Haneda Market

What Haneda Market does

Haneda Market Co., Ltd. (羽田市場株式会社) is a Japan-based seafood distributor and multi-format restaurant operator founded in October 2014. The company's core competency is its proprietary "Super-Fast Fresh Fish" (超速鮮魚®) supply chain, which sources fish directly from fishermen and fishing cooperatives across Japan — from Hokkaido to Kyushu and Okinawa — and transports them same-day to Tokyo and other urban markets using a multi-modal logistics stack combining air freight (partnered with ANA Cargo since 2015), high-speed buses, trucks, and Shinkansen. The freshness of delivered fish is operationally demonstrated by the ability for fish to stand upright when held by the tail.

The company monetizes this supply chain through three formats: (1) company-operated retail and restaurant locations, including a Ginza direct-sales shop (銀座直売所), rotating sushi counters (回転寿司), and seafood izakaya (海鮮居酒屋) in major transit hubs such as Gransta Tokyo and Hanshin Umeda; (2) a franchise (FC) system that licenses izakaya, sushi, and fish shop formats to operators including JR East Foods; and (3) a direct-to-consumer e-commerce platform (hanedaichiba.buyshop.jp). Target end-customers are urban diners in Tokyo, Osaka, and Fukuoka seeking premium fresh seafood, while the upstream value proposition provides fishermen with stable sales channels and direct access to urban retail pricing, and food-service operators with reliable premium supply for menu differentiation — a "三方良し" (three-way win) model.

Strategically, Haneda Market has assembled a high-quality shareholder base including Mitsubishi Estate (real estate/retail location access), Norinchukin Bank (agricultural finance), Airport Facilities Co. (logistics infrastructure), Sushiro Global Holdings (rotating sushi operator and likely channel partner), and Angel Bridge (venture capital). The company is private, headquartered in Ōta-ku, Tokyo, and operates across the Kanto, Osaka, and Fukuoka regions.

Name

Haneda Market

Legal name

羽田市場株式会社

Website

https://hanedaichiba.com

Company type

Private

Founded year

2014

Operating status

Operating

Short description

Haneda Market operates a multi-format seafood restaurant and retail business in Japan, using a proprietary same-day "Super-Fast Fresh Fish" logistics network to source fish directly from coastal fishermen nationwide and deliver it to urban restaurants, retail counters, and consumers.

Ownership category

akta.pro rank

Product category

Fresh Seafood Restaurants & Distribution

NAICS

Fish and Seafood Merchant Wholesalers (42446), Fish and Seafood Retailers (44525), Seafood Product Preparation and Packaging (3117)

SIC

Wholesale-Groceries & Related Products (5140), Prepared Fresh Or Frozen Fish & Seafoods (2092)

akta.pro primary industry

Seafood Wholesale (Fresh & Frozen) (AFAIADAD)

akta.pro secondary industries

Seafood Markets & Fishmongers (CRAHAHAC), Ready-to-Eat Seafood (Cooked Shrimp, Crab, Lobster, Surimi) (AFANALAC)

Keywords

• Fresh seafood distribution
• Seafood restaurants
• Sushi restaurants
• Fresh fish supply chain
• Seafood retail

Headquarters

HQ city

Tokai

HQ country

Japan

HQ region

Asia

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Distribution channels3 records

Marketing channels5 records

Core offering

Haneda Market procures fresh fish directly from Japanese fishermen and contract fishing cooperatives nationwide, then uses multi-modal transportation (airplanes, Shinkansen, high-speed buses, trucks) to deliver same-day fresh seafood to its own chain of restaurants, retail stores, franchise partners, e-commerce customers, and B2B food-service buyers. Its portfolio spans multiple restaurant formats (rotating sushi, seafood izakaya, Super Fast Fresh Fish® sushi), a Ginza direct-sales shop, Ginza Seven, and an online shop — all unified by the trademarked 超速鮮魚® (Super Fast Fresh Fish) ultra-rapid fresh fish supply chain.

