Lirema

What Lirema does

Lirema is a private ophthalmology clinic network operating 10 eye surgery clinics across Lithuania (Vilnius, Kaunas, Klaipėda, Šiauliai), Sweden (Stockholm, Gothenburg, Malmö, Uppsala), Denmark (Copenhagen), and Norway (Oslo). Founded in 2003/2004, the network employs more than 25 eye microsurgeons, has treated over 300,000 patients, and operates 18 laser machines across its sites. It serves adult B2C patients seeking refractive surgery (myopia, hyperopia, astigmatism, presbyopia), cataract surgery, keratoconus cross-linking, strabismus, glaucoma, vitreoretinal, and eyelid procedures.

The clinic deploys German and Swiss optical technology as the official Lithuanian representative for Carl Zeiss, SCHWIND eye-tech-solutions, and Ziemer Group. The technology stack includes excimer lasers, femtosecond lasers, and the SMILE PRO platform, supporting LASIK, LASEK, PRK, transPRK, SMILE PRO, PRESBYOND Laser Blended Vision, refractive lens exchange with premium ZEISS IOLs (aspherical, EDoF, trifocal), corneal cross-linking, and complex vitreoretinal and glaucoma surgeries. Self-pay laser vision correction pricing ranges from 998 EUR (SURFACE) to 1,998 EUR (SMILE PRO) per both eyes with a 10-year warranty.

Lirema generates revenue primarily from one-time surgical procedures. State health insurance reimbursement via Lithuania's Territorial Health Insurance Fund (TLK) covers base cataract surgery, supplemented by premium IOL upgrades priced at 110–850 EUR. Additional revenue comes from consultations (48–140 EUR), diagnostics, and ancillary services. The go-to-market model is sales-led, direct-to-patient via the clinic network and website, with referrals through a Rekomendavimo programa, Trustpilot-driven word-of-mouth, and Inbank's MEDlizingo installment financing (100–10,000 EUR, up to 72 months) supporting premium procedure uptake.

Name

Lirema

Legal name

Lietuvos ir Vokietijos UAB „Lirema"

Website

https://lirema.lt

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

Lirema is a private ophthalmology clinic network operating 10 eye surgery centers across Lithuania, Sweden, Denmark, and Norway, serving adult patients with refractive surgery, cataract, glaucoma, and other ophthalmic procedures using premium German and Swiss laser technology.

Ownership category

akta.pro rank

Product category

Ophthalmology / Eye Surgery Services

NAICS

Offices of Physicians (62111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Ophthalmology Clinics (Medical & Surgical Eye Care) (HLAKAKAC)

akta.pro secondary industries

Cornea, External Disease & Refractive Surgery (LASIK/PRK) (HLAKAKAF), Ocular Imaging & Diagnostic Testing Centers (HLAKAKAN), Glaucoma Specialists (HLAKAKAG)

Keywords

• Laser vision correction
• Cataract surgery
• Ophthalmology services
• Refractive surgery
• Eye microsurgery

Headquarters

HQ city

Vilnius

HQ country

Lithuania

HQ region

Europe

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Surgical Procedures: Lirema's primary revenue stream comes from surgical procedures including vision correction laser surgery (SmartSurfACE, FEMTO LASIK, SMILE PRO), cataract surgery, refractive lens exchange, keratoconus cross-linking, strabismus surgery, vitreoretinal surgery, eyelid surgery, and other eye operations. The clinic performs thousands of surgeries annually across its network of 10 clinics.
2. Consultations and Diagnostic Examinations: Revenue from eye doctor consultations, comprehensive eye examinations for laser correction candidacy, and extended diagnostic ophthalmologic services for glaucoma, keratoconus, retinal conditions, and preventive screenings.
3. MEDlizingo Installment Financing: Lirema partners with Inbank to offer MEDlizingo installment payment plans ranging from 100 to 10,000 EUR with terms up to 72 months. While financing fees accrue to the partner, the financing option enables higher procedure uptake and supports premium service revenue.
4. Premium Lens Upgrades (Cataract): Patients covered by mandatory health insurance receive base cataract surgery free of charge, but pay supplements for premium intraocular lenses — ZEISS aspherical (+110 EUR), EDoF (+450 EUR), and trifocal (+850 EUR) — generating incremental revenue per procedure.
5. Insurance-Reimbursed Procedures: Lirema holds contracts with the Territorial Health Insurance Fund (Teritorinė ligonių kasa), enabling State-funded reimbursement for cataract operations, glaucoma procedures, and certain consultations. Insurance coverage through SEB, Gjensidige, Ergo, Compensa, PZU Lietuva, IF draudimas, and Lietuvos draudimas also generates reimbursement revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Lirema operates an eye microsurgery clinic network providing laser vision correction (SURFACE/LASEK/transPRK, FEMTO/FS-LASIK, SMILE PRO, PRESBYOND), cataract surgery with premium intraocular lens implantation, refractive lens exchange, keratoconus cross-linking, strabismus surgery, vitreoretinal surgery, glaucoma surgery, and eyelid surgery. The clinics also deliver ophthalmology consultations, diagnostic examinations, and accept payment via State health insurance, private insurance direct billing, and installment financing.

