Snowcem Paints

What Snowcem Paints does

Snowcem Paints Private Limited, headquartered in Mumbai, is an Indian decorative and protective paint manufacturer operating as the paint division of Saurashtra Cement Limited under the Mehta Group conglomerate. Established in 1963, the company pioneered exterior cement paints in India and has built a 60+ year brand legacy, later expanding into a full portfolio covering exterior emulsions (Uni-glosss, Sandtex Matt, Pentasia, Snowcryl), interior emulsions (Zenita, Celeste, Sentino, Snowpearl, Snowcoat), waterproofing solutions (Snowcare range, Terrace Seal & Chill with 10-year warranty), primers, cement paints, putties, textures, and distempers. Manufacturing is conducted at three strategically located facilities in Gotan (Rajasthan), Gummidipoondi (Tamil Nadu), and Sinnar (Maharashtra), enabling pan-India supply coverage with reduced logistics costs.

The company sells through a multi-tier distribution network comprising C&F (Carrying and Forwarding) agents, regional depots in 12+ cities, and a pan-India dealer base targeting individual homeowners, contractors/builders, retailers, professional painters, and government/institutional buyers. Go-to-market emphasizes channel partners and sales-led dealer development, supported by multi-language TVC campaigns, digital presence (YouTube, Facebook, Instagram, LinkedIn, Pinterest), and digital tools including a budget calculator, colour visualiser, and 1500+ shade catalogue. The Snowcem Star App (2025) creates painter engagement via KYC verification, QR-code cashback rewards, and product training videos.

Post-acquisition by Saurashtra Cement Limited under Mehta Group (over 15,000 employees globally, US$500M+ assets), Snowcem underwent a 2025 brand revamp expanding from exterior paints into a comprehensive decorative and waterproofing portfolio. The 'Rangon Ki Virasat' brand initiative (June 2026) featuring Bollywood ambassador Juhi Chawla, group-level co-marketing at LIFB Expo 2026, and Mehta Group cross-sell with Hathi Cement and Siddhi Cement indicate active multi-brand expansion. Eco-friendly formulations (lead, mercury, chromium-free) and proprietary technologies (solar-reflective Uni-glosss, PU-acrylic hybrid Terrace Seal & Chill) provide technical differentiation, though AI/ML capability is absent and no revenue figures are publicly disclosed.

Name

Snowcem Paints

Legal name

Snowcem Paints Private Limited

Website

https://snowcempaints.com

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

101–250 employees

Short description

Snowcem Paints is a Mumbai-based Indian decorative and waterproofing paint manufacturer (est. 1963), part of Saurashtra Cement Limited under Mehta Group, serving homeowners, contractors, dealers, and institutions via three manufacturing plants and a pan-India dealer network.

Ownership category

akta.pro rank

Product category

Architectural Paints

NAICS

Paint and Coating Manufacturing (32551), Paint, Coating, and Adhesive Manufacturing (3255)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Architectural & Decorative Coatings (IMAEAGAA)

akta.pro secondary industries

Industrial & Protective Coatings (IMAEAGAB), Specialty & Functional Coatings (Anti-microbial/Anti-slip/Insulating) (IMAIAKAM)

Keywords

• Decorative paints
• Exterior emulsions
• Waterproofing coatings
• Cement paints
• Interior emulsions

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Decorative Paints Sales: Revenue from selling architectural paints including exterior emulsions, interior emulsions, cement paints, waterproofing paints, primers, putties, distempers and textures through dealer and distributor network across India.
2. Industrial and Institutional Projects: Revenue from government buildings, engineering colleges, religious buildings, and institutional projects including NEERI renovation project in Nagpur.
3. Group Brand Portfolio: Part of Saurashtra Cement Limited alongside Hathi Cement and Siddhi Cement, providing integrated construction and infrastructure solutions.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Snowcem Paints manufactures and sells architectural and decorative paint and coating products including exterior emulsions, interior emulsions, cement paints, waterproofing solutions, primers, putties, textures, and distempers. The company sells through a pan-India dealer and distributor network, offering over 1,500 shades across premium, mid-range, and economy product tiers.

