What Zitrusblau does

Zitrusblau GmbH is a privately held, family-owned full-service advertising agency headquartered at Keithstraße 41, 10787 Berlin, Germany. Founded around 1989 by Martin Keune, who created the agency's signature 'blue lemon' (blaue Zitrone) identity, the firm has operated for 33 years and is currently managed by Martina Huchthausen, Lorenz Huchthausen, and Leonard Huchthausen. The agency operates with an employee base in the 11-50 range and serves clients ranging from individuals and small businesses through NGOs and large enterprises, with a documented concentration of work in German advocacy, climate, democracy, and human-rights organizations including Oxfam, Fridays for Future, GermanZero, Mein Grundeinkommen, Campact, and Hate Aid.

The agency's service portfolio spans brand and corporate design, logo design, web development on platforms such as WordPress and Shopify, Shopify e-commerce stores, food photography and packaging, recipe creation, textile and merchandise design, animation and motion graphics, photography, large-format inflatable and banner production, trade show booth design (delivered in partnership with a Messebauer), and campaign concept-to-execution work. A print production network stretching from North to South Germany supports runs from single units to one million units. Revenue is generated through custom-quoted professional services with project-based pricing; no public pricing tiers or subscription models are disclosed, and no funding rounds, acquisitions, or external investors appear in the corporate record.

The go-to-market motion is sales-led and consultative, with explicit 'Kennenlerngespräch' (get-to-know meeting) and 'Beratungsgespräch' (consultation) entry points routed through the company website, email ([email protected]), and phone (030-214777-00). Marketing is concentrated on the agency website's portfolio showcase, a semi-annual newsletter offering 'Inspiration, Innovationen & Ideen', and a visible client logo wall spanning approximately 20 organizations. Operating geographies are explicitly domestic (Germany), with delivery handled from the single Berlin headquarters, and no disclosed subsidiaries, parent company, or international footprint.

Name

Zitrusblau

Legal name

ZITRUSBLAU GmbH

Website

https://zitrusblau.de

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Zitrusblau is a 33-year-old, family-owned Berlin full-service advertising agency offering branding, print, web, social media, campaigns, food photography, textiles, and large-format production to NGOs, advocacy groups, food retailers, and SMBs across Germany.

Ownership category

akta.pro rank

Product category

Advertising and Creative Services

NAICS

Advertising Agencies (541810), Graphic Design Services (541430), Indoor and Outdoor Display Advertising (54185)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG), Creative Concepting & Campaign Development (BPAFAEAD)

Keywords

• Advertising services
• Brand identity design
• Print production services
• Web development
• Creative agency

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Others

Revenue model

1. Creative Services Revenue: Revenue generated from providing comprehensive creative and advertising services to clients ranging from individuals to large corporations across all industries. Services include branding, print, web, social media, campaigns, and custom production work.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Zitrusblau is a Berlin-based full-service advertising agency offering end-to-end creative services including brand and corporate design, logo design, website development on platforms like WordPress and Shopify, food and product photography, packaging design, campaign concept and execution, social media, animation, recipe creation, textile merchandise, trade show booth design, and large-format inflatables. The agency combines strategy, design, photography, and physical production under one roof, serving clients from individuals to NGOs and large corporations.

