Plan International Brasil
Plan International Brasil is a São Paulo–headquartered non-governmental organization, founded in 1997, that runs child-rights and gender-equality programs for vulnerable children and adolescents across 130+ communities in Maranhão, Piauí, Bahia, and São Paulo, funded by individual sponsorships, corporate partnerships, and institutional grants.
- Company typePrivate
- Founded1997
- HeadquartersSão Paulo, Brazil
- Headcount—
- GTM typeB2C
- OfferingServices
What Plan International Brasil does
Plan International Brasil is the Brazilian country office of Plan International, a global non-governmental organization dedicated to children's rights and gender equality. Founded in 1997 and headquartered in São Paulo, the organization operates five offices across Brazil (São Paulo, São Luís, Codó, Teresina, Salvador) and runs programs in 130+ communities concentrated in Maranhão, Piauí, Bahia, and São Paulo. Its mission centers on protecting girls from violence, preventing child marriage and adolescent pregnancy, and ensuring access to education and empowerment opportunities for vulnerable children and adolescents; per its own reporting, the organization has reached 75,000+ beneficiaries through 80+ successful projects in 300+ communities.
The organization delivers its mission through a portfolio of social programs rather than a technology platform. Core offerings include Apadrinhamento (a monthly child-sponsorship subscription program), thematic initiatives such as Fundo Acelere o Relógio (girls' rights acceleration fund), Projeto Bacuri (child protection in vulnerable regions), and dedicated campaigns against child marriage and adolescent pregnancy, supported by an in-house Estudos e Pesquisas research division that produces evidence used in legislative advocacy. Cultural products such as the 'A Revolução das Princesas' book collection and an associated e-commerce store (lojaplanbrasil.com.br) extend the brand into merchandise.
Revenue is generated through four primary streams: recurring individual sponsorship donations (subscription model), corporate partnerships (multi-year contracts with CSR-motivated companies), one-time crowdfunding campaigns (e.g., R$69 ecological-cup campaign via Benfeitoria), and project-specific institutional funding from foundations such as Porticus, Stiftung, and Fundación Mapfre. Operating geographies are domestic (Brazil), with reputational and funding linkages to Plan International's 80+ country global network. The organization has earned third-party validation through Selo Melhores ONGs, Selo Doar A+ from Instituto Doar, and inclusion in the NGO Advisor Top 100 global rankings.
Plan International Brasil firmographics
Firmographics- Name
- Plan International Brasil
- Legal name
- Plan International Brasil
- Website
- https://plan.org.br
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Short description
- Plan International Brasil is a São Paulo–headquartered non-governmental organization, founded in 1997, that runs child-rights and gender-equality programs for vulnerable children and adolescents across 130+ communities in Maranhão, Piauí, Bahia, and São Paulo, funded by individual sponsorships, corporate partnerships, and institutional grants.
- Ownership category
- akta.pro rank
Plan International Brasil industry classification
Industry- Product category
- Non-profit Child Welfare and Gender Equality Services
- akta.pro primary industry
- Child Protection & Child Rights (BPAGABAG)
- akta.pro secondary industries
- Gender Equality & Women’s Rights (BPADAGAF), Maternal, Newborn, Child & Adolescent Health (MNCAH) Partnerships (HLAJAOAG), International Development & Donor-Funded Education Programs (EDADALAB)
Keywords
Where Plan International Brasil is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices5 records
Markets served
Plan International Brasil business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others, Technology or R&D
Revenue model
- Individual Donations (Apadrinhamento): Recurring sponsorship program where individuals sponsor a child or adolescent, providing monthly financial support for their development and well-being.
- Corporate Partnerships: Partnerships with companies for social responsibility programs, donations, and collaborative projects targeting children and adolescent welfare.
- Crowdfunding Campaigns: Occasional crowdfunding campaigns for specific projects, such as the ecological cup campaign for R$69.00 targeting children free from violence.
