Irish Mortgage Corporation

What Irish Mortgage Corporation does

Irish Mortgage Corporation Limited, founded 15 February 1990 and headquartered at 118 Lower Baggot Street, Dublin 2, is Ireland's longest-established mortgage broker and self-describes as the country's largest by volume. The firm operates as a multi-channel intermediary connecting individual consumers — first-time buyers, movers, switchers, buy-to-let investors, self-build borrowers, and over-60s equity release customers — to all eight mortgage lenders active in the Irish market (PTSB, MOCO, ICS Mortgages, AIB/Haven/EBS, Bank of Ireland, Avant Money, Spry Finance, and one additional), a panel coverage achieved by only ~3% of Irish brokers. Its core technology is the CreditLogic digital mortgage portal (irishmortgage.creditlogic.io), which supports online application submission, document upload, biometric identity verification, and real-time application tracking integrated with two-way advisor messaging; this is paired with a human advisory model where named mortgage advisors (e.g., Liam O'Connor, Joe Flanagan, Rob Farrell, Michelle Maloney) guide customers from initial consultation through mortgage drawdown. The company also operates a sister advisory brand, Moneycoach, delivering life assurance (via Irish Life Assurance), mortgage protection, specified illness and income protection cover, pension and investment advice, and Voyant-based cash flow financial planning.

The business model is commission-led on the residential mortgage book (paid by lenders after completion, with no client fee) and fee-led on commercial mortgages, financial planning, and time-based advisory (€150–€375/hour, plus a €1,500 fixed fee for standalone cash flow plans). Insurance distribution commissions and investment intermediary fees provide a secondary recurring revenue stream. Go-to-market is sales-led and content-driven: the irishmortgage.com site publishes daily-updated live mortgage rates, multiple calculators (affordability, mortgage, remortgage, overpayment, equity release), educational guides, and news commentary on ECB rate movements; lead capture is centred on a 'Book a free call' CTA. Distribution channels include the self-serve CreditLogic portal, phone-based inside sales, a professional introducer network (accountants, solicitors, estate agents) with documented commission-sharing arrangements, and partnerships with Irish Life, Allianz, BCM Global (First Home Scheme administrator), Spry Finance, and Brokers Ireland. The company is regulated by the Central Bank of Ireland across insurance intermediation, investment intermediation, mortgage intermediation, and mortgage credit intermediation, and reports 1,700+ five-star customer reviews alongside over €5 billion in mortgages completed across 20 years.

Leadership comprises Derek Maguire (Chairman), Fiona Deering (Operations Director), and Liam O'Connor (Joint Managing Director), supported by a team of ~11–50 advisors and support staff. The firm is privately held with no disclosed parent company, no external funding rounds, and no M&A activity; it remains 100% domestic to Ireland with no international footprint, and generated the majority (>70% per the Director) of its business from mortgage brokerage.

Name

Irish Mortgage Corporation

Legal name

Irish Mortgage Corporation Limited

Website

https://irishmortgage.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Irish Mortgage Corporation is Ireland's oldest and largest mortgage broker, founded 1990 in Dublin, serving individual consumers across residential, buy-to-let, self-build, and equity release lending via direct access to all 8 Irish lenders and a CreditLogic-powered digital portal plus human advisors.

Ownership category

akta.pro rank

Product category

Mortgage Brokerage

NAICS

Mortgage and Nonmortgage Loan Brokers (522310), Real Estate Credit (522292), Activities Related to Credit Intermediation (5223)

SIC

Loan Brokers (6163), Mortgage Bankers & Loan Correspondents (6162)

akta.pro primary industry

Retail Residential Mortgage Brokers (Purchase & Refinance) (FSALABAA)

akta.pro secondary industries

Commercial Mortgage Brokerage (FSAEAEAB), Mortgage Point-of-Sale (POS) & Borrower Intake Portals (FSALALAD), Mortgage Comparison, Marketplace & Rate-Shopping Platforms (FSALABAJ)

Keywords

• Mortgage brokerage services
• Residential mortgage advisory
• Buy to let financing
• Equity release advisory
• Mortgage protection insurance

