Alana

What Alana does

Alana is a Brazilian socio-environmental impact non-profit organization headquartered in S\u00e3o Paulo, founded in 1994, operating through a three-sphere ecosystem: Instituto Alana (research and advocacy on children's rights, digital rights, and environmental justice), Alana Lab (impact entertainment producing documentaries, series, and digital content), and Alana Foundation (international relations and philanthropic capital deployment, including climate policy work at UNFCCC COPs). The organization serves children and adolescents (primarily ages 9\u201318) as the principal beneficiaries and protagonists of its programs, while engaging governments, legislators, and international bodies as policy targets. Core programs include Pr\u00eamio Criativos (annual youth award launched 2015), I CAN Earthshot Challenge (partnered with The Earthshot Prize and Design for Change, expanded to India in 2026 reaching ~1 million students across 15,000+ schools in 24 states), Marco Legal Crian\u00e7a e Natureza (PL 2225/2024), the Crian\u00e7a e Natureza program, and impact documentary productions such as Um Crime Entre N\u00f3s and Cora\u00e7\u00f5es e Mentes distributed through Maria Farinha Filmes and Videocamp. The organization is sustained by an endowment and philanthropic capital, with a disclosed R$300 million 14-year commitment (2026\u20132040) for menstrual health, pelvic pain, and endometriosis research and advocacy. Revenue is not derived from commercial product sales; all programs are delivered free of charge to beneficiaries. Alana has been an accredited participant at UN climate conferences since COP26 and has participated as amicus curiae in multiple Brazilian Supreme Federal Court environmental cases.

Name

Alana

Legal name

Alana

Website

https://alana.org.br

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

Alana is a Brazilian socio-environmental non-profit operating through Instituto Alana, Alana Lab, and Alana Foundation to advance children's rights, environmental justice, and digital rights via advocacy, content production, and policy influence \u2014 serving children, governments, and international bodies in Brazil and India.

Ownership category

akta.pro rank

Product category

Children's Rights Advocacy

NAICS

Human Rights Organizations (813311), Social Advocacy Organizations (8133), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Social Services (8300)

akta.pro primary industry

Global Health Advocacy, Policy & Rights Organizations (HLAJAKAO)

akta.pro secondary industries

Stakeholder Engagement, Indigenous/Tribal Consultation & Social Impact (SIA) (EUAHAAAH), Health Equity, Access & Social Determinants Programs (BPAIAJAO)

Keywords

• Children's rights advocacy
• Social impact programs
• Environmental justice
• Impact entertainment
• Climate policy advocacy

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Philanthropic investment and grants: Alana operates as a philanthropic organization funded by its own endowment and investment returns. It announced a R$300 million commitment over 14 years (to 2040) for menstrual health, pelvic pain, and endometriosis research and advocacy. Revenue is not derived from commercial product sales.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Alana is a non-profit socio-environmental impact organization that runs advocacy programs, educational competitions, impact entertainment (documentaries and series), policy research, and legislative campaigns focused on children's rights, environmental justice, digital safety, and menstrual health. It operates as a three-sphere ecosystem — Instituto Alana (research and advocacy), Alana Lab (impact entertainment), and Alana Foundation (international relations and climate policy) — and engages children as protagonists of social change while influencing national and international policy.

Product overview

Alana is a social-environmental impact organization structured as an ecosystem of three interconnected spheres: Instituto Alana (research and advocacy institute), Alana Lab (impact entertainment business unit), and Alana Foundation (philanthropic foundation). Together they pursue education, science, entertainment, and advocacy to promote and protect children's rights and environmental sustainability. Key programs include Premio Criativos (annual award for children's initiatives), Criança e Natureza (environmental rights program), Prioridade Absoluta (constitutional rights advocacy), and the COP das Crianças campaign. Alana Lab produces documentary films and series including 'Um Crime Entre Nós' and 'Corações e Mentes' in partnership with Maria Farinha Filmes. The organization also supports legislative initiatives such as the Marco Legal Criança e Natureza.

