What Candace Crowe Design does

Candace Crowe Design (legal entity Candace Crowe Inc.) is a privately held, family-owned marketing agency headquartered in Orlando, Florida, that has served exclusively the aesthetic and plastic surgery industry since 1999. The company provides integrated marketing services to board-certified plastic surgeons, dermatologists, medical spas, and cosmetic dental practices across the U.S. and Canada, with a cumulative client base of over 500 practices and documented client tenures of 15 to 20 years. It positions itself as an extension of the practice rather than an external vendor, supported by a 4.9-star satisfaction rating, active content channels including a 23-page blog and the Crowes Nest podcast, and conference presence at events such as The Aesthetic Meet.

The core technology stack consists of three proprietary platforms: BRAG book, a before-and-after gallery SaaS with AI-powered case descriptions, drag-and-drop uploads, MyFavorites lead capture, SEO optimization, advanced photo editing, 4D EMR integration, and the recently launched Bb Social social-posting extension; Advantage Play, a digital signage solution deployed via a small device behind practice TVs for patient education and upsell; and Advantage Mail, an email marketing platform launched in 2009 that has sent over 1 million emails. These software products are bundled with custom website design, SEO management, the VIP Monthly Marketing retainer service, The Model Project photography offering, and an association partnership with the Florida Society of Plastic Surgeons.

Revenue is generated through a mix of hourly project-based professional services (websites, SEO), recurring software subscriptions (BRAG book, Advantage Play, Advantage Mail), and VIP Monthly Marketing retainers. Pricing is not publicly disclosed and is quoted per project based on estimated hours. Distribution is direct-sales only, with no resellers or intermediaries, targeting enterprise and mid-market aesthetic practices through owned content marketing, podcasts, and industry events. The company is bootstrapped with no disclosed external funding, 1–10 employees, and second-generation family involvement via Vice President TK Crowe.

Name

Candace Crowe Design

Legal name

Candace Crowe Inc.

Website

https://candacecrowe.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Family-owned Orlando marketing agency serving over 500 aesthetic and plastic surgery practices across the U.S. and Canada since 1999, offering proprietary BRAG book, Advantage Play, and Advantage Mail software alongside custom website, SEO, and retainer marketing services.

Ownership category

akta.pro rank

Product category

Aesthetic Practice Marketing Services

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Creative Concepting & Campaign Development (BPAFAEAD)

Keywords

• Plastic surgery marketing
• Aesthetic practice websites
• Before-and-after gallery
• Digital signage solutions
• Email marketing automation

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Custom Marketing Services: Project-based services including custom website design, SEO management, and ongoing marketing campaigns. Billed hourly based on project scope. Long-term retainer relationships with VIP Monthly Marketing clients.
2. Software Subscriptions: BRAG book before-and-after gallery software, Advantage Play digital signage, and Advantage Mail email marketing platforms. Pricing based on hours/scope of service.
3. VIP Monthly Marketing: Comprehensive ongoing marketing partnership providing strategy, design, email, and content services with personal attention for practices seeking a long-term marketing partner.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Candace Crowe Design is a family-owned marketing agency that provides integrated marketing solutions to aesthetic and plastic surgery practices. Its offerings combine proprietary software (BRAG book before-and-after gallery, Advantage Play digital signage, Advantage Mail email marketing) with custom website design, SEO, photography, and ongoing VIP Monthly Marketing retainer services.

Product overview

Candace Crowe Design is a family-owned marketing agency specializing in integrated marketing solutions for aesthetic and plastic surgery practices. The company operates a platform-plus-modules architecture centered around its proprietary BRAG book before-and-after gallery system, which serves as the core product with add-on capabilities including Bb Social™ for social posting. Supporting products include Advantage Play® (digital signage), Advantage Mail® (email marketing), custom Websites & SEO services, VIP Monthly Marketing partnerships, and The Model Project photography services. The company has served over 500 clients across the U.S. and Canada since 1999.