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Mortgage Broker Commission: Irish Mortgage Corporation is remunerated by way of commission payable by the lender after the mortgage is completed. There is no client fee payable for standard residential mortgage services. Commission is paid by the mortgage lender after the mortgage is drawn down. The actual amount of commission received is disclosed at a later stage in the ESIS (European Standardised Information Sheet) forwarded by the lender. For commercial mortgage facilities, the company does not receive commission from lenders and is instead remunerated solely by way of a client fee.
2. Insurance Distribution Commission: Irish Mortgage Corporation holds written appointments with a number of insurance undertakings. For life insurance, they have selected Irish Life Assurance plc as the preferred product producer. The company receives commission from product providers for insurance policies arranged (life assurance, specified illness cover, income protection, savings, insurance-based investment policies, pension plans, PRSAs, ARFs, and annuities).
3. Investment Intermediary Fees: For non-insurance based investment products (structured products, listed bonds and shares, collective instruments, unit trusts, tracker bonds), Moneycoach provides advice on a limited analysis and non-independent basis and may receive remuneration from product providers. For fee-only advice where no commission is received, a fee is charged based on time spent.
4. Fee-Based Financial Planning: Fees are calculated on a time spent basis at rates: €375/hour for Directors/Head of Financial Planning, €325/hour for Senior Advisors, €275/hour for Advisors, €150/hour for Support Staff. A comprehensive cash flow financial plan using Voyant software is available as a standalone service for a fixed fee of €1,500, payable in advance and non-refundable once planning work has begun.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Irish Mortgage Corporation is Ireland's largest and oldest mortgage broker, intermediating residential, buy-to-let, self-build, moving-house, and equity-release mortgage applications across all 8 Irish lenders. Residential advice is free to customers and remunerated by lender commission after drawdown; commercial mortgage, fee-only investment and Moneycoach financial-planning services are billed on a client-fee basis. A CreditLogic-powered digital portal enables online application submission, document upload, real-time status tracking and biometric identity verification, supported by named human advisors guiding customers from initial consultation through to mortgage completion.

Product overview

Irish Mortgage Corporation operates as a mortgage brokerage platform offering digital and traditional advisory services. The core offering centers on the Digital Mortgage Portal enabling full online application submission with real-time tracking and advisor coordination. The product portfolio spans mortgage services across six categories: first-time buyers (with Help to Buy and First Home scheme support), switchers/remortgage, moving house, buy-to-let investments, and equity release for over-60s. A suite of financial calculators (mortgage, affordability, remortgage, equity release, overpayment) support initial assessments. Protection products including mortgage protection, specified illness cover, and income protection are offered as add-on modules. Specialized products include asset-backed mortgages for high-net-worth borrowers with irregular income and self-build mortgages with staged funding. The company also provides referrals for property conveyancing and connects with Irish Life for life assurance products and Spry Finance for equity release products.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Mortgage Brokerage Services Whole-of-market residential mortgage intermediation across all 8 Irish lenders for first-time buyers, movers and switchers; free to customers, remunerated by lender commission after drawdown. Includes guidance on Help to Buy, First Home Scheme and other government schemes, supported by the CreditLogic digital portal and named advisors.
• Buy-to-Let Mortgage Brokerage Services Mortgage brokerage for individual property investors and landlords, sourcing investment-property mortgages across the 8-lender panel (including Avant Money BTL products); typically requires 30%+ deposits and carries rates 1–3% above residential.
• Self-Build Mortgage Brokerage Services Mortgage brokerage for self-build and major-renovation projects, with funds released in stage payments tied to certified build milestones; sourced via Haven Mortgages, Bank of Ireland and Permanent TSB.
• Lifetime Loan / Equity Release Brokerage Equity release brokerage for Irish homeowners aged 60+ in partnership with Spry Finance, offering Standard Lifetime Mortgage and Green Lifetime Mortgage (lower rates for energy-efficient home upgrades); tax-efficient access to housing wealth without selling or moving.
• Commercial Mortgage Brokerage Services Mortgage brokerage for commercial and investment-property facilities for SMEs, developers and investors; remunerated solely by a client fee (no lender commission), with fees notified and agreed in advance of service.
• Mortgage Protection & Life Insurance Intermediary Services Intermediary services for mortgage protection, life assurance, specified illness cover and income protection, distributed through Irish Life Assurance (preferred producer) and Allianz for general insurance; commission received from product providers.
• Moneycoach Financial Planning Service Fee-based financial planning delivered by the Moneycoach brand: comprehensive cash-flow financial plan using Voyant software for a fixed fee of €1,500 (non-refundable once work begins) plus time-spent advisory fees of €150–€375/hour tiered by seniority. Covers pensions, savings, investments and insurance-based investment products.

Quantifiable outcome

• Over €5 billion in mortgages completed over the last 20 years
• +4 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and supporting.