Differentiator

Problem solved

Functional benefit

Brands

• Criativos da Escola: Initiative that encourages children and adolescents to transform their realities, recognizing them as protagonists of their own stories of change. Created in 2015.
• The Important Stuff
• Corações e Mentes, Escolas que Transformam
• Um Crime Entre Nós

Products and services

• Prêmio Criativos (Criativos da Escola) Annual competition and award program that encourages children and adolescents in Brazil to develop creative projects transforming their realities, recognizing them as protagonists of change. For student groups aged 10–18 across Brazilian schools.
• Um Crime Entre Nós (Documentary) Documentary film investigating child sexual exploitation in Brazil, produced by Maria Farinha Filmes and directed by Adriana Yañez. Features Jout Jout, Luciano Huck, and Drauzio Varella. For general audiences and policy advocates concerned with child protection.
• Corações e Mentes: Escolas que Transformam TV and digital series traveling Brazil to showcase schools that create transformative educational experiences, produced in partnership with Maria Farinha Filmes, Ashoka, and Fundação Itaú Social. Distributed via GNT channel and Videocamp platform. For educators, school administrators, and families interested in protagonist-led learning.
• I CAN Earthshot Challenge Youth environmental challenge implemented through The Earthshot Prize partnership, in which children aged 9–17 identify local environmental challenges and develop actionable solutions. Operates in India (24 states, 15,000+ schools, ~1 million students) and Brazil (Mini COP programme). Winners receive grants to implement solutions locally. For school-age youth.
• The Important Stuff (Video Series) Video series featuring children from 12 countries speaking about climate crisis impacts, produced in partnership with UNICEF and Fundação Bernard van Leer. Displayed at COP28 in Dubai, opening several plenary sessions including the Leaders' Event on Youth and Education. For international climate policy audiences.

Quantifiable outcome

• R$300 million committed for menstrual health research and advocacy over 14 years (2026–2040)
• +5 more outcomes

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

24 partnerships are on record, tiered core and minor.

