). Out-of-network ATMs may be charged a fee by the ATM owner plus $1 by Class Act, refundable up to $25/mo for Honors Checking members.
- Kentucky PTAminor — eligibility-extension partner for kentucky/indiana residents.Kentucky or Indiana residents otherwise outside Class Act's field of membership may join by enrolling in the Kentucky PTA. Class Act covers the enrollment fee and shares member name, email, and phone number with KPTA — KPTA commits not to share that information with third parties.
- TruStage (CMFG Life Insurance Company)minor — insurance product underwriter for loan protection offerings.Credit Life and Credit Disability Insurance, underwritten by CMFG Life Insurance Company (Home Office: Waverly, IA) and offered through TruStage. Optional purchase, does not affect credit application. Base Policy Nos. CI-MP-POL, CI-SP-POL, B3a-830-0996, B3a-800-0695, B3a-800-0288, CI-MP-CE-POL, CI-MP-OE-CC-POL, CI-MP-OE-POL, B3a-800-0992. VT residents: claims via credit union; CMFG Life at 800.621.6323. © TruStage CDCL-3415605.2-0224-0326.
- My EZ Car Care (via Auto Advisors / AutoLink)minor — bundled 3-year membership benefit with vehicle purchases.Members using the Class Act vehicle buying service receive a 3-year My EZ Car Care membership with auto discounts on repair/service/maintenance at over 10,000 locations nationwide, plus travel, car rental, and amusement park discounts, roadside assistance, and mobile app access.
- Member First Mortgage / ZipForHome (Home Equity application portal)core — home equity loan origination channel.Home equity loans and HELOC applications are processed through the ZipForHome platform (classactfederalcreditunion.zipforhome.com) — operated by Member First Mortgage, LLC.
Scale indicators12 records
Recent moves7 records
Expansion highlights5 records
Class Act Federal Credit Union competitors and assessment
Company assessmentEmerging players
- Self-Help Federal Credit Union: North Carolina-based community development credit union serving underserved and mission-driven segments. Comparable in NCUA-insured cooperative structure and mission orientation (community impact, credit-builder products); relevant peer for measuring community-development loan programs and small-dollar lending.
Regional players
- Lake Michigan Credit Union (LMCU): Michigan-based community credit union with high-yield checking products and a broad consumer lending suite. Comparable high-APY checking positioning and consumer lending mix; useful regional benchmark though not education-vertically focused.
- Connexus Credit Union: Wisconsin-based credit union with national digital reach offering high-yield deposits, mortgages, and consumer lending. Comparable full-service product suite and competitive deposit pricing; useful peer for benchmarking community credit union digital expansion.
Broad incumbents
- Digital Federal Credit Union (DCU): Massachusetts-based digital-first federal credit union offering consumer banking, lending, and investment services to a defined membership. Comparable full-service consumer product suite and federal-charter structure; useful reference for digital-banking-led credit union growth.
- BECU (Boeing Employees Credit Union): Washington-state credit union originally founded for Boeing employees that has expanded to community membership. Comparable full-service deposit and lending model, though anchored in aerospace/tech rather than education; relevant benchmark for scale operations at a single-employer-origin credit union.
- Alliant Credit Union: Illinois-based digital-first credit union serving a broad national membership including select employee groups. Comparable high-yield checking products and consumer lending breadth; useful peer for digital-channel-led growth in the credit union model.
- VyStar Credit Union: Florida-based community credit union offering consumer banking, mortgages, and investment services. Comparable full-service consumer suite and federal credit union structure; relevant for branch and digital distribution benchmarks, though at much larger scale.
- Logix Federal Credit Union: California-based credit union serving a defined employer group with broad consumer banking products including high-yield checking and a full mortgage suite. Comparable NCUA-insured cooperative model and full-service product breadth; comparable in mid-sized asset class.
Direct peers
- SchoolsFirst Federal Credit Union: California-based federal credit union serving school employees and the education community; the largest education-focused credit union in the US. Directly comparable in vertical specialization (educators) and product suite (deposits, lending, investments), with substantially larger scale ($30B+ assets vs Class Act's $340M).
- University Federal Credit Union ( UFCU ): Texas-based credit union serving the University of Texas community and broader Central Texas. Closely comparable in education-affiliated membership model (after Class Act's 1994 U of L merger), full-service deposit and lending products, and community-investment programs.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Class Act Federal Credit Union social profiles
Digital presenceClass Act Federal Credit Union compliance and trust
Trust signalCompliance6 records
Class Act Federal Credit Union financial estimates
Financial estimateRevenue estimate
Valuation estimate
Class Act Federal Credit Union leadership team
Management profileNumber of profiles
Profiles5 records
Class Act Federal Credit Union subsidiaries and ownership
Company hierarchySubsidiaries1 record
Class Act Federal Credit Union funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Class Act Federal Credit Union M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Class Act Federal Credit Union
What does Class Act Federal Credit Union do?
Class Act Federal Credit Union is a not-for-profit financial cooperative that provides consumer banking, lending, and investment services to its members, primarily drawn from the Louisville educational community. Its core offering spans deposit accounts (checking, savings, money market, share certificates, IRAs), consumer loans (auto, boat/RV, motorcycle, solar, personal, small-dollar FastCash), credit-builder products, student loans, mortgages and home equity products, Visa Platinum credit cards, and Cetera investment and advisory services, delivered through six physical branches (three embedded in high schools), digital channels, and partner platforms such as Member First Mortgage and LendKey.
Is Class Act Federal Credit Union a public or private company?
Class Act Federal Credit Union is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Class Act Federal Credit Union founded?
Class Act Federal Credit Union was founded in 1954. It employs 11 to 50 people.
Where is Class Act Federal Credit Union based?
Class Act Federal Credit Union is headquartered in Louisville, United States, in the North America region.
How does Class Act Federal Credit Union make money?
Two revenue lines are on record. Net Interest Income from Lending is the primary driver. The others are investment Services Fees via Cetera.
Who are Class Act Federal Credit Union's main competitors?
Self-Help Federal Credit Union is listed as an emerging player. Regional players are Lake Michigan Credit Union (LMCU) and Connexus Credit Union. Broad incumbents are Digital Federal Credit Union (DCU), BECU (Boeing Employees Credit Union), Alliant Credit Union, VyStar Credit Union and Logix Federal Credit Union. Direct peers are SchoolsFirst Federal Credit Union and University Federal Credit Union ( UFCU ).
Does Class Act Federal Credit Union have an API?
No public API is recorded for Class Act Federal Credit Union.
What industry is Class Act Federal Credit Union in?
Class Act Federal Credit Union's product category is Retail Banking. Its primary akta.pro industry code is FSABAEAJ, Student/University Credit Unions, with a secondary code of FSABAEAA, Community Credit Unions (Retail/Consumer Focus). Its NAICS code is 52213 and its SIC code is 6035.