Svetruck
Svetruck AB is a Swedish manufacturer founded in 1977 that designs and builds heavy-duty forklifts, container handlers, and logstackers for industrial customers across sawmills, ports, terminals, and heavy industry in over 70 countries.
- Company typePrivate
- Founded1977
- HeadquartersLjungby, Sweden
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What Svetruck does
Svetruck AB is a Swedish private industrial equipment manufacturer founded in 1977 and headquartered in Ljungby, Sweden. The company designs, builds, and sells heavy-duty material handling equipment across three core product lines: industrial forklifts with lift capacities from 10 to 52 tonnes, container handlers from 25 to 55 tonnes, and logstackers from 12 to 32 tonnes. Svetruck also produces in-house lift masts, operator cabin systems (including a proprietary 180-degree revolving cabin), and the SveCare 3.0 cloud telematics platform used for machine monitoring and fleet analytics.
The company's technology stack centers on proprietary mechanical and control systems developed internally over decades, including the free-view lift mast invented in the 1970s, the D5 control and monitoring system, and SveCare 3.0. All lift masts are manufactured at the Ljungby facility, and a central warehouse holds 55,000 original spare parts supporting an installed base of more than 6,000 heavy forklifts and 350 logstackers delivered across 70+ countries.
Svetruck operates a sales-led go-to-market through a global dealer network supplemented by wholly-owned regional subsidiaries in Germany (Hamburg), Belgium (Antwerp), and the United States (Goshen, Ohio). Revenue is generated primarily through B2B hardware sales of custom-configured equipment under multi-year contracts, with pricing on a quote basis. Approximately 95% of sales are concentrated in Europe, with 5% exported to other regions. Primary customer segments include sawmills, paper and pulp mills, ports and terminals, steel mills, forestry operations, and the stone and concrete industry. The company claims world-leadership in log handling through its Svetruck TMF product line.
Svetruck firmographics
Firmographics- Name
- Svetruck
- Legal name
- Svetruck AB
- Website
- https://svetruck.se
- Company type
- Private
- Founded year
- 1977
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Svetruck AB is a Swedish manufacturer founded in 1977 that designs and builds heavy-duty forklifts, container handlers, and logstackers for industrial customers across sawmills, ports, terminals, and heavy industry in over 70 countries.
- Ownership category
- akta.pro rank
Svetruck industry classification
Industry- Product category
- Heavy Industrial Material Handling Equipment
- NAICS
- Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924)
- SIC
- Industrial Trucks, Tractors, Trailors & Stackers (3537), Construction, Mining & Materials Handling Machinery & Equip (3530)
- akta.pro primary industry
- Forklifts & Industrial Trucks (IC & Electric) (IMAHABAA)
- akta.pro secondary industry
- Material Handling & Industrial Lift Vehicle Manufacturing (Forklifts/Telehandlers/Reach Stackers) (IMACAFAD)
Keywords
Where Svetruck is headquartered
LocationHeadquarters
- HQ city
- Ljungby
- HQ country
- Sweden
- HQ region
- Europe
Offices4 records
Markets served
Svetruck business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- New Equipment Sales: Sale of heavy industrial forklifts (10-52 tonnes), container handlers (25-55 tonnes), and logstackers (12-32 tonnes). Customization to customer requirements. Primarily B2B sales through dealer network and direct sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Heavy industrial equipment - custom pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Svetruck product offering
Product offeringCore offering
Svetruck designs, manufactures, and supplies heavy industrial material handling equipment, with a portfolio centered on heavy-duty forklifts (10-52 tonnes), container handlers (25-55 tonnes), and the TMF log stacker series (12-32 tonnes). All lift masts are manufactured in-house, and the company offers customization of configurations to customer requirements. The SveCare 3.0 telematics platform supports fleet monitoring, utilization analytics, and service management.
Product overview
Svetruck is a Swedish manufacturer producing a portfolio of heavy industrial material handling equipment centered on three core product lines: heavy-duty forklifts (10-60 tons), TMF log stacking machines for timber handling, and container handlers (25-55 tons). The product range also includes operator cabin systems (standard and revolving), lift mast components, and the proprietary SveCare 3.0 telematics platform for machine monitoring and fleet analytics. The TMF log stacker series is marketed as world-leading in timber handling, while forklifts and container handlers serve ports, terminals, sawmills, steel mills, and heavy industry worldwide.
Differentiator
Problem solved
Functional benefit
Brands
- SveCare: Telematics system and fleet management application for monitoring machine performance, fuel consumption, and operational data
- Svetruck TMF
Products and services
- Svetruck Forklifts (Gaffeltruckar) Heavy-duty industrial forklifts with lift capacities ranging from 10 to 52 tonnes, designed for demanding applications in ports, terminals, sawmills, steel mills, and heavy industry. Available with standard and revolving operator environments and in-house manufactured lift masts.
- Svetruck TMF Logstackers Log stacking machines (TMF series models 12/9, 15/11, 25/18, 28/21, 32/22) for timber handling at sawmills, paper mills, and pulp industry. Marketed as world-leading log handling technology with 360-degree rotation and precision grip.
- Svetruck Container Handlers Container handling equipment including empty container handlers (CS and ECS models stacking 5-8 high) and loaded container handlers with lift capacities between 28-52 tonnes for stacking up to 5 containers high. Used by ports, terminals, and stevedoring companies.
