What Ogden Forklifts does

Ogden Forklifts Inc. is a privately held, employee-owned forklift dealership founded in 1962 by Hank Ogden and headquartered in Atlanta, Georgia. The company operates eight physical branches across Georgia (Atlanta, Savannah) and Florida (Tampa, Jacksonville, Orlando, Winter Haven, Fort Myers, Port Saint Lucie), serving warehouse and distribution operations as well as manufacturing facilities throughout the Southeast United States. Its authorized-dealer relationships span UniCarriers, Hangcha, BYD, SANY, MAFI, and Snorkel, with product coverage from 3,000 to 70,000 lb capacity equipment across electric, internal combustion, lithium-ion, propane, and diesel powertrains.

The business model is a full-stack material handling dealership built on four interlocking revenue streams: one-time equipment sales (new and pre-owned), recurring rentals (daily through 7-year contracts), parts and accessories (multi-million dollar inventory with remanufactured components), and professional service (24/7 repair with 4-hour metro Atlanta response and planned maintenance programs claimed to reduce customer maintenance costs 15-50%). Adjacent offerings include warehouse solutions (rack systems, mezzanines, pick modules), forklift attachments, industrial batteries and chargers, and an in-house financing department offering customized leases and fleet buy-back programs. Distribution combines eight physical dealerships with a Dealer Spike-powered e-commerce site enabling online inventory browsing, quoting, trade-in valuation, and financing applications.

The current leadership team consists of John Gehrhardt, who returned to lead the company in 2019 after starting his career there in 1984, and Wayne Gehrhardt, who joined as General Manager the same year, completing the founder-to-next-generation succession. Average technician tenure of 25 years and employee ownership are cited as structural advantages. The company does not disclose revenue, has no outside institutional investors, and reports no public AI, software, or technology platform beyond its dealer website.

Name

Ogden Forklifts

Legal name

Ogden Forklifts Inc.

Website

https://ogdenforklifts.com

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

11–50 employees

Short description

Ogden Forklifts is a 60+ year, employee-owned forklift dealership operating eight branches across Georgia and Florida, selling, renting, servicing, and financing material handling equipment from multiple brands for warehouse and manufacturing customers.

Ownership category

akta.pro rank

Product category

Material Handling Equipment Dealership

NAICS

Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924), Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241)

SIC

Industrial Trucks, Tractors, Trailors & Stackers (3537), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Forklifts & Industrial Trucks (IC & Electric) (IMAHABAA)

akta.pro secondary industry

Lifting Attachments & Material Handling Accessories (Fork Attachments, Slings, Rigging) (IMAHABAJ)

Keywords

• Forklift dealership
• Material handling equipment
• Warehouse storage solutions
• Forklift rental services
• Forklift repair maintenance

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. New Forklift Sales: Sales of new forklifts from manufacturer brands including BYD, Hangcha, UniCarriers, and SANY. Inventory includes electric, cushion tire, pneumatic tire, narrow aisle, and heavy-duty forklifts.
2. Pre-Owned/Reconditioned Forklift Sales: Sales of pre-owned and reconditioned forklifts with various fuel types including electric, propane, and diesel options.
3. Short and Long-Term Forklift Rentals: Rental fleet of quality late-model equipment with guaranteed 4-hour on-time delivery. Offers daily, weekly, and monthly rates. Long-term rentals extend up to 7 years with performance-based contracts.
4. Parts Sales: Sales of forklift parts and accessories including multi-million dollar inventory, remanufactured parts for engines, transmissions, and drive motors. Also includes batteries and chargers.
5. Service and Repair: Full-service repair capabilities for all makes and models of forklifts. Includes 24/7 responsive service, planned operational maintenance programs, and full maintenance service contracts.
6. Financing Services: In-house financing department offering customized leases, full maintenance leases, fleet buy-back and lease-back programs, and fleet management services.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Ogden Forklifts is a multi-brand forklift dealership selling new and pre-owned forklifts (UniCarriers, Hangcha, BYD, SANY, MAFI) across Georgia and Florida through 8 physical locations. The company complements equipment sales with short- and long-term rentals, a multi-million dollar parts department, 24/7 repair and planned maintenance services, warehouse storage systems, batteries and chargers, and in-house financing and leasing programs.

