Creative Media

What Creative Media does

Creative Media (creative-media.ma) is a Casablanca-headquartered, full-service communication and marketing agency operating in Morocco since 2007. It delivers integrated campaigns spanning events and incentives, direct marketing and field activation, street marketing, design and visual identity, web design, audiovisual production, print execution, promotional merchandise (goodies), and signage, with three physical offices in Morocco (two in Casablanca and a relay in Marrakech) plus claimed coverage of the northern and southern zones. The agency's technology base is conventional for the sector: in-house creative production, web development (including e-commerce builds, hosting, and SEO), and field operations (street marketing, mobile billboard campaigns, distribution, warehousing, fulfillment, and call center support) executed by a team of 47+ specialists.

Creative Media monetizes through project-based professional services delivered on a custom-quote basis; pricing is not publicly disclosed, and no standard rate cards, SaaS subscriptions, or productized offerings are referenced. Go-to-market is sales-led and direct, with named enterprise customers spanning automotive (Hyundai), consumer electronics (Samsung, OPPO, Vivo, Bosch), banking and insurance (BNP Paribas, Zurich Maroc, Allianz, Maroclear), energy (Afriquia Gaz, Allo Gaz, Tissir Gaz), retail, cosmetics, and education, alongside a secondary segment acting as the Moroccan representative for international brands such as Sefa, Sol's, Secabo, ChromaLuxe, and OKI Europe. The firm is privately held and is led by President Mehdi Benfathallah, with a senior in-house bench that includes a Senior Web Developer, Senior Graphic Designer, Senior Production Manager, Senior Project Manager, and Senior Sales Development Manager.

It is important to note that the input data also references a separate Northern Ireland-founded performance marketing specialist also called Creative Media, which was acquired in March 2026 by Granite Digital with USD 10 million in BGF growth capital and a combined USD 40 million 2027 revenue target. Those figures describe the Granite Digital-rolled-up group and the Northern Irish entity, not creative-media.ma.

Name

Creative Media

Legal name

Creative Media

Website

https://creative-media.ma

Company type

Private

Founded year

2001

Operating status

Acquired

Headcount range

11–50 employees

Short description

Creative Media is a Casablanca-headquartered, full-service communication and marketing agency operating in Morocco since 2007, delivering integrated campaigns across events, street marketing, design, web, audiovisual, print, and promotional merchandise to enterprise clients and international brand principals.

Ownership category

akta.pro rank

Product category

Marketing & Advertising Services

NAICS

Advertising Agencies (54181), Commercial Photography (541922)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Direct Mail Advertising Services (7331)

akta.pro industry

PRIMARYMPAAAAAA

Integrated Full-Service Creative Agencies

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Advertising Agencies (Full-Service/Creative)

Keywords

• Communication agency
• Event management
• Street marketing
• Audiovisual production
• Graphic design

Headquarters

HQ city

Casablanca

HQ country

Morocco

HQ region

Africa

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Marketing Services: Performance marketing specialist providing comprehensive communication services including event marketing, direct marketing, design services, web development, and promotional products

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Creative Media is a full-service communication and marketing agency offering end-to-end services including event management and incentives, direct marketing and field activation, street marketing, graphic design and visual identity, web design, audiovisual production, print and execution, and promotional merchandise (goodies). The agency serves enterprise clients in Morocco with a team of 47+ specialists and operates as part of an international network spanning from New York to Mumbai.

Product overview

Creative Media is a full-service communication and marketing agency based in Casablanca, Morocco, operating since 2007. The agency offers an integrated portfolio of marketing and communication services organized into three main categories: Event Services (Events & Incentives, Stands & Layout), Marketing Services (Direct Marketing & Field Activation, Street Marketing, Goodies & Signages), and Creative Services (Print & Execution, Design & Visual Identity, Web Design & Websites, Media & Audiovisual Production). These services work together as a comprehensive communication solution enabling clients to execute complete marketing campaigns from creative design through to physical activation and digital presence.

Differentiator

Problem solved

Functional benefit

Products and services

• Events & Incentives
• Direct Marketing & Field Activation
• Goodies & Signages
• Print & Execution
• Design & Visual Identity
• Web Design & Websites
• Media & Audiovisual Production
• Street Marketing
• Stands & Layout

Named customers40 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core and flagship.

• Strategic Points of Sale PartnerscoreOthersPartnerships with strategic points of sale across Morocco guaranteeing visibility in the most frequented locations by target audiences. Essential for street marketing, display advertising, and targeted activation campaigns.
• Creative Media International NetworkflagshipStrategic or Co-development PartnerInternational network of Creative Media agencies spanning from New York to Mumbai, including Jedda and Toulouse. Enables global brand representation and cross-border communication services while maintaining local expertise.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• BBDO Morocco: Omnicom-affiliated creative agency with a Morocco footprint competing for the same multinational brand activation mandates that Creative Media serves (Samsung, Hyundai, etc.).
• Publicis Groupe Morocco: Global network's Morocco presence providing advertising, digital, and communications services — direct competitor for the same enterprise client RFPs in Casablanca.
• Mediabrands Morocco: IPG Mediabrands' Moroccan operation focused on media planning and buying — adjacent competitor for the media-planning portion of Creative Media's integrated offering.
• Havas Morocco: Global advertising holding company's Moroccan affiliate, offering integrated creative, media, and digital services to enterprise clients in the same Moroccan market as Creative Media.
• VMLY&R (WPP): WPP's brand and customer experience agency, relevant peer for the design, brand, and digital experience portion of Creative Media's portfolio at a global scale.
• Ogilvy Morocco: WPP-owned creative network with Moroccan operations offering brand strategy, creative development, and integrated campaigns comparable to Creative Media's full-service offering.

Direct peers

• Mazarine Group: Independent creative agency with strong presence in luxury and brand storytelling, comparable in offering breadth to Creative Media's full-service creative and event work.
• Mediabrand Communications Maroc: Moroccan-headquartered independent communication agency offering full-service advertising, events, and digital — closest local peer to Creative Media in size, service mix, and client base.
• Buzzy Lab: Morocco-based digital and creative agency offering social media, content production, and event services — directly overlapping with Creative Media's digital, design, and event lines.

Regional players

• JCDecaux Maroc: Out-of-home and street-furniture advertising leader in Morocco, relevant adjacency because of Creative Media's street-marketing and field-activation service line.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/cmholding
• LinkedInlinkedin.com/company/creative-media-maroc

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Creative Media