Product overview

Lirema yra akių chirurgijos klinikų tinklas, teikiantis platų akių sveikatos paslaugų spektrą. Pagrindinės paslaugos apima regos korekciją lazeriu (SURFACE, FEMTO/FS-LASIK ir SMILE PRO metodai), PRESBYOND amžinės toliaregystės korekciją, kataraktos operacijas su įvairių tipų ZEISS intraokuliariniais lęšiais, keratokonuso gydymą (cross-linking), žvairumo operacijas, tinklainės ir stiklakūnio chirurgiją (vitrektomiją), glaukomos chirurgiją, vokų chirurgiją bei refrakcines lęšio pakeitimo operacijas. Papildomos paslaugos apima akių tyrimus ir konsultacijas, sveikatos draudimo atsiskaitymą ir MEDlizingo finansavimą. Klinikų tinklas veikia Lietuvoje (Vilnius, Kaunas, Klaipėda, Šiauliai) ir Skandinavijoje (Švedija, Danija, Norvegija).

Differentiator

Problem solved

Functional benefit

Products and services

• Laser Vision Correction (SURFACE / SmartSurfACE / LASEK / transPRK) Surface laser vision correction using SmartSurfACE, transPRK, PRK or LASEK techniques to correct myopia (short-sightedness), hyperopia (far-sightedness), and astigmatism. Priced at 998 EUR for both eyes with a 10-year warranty. For adult patients seeking to reduce or eliminate dependence on glasses or contact lenses.
• Laser Vision Correction (FEMTO / FS-LASIK) Femtosecond laser vision correction in which a femtosecond laser creates the corneal flap and an excimer laser performs the ablation, enabling rapid post-operative recovery. Priced at 1,498 EUR for both eyes with a 10-year warranty. For adult patients seeking faster recovery laser vision correction.
• Laser Vision Correction (SMILE PRO) Minimally invasive small-incision lenticule extraction using femtosecond laser that preserves corneal tissue integrity and reduces post-operative dry eye. Priced at 1,998 EUR for both eyes with a 10-year warranty. For adult patients seeking the most modern laser vision correction with minimal disruption and same-day return to normal activities.
• PRESBYOND Laser Correction (Presbyopia) PRESBYOND Laser Blended Vision corrects age-related farsightedness (presbyopia) in patients 45+ years, enabling sharp vision at multiple distances with a single procedure. Priced at 1,998 EUR for both eyes with a 5-year warranty. For middle-aged and older adults experiencing near-vision loss from presbyopia.
• Cataract Surgery with Intraocular Lens Implantation Removal of the clouded natural lens and implantation of an intraocular lens to restore vision. Base procedure with a standard intraocular lens is fully covered by the Lithuanian Territorial Health Insurance Fund for insured patients. Premium lens upgrades available: ZEISS aspherical (+110 EUR), EDoF Extended Depth of Focus (+450 EUR), and trifocal (+850 EUR). For adult patients with progressive vision loss from cataracts.
• Keratoconus Treatment (Cross-linking / CXL) Corneal collagen cross-linking procedure that strengthens the cornea and halts the progression of keratoconus. Priced at 790 EUR. For patients diagnosed with keratoconus requiring stabilization of corneal shape.
• Strabismus (Eye Misalignment) Surgery Surgical correction of eye misalignment (strabismus / squint) in adults. Priced at 990 EUR per surgical case. For adult patients with eye misalignment requiring surgical alignment.
• Vitreoretinal Surgery (Vitrectomy)