- Project Funding: Funding for specific social projects addressing issues like child marriage, adolescent pregnancy, and violence prevention.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Individual Sponsorship (Apadrinhamento) |
| Other | Pay-as-you-go | One-time Donation |
| Other | Multi-year contract | Corporate Engagement |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Plan International Brasil product offering
Product offeringCore offering
Plan International Brasil is a non-governmental organization that promotes gender equality and protects the rights of children and adolescents, especially girls, from violence. Its core offerings include a recurring child sponsorship program (Apadrinhamento), targeted advocacy and community projects on issues such as child marriage and adolescent pregnancy, corporate partnership programs, research and policy studies, and a commercial book collection (A Revolução das Princesas) sold through its online store.
Product overview
Plan International Brasil is a non-governmental organization focused on promoting gender equality and protecting girls from violence. Rather than offering a unified technology platform, the organization operates a portfolio of social programs including the child sponsorship initiative (Apadrinhamento), the 'A Revolução das Princesas' book collection, and multiple project initiatives such as Fundo Acelere o Relógio, Projeto Bacuri, Gravidez na Adolescência, and Casamento Infantil. The organization also conducts research and produces advocacy materials through its Estudos e Pesquisas division. These programs work together to deliver protection, education, and empowerment services to children and adolescents across Brazil.
Differentiator
Problem solved
Functional benefit
Products and services
- Apadrinhamento (Child Sponsorship Program) Subscription-based child sponsorship program allowing individuals to make recurring monthly donations to support the education, health, and protection of a specific child or adolescent in Plan International Brasil programs. Target users: individual donors in Brazil.
- Corporate Engagement Program Contracted corporate social responsibility program offering talks, team engagement activities, and collaborative social projects for companies seeking ESG and CSR outcomes. Target users: corporate CSR, sustainability, and HR/employee engagement teams.
- Loja Plan (Online Store) E-commerce retail channel operated by Plan International Brasil that sells branded merchandise and the organization's book collection 'A Revolução das Princesas'. Target users: individual consumers, supporters, and gift purchasers in Brazil.
- A Revolução das Princesas (The Princesses' Revolution Book Collection) Commercial book collection that reinterprets traditional fairy tales to empower girls and challenge gender stereotypes, sold via Loja Plan. Target users: parents, educators, and individual consumers.
Quantifiable outcome
- 75,000+ children and adolescents benefited by programs
- +2 more outcomes
Companies that use Plan International Brasil
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
Plan International Brasil technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Plan International Brasil partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- AstraZenecacoreCorporate partner supporting social programs for children and adolescents. AstraZeneca collaborates with Plan International Brasil as part of its corporate social responsibility initiatives.
- NIVEAcoreCorporate partner in social impact initiatives focused on children's well-being and development.
- UNICEFcoreStrategic partner in child rights initiatives. UNICEF and Plan International collaborate on programs affecting children and adolescents in Brazil.
- CarrefourcoreRetail partner supporting social programs through corporate social responsibility initiatives.
- AlcoacoreCorporate partner supporting community development programs and children's welfare initiatives.
- Fundación MapfreminorFoundation partner supporting social programs and research on childhood issues.
- The Body ShopminorBeauty and personal care brand partner in ethical sourcing and social impact campaigns.
- DAZNminorSports streaming platform partner in youth engagement and sports-related social programs.
- BarillaminorFood company partner supporting nutrition and food security programs for children.
- Stats PerformminorSports data and technology company supporting sports-related youth development programs.
- Ministério Público de São Paulo (MPSP)coreGovernment partner collaborating on child protection and rights enforcement initiatives in São Paulo state.
- CMDCAminorChild and Adolescent Rights Council partner in advocacy and policy initiatives.
- AllianceminorCorporate partner in various social impact initiatives.
- ChlorumminorPartner supporting environmental and sustainability programs for communities.