Product overview

Snowcem Paints is a comprehensive paint and coating solutions company, part of Saurashtra Cement Limited under the Mehta Group. The company offers an extensive portfolio spanning exterior emulsion paints (Uni-glosss, Sandtex Matt, Pentasia, Snowcryl, Trump, Snowcem Plus, Outweather), interior emulsion paints (Zenita, Celeste, Sentino, Snowpearl, Snowcoat), waterproofing solutions (Snowcare Damp Proof, Snowcare Protect, Snowcare Damp Protect Dual, Terrace Seal & Chill), primers (Snowcem Ext-Int Primer, Special CW Primer, Universal Primer, Snowpearl Primer, Snowcare Sealer & Primer, Snowcem Plus Duo Primer), cement paints (Snowcem Plus, Cemcolour, Permacem), wall putties (Wall Putty, Acrylic Putty), Snowcare range products (Hardcrete, Cemprover, Biowash), distemper (Snowpearl Acrylic Distemper), and texture paints (Snowdecor). The company has expanded from its roots in exterior cement paints to a comprehensive portfolio. Snowcem emphasizes eco-friendly formulations free from lead, mercury and chromium, with products designed for India's diverse climatic conditions. The company also offers digital tools including a budget calculator, colour visualiser, and the Snowcem Star App loyalty program for painters.

Differentiator

Problem solved

Functional benefit

Brands

• Snowcem Star App: A loyalty program app designed exclusively for painters, offering QR code scanning for cashback and reward points, along with product training videos.

Products and services

• Uni-glosss Exterior Emulsion Paint Ultimate multi-surface protection paint with high gloss finish, solar reflective technology, 9-10 year life expectancy, UV protection, and superior adhesion to concrete, cement, sand renderings and wood. For homeowners and contractors requiring weather-resistant exterior protection.
• Sandtex Matt Exterior Emulsion Paint India's first green acrylic co-polymer paint with superior textured finish, crack-bridging ability, long-lasting protective and decorative finish, 6-7 year life expectancy under Indian climatic conditions. For homeowners and contractors seeking premium textured exterior finishes.
• Pentasia Exterior Emulsion Paint 5-in-1 premium exterior emulsion with silicone, providing water repellent, anti-algal, dirt pick-up resistance, high UV resistance, temperature reduction, and low VOC. For premium residential and commercial exterior projects.
• Zenita Luxury Interior Emulsion Paint Ultimate luxury interior emulsion with anti-graffiti effect, durable semi-glossy finish, fungi resistance, high washability, free of heavy metals lead and chromium. For premium residential interiors and luxury commercial spaces.
• Sentino Easy2Wash Interior Emulsion Luxury interior emulsion with rich sheen, superior washability, formulated with special cross-linking polymers keeping paint film intact longer, with 6-year warranty. For residential and commercial interior walls requiring high washability.
• Terrace Seal & Chill Waterproofing Solution High-performance exterior waterproofing solution using PU-acrylic hybrid polymer system with dual benefits of water ingress prevention and reduced heat absorption, 10-year waterproofing warranty. For residential and commercial terrace waterproofing applications.
• Snowcare Damp Proof Waterproofing Coating Reinforced elastomeric and waterproof coating with excellent elongation, crack bridging ability, mechanical and anti-carbonation properties. For interior and exterior walls requiring long-lasting waterproof protection.
• Snowcem Plus Cement Paint Premium waterproof cement paint with easy application, extra covering capacity, protection from water and moisture impact, high strength. For exterior walls of residential and commercial buildings.
• Special (CW) Primer Specially formulated water-based primer for exterior use on concrete and wooden surfaces, providing excellent adhesion to top coat emulsion, alkali resistance, and preventing peeling. For contractors and homeowners preparing exterior surfaces.
• Wall Putty Combination of white Portland cement, natural minerals, special additives and polymers for interior and exterior walls, providing strength, durability, waterproofing with smooth uniform finish. For surface preparation before painting.
• Snowdecor Texture Paint Texture paint developed with acrylic copolymers reinforced with marble powder and silica sand, adheres to interior and exterior wall surfaces withstanding extreme weather conditions, long-lasting sheen, algae and fungi resistant, non-yellowing. For decorative interior and exterior wall finishes.
• Snowpearl Acrylic Distemper 100% water-based state-of-the-art emulsion paint for interior walls offering elegant, smooth and durable matt finish, exceptionally smooth, can be diluted with water, anti-algal and anti-fungal. For budget-conscious residential interior applications.
• Snowcem Star Painter Loyalty App Mobile loyalty app for professional painters offering registration with KYC, QR-code scanning on paint buckets for cashback and reward points, and integrated video content for product training and skill enhancement. For professional painters across India.