Product overview

Haneda Market operates a multi-format seafood restaurant and retail business centered on 'super-fast fresh fish' (超速鮮魚) sourced directly from Japanese fishing cooperatives and fishermen nationwide. Their portfolio spans multiple restaurant formats — including rotating sushi (回転寿司), seafood izakaya (海鮮居酒屋), and a Ginza direct-sales store (銀座直売所) — alongside an e-commerce platform for direct-to-consumer fish and seafood delivery. The company differentiates through rapid transportation logistics (airplanes, Shinkansen, buses, trucks) to deliver same-day freshness from fishing ports to Tokyo restaurants and customers. No unified software platform or SaaS product was identified; this is a physical-restaurant and retail business with an online shop.

Differentiator

Problem solved

Functional benefit

Brands

• 超速鮮魚®: Super Fast Fresh Fish - a trademarked brand for the company's signature ultra-rapid fresh seafood delivery service using proprietary transport methods.

Products and services

• Super Fast Fresh Fish Sushi (超速鮮魚®寿司 羽田市場)

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Recent moves1 record

Expansion highlights5 records

Direct peers

• FOOD & LIFE COMPANIES (Sushiro): Parent of Sushiro, Japan's largest conveyor-belt sushi chain and an equity holder in Haneda Market. Directly comparable fresh-sushi restaurant operator with consumer brand reach, supply chain scale, and overlapping urban customer base; Haneda Market is both a partial competitor (kaiten sushi) and wholesale partner candidate.
• Kura Sushi: Major Japanese conveyor-belt sushi chain competing for the same urban fresh-sushi customer. Comparable business model (high-volume kaiten-zushi with technology-enabled ordering) and similar premiumization challenge to defend per-customer spend against rising ingredient costs.
• Sugimoto's (杉本商店): Long-standing Tokyo-based fresh fish retailer/restaurant concept with same-day seafood sourcing. Closest direct analog in terms of single-city fresh-seafood retail positioning, mid-premium price point, and quality-forward branding.
• Akindo Sushiro / Sushi no Musashi: Standalone fresh-sushi restaurant operators in urban Japan, often procuring premium seafood at fish auctions. Overlap with Haneda Market's rotating-sushi format in target customer, price point, and reliance on daily fresh-fish availability.

Broad incumbents

• Maruha Nichiro: Japan's largest seafood conglomerate spanning fishing, processing, trading, and foodservice. Comparable as the upstream fresh-seafood supplier to restaurants nationwide; overlaps with Haneda Market's wholesale and restaurant businesses but at vastly greater scale and vertical integration.
• Nissui (Nippon Suisan Kaisha): Another top-tier Japanese seafood company with marine products, fine chemicals, and food services operations. Comparable in fresh-and-frozen seafood processing, distribution, and food-service supply; Haneda Market sits downstream as a customer and adjacency in the same cold chain.
• Kyokuyo Co., Ltd. Established Japanese seafood processor and distributor with operations spanning fresh, frozen, and value-added seafood. Comparable supply-chain posture for restaurants and retailers; broader incumbent competing for the same fishermen procurement relationships.

Others

• Zensho Holdings: Japan's largest diversified restaurant holding company (Sukiya, Coco's, etc.) with broad food-service supply chain. Comparable as a multi-format restaurant operator with large procurement scale; relevant as a potential bulk customer for Haneda Market's wholesale fresh-fish supply.

Regional players

• Toyosu Market tenants (e.g., Yamato Sushi, Sushi Dai): Inside the Toyosu wholesale market complex, these tuna-and-seafood specialists serve ultra-premium sushi counters in Tokyo with auction-fresh fish. Comparable on positioning around freshness and provenance but with auction-floor access rather than port-direct logistics.

Emerging players

• Oisix Ra Daichi: Leading Japanese meal-kit and specialty grocery e-commerce operator with a strong fresh-seafood DTC vertical. Comparable on the consumer-facing fresh-seafood e-commerce side and on the 'field-to-home' freshness narrative; an indirect but adjacent competitor for urban DTC seafood spend.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/hanedaichiba
• Facebookfacebook.com/hanedaichiba
• Instagraminstagram.com/haneda_ichiba

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Haneda Market