What Public Group does

Public Group is a privately-held omnichannel retail operator headquartered in Athens, Greece, focused on consumer electronics and broader retail commerce in the Greek and Cypriot markets. The company was constituted in its current form in January 2022 when Olympia Group injected €50 million and acquired a 98% controlling stake, absorbing the prior MediaMarkt joint venture operations in the two countries. Its operating model combines a physical retail store network with an owned e-commerce platform, supported by 1,001–5,000 employees across the region, and is being repositioned around integrated omnichannel customer experiences, logistics upgrades, and new digital service layers.

The underlying technology stack centers on integrating physical storefronts with digital commerce channels and deploying technology-based customer interfaces across both touchpoints. The company does not disclose proprietary AI/ML, advanced data assets, or platform APIs in available sources, and pricing models are not publicly stated. Revenue is generated transactionally through retail sales across stores and online channels, with no enterprise contracts or named B2B customer logos identified.

Public Group serves a horizontal consumer retail customer base in Greece and Cyprus, targeting general shoppers seeking an integrated in-store and online purchasing experience. Its go-to-market is direct-to-consumer via owned retail and e-commerce channels. The company is backed by Olympia Group as strategic controlling parent, with MediaMarkt retaining a minority interest through the joint venture structure that supplies brand equity and operational know-how.

Name

Public Group

Website

https://publicgroup.gr

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Public Group is an Athens-based omnichannel retail operator, controlled by Olympia Group, that runs physical stores and e-commerce platforms for consumer electronics and broader retail across Greece and Cyprus under a MediaMarkt joint venture.

Ownership category

akta.pro rank

Product category

Consumer Electronics Retail

NAICS

Electronics and Appliance Retailers (4492), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)

SIC

Retail-Radio, Tv & Consumer Electronics Stores (5731), Retail-Computer & Computer Software Stores (5734)

akta.pro primary industry

Consumer Electronics & Appliances Omnichannel (CRAFAEAC)

akta.pro secondary industry

Consumer Electronics & Mobile Store-in-Store (CRAGAHAC)

Keywords

• Omnichannel retail
• Consumer electronics retail
• E-commerce platforms
• Retail store operations
• Digital retail transformation

Headquarters

HQ city

Athens

HQ country

Greece

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Sales: Revenue generated from physical store retail operations and e-commerce platform sales across Greece and Cyprus markets

Go-to-market motion1 record

Distribution channels2 records

Core offering

Public Group operates omnichannel consumer electronics retail in Greece and Cyprus through a joint venture with MediaMarkt. The company sells consumer electronics and related products via an integrated network of physical retail stores and an owned e-commerce platform, supported by store expansion, logistics improvements, and technology-based customer interfaces.

Product overview

Public Group is a retail enterprise operating in Greece and Cyprus through a joint venture with MediaMarkt, combining physical retail stores with e-commerce platforms to deliver an omnichannel retail experience. The company focuses on digital transformation through store expansions, improved logistics, and technology-based customer interfaces.

Differentiator

Problem solved

Functional benefit

Products and services

• MediaMarkt Omnichannel Retail Operation (Greece and Cyprus)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• MediaMarktcoreStrategic or Co-development Partner · 10 January 2022Public Group was formed from a joint venture with MediaMarkt in Greece and Cyprus. Olympia Group acquired 98% ownership of this joint venture through its €50 million investment, positioning Public Group as the parent entity for these retail operations.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• MediaMarkt: MediaMarkt is Public Group's joint venture partner and Europe's leading consumer electronics omnichannel retailer. It is comparable because Public Group is the exclusive MediaMarkt operator in Greece and Cyprus, operating the same brand, supplier relationships, and omnichannel playbook across the two markets.
• Amazon (Greece operations): Amazon operates a growing e-commerce platform in Greece, including consumer electronics. It is comparable as a broad incumbent online retailer competing with Public Group's e-commerce platform in Greek consumer electronics and appliance sales.

Emerging players

• Public (original Greek brand): Public is the original Greek consumer electronics and entertainment retail brand whose operations were folded into the MediaMarkt JV. It is comparable as the legacy omnichannel retail brand in Greece whose store network and e-commerce operations underpin Public Group's current footprint.

Direct peers

• Kotsovolos: Kotsovolos is a leading Greek consumer electronics and home appliances retailer with a strong store network. It directly competes with Public Group in Greek consumer electronics omnichannel retail, overlapping in assortment, customer base, and store formats.
• Germanos: Germanos is a major Greek retailer of consumer electronics, mobile devices, and home appliances, with extensive physical and online presence. It is comparable to Public Group as a direct Greek omnichannel competitor in the consumer electronics and appliances category.
• Plaisio: Plaisio is one of Greece's largest consumer electronics, technology, and office supply omnichannel retailers. It is a direct competitor to Public Group's MediaMarkt operations in Greece, targeting the same consumer electronics shopper across physical stores and e-commerce.

Regional players

• Jumbo: Jumbo is a major Greek and Cypriot omnichannel toy, hobby, and seasonal goods retailer with extensive physical footprint. It is comparable as a Greek/Cypriot regional omnichannel retailer operating in both Public Group's geographies, though in a different merchandise category.
• Cosmos Sport: Cosmos Sport is a leading Greek omnichannel sporting goods retailer. It is comparable as a Greek regional omnichannel retailer with a physical-plus-digital model targeting Greek consumers, even though it focuses on a different product category.

Others

• Electrolux (Retail Channel): Electrolux is a global home appliances manufacturer that supplies retailers like Public Group. It is comparable as an upstream supplier within the same consumer electronics and appliances retail value chain Public Group participates in, relevant for understanding supply-side dynamics.

Peers

• Euronics:

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments5 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Public Group