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Juhi Chawla (Brand Ambassador)coreGTM or Marketing Partner · 20 June 2026Juhi Chawla serves as Brand Ambassador for Snowcem Paints, appearing in the 'Rangon Ki Virasat' Father's Day digital film campaign. The partnership supports the company's legacy positioning and generational connection strategy.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Shalimar Paints: One of India's oldest paint brands (founded 1902) with a legacy decorative and industrial coatings portfolio. Closely comparable to Snowcem in heritage positioning, mid-tier scale, and India-focused dealer distribution.
• Nippon Paint India: Indian subsidiary of Japan's Nippon Paint offering decorative paints, automotive coatings, and industrial finishes. Direct peer competing in emulsions and waterproofing with growing pan-India dealer footprint.
• Akzo Nobel India (Dulux): Indian arm of Akzo Nobel offering Dulux-branded interior emulsions, exterior paints, and wood finishes. Direct competitor in premium decorative segment where Snowcem is repositioning with Zenita and Celeste.
• British Paints India: Mid-sized Indian decorative paint brand offering interior and exterior emulsions, wood finishes, and industrial coatings. Comparable in scale, heritage, and product mix to Snowcem, competing in similar dealer channels.
• Berger Paints India: Second-largest decorative paint player in India offering interior emulsions, exterior coatings, waterproofing, and construction chemicals. Directly comparable to Snowcem in product breadth and pan-India dealer distribution model.
• Kansai Nerolac Paints: Major Indian paint manufacturer (Kansai Paint subsidiary) covering decorative, automotive, and industrial coatings. Competes with Snowcem in decorative emulsions and primers, with comparable distribution through dealer networks.
• Indigo Paints: Emerging Indian decorative paint brand with strong presence in interior emulsions, exterior paints, and putties. Comparable mid-tier competitor with pan-India distribution ambitions similar to Snowcem.
• Asian Paints: India's largest decorative paint manufacturer with a comprehensive portfolio of interior and exterior emulsions, waterproofing, and primers. Direct competitor to Snowcem across nearly every product category, with significantly larger scale, distribution, and brand spend.

Emerging players

• JSW Paints: Newer Indian paint entrant (backed by JSW Group) rapidly scaling decorative paints and construction coatings. Competes with Snowcem in waterproofing, emulsions, and putty categories with aggressive distribution build-out.

Regional players

• Jotun India: Norwegian multinational's India subsidiary offering decorative paints, protective coatings, and marine coatings. Comparable in industrial and specialty coatings where Snowcem's Snowcare range competes, though Jotun has stronger industrial ties.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/snowcem_paints
• YouTubeyoutube.com/@snowcempaintsofficial
• Facebookfacebook.com/SnowcemPaintsOfficial
• LinkedInlinkedin.com/company/snowcem
• Instagraminstagram.com/snowcempaints_official
• Pinterestin.pinterest.com/SnowcemPaints

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Snowcem Paints