Differentiator

Problem solved

Functional benefit

Products and services

• BRAG book Before-and-after gallery software built specifically for aesthetic practices that lets users upload, crop, edit, and display photos to create professional, SEO-friendly galleries with lead generation (MyFavorites, contact forms), AI-powered case descriptions, and social posting.
• Advantage Play® Easy-to-use digital signage solution powered by a small device placed behind TV displays, built for aesthetic practices to educate, engage, upsell, cross-sell, and keep patients informed of services via a content library and custom uploads.
• Advantage Mail® Email marketing platform for aesthetic practices featuring mobile-optimized templates, automated campaigns (birthday, consult follow-ups, reminders, surveys, retention), personalized messaging with dynamic content, A/B testing, and engagement reporting.
• Websites & SEO Custom website design and SEO management service for plastic surgery and aesthetic practices, built on 27 years of industry knowledge to attract the right patients, reflect practice expertise, and convert visitors into consultations.
• VIP Monthly Marketing Comprehensive ongoing marketing retainer providing strategy, design, email, and content services with personal attention, including website gallery management, SEO, lead generation, and social posting for practices seeking a long-term marketing partner.
• The Model Project Professional photography service that reimagines traditional photoshoots for aesthetic practices, enabling practices to showcase real patient experiences and results with authentic photos for marketing materials.

Quantifiable outcome

• 25 MyFavorites leads converted to 11 booked surgeries totaling $82,350
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability4 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Plastic Surgery StudioscoreStrategic or Co-development Partner · 1 January 2014Partnership to bring total internet marketing and patient education to plastic surgeons. Candace Crowe Design's REVENEZ website and waiting room video products made available through Plastic Surgery Studios. Plastic Surgery Studios provides refined search engine marketing (SEM) strategies for certain CCD web clients.
• 4D EMRcoreTechnology or IntegrationBRAG book V2 integration with 4D EMR enables practices to transfer before-and-after content from 4D EMR to their website in just four clicks. 90-day free trial offered for 4D EMR customers.
• 4D EMRminorChannel Partner/ Reseller/ DistributorPodcast collaboration featuring 4D EMR on The Crowes Nest Episode 2. Joint promotion through podcast marketing.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Tebra (formerly PatientPop): Tebra is a large practice growth and patient experience platform serving many medical specialties including aesthetics, offering websites, SEO, reputation management, and patient communication. As a well-capitalized horizontal player it competes for the same marketing and patient acquisition wallet share as CCD, though across a much broader provider base.
• RealSelf: RealSelf is a leading consumer marketplace and marketing platform for aesthetic procedures, connecting patients with plastic surgeons and med spas. While not a direct agency peer, it competes for aesthetic marketing budgets via doctor profiles, before-and-after galleries, and lead generation tools that overlap with CCD's BRAG book functionality.
• Officite: Officite (a Practice Builders company) provides website design, SEO, and digital marketing for medical and dental practices, including aesthetic providers. As a larger generalist medical marketing company, it overlaps with CCD on aesthetic practice websites and SEO but serves a broader healthcare vertical.

Direct peers

• Rosemont Media: Rosemont Media is a digital marketing agency specializing in website design, SEO, and branding for plastic surgeons and aesthetic practices. It is the most direct head-to-head competitor to CCD, with overlapping service offerings, same target vertical, and similar boutique agency positioning.
• Crystal Clear Digital Marketing: Crystal Clear Digital Marketing is an agency providing website design, SEO, social media, and reputation management for plastic surgeons, dermatologists, and medical spas. It is a comparable vertical-specialist agency directly competing for CCD's target client base.
• DoctorLogic: DoctorLogic provides website design, SEO, and digital marketing specifically for plastic surgeons and aesthetic medicine practices. Like CCD, it pairs marketing services with proprietary software tools (patient engagement and lead generation features), making it a close functional and vertical peer.
• Studio III Marketing: Studio III Marketing specializes in marketing for plastic surgeons, medical spas, and aesthetic practices, offering website design, SEO, and digital advertising services. It is a comparable vertical-specialist agency competing directly with CCD for the same target customer.
• MedShark Digital: MedShark Digital is a marketing agency focused exclusively on plastic surgeons and medical spas, providing website design, SEO, paid media, and patient lead generation. It directly competes with CCD for the same aesthetic practice clients with comparable service bundles.
• Plastic Surgery Studios: Plastic Surgery Studios produces waiting-room video content, website design, and SEM services for plastic surgeons. It is both a current CCD partner and a direct peer competing for the same plastic surgery marketing budget, with overlapping offerings in patient education video and search marketing.
• Estetica Studios: Estetica Studios provides website design, branding, and digital marketing services to plastic surgery and aesthetic practices. It competes in the same niche agency category as CCD with overlapping service offerings and target customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@candacecrowedesign
• LinkedInlinkedin.com/company/candace-crowe-design
• Instagraminstagram.com/candacecrowedesign
• Xx.com/candacecrowe
• Facebookfacebook.com/Candace-Crowe-Design-54496846195

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Candace Crowe Design