Product overview

Ogden Forklifts is a 60+ year old forklift dealership offering a comprehensive portfolio of products and services for material handling operations. The core offering combines new and pre-owned forklift sales (featuring UniCarriers, Hangcha, BYD, SANY, and MAFI brands) with complementary service layers including forklift rentals (short and long-term), a full parts department, 24/7 repair services, warehouse solutions (storage systems, rack, mezzanines), forklift attachments, batteries and chargers, and financing services. The product portfolio is organized around equipment sales as the primary revenue driver, supported by recurring revenue streams from rentals, parts, service, and warehouse solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• New Forklift Sales Sales of new forklifts from multiple manufacturer brands including UniCarriers, Hangcha, BYD, and SANY, covering electric, cushion tire, pneumatic tire, narrow aisle, and heavy-duty equipment for warehouses and manufacturing operations.
• Pre-Owned and Reconditioned Forklift Sales Sales of pre-owned and reconditioned forklifts including BYD and UniCarriers models with electric, propane, and diesel fuel options, backed by 138 units of inventory across all locations.
• Forklift Rentals Short-term and long-term forklift rentals with capacities from 3,000 to 70,000 lbs, available in gas, diesel, LP, and electric configurations, with a guaranteed 4-hour on-time delivery and rental-to-purchase credit programs.
• Parts Department Sales of forklift parts and accessories for all forklift brands, with a multi-million dollar inventory, remanufactured parts for engines, transmissions, and drive motors, and just-in-time delivery.
• Service Department Forklift repair and maintenance services with 24/7 availability, 4-hour response in metro Atlanta, on-site repairs at customer locations, and planned operational maintenance programs that can reduce maintenance costs by 15 to 50%.
• Warehouse Solutions Warehouse storage systems including selective rack, pushback rack, pallet flow, pick modules, carton flow, cantilever rack, and mezzanines, plus installation and safety audit services for warehouse and distribution operations.
• Forklift Attachments Sales and service of forklift attachments including carton clamps, push/pulls, fork positioners, paper roll clamps, and single/double pallet handlers.
• Batteries and Chargers Industrial batteries from 12V to 80V and chargers including high frequency, opportunity charging, rapid charging, and conventional chargers from Applied Energy Technologies and Ferro Magnetic, with 5-year battery warranty.
• Financing Services In-house financing department offering customized leases, full maintenance leases, fleet buy-back and lease-back programs, and fleet management services for new BYD, Hangcha, UniCarriers, and SANY forklifts.
• UniCarriers Forklifts Authorized UniCarriers dealer offering electric pneumatic tire forklifts, electric counterbalanced forklifts (stand-up, 3-wheel, cushion), electric hand and rider trucks, hand pallet trucks, and IC cushion/pneumatic tire forklifts.
• Hangcha Forklifts Authorized Hangcha dealer offering IC forklifts (cushion, pneumatic, rough terrain), lithium-ion electric forklifts, narrow aisle equipment, electric pallet jacks, walkie stackers, tow tractors, utility vehicles, and heavy-duty equipment.
• MAFI Trailers and Tractors Authorized MAFI dealer offering industrial trailers, tractors, and equipment for material handling operations.

Quantifiable outcome

• 15-50% cost reduction through full maintenance service programs
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered supporting and core.

• Applied Energy Technologies & Ferro MagneticsupportingTechnology or IntegrationWorld-class battery charger manufacturers with over 30 years experience providing high frequency chargers, opportunity charging, rapid charging, conventional chargers, and compact rental chargers for industrial forklift applications.
• BYDcoreOthersBYD is a manufacturer of electric forklifts that Ogden Forklifts is an authorized dealer for, offering lithium-ion powered equipment with 10-year battery warranties.
• HangchacoreOthersHangcha is a manufacturer of forklifts and material handling equipment that Ogden Forklifts is an authorized dealer for, including IC forklifts, lithium-ion electric forklifts, and heavy-duty equipment.
• UniCarriers ForkliftcoreOthersUniCarriers is a manufacturer of electric and internal combustion forklifts that Ogden Forklifts is an authorized dealer for, offering comprehensive forklift solutions.
• SANYsupportingOthersSANY is a manufacturer of forklifts and heavy equipment that Ogden Forklifts is an authorized dealer for in their market.
• MAFIsupportingOthersMAFI is a manufacturer of industrial trailers and tractors that Ogden Forklifts carries as part of their product portfolio.
• SnorkelsupportingOthersSnorkel is a manufacturer of aerial work platforms including electric scissor lifts that Ogden Forklifts offers through their inventory.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sunbelt Rentals: National equipment rental company with a material handling division offering forklifts for rent. Competes primarily on the rental side of Ogden's business, with stronger geographic coverage and corporate-account capability.
• Hyster-Yale Materials Handling: Major OEM of Hyster and Yale forklifts with a national dealer network and lift-truck financing arm. Adjacent competitor through its authorized dealer program that directly overlaps with Ogden's market and customer base.
• United Rentals: Largest equipment rental company in North America with a material handling/forklift rental fleet. Competes with Ogden on rental pricing and availability for short-duration industrial customers, particularly large accounts.
• Crown Equipment Corporation: Privately held forklift OEM and material handling solutions provider with national direct and dealer channels. Competes with Ogden in the electric forklift segment through its own branded sales force and dealer network.
• Toyota Material Handling Systems: Largest OEM of forklifts in North America, with an extensive authorized dealer network that competes with independent dealers like Ogden. Represents the broad incumbent against which regional dealers must position on service quality and OEM breadth.

Direct peers

• ProLift Industrial Equipment: Regional forklift and material handling dealer with multiple locations offering new/used equipment, rentals, parts, and service. Directly comparable in business model, multi-brand OEM representation, and full-service dealership operations.
• Anderson Material Handling: Multi-branch forklift dealership providing sales, service, parts, and rentals across several states. Closely comparable in customer base (industrial and warehouse operators), product breadth, and dealership operating model.
• Darr Equipment Co. Long-standing regional forklift and material handling dealer with multiple branches offering new/used equipment, service, parts, and rentals. Comparable in size, history, and full-line dealership structure.
• H&K Equipment Company: Multi-state material handling dealer with a similar mix of new/pre-owned forklift sales, rentals, parts, and service across multiple branch locations. Operates as a direct competitor in the regional full-line dealership model with comparable OEM authorizations and aftermarket offerings.

Emerging players

• EquipmentShare: Tech-enabled equipment rental and fleet management platform expanding into material handling. Represents the emerging digital-first competitive threat to traditional dealership models, particularly through telematics, online booking, and fleet analytics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCDY-MKVsbpXYMbpS6-ldz5w/videos
• Facebookfacebook.com/ogdenforkliftsinc
• LinkedInlinkedin.com/company/ogdenforkliftsinc
• Instagraminstagram.com/ogdenforkliftsinc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ogden Forklifts