What Corporate Rebels does

Corporate Rebels is a Netherlands-based research, content, and education company founded in 2016 by Joost Minnaar and Pim de Morree that helps organizations replace traditional hierarchy with self-managing, progressive structures. Over a decade the founders have conducted primary research inside 200+ pioneering organizations across six continents, synthesized findings into two bestselling books (Make Work More Fun, 50,000+ copies in 15+ languages; Start-Up Factory on Haier), an open The 8 Trends framework, and co-authored teaching cases used at Harvard Business School and INSEAD. The company serves transformation leaders, CEOs, HR professionals, agile coaches, and consultants at SMB and large-enterprise level, with visible customers including Roche, Baker Hughes, Dutch National Police, and Emmi Gruppe.

The business operates a multi-product platform with four revenue streams: a flagship 6-week Masterclass priced at €5,000 per individual (580+ alumni across 40+ countries), an annual Rebel Cells peer-network membership at €5,000/year (70+ organizations across 25+ countries), founder-led speaking engagements at €10K-€35K+ per booking (300+ keynotes delivered), and book sales across print, e-book, and audiobook formats. Distribution is hybrid: self-serve online enrollment for individual programs, direct sales for enterprise speaking and in-house training, and community-led growth through the Rebel Cells network and annual Amsterdam Summit (350 attendees). The core team of 6-10 operates from Eindhoven under two legal entities (Corporate Rebels Academy B.V. and Corporate Rebels Nederland B.V.) and is bootstrapped — no external institutional funding is disclosed.

Through Krisos, a co-founded private equity firm, the founders acquire traditional mid-size companies and transform them into self-managing organizations, with three acquisitions completed and expansion planned into Germany and North America. Krisos functions as a real-money proof point for the research and frameworks Commercialized through the Masterclass and Rebel Cells, and is recognized through the Tony Hsieh Award and 2025 ZeroDX Award. The company has earned the Thinkers50 Radar Award, is named among the Top 30 Emergent Management Thinkers in the World, and has been featured in Harvard Business Review, The New York Times, Forbes, and BBC.

Name

Corporate Rebels

Legal name

Corporate Rebels Academy B.V.

Website

https://corporate-rebels.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Corporate Rebels is a Netherlands-based research, content, and education company that helps founders, CEOs, HR leaders, and transformation coaches replace traditional hierarchy with self-managing organizational structures, monetizing through a Masterclass (€5,000), Rebel Cells membership network (€5,000/year), keynote speaking, and books.

Ownership category

akta.pro rank

Product category

Management Consulting and Organizational Development Education

NAICS

Professional and Management Development Training (611430), Business, Professional, Labor, Political, and Similar Organizations (8139), Research and Development in the Social Sciences and Humanities (54172)

SIC

Services-Educational Services (8200), Services-Membership Organizations (8600), Services-Management Consulting Services (8742)

akta.pro primary industry

Team & Group Executive Coaching (Leadership Teams) (EDABANAF)

akta.pro secondary industries

Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA), Corporate Retreats & Team Offsites (Non-incentive) (THAHAMAL), Conflict Resolution, Negotiation & Stakeholder Management Coaching (EDABANAK)

Keywords

• Organizational design consulting
• Self-management training
• Workplace transformation services
• Progressive workplace education
• Management keynote speaking

Headquarters

HQ city

Eindhoven

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Masterclass Program: 6-week online program on progressive organizational design with live sessions, case studies, and transformation roadmap. Revenue from individual enrollments at €5,000 per person, with in-house options available for organizations. Lifetime access to materials and community included.
2. Rebel Cells Membership: Annual peer-to-peer network membership at €5,000/year with regional adjustments. Includes local meetups, global peer groups, annual summit tickets (2), and resource hub access. Discounts: 25% for government, 50% for charities/NGOs.
3. Speaking Engagements: Keynote speeches by founders Joost Minnaar and Pim de Morree at corporate events, conferences, and gatherings worldwide. Fees depend on format, location, and timing, with budget ranges from €10k to €35k+.
4. Book Sales: Sale of published books including 'Corporate Rebels - Make Work More Fun' (50,000+ copies sold in 15+ languages) and 'Start-Up Factory - Haier's RenDanHeYi Model'. Available in print, e-book, and audiobook formats from €10.00.
5. Krisos: Co-founded private equity firm that acquires traditional companies and transforms them into self-managing organizations. Currently three companies acquired, expanding into Germany and North America. Separate entity that validates research through real-world transformation.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels9 records

Core offering

Corporate Rebels delivers education, research, and community services around progressive organizational design and self-management transformation. Its flagship paid offerings are the 6-week Masterclass program (€5,000 per person), the Rebel Cells annual peer-membership network (€5,000/year), and executive keynote speaking engagements. Supporting free assets include a 60,000+ subscriber weekly newsletter, an extensive blog, and an open "8 Trends" framework derived from 10+ years of field research inside 200+ pioneering organizations.

