What Hatfield Media does

Hatfield Media is a full-service digital marketing agency founded in 2009 by Drake Hatfield and headquartered in Louisville, Kentucky. The company delivers web design and development, SEO, SEM, video production, photography, graphic design, digital marketing, and eCommerce implementation services to B2B clients across the United States, including enterprise accounts such as Louisville Slugger Museum & Factory, Renewal by Andersen, the Kentucky State Fair, Class Act Federal Credit Union, Jim Beam, Smurfit-Westrock, and Shaheen's. The agency's technical core is a proprietary CMS and web framework built on Laravel (PHP) and Vue.js, deployed on Amazon Web Services, supplemented by custom video hosting with smart caching, a real-time 3D product customizer (originally developed for Louisville Slugger Museum and integrated with BigCommerce), and an AI-driven product data processing tool used to recategorize large SKU catalogs.

The agency operates a 10,000 sq ft production studio equipped with a 16ft x 16ft corner cyc wall, a 16ft green screen cyc, a recording studio with vocal booth, and vMix live streaming software. Revenue is generated through a mix of one-time project fees (web design/development, video and photography production, graphic design), recurring retainer fees (SEO, SEM, social media management, email marketing), and managed services (AWS hosting, website remediation, and ongoing maintenance). Pricing is custom and not publicly disclosed; all engagements begin via direct sales outreach or website inquiry, with no self-serve or product-led motion. Distribution is amplified by Certified Google Partner and Certified BigCommerce Agency Partner statuses. The agency is privately held and founder-owned, with no disclosed external investors, parent company, or public listing.

The client base spans at least 12 industries — including manufacturing, finance, retail, hospitality, government, tourism, healthcare, and non-profit — and the agency enforces a 'one client per industry per region' exclusivity policy to avoid conflicts. Operational credentials include a Regional Emmy Award (Ohio Valley Chapter) and multiple KTIA Gold and Silver awards earned in 2025 for the Kentucky Garden Trail project.

Name

Hatfield Media

Legal name

Hatfield Media

Website

https://hatfieldmedia.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Hatfield Media is a full-service digital marketing agency in Louisville, Kentucky, providing web design, development, SEO, SEM, video production, photography, graphic design, and BigCommerce eCommerce implementation to B2B clients across the United States.

Ownership category

akta.pro rank

Headquarters

HQ city

Louisville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Website Design and Development Services: Project-based fees for custom website design, development, and redesign projects. Ranges from business websites to enterprise-grade e-commerce solutions. Hatfield Media's in-house full-stack development team delivers responsive, mobile-friendly, high-performing, SEO-focused websites. Projects vary from simple brochure sites to complex BigCommerce-integrated e-commerce platforms, with pricing based on scope, complexity, and feature requirements.
2. Digital Marketing and Advertising Management: Recurring retainer-style fees for ongoing digital marketing services including social media management, SEO, SEM (Google Ads), content development, analytics reporting, and campaign optimization. As a certified Google Partner, the agency manages paid search, display, YouTube, and Performance Max campaigns with continuous optimization and monthly reporting.
3. Video and Photography Production: Production fees for commercial video, brand campaigns, industrial/training videos, conference/event video, aerial drone footage, animation/motion graphics, live streaming, and photography services. Projects include full-service 4K production from concept to final delivery, with pricing varying by production complexity, crew size, location requirements, and post-production needs.
4. Website Hosting, Support, and Emergency Services: Managed hosting contracts (long-term and short-term) offered alongside website remediation and cleanup services. Services include WordPress hack removal, compromised site recovery, SSL issue resolution, server migration, plugin conflict resolution, site performance optimization, and ongoing maintenance. Hosting leverages AWS cloud infrastructure.
5. Graphic Design Services: Fees for graphic design services including logos and branding, publication and print media design, digital advertising creative, social media design, and website design mockups. Design work is produced in-house using Adobe Creative Cloud (Photoshop, Illustrator, InDesign, Adobe XD).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Hatfield Media is a full-service digital marketing agency that designs, develops, and manages custom websites, eCommerce stores (via BigCommerce), and digital marketing campaigns for US businesses. It also produces commercial, industrial, conference, and live-streaming video content, photography, and graphic design through an in-house team based in Louisville, Kentucky. The agency packages these services with SEO/SEM, social media management, and managed hosting/support offerings.

