bonkers.ie
Bonkers.ie (Bonkers Money Limited) is an Irish consumer comparison and switching platform serving over one million Irish households annually across energy, insurance, broadband, mortgage, and banking products, monetizing through standard commission from providers.
- Company typePrivate
- Founded2010
- HeadquartersDublin, Ireland
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What bonkers.ie does
Bonkers.ie, operating as Bonkers Money Limited, is an Irish consumer price comparison and switching platform founded in 2010 and headquartered at Nutley Building, Nutley Lane, Dublin 4. The company serves individual Irish households across the household bills category — spanning energy (gas, electricity, dual fuel and business), personal and commercial lines insurance (car, home, travel, life, income protection, mortgage protection, serious illness, health), broadband and SIM mobile, mortgages and equity release, plus banking products (savings, current accounts, credit cards, prepaid cards, personal loans). Dual regulatory credentials anchor the business: CRU accreditation for energy comparison and Central Bank of Ireland regulation (held since 2013) for financial advice services, with consumer reach reported at over one million Irish households annually and 7,612 product reviews averaging 4.7/5.
The platform is structured as a unified web application with real-time provider integrations across all listed verticals. A CRU-accredited smart meter data upload feature allows users to feed 30-minute ESB Networks readings (kW) directly into the platform for precise usage-based savings calculations, a capability not offered by competing Irish comparison sites. The product portfolio extends to free in-house broker services for complex, higher-friction categories such as mortgages, life insurance, income protection, mortgage protection, and serious illness cover, where dedicated advisors guide users through underwriting. A supplementary content hub (newsroom, guides, podcast) supports organic acquisition and brand authority.
Distribution is digital-only via the bonkers.ie website (no physical retail, no mobile app), monetized through standard-rate commission from providers when a customer purchases or switches a product — pricing is uniform across providers to preserve result impartiality, and the service is free for end users. Provider partnerships cover all major Irish energy suppliers, leading insurers, the principal Irish banks, challenger digital banks (Revolut, N26, bunq), and a broad set of broadband providers, distributing revenue concentration across many counterparties. Bonkers.ie operates without disclosed external funding, indicating a bootstrapped organic growth model.
bonkers.ie firmographics
Firmographics- Name
- bonkers.ie
- Legal name
- Bonkers Money Limited
- Website
- https://bonkers.ie
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bonkers.ie (Bonkers Money Limited) is an Irish consumer comparison and switching platform serving over one million Irish households annually across energy, insurance, broadband, mortgage, and banking products, monetizing through standard commission from providers.
- Ownership category
- akta.pro rank
bonkers.ie industry classification
Industry- Product category
- Price Comparison Platform
- NAICS
- Finance and Insurance (52), Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Loan Brokers (6163), Mortgage Bankers & Loan Correspondents (6162)
- akta.pro primary industry
- Lead Generation, Comparison & Marketplace Platforms (Financial Products) (FSAEAMAM)
- akta.pro secondary industries
- Auto-Switching & Price Comparison Platforms (EUAGAEAD), Retail Energy Brokerage (Residential & SMB Switching) (EUAGAEAA), Mortgage Comparison, Marketplace & Rate-Shopping Platforms (FSALABAJ), Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)
Keywords
Where bonkers.ie is headquartered
LocationHeadquarters
- HQ city
- Dublin
- HQ country
- Ireland
- HQ region
- Europe
Offices1 record
Markets served
bonkers.ie business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Commission from providers: Bonkers.ie earns commission from energy suppliers, insurers, banks, broadband providers, and other financial service providers when a customer purchases a policy or switches a product through the bonkers.ie platform. The commission is standard across providers, ensuring results are never affected. The service is free for consumers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free consumer service |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
bonkers.ie product offering
Product offeringCore offering
bonkers.ie operates a free online price comparison and switching platform for Irish households, allowing consumers to compare and switch energy (gas and electricity), insurance (car, home, travel, life, income protection, mortgage protection, serious illness, health), broadband and SIM plans, mortgages, lifetime loans, and banking products (savings, current accounts, credit cards, prepaid cards, personal loans). The platform is CRU-accredited for energy comparison and regulated by the Central Bank of Ireland, with free in-house broker services for complex products such as mortgages and protection insurance.
Product overview
bonkers.ie is an Irish consumer comparison and switching platform structured as a unified web application offering multiple comparison categories. The core product portfolio includes Energy Comparison (Gas & Electricity and Business Energy), Insurance Products (Car, Home, Travel, Life, Income Protection, Mortgage Protection, Serious Illness, and Health Insurance), Broadband/Telecom (Broadband Comparison, SIM Only Plans, and Speed Test), Mortgages (including Lifetime Loans/Equity Release), and Banking Products (Savings Accounts, Current Accounts, Credit Cards, Prepaid Cards, and Personal Loans). The platform also provides a supplementary Newsroom & Guides content hub. Users can compare quotes, access free broker services for complex products like mortgages and insurance, and complete switching directly on the platform. The service is free to users, regulated by the Central Bank of Ireland and CRU-accredited for energy comparison, and monetized through commissions from providers.