Product overview

Zitrusblau is a full-service advertising agency from Berlin with 33 years of experience. The agency offers a comprehensive portfolio of creative services organized as an integrated suite rather than discrete standalone products. Core offerings include Brand & Corporate Design (brand design, corporate design, logo design, rebrand, relaunch), Digital Services (websites built on platforms like WordPress and Shopify, Shopify stores, tool development), Visual Production (food/product/interior photography, photo retouching, animation and motion graphics), Print & Physical Materials (packaging, banners, cut-outs, vehicle branding, inflateables), Campaign Services (concept development, social media, print materials, activation), and specialized Food Services (recipe creation, food photography, packaging design for food brands). The agency also provides trade show booth design and textile/merchandise production. Services scale from small one-person businesses to large NGOs and enterprise clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Websites & Webdesign Conception, web design and programming of websites ranging from digital business cards and one-pagers to extensive CMS pages, interactive maps and online tools, built on platforms such as WordPress and Shopify.
• Shopify Stores Setup, planning and programming of Shopify online shops, handling visual appearance and e-commerce functionality for clients.
• Food Photography & Packaging Food styling, product/packshot photography and packaging design services for food brands and retailers, specializing in appetizing food product imagery for marketing materials.
• Recipe Creation Recipe creation, editing and realization focused on seasonal vegetarian cuisine. Recipes are developed, prepared and photographed for marketing campaigns.
• Textiles & Merchandise Design and production of textile products including screen-printed T-shirts, embroidered items, woven fabrics, bags and upcycled banner bags, aligned with client brand identity.
• Brand & Corporate Design Brand design, corporate design, logo design, rebrand and relaunch services including logo creation, typography, color palette, design language and comprehensive brand identity development.
• Campaigns Full campaign services from situation analysis and needs assessment to action planning and execution, including print materials, social media and multi-channel activation.
• Animation & Motion Graphics Motion graphics, animation and video production including scribble animations, storyboards, asset creation and promotional video content.
• Photography Services Photography services specializing in food, product and interior photography, including photo retouching for composite images and special effects.
• Inflatables & Large-Format Installations Giant inflatable figures and oversized banners for events and outdoor advertising, including 15-meter tall installations for media-impactful activations.
• Trade Show Booth Design Trade show booth design and construction including concept development, visual design, 3D modeling and project management with partner booth builders.
• Custom Tool Development Custom digital tool development to understand, optimize and structure client workflows, including automation of specific processes through bespoke digital tools.

Named customers20 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Messebauer (Messestand construction partner)minorOthersCollaborates with a friendly 'Messebauer' (trade show builder) for complex trade show booth construction, combining Zitrusblau's design with the partner's booth construction expertise for clients like Bonava.

Scale indicators9 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Serviceplan Group: Europe's largest independent agency group headquartered in Munich with strong German footprint. Comparable in offering integrated creative, digital, and media services but at significantly larger scale with multinational client roster.
• DDB Germany: German arm of global DDB network offering full-service advertising and brand strategy. Comparable in core creative and campaign services but operates as part of a multinational holding company network.
• TBWA Germany: German operations of TBWA Worldwide network. Comparable in offering integrated advertising, brand strategy, and experiential services but as part of a global holding company with broader resources.

Direct peers

• Jung von Matt: Major independent German creative agency network with offices in Hamburg, Berlin, and beyond. Directly comparable full-service model with stronger scale and broader client roster, serving as a benchmark for German independent agency positioning.
• Antoni GmbH: Berlin-based creative agency known for integrated campaigns, branding, and production work. Comparable as a Berlin-headquartered creative agency of similar independent positioning and full-service offering.
• Zum goldenen Hirschen: Berlin-based independent communications agency spanning advertising, PR, and content. Comparable as a Berlin-headquartered mid-size integrated creative agency with similar client diversity.
• Heimat集團: Berlin-based independent creative agency known for integrated campaigns and production work. Comparable in independent German agency positioning with similar brand-building and campaign execution capabilities.
• Kolle Rebbe: Hamburg-based independent creative agency offering full-service branding, advertising, and digital work. Directly comparable as a German independent full-service agency of similar scale competing for similar mid-market and brand clients.
• Grabarz & Partner: Hamburg-based independent creative agency with strong brand and campaign expertise. Comparable as a German independent creative agency of similar mid-market scale focused on integrated creative work.
• Scholz & Friends: Berlin-headquartered creative agency group with a long German heritage. Comparable as a full-service creative agency competing for similar brand-building, campaign, and corporate communications mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/zitrusblau-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zitrusblau