Scale indicators7 records
Recent moves5 records
Expansion highlights5 records
Plan International Brasil competitors and assessment
Company assessmentDirect peers
- ChildFund Brasil: International NGO running the same child-sponsorship (apadrinhamento) model in Brazil. Direct overlap in recurring-donor program structure, beneficiary focus, and community-based intervention delivery.
- World Vision Brasil: Child-focused international NGO with Brazilian operations using sponsorship, community development, and advocacy. Mirrors Plan Brasil's model of combining individual donors, corporate partners, and regional program offices.
- UNICEF Brasil: The Brazilian country office of the UN children's agency. Directly comparable as a child-rights organization operating nationally in Brazil with advocacy, programs, and institutional/corporate fundraising — and UNICEF is explicitly named as a Plan Brasil strategic partner.
- Save the Children Brasil: International child-rights NGO with a Brazilian presence. Closely comparable mission, sponsorship/fundraising model, and target beneficiary population (children, gender equality, protection from violence).
- Fundação Abrinq: Brazilian foundation dedicated to children's and adolescents' rights. Closely comparable domestic peer focused on child protection, advocacy, and corporate social-responsibility engagement in Brazil.
- Aldeias Infantis SOS Brasil: Brazilian arm of SOS Children's Villages, focused on children and adolescents in vulnerable situations. Comparable operating model combining direct service, sponsorship, and corporate partnerships.
- AVSI Brasil: Brazilian branch of an Italian international-development NGO. Comparable as an international NGO delivering education and child/youth programs with institutional funder reliance.
Broad incumbents
- Mercy Corps: Large global humanitarian organization. Comparable as an established international NGO with institutional and corporate funding, though focused more broadly on humanitarian response and economic development.
- CARE International Brasil: Large international humanitarian organization with Brazil presence. Comparable as a broader-incumbent NGO working on gender equality, poverty alleviation, and women's empowerment with diversified funding.
Emerging players
- Ashoka Brasil: Brazilian arm of a global social-entrepreneurship network. Comparable as a youth-and-social-change ecosystem player, with thematic overlap on child/adolescent empowerment but a different operating model (fellowship vs. direct programs).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Plan International Brasil social profiles
Digital presencePlan International Brasil financial estimates
Financial estimateRevenue estimate
Valuation estimate
Plan International Brasil leadership team
Management profileNumber of profiles
Plan International Brasil funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Plan International Brasil M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Plan International Brasil
What does Plan International Brasil do?
Plan International Brasil is a non-governmental organization that promotes gender equality and protects the rights of children and adolescents, especially girls, from violence. Its core offerings include a recurring child sponsorship program (Apadrinhamento), targeted advocacy and community projects on issues such as child marriage and adolescent pregnancy, corporate partnership programs, research and policy studies, and a commercial book collection (A Revolução das Princesas) sold through its online store.
Is Plan International Brasil a public or private company?
Plan International Brasil is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Plan International Brasil founded?
Plan International Brasil was founded in 1997.
Where is Plan International Brasil based?
Plan International Brasil is headquartered in São Paulo, Brazil, in the Latin America region.
How does Plan International Brasil make money?
Four revenue lines are on record. Individual Donations (Apadrinhamento) is the primary driver. The others are corporate Partnerships, crowdfunding Campaigns and project Funding.
Who are Plan International Brasil's main competitors?
Direct peers on record are ChildFund Brasil, World Vision Brasil, UNICEF Brasil, Save the Children Brasil, Fundação Abrinq, Aldeias Infantis SOS Brasil and AVSI Brasil. Broad incumbents are Mercy Corps and CARE International Brasil. Ashoka Brasil is listed as an emerging player.
Does Plan International Brasil have an API?
No public API is recorded for Plan International Brasil.
What industry is Plan International Brasil in?
Plan International Brasil's product category is Non-profit Child Welfare and Gender Equality Services. Its primary akta.pro industry code is BPAGABAG, Child Protection & Child Rights, with a secondary code of BPADAGAF, Gender Equality & Women’s Rights.