Product overview

Hatfield Media is a full-service digital marketing agency based in Louisville, Kentucky, founded in 2009. The company operates a platform-plus-services model centered on a proprietary content management and web development framework, supplemented by BigCommerce-powered eCommerce capabilities. Core service pillars include Custom Web Design & Development, eCommerce Solutions (via BigCommerce partnership), Video Production (with Emmy Award-winning in-house team), Photography, Graphic Design, Digital Marketing (SEO/SEM), and Website Emergency Services. The company also operates a 10,000 sq. ft. Production Studio with cyc walls and green screen capabilities. Services are delivered by an in-house USA-based team across all disciplines, serving clients nationwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Web Design & Development

Quantifiable outcome

• The Kentucky Garden Trail campaign brought thousands of visitors to the trail and earned Gold and Silver awards from KTIA in 2025.
• +3 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature6 records

Partnerships

Three partnerships are on record, tiered flagship and core.

• BigCommerceflagshipTechnology or IntegrationHatfield Media is a Certified BigCommerce Agency Partner and BigCommerce Certified partner. The partnership provides access to BigCommerce's e-commerce platform for building headless, native, and multi-storefront implementations. The agency leverages BigCommerce's headless API to create custom e-commerce experiences with flexible visual presentation, custom checkout flows, and third-party integrations with payment gateways, shipping solutions, and ERP systems. This is a core partnership for the agency's e-commerce service line.
• GooglecoreTechnology or IntegrationHatfield Media is a certified Google Partner, applying the latest Google Ads best practices and platform insights across client campaigns. The partnership provides access to Google Ads tools, certification credentials, and platform support. The agency manages Search, Display, YouTube, and Performance Max campaigns for clients as a certified partner, leveraging Google's advertising ecosystem.
• Amazon Web Services (AWS)coreTechnology or IntegrationHatfield Media uses Amazon Web Services to host client websites on cloud infrastructure, providing high-availability, scalability, and performance. AWS hosting enables the agency to manage infrastructure directly and accommodate all requirements including media encoding, DNS management, and scripted automations. This is a foundational infrastructure partnership for the agency's managed hosting and support services.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Lounge Lizard: Lounge Lizard is a full-service digital agency combining web design, branding, video production, and digital marketing — directly overlapping Hatfield Media's service mix and enterprise client target, with comparable in-house creative and development teams.
• LYFE Marketing: LYFE Marketing is a full-service digital marketing agency offering social media management, SEO, web design, and video production to small and mid-sized businesses. Comparable service mix and client size profile make it a direct peer in the boutique agency segment.
• Disruptive Advertising: Disruptive Advertising is a digital marketing agency specializing in paid media, SEO, and web design for mid-market businesses. It competes directly with Hatfield Media's SEM/SEO and web development service lines, with comparable Google Partner credentials and recurring-retainer model.
• Big Leap: Big Leap is a digital marketing agency focused on SEO, content marketing, and web design for mid-market clients. It shares Hatfield Media's focus on long-term retainer relationships and integrated web/SEO service offerings.
• Silverback Strategies: Silverback Strategies is a mid-sized digital marketing agency offering SEO, paid media, web design, and analytics — a comparable full-service boutique agency with similar GTM motion and client profile to Hatfield Media.
• Thrive Internet Marketing Agency: Thrive is a full-service digital marketing agency offering web design, SEO, video production, social media, and ecommerce services to SMB and mid-market clients — a near-direct peer to Hatfield Media with similar service pillars, sales-led motion, and recurring-retainer business model.
• Digital Silk: Digital Silk is a digital agency offering web design, branding, ecommerce, and digital marketing services to enterprise and mid-market clients. Its service mix, target segments, and project-based + retainer hybrid model closely mirror Hatfield Media's positioning.
• Coalition Technologies: Coalition Technologies is a full-service web design, SEO, and ecommerce agency with BigCommerce and Shopify partnerships, comparable to Hatfield Media's ecommerce service line and SEO/web development capabilities. Both serve enterprise and mid-market ecommerce clients with similar technical stacks.

Broad incumbents

• WebFX: WebFX is a large, established full-service digital marketing agency offering SEO, web design, video production, and digital advertising — directly comparable to Hatfield Media's full-service model but at materially greater scale (500+ employees) and broader geographic reach. Both serve the same mid-market and enterprise client base with a similar integrated service portfolio.

Emerging players

• Huemor: Huemor is a web design and development agency focused on ecommerce and B2B websites, with particular strength in BigCommerce and Shopify implementations. It overlaps with Hatfield Media's ecommerce service line and target client base, though with a narrower creative production offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/hatfieldmedia
• Facebookfacebook.com/hatfieldmedia
• LinkedInlinkedin.com/company/hatfield-media

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hatfield Media