• Spry Finance (Equity Release)coreStrategic or Co-development Partner · 6 April 2023Irish Mortgage Corporation partnered with Spry Finance to offer innovative Equity Release schemes to homeowners aged 60 and over. This partnership combines IMC's mortgage brokerage expertise with Spry Finance's specialist Lifetime Loan products. The partnership covers both Standard Lifetime Mortgage and Green Lifetime Mortgage (for energy-efficient home upgrades with lower interest rates).
• PTSB (Permanent TSB)coreChannel Partner/ Reseller/ DistributorPermanent TSB is one of the eight mortgage lenders in Ireland with which Irish Mortgage Corporation holds a direct agency relationship. IMC submits mortgage applications to PTSB on behalf of customers and receives commission from PTSB after mortgage completion.
• MOCOcoreChannel Partner/ Reseller/ DistributorMOCO is one of the eight mortgage lenders in Ireland partnered with Irish Mortgage Corporation for mortgage distribution. IMC holds an agency with MOCO enabling it to submit mortgage applications.
• ICS MortgagescoreChannel Partner/ Reseller/ DistributorICS Mortgages is one of the eight mortgage lenders in Ireland with which IMC holds a direct lending relationship for mortgage product distribution.
• AIB (including Haven & EBS)coreChannel Partner/ Reseller/ DistributorAIB (Allied Irish Banks), including its Haven and EBS brands, is one of the eight mortgage lenders with which Irish Mortgage Corporation holds a direct agency. IMC processes mortgage applications for AIB/Haven/EBS customers.
• Bank of IrelandcoreChannel Partner/ Reseller/ DistributorBank of Ireland is one of the eight mortgage lenders partnered with Irish Mortgage Corporation. Multiple customer case studies reference securing Bank of Ireland mortgages through IMC.
• Avant MoneycoreChannel Partner/ Reseller/ DistributorAvant Money is one of the eight mortgage lenders with IMC agency. IMC was named Avant Money Broker of the Year 2022. Avant Money was the first lender to reduce mortgage rates and introduced the 'Fix for Life' product.
• Spry FinancecoreChannel Partner/ Reseller/ DistributorSpry Finance is an Equity Release specialist and one of the eight mortgage lenders partnered with IMC. Through this partnership, IMC offers Lifetime Loans (Standard and Green Lifetime Mortgages) to homeowners aged 60 and over. Spry Finance is specifically used for Equity Release and Lifetime Loan products.
• Irish Life Assurance plccoreChannel Partner/ Reseller/ DistributorIrish Life Assurance plc is the preferred product producer for life insurance plans at Irish Mortgage Corporation. IMC distributes Irish Life products including life assurance, specified illness cover, and income protection. IMC provides limited market analysis for life insurance, focused on Irish Life products.
• Allianz plcsupportingChannel Partner/ Reseller/ DistributorAllianz plc is the preferred general insurance partner of Irish Mortgage Corporation. IMC provides customers with a portal link to Allianz for home insurance quotes. IMC operates on a limited analysis basis for general insurance through this partnership.
• BCM GlobalsupportingChannel Partner/ Reseller/ DistributorBCM Global administers the First Home Scheme (FHS), a government-backed shared equity scheme in Ireland. IMC assists customers with FHS applications and eligibility checks, liaising with BCM Global as part of the mortgage process.
• Brokers IrelandsupportingOthersIrish Mortgage Corporation is a member of Brokers Ireland, the main representative body for Insurance and Financial Brokers in Ireland. Through this membership, IMC participates in the Broker Expert Awards and benefits from industry representation and professional standards frameworks.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Habito: UK-based online mortgage broker and fintech offering digital mortgage advice with human advisor support. Comparable in the hybrid digital-plus-advisor model (akin to IMC's CreditLogic portal), targeting the same advisor-augmented digital experience in a related UK market.
• Bonkers.ie: Irish comparison and switching platform covering mortgages, utilities, and financial products. Comparable as it offers mortgage comparison and rate-shopping functionality to Irish consumers, partially overlapping with IMC's live rate display and rate-shopping value proposition.

Direct peers

• Newbridge Mortgage Centre: Independent Irish mortgage broker operating in the same domestic market. Comparable as a retail residential mortgage brokerage serving Irish homebuyers with access to multiple lenders, providing fee-free advisory and competing for the same first-time buyer, mover, and switcher segments.
• Mortgages.ie (Homefinders): Online Irish mortgage broker platform serving the same residential mortgage market in Ireland. Comparable offering: multi-lender access, free advisory for borrowers, online application tools, and similar regulatory positioning under Central Bank of Ireland oversight.
• Independent Mortgage Advisors Federation (IMAF) members: Network of independent Irish mortgage brokers operating under the IMAF umbrella. These brokers share IMC's value proposition of multi-lender access and fee-free customer advisory, competing in the same Irish retail mortgage intermediary space.

Regional players

• L&C Mortgages: UK's largest fee-free mortgage broker with established multi-lender access and digital infrastructure. Comparable operating model (free-to-customer, lender-paid commission, multi-lender panel, advisor-led with online tools) though operating in the UK rather than Irish market.

Broad incumbents

• Bank of Ireland Mortgage Services: One of Ireland's largest mortgage lenders and IMC's lender partner. Comparable as it directly originates residential mortgages in the Irish market, competing with brokers via direct-to-consumer channels and representing a disintermediation threat to IMC's brokerage model.
• AIB Mortgage Services: Allied Irish Banks including Haven and EBS mortgage brands - another of IMC's lender partners. Comparable as a major Irish retail mortgage lender with strong direct origination capability, competing for the same first-time buyer and mover segments via branch and digital channels.
• Permanent TSB (PTSB): Major Irish retail mortgage lender and IMC's lender partner. Comparable as a broad incumbent in Irish residential mortgages with direct origination channels across the country, competing for the same customer segments as brokers like IMC.

Others

• Brokers Ireland: Industry body representing Irish insurance and financial brokers, of which IMC is a member. Comparable as the institutional ecosystem supporting IMC's professional standards, training, awards framework, and lobbying - relevant for understanding IMC's regulatory and reputational positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/irishmortgage
• LinkedInlinkedin.com/company/irish-mortgage-corporation
• Instagraminstagram.com/irishmortgagecorp
• Xx.com/irishmortgageco

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Irish Mortgage Corporation