Product overview

Corporate Rebels operates a multi-product platform focused on progressive organizational design and self-management transformation. The portfolio centers on three core pillars: educational programs (Masterclass and Academy Courses), community networks (Rebel Cells membership and annual Summit), and published thought leadership (books, newsletter, blog). The flagship Masterclass is a 6-week immersive program that includes live pioneer Q&As and provides a transformation roadmap for organizational change. Rebel Cells provides ongoing peer networking across 25+ countries with local meetups and global peer groups. The published works include two bestselling books (Make Work More Fun and Start-Up Factory) available in 15+ languages. Supporting content includes a weekly newsletter (60,000+ subscribers), extensive blog with 123+ articles, and The 8 Trends open framework for organizational diagnosis. Krisos operates as a separate private equity venture that acquires and transforms traditional companies into progressive organizations using the same methodologies taught through the platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate Rebels Masterclass Flagship 6-week online program on progressive organizational design, with 12 live 2-hour sessions, case study modules from 200+ organizations, transformation roadmap assignments, lifetime access to materials and platform, and access to the global alumni network of 580+ professionals. Priced at €5,000 per person, with scholarships available for non-profits (€1,500 excl. VAT). For organizations, an in-house version is offered with quote-based pricing.
• Rebel Cells Membership Annual peer-to-peer network connecting progressive organizations across 25+ countries. Includes local meetups, global peer groups, two annual summit tickets, and resource hub access with 100+ recorded sessions and templates. Priced at €5,000/year with regional adjustments, 25% discount for government organizations, and 50% discount for charities and NGOs.
• Corporate Rebels Summit Annual two-day in-person gathering of approximately 350 leaders from progressive organizations across 30+ countries. Features peer-hosted sessions, workshops, and networking. Serves as the annual convening of the Rebel Cells network; the 2026 edition runs 19–20 November in Amsterdam with Ricardo Semler headlining.
• Make Work More Fun (Book) Bestselling book featuring 8 radical lessons from 150 of the world's most inspiring companies, exploring employee-centered workplace approaches. Available in print, e-book, and audiobook formats in Dutch, English, German, French, Spanish, Italian, Turkish, Polish, and Chinese, starting from €10.00.
• Start-Up Factory (Book) In-depth case study on Haier's RenDanHeYi model and how the company organized 80,000 employees into micro-enterprises. Chronicles one of the boldest business-transformation and management-reinvention stories of the modern era. Available in multiple formats through the website.
• Speaking and Keynotes Keynote presentations by co-founders Joost Minnaar and Pim de Morree covering progressive organizational design, including a signature keynote on how the world's best organizations work, a new "Born to Work Together" keynote, and a Krisos proof keynote. Available in person or virtually worldwide, with budget tiers ranging from under €10k to €35k+ and responses within two business days.
• In-House Masterclass Customized delivery of the 6-week Masterclass exclusively for an organization's team at a time of their choosing. Quote-based pricing via [email protected], designed for enterprise clients that want bundled private cohort learning.

Quantifiable outcome

• Organizations implementing masterclass frameworks delivered +108% profit growth in first two years (across 100+ companies)
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Partnerships

One partnership is on record.

• KrisoscoreOthersCo-founded private equity firm where Corporate Rebels founders Joost Minnaar and Pim de Morree buy traditional companies and transform them into self-managing organizations. Currently three companies acquired, expanding into Germany and North America. Krisos serves as the proof point validating the research and frameworks taught through Corporate Rebels programs.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• IDEO: Global design and innovation consultancy with an organizational design practice; competes for enterprise transformation engagements and thought leadership on the future of work, but at much larger scale and broader scope.
• BetterUp: Large-scale coaching and employee development platform combining AI with leadership development; competes for corporate learning and transformation budgets that Corporate Rebels targets through Masterclass and in-house engagements.
• Coursera for Business: Enterprise learning platform with a large catalog of management, leadership, and organizational behavior courses; represents a scaled alternative channel for the same corporate training buyer Corporate Rebels targets with Masterclass.
• Deloitte: Big Four professional services firm with Human Capital and Transformation practices; overlaps with Corporate Rebels on organizational redesign and leadership development engagements for large enterprises.
• McKinsey & Company: Global management consulting incumbent whose Organization Practice and 'future of work' research compete for enterprise attention and budget, and whose published insights shape buyer expectations Corporate Rebels must position against.
• Culture Amp: Employee engagement and performance management SaaS platform that sells to the same HR/transformation buyer; complements or competes with Corporate Rebels' frameworks on engagement and progressive people practices.
• Heidrick & Struggles: Global executive search and leadership advisory firm; its leadership consulting and organizational culture work overlaps with Corporate Rebels' focus on leadership-team transformation and self-management enablement.

Emerging players

• Humu: Workplace transformation company using science-based nudges to drive change in organizations; operates in the adjacent future-of-work space with a technology-plus-services model that overlaps with Corporate Rebels' organizational change offering.

Direct peers

• The Ready: Boutique organizational design and transformation consultancy helping companies adopt self-management, teal, and progressive practices — overlapping directly with Corporate Rebels' Masterclass and advisory offerings for the same transformation-leader buyer.
• Frederic Laloux: Author of 'Reinventing Organizations' and a leading independent thinker on self-managing organizations; occupies the same author/thought-leader niche and serves an overlapping audience of transformation leaders and consultants.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/corporate-rebels---the-search-for-the-happy-grail
• Instagraminstagram.com/corporate_rebels
• Xx.com/corp_rebels
• Facebookfacebook.com/corporaterebels

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Corporate Rebels