Asldeafined
ASLdeafined is a founder-owned subscription eLearning platform delivering video-based American Sign Language lessons, a video dictionary, and progress tracking to individuals, hearing parents of deaf children, K-12 schools, public libraries, and corporate diversity programs.
- Company typePrivate
- Founded2008
- HeadquartersAuburn Hills, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What Asldeafined does
ASLdeafined, LLC is a privately held, founder-owned American Sign Language (ASL) eLearning company headquartered in Auburn Hills, Michigan, founded in 2008 by Paul Fugate and publicly launched in 2009. The company operates a subscription-based online platform (asldeafined.com) with native iOS and Android applications, delivering video-based ASL instruction exclusively by Deaf expert instructors. The product surface includes over 300 themed lessons across five proficiency levels (Beginner to Advanced Plus), a searchable video dictionary of more than 18,000 sign words and variations, individualized progress tracking, customizable vocabulary banks, retention activities, storytelling modules, classifier training, and a Deaf culture curriculum. The company is FERPA- and COPPA-compliant and has published a WCAG 2.2 / VPAT 2.5 accessibility conformance report, enabling sales into K-12 schools, districts, and public libraries.
Asldeafined firmographics
Firmographics- Name
- Asldeafined
- Legal name
- ASLdeafined, LLC
- Website
- https://asldeafined.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ASLdeafined is a founder-owned subscription eLearning platform delivering video-based American Sign Language lessons, a video dictionary, and progress tracking to individuals, hearing parents of deaf children, K-12 schools, public libraries, and corporate diversity programs.
- Ownership category
- akta.pro rank
Asldeafined industry classification
Industry- Product category
- Online Language Learning Platform
- NAICS
- Language Schools (611630), Language Schools (61163), Educational Services (611)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Sign Language Learning Programs (ASL/BSL, etc.) (EDAMAFAM)
- akta.pro secondary industries
- Asynchronous Tutoring (Q&A, Essay Review, Homework Help) Platforms (EDANAGAC), Accessibility, Universal Design for Learning (UDL) & Inclusive Content Services (EDAGAKAJ)
Keywords
Where Asldeafined is headquartered
LocationHeadquarters
- HQ city
- Auburn Hills
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Asldeafined business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Annual Subscription - Educational: Subscription-based revenue model targeting educational institutions (schools, districts, libraries). Priced at $12.00 per year per user. Includes unlimited lessons, activities, games, and app access. School districts adopt for entire classrooms.
- Annual Subscription - Personal: Subscription-based revenue model for individual consumers. Priced at $36.00 per year. Includes unlimited lessons, activities, games, and app access.
- Group/Organization Rates: Custom group rates available for organizations upon request, including corporate diversity and inclusion programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Educational Institution Subscription - $12.00 per year |
| Subscription | Annual | Personal/Individual Subscription - $36.00 per year |
| Freemium | Pay-as-you-go | 3-Day Free Trial |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Asldeafined product offering
Product offeringCore offering
ASLdeafined is a subscription-based eLearning platform that teaches American Sign Language (ASL) through on-demand video lessons, a searchable video dictionary of 18,000+ signs, and structured themed lessons across five skill levels. The platform is delivered via website and native iOS/Android apps, with separate pricing tiers for individual consumers ($36/year) and educational institutions ($12/year). All instruction is delivered by Deaf expert instructors with advanced degrees, and the platform is FERPA, COPPA, and WCAG 2.2 compliant.
Product overview
ASLdeafined is a subscription-based online learning platform for American Sign Language (ASL) education, comprising a web platform and mobile applications for iOS and Android. The core offering includes over 300 themed video lessons organized across five skill levels (Beginner to Advanced Plus), a searchable video dictionary with 15,000+ sign variations, individualized progress tracking, retention activities with quizzes, storytelling modules with comprehension questions, classifier training, and a Deaf culture section with cultural readings. Supplementary offerings include an educational blog, teacher resources with lesson plans and curriculum folders, and special library subscription tiers. The platform is designed for three user groups: Deaf and hard of hearing students, parents of Deaf children, and the general community. Pricing is tiered at $12/year for educational institutions and $36/year for personal use, with the mobile app included in both subscription types.
Differentiator
Problem solved
Functional benefit
Products and services
- ASLdeafined Web Platform Subscription-based interactive website for learning American Sign Language through video lessons, featuring a video dictionary with 18,000+ signs, 300+ themed lessons, progress tracking, retention activities, and Deaf culture content. Targets individual consumers, parents of Deaf children, Deaf/hard of hearing students, and the general learning community.
- ASLdeafined Mobile App Native mobile application available for iOS (Apple App Store) and Android (Google Play Store) that provides full access to all ASL lessons, video dictionary, and learning features included with the website subscription. Single login works across website and apps.
- ASLdeafined for Educators Specialized subscription tier and resource package for K-12 teachers, school districts, and universities teaching ASL, including lesson plans, progress monitoring tools, homework features, curriculum folders, and multi-year adoption options at $12/year per user.