• The Earthshot PrizecoreStrategic or Co-development Partner · 25 June 2026The Earthshot Prize and Alana expanded their partnership to India, launching the I CAN Earthshot Challenge in collaboration with Design for Change. This initiative is described as the biggest youth outreach in The Earthshot Prize's history, reaching nearly 1 million students across 15,000+ schools in 24 Indian states. Five winners each receive US$2,000 grants. The partnership builds on a 2025 partnership initiated in Brazil through the Mini COP programme.
• Design for ChangecoreStrategic or Co-development Partner · 25 June 2026Design for Change is the operational partner for the I CAN Earthshot Challenge in India, implementing the structured framework through which children aged 9–17 identify local environmental challenges and develop actionable solutions. Alana and The Earthshot Prize collaborate with Design for Change to scale the program across 24 states.
• Criativos da EscolacoreStrategic or Co-development Partner · 24 March 2026Alana and Criativos da Escola co-organize the annual Prêmio Criativos competition, inviting children and adolescents to develop projects transforming the internet. Launched in 2015, the award recognizes student initiatives and is a key vehicle for child protagonist empowerment in Brazil.
• LACLIMA (Latin American Climate Lawyers Initiative)coreStrategic or Co-development Partner · 16 June 2025Instituto Alana and LACLIMA co-published a policy paper titled 'Crianças e as COPs do clima: uma consideração primordial para seu futuro no presente' during the 2025 Bonn Climate Change Conference. The paper analyzes the evolution of terms like 'children' and 'youth' in UNFCCC decisions from 1992 to 2024, with recommendations for integrating children's rights into climate negotiations.
• AshokaminorStrategic or Co-development Partner · 6 June 2024Ashoka co-realizes the Escolas Transformadoras (Transforming Schools) program with Alana in Brazil, promoting education transformation, student protagonism, creativity, and empathy as core pedagogical values.
• Fundação Itaú SocialminorStrategic or Co-development Partner · 6 June 2024Fundação Itaú Social co-produced the documentary series 'Corações e Mentes, escolas que transformam' with Instituto Alana, Ashoka, and Gávea Investimento/Mercur.
• Maria Farinha FilmescoreStrategic or Co-development Partner · 6 June 2024Maria Farinha Filmes is Alana's key entertainment production partner, producing documentaries ('Um Crime Entre Nós', 'Céu Fumaça'), series ('Corações e Mentes'), and other impact content addressing children's rights and environmental themes.
• Gávea Investimento and MercurminorStrategic or Co-development Partner · 6 June 2024Gávea Investimento and Mercur provided support for the production of the documentary series 'Corações e Mentes, escolas que transformam' alongside Instituto Alana, Ashoka, and Fundação Itaú Social.
• XPRIZEcoreStrategic or Co-development Partner · 6 June 2024Alana Foundation is partnered with XPRIZE on the XPRIZE Rainforest initiative, focused on the potential of standing forests and biodiversity research.
• Plan International BrasilcoreStrategic or Co-development Partner · 15 April 2024Alana and Plan International Brasil co-authored a contribution to the UN highlighting how the climate crisis impacts girls' right to education, as part of the CLICA coalition.
• CLICA (Coalizão pelo Clima, Crianças e Adolescentes)coreStrategic or Co-development Partner · 15 April 2024CLICA is a coalition co-founded and led by Alana, bringing together organizations to advocate for children's rights in climate policy and UN negotiations. Member organizations collaborate on UN submissions and climate justice initiatives.
• Universidade de São Paulo (USP)coreStrategic or Co-development Partner · 22 March 2024Alana and USP signed a Memorandum of Understanding (MoU) in March 2024 for research collaboration, innovation, and inclusion of people with intellectual disabilities in higher education.
• UNICEFcoreStrategic or Co-development Partner · 4 December 2023Alana and UNICEF co-produced a series of videos featuring 25 children from 12 countries sharing how climate events have impacted their lives. These videos were displayed at COP28 in Dubai, opening several plenary sessions including the Leaders' Event on Youth and Education. Alana, in alliance with UNICEF, brought children's voices to COP28.
• Fundação Bernard van LeerminorStrategic or Co-development Partner · 4 December 2023Fundação Bernard van Leer co-supported the production of children's climate testimony videos featured at COP28, alongside Alana and UNICEF.
• Children's Environmental Rights Initiative (CERI)coreStrategic or Co-development Partner · 29 November 2023Alana is a member of CERI, a global coalition advocating for children's environmental rights. At COP28, CERI politically articulated the Children's Action Plan (CAP) to be endorsed by the UN and interested Parties.
• LA CLIMA (Latin American Climate Lawyers Initiative for Mobilizing Action)minorStrategic or Co-development Partner · 16 November 2023LA CLIMA participated in an Alana-hosted preparatory meeting in São Paulo for the Brazilian COP28 delegation, contributing climate law expertise to the discussions.
• Observatório do ClimaminorStrategic or Co-development Partner · 16 November 2023The Observatório do Clima (Climate Observatory) contributed climate expertise at Alana's COP28 preparatory meeting in São Paulo.
• Geledes Instituto da Mulher NegraminorStrategic or Co-development Partner · 16 November 2023Geledes participated in Alana's COP28 preparatory meeting, highlighting the intersection of racial justice and environmental policy in climate negotiations.
• Coalizão Negra por DireitosminorStrategic or Co-development Partner · 16 November 2023Coalizão Negra por Direitos participated in Alana's COP28 preparatory meeting, focusing on bringing racial justice to the center of climate negotiations.
• EngajamundominorStrategic or Co-development Partner · 16 November 2023Engajamundo participated in Alana's COP28 preparatory meeting, representing youth climate activists and priorities including just energy transition and climate defender protection.
• UNFCCC Climate ChampionsminorStrategic or Co-development Partner · 16 November 2023UNFCCC Climate Champions contributed to Alana's COP28 preparatory meeting, explaining the role of high-level climate champions in connecting UNFCCC processes with real-economy climate actions.
• Our Kids' ClimatecoreStrategic or Co-development Partner · 7 November 2022Alana co-executes the #KidsFirst campaign with Our Kids' Climate and Parents for Future, advocating for children to be recognized as agents of change in climate policy at COP27.
• Parents for FuturecoreStrategic or Co-development Partner · 7 November 2022Parents For Future partnered with Alana on the Free To Play Outside campaign, bringing the 'Gray Bubble' (Bolha Cinza) to Glasgow during COP26 to raise awareness about air pollution's impact on children's health.
• Instituto LibertacoreStrategic or Co-development Partner · 15 May 2020Instituto Liberta co-ideated and co-produced the documentary 'Um Crime Entre Nós' with Alana, addressing sexual exploitation of children in Brazil.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Ashoka: Global network of leading social entrepreneurs, including the Ashoka Children & Education programs. Ashoka is an existing co-implementer of Alana's Escolas Transformadoras program in Brazil and pursues a closely aligned "every child a changemaker" mission.
• Children's Environmental Rights Initiative (CERI): Global coalition advocating for a UN-recognized right to a healthy environment for children. Alana is a core member and CERI politically articulated the Children's Action Plan at COP28 — directly aligned mission, comparable advocacy tactics, and shared coalition staff and donors.
• Plan International: Global children's rights and girls' equality organization with a strong climate-and-girls advocacy agenda and country offices in many of Alana's target geographies. Plan International Brasil is already an explicit Alana partner on the CLICA coalition, and both organizations pursue UN-level child-centered climate policy.
• Our Kids' Climate: International coalition of parent-led groups advocating for children's right to a safe climate, including the #KidsFirst campaign that Alana co-executes at COPs. Directly comparable mission (children's climate advocacy) and explicit ongoing partnership, making it a tight peer rather than just an ally.
• Fundação Bernard van Leer: Dutch foundation focused on young children (0-8) with a growing climate-and-early-childhood agenda. Bernard van Leer is already an active partner that co-supported Alana's COP28 children's testimony videos, and pursues a comparable funder-and-advocate model for children's rights globally.

