Signing Time
Signing Time (Two Little Hands Productions) is a Utah-based educational media company that teaches American Sign Language to children ages 0-18 through a subscription streaming platform, classroom curriculum, and licensed instructor network serving 250,000+ families.
- Company typePrivate
- Founded2002
- HeadquartersMidvale, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Signing Time does
Signing Time, operated by Two Little Hands Productions, LLC, is a private educational media company founded in 2002 and headquartered in Midvale, Utah. The company develops and distributes American Sign Language (ASL) instructional content for children from infancy through high school, built around a 500+ video content library covering sign language, reading, phonics, science, and social-emotional learning. Core product lines include Baby Signing Time (ages 0-3), Signing Time (ages 4-12), Rachel and the TreeSchoolers (ages 2-8), Potty Time, and Sign It ASL I & II for middle and high school students. The underlying technology is a digital video streaming platform branded "My Signing Time," available via iOS and Android apps (over 100,000 Google Play downloads) and a Shopify-powered e-commerce storefront, supplemented by Vimeo for video delivery.
Signing Time firmographics
Firmographics- Name
- Signing Time
- Legal name
- Two Little Hands Productions, LLC
- Website
- https://signingtime.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Signing Time (Two Little Hands Productions) is a Utah-based educational media company that teaches American Sign Language to children ages 0-18 through a subscription streaming platform, classroom curriculum, and licensed instructor network serving 250,000+ families.
- Ownership category
- akta.pro rank
Signing Time industry classification
Industry- Product category
- Children's Educational Media
- NAICS
- Educational Services (611), Language Schools (61163), Educational Support Services (61171)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Sign Language Learning Programs (ASL/BSL, etc.) (EDAMAFAM)
- akta.pro secondary industries
- Foundational Literacy & Early Reading Apps (EDACANAA), Digital Learning & Course Subscriptions (CRAFAIAD)
Keywords
Where Signing Time is headquartered
LocationHeadquarters
- HQ city
- Midvale
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Signing Time business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Supply Chain
Revenue model
- Digital Subscription (My Signing Time): Annual subscription providing unlimited access to entire video library including Baby Signing Time, Signing Time, Rachel and the TreeSchoolers, with new content added regularly. $129.99 per year for full library access.
- Course Sales (Sign It ASL): One-time purchase or school-year access for ASL I ($199.99) and ASL II courses, or bundled ($349.99) for middle school and high school curriculum.
- Instructor Licensing: Signing Time Academy licenses the Two Little Hands Curriculum to Certified Instructors for a one-time kit purchase ($699) plus annual dues ($100/year). Instructors teach classes and keep 100% of revenues.
- Classroom Curriculum Bundle: K-5 classroom curriculum with teacher guide, lesson plans, printable activities, video clips, MP3s, and My Signing Time subscription bundled together.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | My Signing Time Annual Subscription |
| Subscription | Annual | My Signing Time with Classroom Curriculum Bundle |
| One time/ perpetual license | Annual | Sign It ASL I - Middle/High School |
| One time/ perpetual license | Annual | Sign It ASL II - Middle/High School |
| One time/ perpetual license | Annual | Sign It ASL I & II Bundle - Middle/High School |
| One time/ perpetual license | Multi-year contract | Signing Time Academy Instructor Kit |
Go-to-market motion3 records
Distribution channels10 records
Marketing channels9 records
Signing Time product offering
Product offeringCore offering
Signing Time provides American Sign Language educational content for children and families through a digital streaming platform, mobile apps, structured online courses, and K-5 classroom curriculum. The core subscription product (My Signing Time) provides unlimited access to a library of 500+ videos covering Baby Signing Time, Signing Time, Rachel and the TreeSchoolers, and themed content across sign language, reading, science, art, music, and empathy. The company also sells individual ASL courses for middle/high school students and licenses its curriculum to independent instructors through the Signing Time Academy.
Product overview
Signing Time is an educational media company operated by Two Little Hands Productions that offers a multi-product portfolio centered on American Sign Language (ASL) education for children and families. The core offering is My Signing Time, a subscription-based streaming platform providing access to over 500 videos covering sign language, reading, phonics, fitness, and science content. The product lineup is organized by age: Baby Signing Time targets ages 0-3, the main Signing Time series serves ages 4-12, Rachel & the TreeSchoolers provides STEM education for ages 2-8, and Potty Time addresses toilet training. For middle and high school students, Sign It ASL I and II offer structured ASL courses. The company also operates the Signing Time Academy, an educational division that trains and licenses independent instructors to teach Signing Time curriculum in communities. Products are available as digital subscriptions (via My Signing Time), individual course purchases, and classroom curriculum bundles. The company serves over 250,000 families and holds approvals as a vendor for charter schools and education funding programs nationwide including ClassWallet, Odyssey, ESA, EFA, and scholarship programs.
