BTM Industrial
BTM Industrial is a commission-based industrial auction and liquidation firm, founded in 2011 in Muskegon, Michigan, that helps manufacturing companies recover value from surplus machinery, robots, MRO parts, and decommissioned production lines through recurring online auctions and full asset disposition services.
- Company typePrivate
- Founded2011
- HeadquartersMuskegon, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What BTM Industrial does
BTM Industrial Corporation is a privately held, commission-based industrial auction and liquidation company founded in 2011 and headquartered at 2051 Harvey St, Muskegon, Michigan. The company assists manufacturing companies, production facilities, and industrial firms in recovering value from surplus assets, including machinery, robots, MRO spare parts, CNC components, and decommissioned production lines, through professionally managed online auctions and end-to-end disposition programs. Its service portfolio spans three core programs: good-running and resalable equipment (monthly themed auctions for metalworking, robots, forklifts, and material handling); MRO, spare parts, and crib items (categorized by OEM brand such as Allen-Bradley, Fanuc, Siemens, and SEW); and decommissioned automated lines and scrap CNC machinery (component harvesting, plant closures, and removal-cost reduction). BTM supplements auction services with equipment valuations, asset management, and full plant liquidation support.
Revenue is generated through a two-sided transaction model: a consignor-side commission on each auction and a buyer-side premium of 15% (wire transfer or certified check) or 18.5% (credit card or PayPal) on the hammer price, plus shipping and 6% U.S. sales tax. The technology stack is a conventional online auction platform (auctions.btmindustrial.com) for listing, bidder registration, and payment processing, with listings syndicated to BidSpotter and eBay (via Nu Tek Sales). Ancillary partners handle rigging (Midway Machinery Movers), scrap disposal (USA Industrial Scrap), and check/ACH payments (FlexChecks). Distribution is global via online bidding but the operating geography is North America. Leadership is founder-led, with Doug Watkoski as Owner and Founder and Robert Lancour appointed as CFO in March 2026.
BTM Industrial firmographics
Firmographics- Name
- BTM Industrial
- Legal name
- BTM Industrial Corporation
- Website
- https://btmindustrial.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BTM Industrial is a commission-based industrial auction and liquidation firm, founded in 2011 in Muskegon, Michigan, that helps manufacturing companies recover value from surplus machinery, robots, MRO parts, and decommissioned production lines through recurring online auctions and full asset disposition services.
- Ownership category
- akta.pro rank
BTM Industrial industry classification
Industry- Product category
- Industrial Auction & Liquidation Services
- SIC
- Misc Industrial & Commercial Machinery & Equipment (3590), Wholesale-Industrial Machinery & Equipment (5084)
- akta.pro primary industry
- B2B Liquidation Auctions & Asset Disposition Retail (CRAEAFAG)
Keywords
Where BTM Industrial is headquartered
LocationHeadquarters
- HQ city
- Muskegon
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
BTM Industrial business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Auction Commission - Consignor Side: BTM Industrial acts as a commission-based auctioneer, earning fees from sellers (consignors) for liquidating their surplus industrial assets through professional auctions and disposition programs.
- Buyer's Premium: BTM Industrial charges buyers a premium on auction purchases: 15% for wire transfer or certified check payments, and 18.5% for credit card or PayPal payments. This is the primary buyer-facing revenue stream.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Wire Transfer / Certified Check Payment |
| Transaction based/ take rate | Pay-as-you-go | Credit Card / PayPal Payment |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
BTM Industrial product offering
Product offeringCore offering
BTM Industrial is a commission-based auction and liquidation company that helps manufacturing companies and production facilities recover value from surplus industrial assets. It operates online auctions covering good-running and resalable equipment (metalworking machinery, robots, forklifts, MRO, tooling), runs MRO and CNC parts liquidation programs, and provides end-to-end asset disposition services including equipment valuations, asset management, and machinery/equipment recovery for decommissioned lines and full plant closures.