- ASLdeafined for Libraries Special subscription tier designed for public libraries to provide community access to ASL learning resources, including benefits, subscription options, and dedicated pricing for library systems and their patrons.
Quantifiable outcome
- Improved student confidence and engagement in ASL learning
- +2 more outcomes
Companies that use Asldeafined
Customer profileNamed customers9 records
Segments6 records
Ideal customer profiles5 records
Asldeafined technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Asldeafined partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights5 records
Asldeafined competitors and assessment
Company assessmentDirect peers
- Hand Talk: Mobile app that translates text and audio into sign language via a 3D avatar, with subscription tiers. Comparable to ASLdeafined in addressing ASL learners through a mobile, subscription-based educational experience.
- The ASL App: Mobile-first ASL learning app offering video-based lessons taught by Deaf signers. Directly comparable to ASLdeafined on product format (app + video), sign-language subject matter, and Deaf-instructor positioning.
- Lingvano: Austria-based sign-language learning app (ASL and other) with video lessons, AI feedback, and subscription pricing. Mirrors ASLdeafined's mobile subscription, video lesson, and progress-tracking mechanics but operates in European sign languages as well.
- SignSchool: Online ASL curriculum platform with structured lessons, vocabulary, and quizzes geared to learners and educators. Competes with ASLdeafined in the same ASL self-paced online learning category and similar buyer (students, teachers, parents).
- Lifeprint / ASL University: Free, long-running ASL video library by Dr. Bill Vicars that teaches American Sign Language through structured lessons and a searchable dictionary. Directly comparable to ASLdeafined in target audience (ASL learners), video-based delivery, and curriculum structure, but monetized via ads/donations rather than subscription.
Broad incumbents
- Babbel: Subscription language-learning app with self-paced lessons and a strong consumer brand. Comparable to ASLdeafined on mobile-first subscription, lesson-based pedagogy, and consumer/educator buyer segments, though focused on spoken languages.
- Duolingo: Dominant freemium language-learning platform with gamified lessons across dozens of languages. Adjacent to ASLdeafined because it shapes consumer expectations for self-paced language learning and could enter ASL, but currently focuses on spoken languages.
- Rosetta Stone: Long-established consumer and institutional language-learning subscription with desktop, web, and mobile delivery. Comparable to ASLdeafined on subscription model and institutional/educator distribution but historically concentrated on spoken languages.
- Memrise: Consumer language-learning platform with video clips from native speakers and spaced-repetition vocabulary. Comparable to ASLdeafined on video-first language instruction and consumer subscription model, though not ASL-specialized.
Emerging players
- Signing Time: Video-based ASL series targeted at parents, children, and educators, with streaming subscription and curriculum kits. Overlaps with ASLdeafined's "hearing parents of deaf children" and classroom-use segments but skews younger/preschool.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Asldeafined social profiles
Digital presenceAsldeafined compliance and trust
Trust signalCompliance3 records
Asldeafined financial estimates
Financial estimateRevenue estimate
Valuation estimate
Asldeafined leadership team
Management profileNumber of profiles
Profiles1 record
Asldeafined funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Asldeafined M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Asldeafined
What does Asldeafined do?
ASLdeafined is a subscription-based eLearning platform that teaches American Sign Language (ASL) through on-demand video lessons, a searchable video dictionary of 18,000+ signs, and structured themed lessons across five skill levels. The platform is delivered via website and native iOS/Android apps, with separate pricing tiers for individual consumers ($36/year) and educational institutions ($12/year). All instruction is delivered by Deaf expert instructors with advanced degrees, and the platform is FERPA, COPPA, and WCAG 2.2 compliant.
Is Asldeafined a public or private company?
Asldeafined is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Asldeafined founded?
Asldeafined was founded in 2008. It employs 1 to 10 people.
Where is Asldeafined based?
Asldeafined is headquartered in Auburn Hills, United States, in the North America region.
How does Asldeafined make money?
Three revenue lines are on record. Annual Subscription - Educational is the primary driver. The others are annual Subscription - Personal and group/Organization Rates.
Who are Asldeafined's main competitors?
Direct peers on record are Hand Talk, The ASL App, Lingvano, SignSchool and Lifeprint / ASL University. Broad incumbents are Babbel, Duolingo, Rosetta Stone and Memrise. Signing Time is listed as an emerging player.
Does Asldeafined have an API?
No public API is recorded for Asldeafined.
What industry is Asldeafined in?
Asldeafined's product category is Online Language Learning Platform. Its primary akta.pro industry code is EDAMAFAM, Sign Language Learning Programs (ASL/BSL, etc.), with a secondary code of EDANAGAC, Asynchronous Tutoring (Q&A, Essay Review, Homework Help) Platforms. Its NAICS code is 611630 and its SIC code is 8200.