Differentiator
Problem solved
Functional benefit
Products and services
- Energy Comparison (Gas & Electricity) A CRU-accredited service that allows Irish consumers to compare and switch gas and electricity providers, offering dual fuel, electricity-only, and gas-only plans with average savings of €708.21.
- Business Energy A business-focused energy comparison service enabling businesses to compare and switch gas and electricity suppliers, with dedicated consultant support for commercial accounts.
- Car Insurance A direct-to-insurer car insurance comparison platform allowing users to compare quotes from AIG, Aviva, and Zurich without broker fees, with potential savings of up to 15%.
- Home Insurance A home insurance comparison service offering buildings, contents, and combined coverage from Aviva and Zurich, with up to 20% online discounts available.
- Travel Insurance A travel insurance comparison platform providing Silver, Gold, and Platinum level coverage options for single and multi-trip policies.
- Life Insurance A free broker service matching users with life insurance policies from Aviva, Irish Life, New Ireland, Royal London Ireland, and Zurich Life, offering single, joint, and dual cover options.
- Income Protection A free broker service providing income protection insurance from Irish Life, Royal London Ireland, and Zurich Life, covering employed and self-employed individuals who need to replace a portion of lost salary due to illness or injury.
- Mortgage Protection A free broker service for mortgage protection insurance from Aviva, Irish Life, New Ireland, Royal London Ireland, and Zurich Life, required for most mortgage applicants in Ireland.
- Serious Illness Cover A critical illness insurance broker service from Aviva, Irish Life, New Ireland, Royal London Ireland, and Zurich Life, paying a tax-free lump sum upon diagnosis of specified illnesses.
- Health Insurance A health insurance comparison and application service partnering with Irish Life Health, offering plans with varying coverage levels and excess options.
- Broadband Comparison A broadband comparison service with real-time network availability checking by Eircode, featuring deals from Virgin Media, Eir, Vodafone, and other providers, with prices from €30/month.
- Mortgages A free mortgage broker service guiding users through switching, first-time buyer, and moving home mortgages with dedicated advisors, working with leading Irish financial institutions.
- Lifetime Loan (Equity Release) An equity release product for homeowners aged 60+ in partnership with Spry Finance, allowing release of tax-free cash while retaining home ownership.
- Savings Accounts A savings account comparison service comparing regular monthly saver and lump sum accounts from leading Irish providers, helping users find the best AER rates.
- Current Accounts A current account comparison service covering standard, student, graduate, and senior account types from Irish banks and digital banks (Revolut, N26, bunq), with features including overdraft facilities and mobile payments.
- Credit Cards A credit card comparison service comparing rates, rewards, and features from leading Irish credit card providers.
- Personal Loans A personal loan comparison service allowing users to borrow between €1,000 and €75,000 with variable term options from leading Irish providers.
Quantifiable outcome
- Average energy savings of €708.21 on gas and electricity (based on average household consuming 4,200 kWh electricity and 11,000 kWh gas per year)
- +2 more outcomes
Companies that use bonkers.ie
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles2 records
bonkers.ie technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
bonkers.ie partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and minor.
- Energy suppliers (Bord Gáis Energy, Electric Ireland, SSE Airtricity, Panda Power, and others)coreBonkers.ie partners with Ireland's leading energy suppliers, offering gas, electricity, and dual fuel plans to consumers. The platform acts as a channel partner, driving customer acquisition for energy providers in exchange for commission.
- SSE AirtricitycoreSSE Airtricity is listed as an energy supplier partner on bonkers.ie's energy comparison platform.
- AIG, Aviva, ZurichcoreCar insurance partners. Policies available from AIG, Aviva and Zurich without broker fees. Bonkers.ie is the only platform in Ireland allowing direct comparison of car insurance quotes from these leading insurers.
- Aviva, ZurichcoreHome insurance partners offering buildings, contents, and combined policies. Available without broker fees on bonkers.ie.
- Aviva, Irish Life, New Ireland, Royal London Ireland, Zurich LifecoreLife insurance partners offering single, joint, and dual life cover policies. Available through bonkers.ie's free broker service.
- Irish Life HealthcoreHealth insurance partner offering individual plans. Available for comparison and purchase on bonkers.ie.
- AIB, Bank of Ireland, EBS, Avant Money, Haven Mortgages, Pepper, Finance Ireland, ICS Mortgages, Permanent TSBcoreMortgage lender partners offering switching, first-time buyer, and moving home mortgages. Available through bonkers.ie's free mortgage broker service.
- Spry FinanceminorEquity release / lifetime loan partner for over-60s homeowners seeking to release equity from their property. Available through bonkers.ie's free broker service.
- Virgin Media, Eir, Vodafone, Sky, Pure Telecom, NOW TV, Blacknight, Quickline, Magnet Networks, Westnet, Tesco Mobile, An Post Mobile, Clear Mobile, GoMocoreBroadband and SIM-only mobile partners. bonkers.ie is the only platform in Ireland providing real-time availability checking at the user's specific address, ensuring accurate deal information.
- Travel insurance providerscoreTravel insurance partners offering Silver, Gold, and Platinum level policies, including winter sports add-ons. Available through bonkers.ie's travel insurance comparison.