Regional players

• Instituto Ayrton Senna: Large Brazilian non-profit focused on youth education and public school innovation. Operates in the same Brazilian education-reform space as Alana's Escolas Transformadoras and Corações e Mentes programs, and competes for similar corporate and government partnerships.
• Instituto Unibanco: Brazilian non-profit focused on youth education and public-school management innovation, with strong public-sector and corporate partnerships. Operates in the same Brazilian education-and-youth-impact space as Alana and is a realistic alternative partner for the same donor and government relationships.
• Fundação Itaú Social: Major Brazilian corporate foundation funding education, social development and youth programs. Already an Alana partner on the Corações e Mentes series, and a benchmark for scale, governance and corporate-funder relationships within the Brazilian children's-impact space.

Broad incumbents

• Save the Children: One of the world's largest children's rights NGOs, working across health, education, protection and climate. Comparable to Alana's mission and advocacy model, but far larger and globally federated rather than ecosystem-structured; competes for the same international policy space and donor pools.
• UNICEF: The UN agency for children's rights, with global mandate and a climate-and-children program. UNICEF is both a comparable agenda-setter and an existing Alana partner on COP28 content — a strategic overlap rather than a direct competitor, but the closest institutional analog at global scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/institutoalana
• YouTubeyoutube.com/c/institutoalana
• Facebookfacebook.com/alana
• LinkedInlinkedin.com/company/instituto-alana/?originalSubdomain=br
• Instagraminstagram.com/alana

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alana