Quantifiable outcome

• More than 300,000 patients treated over 20 years across 10 clinics in 4 countries.
• +4 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Carl ZeisscoreTechnology or IntegrationCarl Zeiss AG is a leading German manufacturer of optical systems and medical equipment. Lirema serves as the official representative center for Carl Zeiss in Lithuania, utilizing their laser systems, intraocular lenses (asferiniai, EDoF, trifokaliniai), and optical diagnostic equipment. This partnership provides access to advanced German optical technology for vision correction and cataract surgery.
• SCHWIND eye-tech-solutionscoreTechnology or IntegrationSCHWIND eye-tech-solutions (German manufacturer of excimer laser systems) is represented in Lithuania through Lirema. The partnership enables Lirema to offer the latest laser vision correction technologies including SMART surfACE, transPRK, and other surface ablation methods.
• Ziemer GroupcoreTechnology or IntegrationZiemer Group is a Swiss/German medical technology company specializing in ophthalmic surgical systems. Lirema is the official representative center for Ziemer in Lithuania, utilizing their femtosecond laser technology for FS-LASIK and SMILE procedures.
• Territorial Health Insurance Fund (Teritorinė ligonių kasa)coreOthersThe Territorial Health Insurance Fund (TLK) is a Lithuanian State institution that reimburses eye surgeries including cataract operations and certain consultations for patients with mandatory health insurance. Lirema holds a contract with the TLK, allowing insured patients to receive base cataract surgery at no direct cost.
• SEB, Gjensidige, Ergo, Compensa, PZU Lietuva, IF draudimas, Lietuvos draudimasminorOthersSeven private health insurance companies operate direct billing arrangements with Lirema. Insured patients can receive covered treatments with the insurer settling directly with the clinic (up to 100% of costs), eliminating patient out-of-pocket expenses for eligible services.

Scale indicators7 records

Recent moves8 records

Expansion highlights4 records

Others

• Carl Zeiss Meditec: Carl Zeiss Meditec is the medical technology division of Carl Zeiss, a manufacturer of ophthalmic surgical microscopes, lasers, IOLs, and diagnostic equipment. Listed here not as a competitor but as a key technology supplier and partnership counterparty that anchors Lirema's technology differentiation in the region.

Regional players

• TLC Laser Eye Centers: TLC Laser Eye Centers is a North-American refractive surgery chain offering LASIK, PRK, and lens-based procedures across Canada and the US. Comparable as a multi-clinic laser vision correction chain, though operating in a different geography than Lirema's Baltic-Nordic footprint.
• Aurell Eye Clinic (Estonia/Baltics): Aurell is a private eye clinic in Estonia offering laser vision correction, cataract, and other ophthalmology procedures to Baltic and Scandinavian patients. Comparable as a regional Baltic private eye surgery competitor sharing the same cross-border medical tourism dynamics as Lirema.
• Freedom Vision (UK): Freedom Vision is a UK-based eye surgery provider offering cataract surgery (including premium IOLs), lens replacement, and YAG laser treatment. Comparable to Lirema's cataract and lens exchange service line with a similar premium IOL upsell model, but focused on the UK market.

Broad incumbents

• Optical Express: Optical Express is the UK's leading private provider of laser eye surgery, lens replacement, and cataract surgery with a growing international footprint. Comparable as a multi-clinic, multi-country eye surgery operator with a similar procedure menu and premium IOL upsell strategy, but operates at substantially greater scale than Lirema.
• Specsavers Optical Group: Specsavers is a global optician and audiology retailer offering eye exams, prescription eyewear, and selected clinical services. Comparable as a broad vision care incumbent competing for the same patient funnel, though not a surgical provider.
• Synsam Group (incl. Specsavers Nordic, optician chains): Synsam is a leading Nordic optical retail chain offering eye exams, glasses, contact lenses, and increasingly eye health services. Comparable as a Nordic/Baltic-adjacent vision care player with overlapping customer segments, though primarily a retailer rather than surgical provider.

Direct peers

• Care Vision (Germany): Care Vision operates a network of eye laser clinics in Germany and several European countries offering LASIK, LASEK, and lens implantation. Comparable to Lirema as a multi-clinic European refractive surgery chain with a similar self-pay elective procedure model.
• EuroEyes International Eye Clinic: EuroEyes is a German-headquartered eye surgery clinic group specializing in refractive and cataract surgery (LASIK, SMILE, lens exchange, ICL) with operations in Germany, China, and the UK. Comparable to Lirema as a multi-clinic European refractive surgery operator with premium positioning and identical core procedure offerings including SMILE and presbyopia correction.
• Memira (Nordic Eye Surgery chain): Memira is one of the largest eye surgery chains in the Nordics, operating clinics across Sweden, Norway, and Denmark offering LASIK, lens replacement, and cataract surgery. Directly comparable to Lirema in the Scandinavian eye surgery market and overlapping in the same cities (Stockholm, Gothenburg, Malmö, Oslo, Copenhagen).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/lirema_klinika
• Facebookfacebook.com/AkiuKlinika
• LinkedInlinkedin.com/company/lirema

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lirema