Ian Green Residential

What Ian Green Residential does

Ian Green Residential is a privately-held, founder-owned luxury residential estate agency operating exclusively in three contiguous prime north-west London postcodes: St John's Wood, Little Venice, and Regent's Park. Legal entity is Ian Green Properties Limited (UK private limited company), founded in 2004 by Ian Green after 15 years at another local agency. The firm runs a deliberately boutique, non-high-street model targeting high-net-worth individuals, private family trusts, public limited companies, and private investors, with a 1–10 person team that includes founder Ian Green and two Chartered Surveyor family members (Jake Green and Cody Green) with prior tenure at Savills and Cushman & Wakefield.

The company's core service is property sales and acquisitions on a commission basis, with published rates of 2% (sole selling rights), 2.5% (joint sole), and 3% (multiple agency), each plus VAT. Supplementary offerings include property valuations, an online property search portal, neighbourhood area guides, a stamp duty calculator, and content marketing via blog and Instagram. The underlying technology stack is described as standard agency operations with property marketing and presentation systems; there is no disclosed proprietary technology, API, or AI/ML capability. The firm reports over £13 billion in property sold across 20 years and £88 million in the most recent six-month period, indicating both durable historical throughput and recent acceleration.

Go-to-market is a personal, relationship-driven direct sales motion focused on confidentiality and bespoke service rather than volume. Customer acquisition combines referral networks with an owned digital surface (website, SEO, Instagram) targeting the three named postcodes. The business is member of The Property Ombudsman (registration NO1155) and is governed by English and Welsh law. The founder family maintains direct control of all aspects of operations, and the firm has no external institutional investors, no parent company, no subsidiaries, and no disclosed funding rounds.

Name

Ian Green Residential

Legal name

Ian Green Properties Limited

Website

https://iangreenresidential.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Ian Green Residential is a boutique, founder-owned luxury estate agency in north-west London, specializing in residential sales and acquisitions across St John's Wood, Little Venice, and Regent's Park for HNW individuals, private family trusts, and corporate investors.

Ownership category

akta.pro rank

Product category

Luxury Residential Real Estate

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

Keywords

• Luxury real estate
• Residential property sales
• Estate agency services
• Property valuation
• Prime London property

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Property Sales Commission: Commission-based fees calculated as a percentage of the sale price achieved. Sole Selling Rights: 2% of sale price plus VAT. Joint Sole Selling Rights: 2.5% plus VAT. Multiple Agency: 3% plus VAT. Fees become due upon exchange of contracts or completion of sale.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Ian Green Residential is a boutique luxury estate agency providing residential property sales, acquisitions, and valuation services focused exclusively on three prime north-west London areas: St John's Wood, Little Venice, and Regent's Park. The firm acts as a personal, professional alternative to high street agents, offering bespoke property marketing, viewings, and transaction services to high-net-worth individuals, private family trusts, public limited companies, and private investors.

Product overview

Ian Green Residential is a luxury real estate agency offering a comprehensive suite of residential property services focused on the premium markets of St John's Wood, Regent's Park, and Little Venice in north-west London. The company provides property sales services, property valuations, an online property search portal, area guides, and a stamp duty calculator. They specialize in high-value residential properties including houses and apartments, serving private family trusts, public limited companies, and private investors. With over 50 years of combined experience and over £13 billion worth of property sold, the company positions itself as a personal, professional alternative to high street agents.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Sales Services
• Property Valuation
• Property Search Portal

Quantifiable outcome

• Over £13 billion worth of property sold in 20 years
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Strutt & Parker: UK-wide premium residential agency (part of BNP Paribas Real Estate) with a strong London prime-residential desk; comparable luxury client base and similar property-value bands in the same London geographies.
• Savills: International real estate firm with a strong prime central London residential sales arm; comparable luxury London buyer/seller segments, and is a former employer of IGR's Cody Green, indicating direct talent overlap in the same micro-market.
• Chestertons: London-centric estate agency with active sales operations across prime postcodes including St John's Wood, Regent's Park and Little Venice; comparable transactional brokerage model on similar residential stock.
• Knight Frank: Global prime residential agency with a major London luxury desk covering St John's Wood, Regent's Park and Little Venice; directly comparable end-client base (HNWIs, family offices, international buyers) but vastly larger scale and broader geographic reach.
• Hamptons International: National UK residential sales and lettings brand (part of Countrywide/Connells Group) with a substantial prime London desk; comparable HNW buyer segments and similar luxury property stock in north-west London.

Direct peers

• Winkworth: UK residential sales and lettings franchise network with London offices covering prime north-west postcodes; comparable residential brokerage model and client type, though at lower average price points than IGR.
• Foxtons: London-focused residential sales and lettings agency with significant coverage of north-west London postcodes; directly comparable sales motion and buyer pool, though Foxtons operates a high-volume, branch-based model rather than a boutique.
• Marsh & Parsons: London-focused prime residential agency (part of the Bloor Group) with strong north-west London presence; comparable seller/buyer segments and similar luxury-stock positioning in St John's Wood and surrounding areas.
• John D Wood & Co. Long-established London-focused residential estate agency with significant presence in north-west London including St John's Wood; comparable boutique-style service for prime London houses and apartments, serving a similar HNW clientele.
• Douglas & Gordon: London-focused independent residential estate agency active across prime and mid-prime postcodes in central and north-west London; comparable boutique-style brokerage serving similar buyer/seller segments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/iangreenres
• Xx.com/iangreenres
• Facebookfacebook.com/IanGreenRes
• LinkedInlinkedin.com/company/ian-green-residential

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ian Green Residential