- Irish Life, Royal London Ireland, Zurich LifecoreIncome protection insurance partners offering policies for employed and self-employed individuals. Available through bonkers.ie's free broker service.
- Aviva, Irish Life, New Ireland, Royal London Ireland, Zurich LifecoreMortgage protection insurance partners offering single and dual cover policies. Available through bonkers.ie's free broker service.
- Aviva, Irish Life, New Ireland, Royal London Ireland, Zurich LifecoreSerious illness / critical illness cover partners offering policies with indexation and conversion options. Available through bonkers.ie's free broker service.
- AIB, Bank of Ireland, EBS, PTSB, KBC, Avant Money, Permanent TSB, N26, Revolut, bunqcoreCurrent account partners offering standard, student, graduate, and senior accounts. The platform also features digital banks like Revolut, N26, and bunq alongside traditional lenders.
- Irish savings account providers (AIB, Bank of Ireland, EBS, Ulster Bank, PTSB, and others)coreSavings account partners offering regular monthly saver, lump sum saver, easy access, notice deposit, and term deposit accounts.
- Credit card providerscoreCredit card partners offering balance transfer, rewards, cashback, and standard credit cards for Irish consumers.
- Personal loan providerscorePersonal loan partners offering loans from €1,000 to €75,000 for various purposes including home improvements, car purchases, and debt consolidation.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
bonkers.ie competitors and assessment
Company assessmentDirect peers
- Selectra: European energy and telecom comparison specialist operating a dedicated Irish site, directly overlapping with bonkers.ie's energy and broadband switching categories.
- switcher.ie: Irish household price-comparison platform operating in the same energy, broadband and insurance verticals as bonkers.ie, with a similar commission-based model targeting Irish consumers.
- Chill Insurance: Irish insurance broker offering multi-line insurance comparison and purchase (home, car, travel, life) with a similar direct-to-Irish-consumer GTM as bonkers.ie's insurance verticals.
- OneSelect: Irish household-switching service covering energy, broadband and home services, directly competing with bonkers.ie for the same Irish consumer switching moments.
Regional players
- GoCompare: UK-headquartered horizontal price-comparison platform covering energy, insurance, broadband and finance — same business model and verticals as bonkers.ie but serving the UK market.
- Compare the Market: UK-based horizontal comparison site (energy, insurance, broadband, banking) with a similar multi-vertical switching proposition to bonkers.ie, but operating in the UK market.
- uSwitch: UK energy, broadband and insurance comparison and switching platform with a directly comparable value proposition to bonkers.ie's energy and broadband products.
Broad incumbents
- MoneySupermarket: Largest UK horizontal comparison platform across insurance, energy, banking and broadband; comparable category coverage and commission model, but at materially greater scale and public-market scale.
Emerging players
- InsureMyHouse.ie: Irish insurance comparison site (home, car, travel) — narrower vertical overlap than bonkers.ie but competing for the same Irish insurance comparison traffic and commissions.
- BankBazaar: Multi-country financial product comparison and lead-generation marketplace covering loans, credit cards and insurance — same affiliate/lead-gen model as bonkers.ie's banking and lending verticals, but in a different geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
bonkers.ie social profiles
Digital presencebonkers.ie financial estimates
Financial estimateRevenue estimate
Valuation estimate
bonkers.ie leadership team
Management profileNumber of profiles
Profiles1 record
bonkers.ie funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
bonkers.ie M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about bonkers.ie
What does bonkers.ie do?
bonkers.ie operates a free online price comparison and switching platform for Irish households, allowing consumers to compare and switch energy (gas and electricity), insurance (car, home, travel, life, income protection, mortgage protection, serious illness, health), broadband and SIM plans, mortgages, lifetime loans, and banking products (savings, current accounts, credit cards, prepaid cards, personal loans). The platform is CRU-accredited for energy comparison and regulated by the Central Bank of Ireland, with free in-house broker services for complex products such as mortgages and protection insurance.
Is bonkers.ie a public or private company?
bonkers.ie is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was bonkers.ie founded?
bonkers.ie was founded in 2010. It employs 11 to 50 people.
Where is bonkers.ie based?
bonkers.ie is headquartered in Dublin, Ireland, in the Europe region.
How does bonkers.ie make money?
One revenue line is on record: commission from providers.
Who are bonkers.ie's main competitors?
Direct peers on record are Selectra, switcher.ie, Chill Insurance and OneSelect. Regional players are GoCompare, Compare the Market and uSwitch. MoneySupermarket is listed as a broad incumbent. Emerging players are InsureMyHouse.ie and BankBazaar.
Does bonkers.ie have an API?
No public API is recorded for bonkers.ie.
What industry is bonkers.ie in?
bonkers.ie's product category is Price Comparison Platform. Its primary akta.pro industry code is FSAEAMAM, Lead Generation, Comparison & Marketplace Platforms (Financial Products), with a secondary code of EUAGAEAD, Auto-Switching & Price Comparison Platforms. Its NAICS code is 52 and its SIC code is 6163.