Serenity Funeral Home

What Serenity Funeral Home does

Serenity Funeral Homes & Gardens is a private, for-profit funeral services provider operating as the DBA "Serenity Funeral Homes & Gardens" out of a single facility in Theodore, Alabama. Founded in 1966, the firm delivers end-of-life planning and funeral services to families and individuals in bereavement within its local service area, with a horizontal segmentation focus on a single persona (bereaved families). The business model is consistent with the traditional independent funeral home category: revenue is generated per-service through funeral arrangements, with no publicly disclosed pricing, package structure, or pre-need financing program in the source material.

The firm has no disclosed technology product surface. Source data indicates no mobile app, no public API or SDK, no integrations, no AI capabilities, and no proprietary software products. The customer acquisition approach is not documented, with marketing and distribution channels listed as unavailable in the input. Ownership, institutional backing, subsidiaries, and management team composition are all undisclosed in the provided material, leaving the firm appearing as an independent, privately held operator with no parent company identified.

Operationally, the firm serves the Alabama market from its single Theodore location, with no multi-site footprint, no disclosed expansion activity, and no documented funding rounds, M&A, partnerships, awards, certifications, or leadership changes in the source data. Operating status is presumed active based on website presence, but financial scale signals (revenue, headcount, transaction volume) are entirely absent from the input.

Name

Serenity Funeral Home

Legal name

Serenity Funeral Homes & Gardens

Website

https://serenityfuneralhome.com

Company type

Private

Founded year

1966

Operating status

Operating

Short description

Serenity Funeral Homes & Gardens is a private, single-location funeral home founded in 1966 in Theodore, Alabama, providing end-of-life planning and funeral services to bereaved families in the local community.

Ownership category

akta.pro rank

Headquarters

HQ city

Theodore

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Core offering

Serenity Funeral Home (legal name: Serenity Funeral Homes & Gardens) is a privately owned funeral home founded in 1966 in Theodore, Alabama. It provides funeral planning services, arranging and coordinating end-of-life ceremonies for bereaved families and individuals.

Differentiator

Problem solved

Functional benefit

Products and services

• Funeral Planning Services
• Burial and Cremation Services
• Memorial Gardens

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights1 record

Direct peers

• Carriage Services: Publicly traded provider of funeral and cemetery services across the US, combining acquired local funeral homes with centralized operational support. Directly comparable in core offering (funeral planning and disposition services) but operates at significantly greater scale.
• Park Lawn Corporation: Canadian-listed provider of funeral, cremation, and cemetery services with a growing US footprint through local-brand acquisitions. Highly comparable in service mix and decentralized local-brand strategy.
• Foundation Partners Group: Private operator of funeral homes and cemeteries across the US, built through acquisition of independent providers. Same business model of running locally branded funeral homes, making it a direct comparator in segment and operating approach.
• StoneMor Partners: US-based operator of cemeteries and funeral homes, with stronger cemetery weighting. Comparable in providing burial-related services to local communities, though more cemetery-centric than Serenity.

Broad incumbents

• Dignity plc: Major UK funeral services operator offering funeral plans, at-need, and cremation services. Comparable as an established death-care brand operating branded funeral locations, though focused on the UK market.
• Service Corporation International: The largest funeral, cremation, and cemetery operator in North America, operating thousands of locations including the Dignity Memorial brand. Highly comparable end-of-life service offering, but vastly larger scale and primarily competes via acquired local brands in markets like Mobile, AL.

Emerging players

• National Cremation Society: US-focused cremation society offering pre-need cremation plans and at-need services. Comparable as a death-care competitor addressing the same bereaved families Serenity serves, with a national direct-marketing model.
• Neptune Society: US provider specializing in affordable cremation services and pre-need cremation plans. Comparable as a death-care provider targeting families seeking simple, lower-cost disposition — a growing segment Serenity must contend with.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Serenity Funeral Home