Product overview
BTM Industrial is a commission-based auction and liquidation company offering a unified asset disposition platform for manufacturing companies. Founded in 2011 and headquartered in Muskegon, Michigan, the company operates the core Industrial Auctions platform alongside complementary services including Asset Disposition, MRO Liquidation, Equipment Valuations, Machinery & Equipment Recovery, and Asset Management Services. The platform specializes in monthly recurring auctions for robots and robot parts, CNC machinery and parts, MRO spare parts, metalworking equipment, forklifts and material handling, tooling, lab equipment, and conveyors. The services work together as an end-to-end solution: Asset Disposition provides the overall strategy, Industrial Auctions serves as the marketplace mechanism, MRO Liquidation handles parts inventory, Equipment Valuations assesses asset worth, Machinery & Equipment Recovery manages decommissioning, and Asset Management Services coordinates the entire process.
Differentiator
Problem solved
Functional benefit
Products and services
- Industrial Auctions Commission-based online auction platform for selling surplus industrial machinery, equipment, and assets. Auctions are held regularly with monthly recurring sales for robots, CNC parts, MRO items, metalworking equipment, and material handling, targeting manufacturing companies and industrial equipment buyers.
- Asset Disposition End-to-end surplus asset management and liquidation services for manufacturing companies, including asset evaluation, strategy development, listing preparation, auction management, and removal coordination.
- MRO and Industrial Parts Liquidation Wholesale liquidation of maintenance, repair, and operations (MRO) spare parts, CNC components, bearings, motors, hydraulics, electrical parts, and industrial supplies from inventory crib consolidations. Auctions are categorized by OEM brand and type of MRO item.
- Equipment Valuations Professional assessment and valuation services for industrial machinery and equipment to determine fair market value for surplus asset disposition planning.
- Machinery & Equipment Recovery Asset recovery program for decommissioned automated lines, scrap CNC machines, and facility closures. Identifies resale value, harvests components, and reduces equipment removal costs for manufacturing companies.
- Asset Management Services Comprehensive asset management including asset review, strategy development, listing preparation, auction management, and removal coordination for manufacturing facilities.
Companies that use BTM Industrial
Customer profileSegments2 records
Ideal customer profiles2 records
BTM Industrial technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
BTM Industrial partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Midway Machinery MoverscoreEquipment removal and logistics partner that assists with the physical removal and transportation of purchased auction items from BTM Industrial auction locations to buyers.
- Nu Tek SalesminorAuthorized eBay seller partner that operates BTM Industrial's eBay storefront (nuteksales.com/str/Nu-Tek-Sales) for selling surplus industrial items through the eBay marketplace.
- USA Industrial ScrapminorScrap disposal partner for equipment and assets that cannot be resold through auction and are deemed as scrap material.
- FlexChecksminorPayment processing partner providing check/ACH payment options for auction transactions.
- BidSpottercorePrimary third-party auction marketplace where BTM Industrial publishes auction listings. BidSpotter is an industrial auction aggregation platform connecting buyers with industrial equipment auctions.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
BTM Industrial competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key highlights7 records
Customer concentration
BTM Industrial social profiles
Digital presenceBTM Industrial financial estimates
Financial estimateRevenue estimate
Valuation estimate
BTM Industrial leadership team
Management profileNumber of profiles
Profiles2 records
BTM Industrial funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BTM Industrial M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BTM Industrial
What does BTM Industrial do?
BTM Industrial is a commission-based auction and liquidation company that helps manufacturing companies and production facilities recover value from surplus industrial assets. It operates online auctions covering good-running and resalable equipment (metalworking machinery, robots, forklifts, MRO, tooling), runs MRO and CNC parts liquidation programs, and provides end-to-end asset disposition services including equipment valuations, asset management, and machinery/equipment recovery for decommissioned lines and full plant closures.
Is BTM Industrial a public or private company?
BTM Industrial is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BTM Industrial founded?
BTM Industrial was founded in 2011. It employs 11 to 50 people.
Where is BTM Industrial based?
BTM Industrial is headquartered in Muskegon, United States, in the North America region.
How does BTM Industrial make money?
Two revenue lines are on record. Auction Commission - Consignor Side is the primary driver. The others are buyer's Premium.
Does BTM Industrial have an API?
No public API is recorded for BTM Industrial.
What industry is BTM Industrial in?
BTM Industrial's product category is Industrial Auction & Liquidation Services. Its primary akta.pro industry code is CRAEAFAG, B2B Liquidation Auctions & Asset Disposition Retail. Its SIC code is 3590.