Differentiator
Problem solved
Functional benefit
Brands
- Baby Signing Time: Program designed to help babies communicate long before talking, for ages 0-3.
- Potty Time
- Rachel and the TreeSchoolers
- Rachel & Me
- Sign It ASL
- My Signing Time
Products and services
- My Signing Time (Annual Subscription) Digital streaming subscription providing unlimited access to the full library of Signing Time, Baby Signing Time, Rachel and the TreeSchoolers, and new content on any device. Priced at $129.99/year with a 14-day free trial.
- Sign It ASL I Online self-paced ASL course for grades 6-12 covering vocabulary, fingerspelling, grammar, Deaf culture, quizzes, and exams. 1-year access at $199.99.
- Sign It ASL II Advanced online ASL course for middle/high school students (lessons 11-20) covering topics such as countries, government, money, clothing, hobbies, and colors. 1-year access.
- Sign It ASL I & II Bundle Complete middle school and high school ASL course bundle covering all lessons in vocabulary, fingerspelling, grammar, non-manual markers, Deaf culture, quizzes, and exams. Priced at $349.99.
- Signing Time Elementary Curriculum (K-5) K-5 classroom curriculum with 16 themed units, lesson activities, video clips, songs, and printables for teaching ASL. Available as a standalone product or bundled with a 1-year My Signing Time subscription.
- Baby Signing Time Program Video series designed to help babies communicate long before talking, reducing frustration. Targets ages 0-3 and is available through the My Signing Time streaming subscription.
- Signing Time (Ages 4-12) Video series teaching American Sign Language vocabulary (1,000+ signs) and how to put signs together in sentences. Targets ages 4-12 and is available through the My Signing Time streaming subscription.
- Rachel and the TreeSchoolers Educational program teaching scientific concepts and social virtues (kindness, teamwork, persistence, sharing) through songs and signs to children ages 2-8.
- Potty Time Playful and positive approach to potty training for toddlers, with Emmy-nominated host Rachel Coleman teaching through sign and song.
- Signing Time Academy Instructor Program Licensing program allowing individuals to become Certified Instructors who teach Signing Time classes. Includes a one-time $699 Starter Kit and $100/year annual dues. Instructors keep 100% of class revenues.
Quantifiable outcome
- Reduce communication frustration for babies before they can talk
- +3 more outcomes
Companies that use Signing Time
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles6 records
Signing Time technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature4 records
Signing Time partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, minor and moderate.
- ClassWalletcoreClassWallet is a marketplace platform used by state education funding programs. Signing Time products are available through ClassWallet marketplaces in Alabama, Arizona, Arkansas, New Hampshire, South Carolina, and West Virginia for families using ESA and charter school funds.
- Odyssey (Education Funding Platform)coreOdyssey marketplace integration allows families in Georgia, Tennessee, Utah, and Wyoming to purchase Signing Time products using Education Savings Account funds.
- State ESA Programs (AL, AZ, AR, FL, GA, LA, NH, SC, TN, UT, WV, WY)coreDirect integration with 12 state education savings account and charter school funding programs, including Alabama Choose Act, Arizona Empowerment Scholarship, Arkansas Education Freedom Account, Florida StepUpForStudents, Georgia Promise Scholarship, Louisiana LA Gator Scholarship, New Hampshire CSF, South Carolina ESTF, Tennessee ESA, Utah Fits All, West Virginia Hope Scholarship, and Wyoming Odyssey.
- Amazon FBA StoreminorDVD products are ordered through the Signing Time Amazon FBA (Fulfillment by Amazon) store. General marketplace for physical product distribution.
- Netflix, Nick Jr., Public TelevisionmoderateSelect episodes of Signing Time have aired on Netflix, Nick Jr., and Public Television, providing broadcast distribution and brand exposure.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Signing Time competitors and assessment
Company assessmentBroad incumbents
- Baby Einstein: Baby Einstein is a well-established early-childhood educational video and product brand owned by Kids2, covering language, music, art, and science for infants and toddlers. Broad incumbent in early-childhood educational media that overlaps with Baby Signing Time's audience and category, though not focused on ASL.