- SveCare 3.0 Telematics Platform Cloud-based telematics and machine monitoring system providing remote connectivity, operational analytics, driver support and training, and service/maintenance tracking for Svetruck machines. Accessible via web browser with machine utilization analytics.
- Svetruck Used Machines Online marketplace for pre-owned Svetruck forklifts and equipment, featuring detailed specifications including year, working hours, lift capacity, and equipment features.
Quantifiable outcome
- Delivered more than 6000 heavy forklifts and 350 logstackers worldwide
- +1 more outcomes
Companies that use Svetruck
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
Svetruck technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Svetruck partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights5 records
Svetruck competitors and assessment
Company assessmentDirect peers
- Manitou Group: Manitou produces telehandlers, forklifts, and material handling equipment serving construction, agriculture, and industry. Comparable to Svetruck in heavy-duty lift equipment with similar dealer-led distribution, particularly for industrial and forestry-adjacent applications.
- Kalmar (Cargotec): Kalmar is a leading manufacturer of container handlers, reach stackers, and heavy terminal equipment, directly competing with Svetruck's container handler line (25–55 tonnes) at ports and terminals. Both serve stevedoring and intermodal customers with comparable load capacity ranges.
Broad incumbents
- Liebherr: Liebherr produces a broad range of heavy construction and material handling equipment including maritime cranes, port equipment, and industrial lift trucks. Overlaps with Svetruck in port and heavy industry applications though Liebherr operates across many other heavy equipment categories as well.
- Konecranes: Konecranes is a global leader in lifting equipment and port solutions, offering heavy forklifts, reach stackers, and container handlers overlapping with Svetruck's container handler and heavy forklift lines. Comparable on port/terminal and heavy industrial applications though it operates across a much broader product portfolio.
- Mitsubishi Logisnext: Mitsubishi Logisnext (combining Mitsubishi Caterpillar Forklift America and UniCarriers) produces forklifts and logistics solutions including heavy-duty models overlapping Svetruck's product range. Comparable in industrial customer segments and dealer-led sales model.
- KION Group (Linde Material Handling): KION, owner of Linde and STILL, is one of the largest forklift manufacturers globally, competing with Svetruck across industrial lift trucks including heavy-capacity segments. Both serve industrial, port, and warehouse customers though KION operates at a vastly larger scale.
- Jungheinrich: Jungheinrich is a leading European intralogistics provider with forklifts and material handling equipment. While more warehouse-focused, Jungheinrich overlaps with Svetruck in industrial lift trucks sold primarily through European dealer channels.
- Hyster-Yale Materials Handling: Hyster-Yale manufactures a broad portfolio of forklifts and container handlers including heavy-capacity models that overlap with Svetruck's 10–52 tonne forklift range. Both sell into ports, sawmills, steel mills, and heavy industry via global dealer networks.
- Doosan Industrial Vehicle: Doosan Industrial Vehicle manufactures forklifts and material handling equipment including heavy-capacity models, competing with Svetruck in ports, logistics, and heavy industry. Comparable product categories though broader geographic presence and wider capacity range.
Emerging players
- Komatsu Forklift (Komatsu Utility): Komatsu manufactures forklifts and industrial equipment including heavy-duty models for construction and forestry-related applications. Partial overlap with Svetruck's heavy forklift and log handler business, particularly in North American and Asian forestry markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Svetruck social profiles
Digital presenceSvetruck financial estimates
Financial estimateRevenue estimate
Valuation estimate
Svetruck leadership team
Management profileNumber of profiles
Profiles1 record
Svetruck subsidiaries and ownership
Company hierarchySubsidiaries3 records
Svetruck funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Svetruck M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Svetruck
What does Svetruck do?
Svetruck designs, manufactures, and supplies heavy industrial material handling equipment, with a portfolio centered on heavy-duty forklifts (10-52 tonnes), container handlers (25-55 tonnes), and the TMF log stacker series (12-32 tonnes). All lift masts are manufactured in-house, and the company offers customization of configurations to customer requirements. The SveCare 3.0 telematics platform supports fleet monitoring, utilization analytics, and service management.
Is Svetruck a public or private company?
Svetruck is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Svetruck founded?
Svetruck was founded in 1977. It employs 251 to 500 people.
Where is Svetruck based?
Svetruck is headquartered in Ljungby, Sweden, in the Europe region.
How does Svetruck make money?
One revenue line is on record: new Equipment Sales.
Who are Svetruck's main competitors?
Direct peers on record are Manitou Group and Kalmar (Cargotec). Broad incumbents are Liebherr, Konecranes, Mitsubishi Logisnext, KION Group (Linde Material Handling), Jungheinrich, Hyster-Yale Materials Handling and Doosan Industrial Vehicle. Komatsu Forklift (Komatsu Utility) is listed as an emerging player.
Does Svetruck have an API?
No public API is recorded for Svetruck.
What industry is Svetruck in?
Svetruck's product category is Heavy Industrial Material Handling Equipment. Its primary akta.pro industry code is IMAHABAA, Forklifts & Industrial Trucks (IC & Electric), with a secondary code of IMACAFAD, Material Handling & Industrial Lift Vehicle Manufacturing (Forklifts/Telehandlers/Reach Stackers). Its NAICS code is 333924 and its SIC code is 3537.