- ABCmouse: ABCmouse is a subscription-based early learning platform covering reading, math, science, and art for ages 2-8. Broad incumbent in children's educational subscriptions with comparable age targeting, subscription model, and parent-customer base.
- LeapFrog Enterprises: LeapFrog is a major children's educational technology company offering learning tablets, apps, and video content for early literacy and language development. Broad incumbent in children's educational content with overlapping K-5 audience and school-channel distribution.
- Duolingo: Duolingo is the dominant consumer language learning platform offering ASL among its 40+ languages via a gamified app. While focused on older learners and broader languages, it competes for the same family-driven language learning wallet and represents the gold-standard subscription language learning model.
Direct peers
- HandSpeak: HandSpeak is a web-based ASL resource featuring video dictionary, fingerspelling tools, and learning modules. Comparable to Signing Time as an online ASL learning destination, though more reference-oriented than children's-focused.
- Lifeprint (ASL University): Lifeprint / ASL University is a free online ASL curriculum created by Dr. Bill Vicars, widely used in high school and college ASL courses. Directly competes with Signing Time's Sign It ASL courses for the middle school / high school foreign language credit audience.
- Little Pim: Little Pim is a children's language learning platform teaching Spanish, French, Mandarin, and other languages to kids 0-6 through video-based subscription content. Directly comparable to Signing Time in format, age targeting, and subscription model, though focused on spoken foreign languages rather than ASL.
- Signing Savvy: Signing Savvy is an ASL dictionary and learning resource offering searchable video-based sign lookups and a mobile app. Overlaps with Signing Time's ASL Dictionary feature and broader ASL education audience, though more reference-focused than curriculum-focused.
- Baby Signs: Founded by Dr. Joseph Garcia, Baby Signs is the original baby sign language program and the most direct competitor to Signing Time's Baby Signing Time offering. Both teach ASL to hearing families with pre-verbal infants, with similar curriculum, instructor networks, and target customer base.
- Tiny Signs: Tiny Signs is a baby sign language program offering classes, DVDs, and digital content for parents and educators of infants and toddlers. Directly competes with Signing Time in the baby sign language niche with similar age-group targeting and instructional format.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Signing Time social profiles
Digital presenceSigning Time financial estimates
Financial estimateRevenue estimate
Valuation estimate
Signing Time leadership team
Management profileNumber of profiles
Profiles2 records
Signing Time subsidiaries and ownership
Company hierarchySubsidiaries1 record
Signing Time funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Signing Time M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Signing Time
What does Signing Time do?
Signing Time provides American Sign Language educational content for children and families through a digital streaming platform, mobile apps, structured online courses, and K-5 classroom curriculum. The core subscription product (My Signing Time) provides unlimited access to a library of 500+ videos covering Baby Signing Time, Signing Time, Rachel and the TreeSchoolers, and themed content across sign language, reading, science, art, music, and empathy. The company also sells individual ASL courses for middle/high school students and licenses its curriculum to independent instructors through the Signing Time Academy.
Is Signing Time a public or private company?
Signing Time is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Signing Time founded?
Signing Time was founded in 2002. It employs 1 to 10 people.
Where is Signing Time based?
Signing Time is headquartered in Midvale, United States, in the North America region.
How does Signing Time make money?
Four revenue lines are on record. Digital Subscription (My Signing Time) is the primary driver. The others are course Sales (Sign It ASL), instructor Licensing and classroom Curriculum Bundle.
Who are Signing Time's main competitors?
Broad incumbents on record are Baby Einstein, ABCmouse, LeapFrog Enterprises and Duolingo. Direct peers are HandSpeak, Lifeprint (ASL University), Little Pim, Signing Savvy, Baby Signs and Tiny Signs.
Does Signing Time have an API?
No public API is recorded for Signing Time.
What industry is Signing Time in?
Signing Time's product category is Children's Educational Media. Its primary akta.pro industry code is EDAMAFAM, Sign Language Learning Programs (ASL/BSL, etc.), with a secondary code of EDACANAA, Foundational Literacy & Early Reading Apps. Its NAICS code is 611 and its SIC code is 8200.