Sportbrain

What Sportbrain does

SportBrain Entertainment GmbH is a German digital agency founded in 2011 and headquartered in Gersthofen near Augsburg, operating as a social media and content production agency for B2B clients. Its service portfolio centers on social media marketing (strategy, community management, paid campaigns across LinkedIn, Facebook, Instagram, and YouTube), LinkedIn-specific marketing including corporate ambassador programs, paid media marketing (Meta Advantage+, LinkedIn ads), employer branding, and website design and development with SEO/SEM. A second operational pillar is an in-house content production studio opened in August 2021, delivering image films, social media videos, recruiting videos, product films, explainer videos, event videos, webinars, livestreams, drone footage, 360-degree video, video podcasts, and 2D/3D animations. Technology is built on industry-standard tools (Mailchimp, Google Analytics, Facebook Pixel, LinkedIn Insight Tag, Contao CMS) with no proprietary AI, SDKs, or APIs disclosed.

The business operates on a project-based and retainer professional services model, with a free initial consultation feeding into customized proposals. The go-to-market is consultative B2B sales led from the Gersthofen office, supplemented by event-based lead generation (bvik-Deep-Dive workshops, TIK conference, IHK Schwaben Digitale Sichtbarkeit workshops) and inbound via the website contact channel. Customer segments are predominantly German mid-market and enterprise accounts in industrial, manufacturing, software/IT, automotive, retail/DIY, construction, and financial services, with international engagements in Switzerland and Luxembourg. Named customers include BMW, BASF, BAUHAUS (Switzerland/Luxembourg), KUKA, Züblin, Wanzl, Stadtsparkasse Augsburg, baramundi software, Qlik, Dieffenbacher, Handtmann, Deuter, Schöffel, Ebm-papst, Fendt Caravan, NEOPERL, SURTECO, Happy Dog, Ravensburger Spieleland, and FC Augsburg.

Ownership is founder-led with no disclosed external private equity or venture capital; Christoph von Külmer serves as CEO and founder alongside co-CEO Oliver Nowotny. In October 2023, SportBrain established hi.re as a wholly-owned subsidiary agency focused on digital recruiting, monetizing the social recruiting capability previously embedded in employer branding engagements. Revenue is not publicly disclosed and no funding rounds are on record.

Name

Sportbrain

Legal name

SportBrain Entertainment GmbH

Website

https://sportbrain.de

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

SportBrain is a German social media and content production agency founded in 2011, serving enterprise and mid-market B2B clients with social media marketing, paid media, employer branding, and in-house video and animation production from its Gersthofen studio near Augsburg.

Ownership category

akta.pro rank

Product category

Digital marketing agency services

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Sports Brand Strategy & Creative Services (Design, Content, Social) (MPAKAKAF)

Keywords

• Social media marketing
• Digital marketing agency
• Video content production
• Employer branding services
• Linkedin influencer marketing

Headquarters

HQ city

Gersthofen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Social Media Marketing Services: Project-based and retainer arrangements for social media strategy, content creation, community management, and paid media campaigns for B2B and B2C clients.
2. Video and Content Production: Production of video content including image films, product videos, recruiting videos, social media clips, explainer videos, and event coverage. One-time project fees.
3. Website Development: Corporate website design, development, and SEO services, typically delivered as project engagements.
4. Employer Branding: Content production services focused on employer branding, including video testimonials, photo shoots, and social media recruiting campaigns.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

SportBrain is a B2B digital agency that delivers end-to-end social media marketing — strategy, content creation, community management, and paid media execution — alongside in-house video and animation production. The firm also designs and develops corporate websites with SEO/SEM, and runs employer branding and LinkedIn corporate ambassador programs for enterprise and mid-market clients. Services are sold as project-based engagements or retainer arrangements primarily to B2B customers in Germany and the DACH region.

Product overview

SportBrain is a social media agency (Digitalagentur) based in Augsburg, Germany, offering a comprehensive suite of digital marketing and content production services. The core offering centers on Social Media Marketing with specialized modules for Marketing Strategy & Storytelling, Paid Media Marketing, LinkedIn Marketing (including Influencer Marketing/Corporate Ambassadors), and Employer Branding. A significant component is the Content Production Studio division providing video production (image films, social media videos, recruiting videos, product films, explainer videos, event videos, webinars, video podcasts), photography, drone footage, 360-degree video, and 2D/3D animations. Website services include design, development, SEO/SEM, and copywriting. The company operates as a service-based agency rather than a software product platform, with all offerings being client-facing professional services.

Differentiator

Problem solved

Functional benefit

Brands

• hi.re: A specialized agency for digital recruiting launched by SportBrain Entertainment GmbH in October 2023.

Products and services

• Social Media Marketing Full-service social media marketing including strategy development, content creation, community management and campaign execution across LinkedIn, Facebook and Instagram for B2B enterprise and mid-market clients.
• Marketing Strategy & Storytelling Digital marketing strategy development and digital storytelling services that help B2B brands communicate effectively with their audiences and convert visibility into pipeline.
• Employer Branding Employer branding strategies and content production — including image films, recruiting videos, photo shoots and social recruiting campaigns — designed to attract talent and strengthen employer identity for B2B clients.
• Paid Media Marketing Paid advertising campaigns across Meta and LinkedIn including campaign strategy, media planning, performance optimization and social selling for B2B clients.
• Content Production Studio In-house production studio delivering image films, social media videos, recruiting videos, product films, explainer videos, photo shoots, video podcasts, drone footage, 360-degree video, 2D/3D animations and event video.
• 2D & 3D Animation Two- and three-dimensional animation services for visual storytelling, product visualization and 3D product clips for B2B marketing collateral.
• Website Design & Development Corporate website design and development, landing pages, blog development, UI/UX design, SEO/SEM and website copywriting delivered as project engagements for B2B clients.
• Livestreaming and Webinar Production Live streaming services for events, webinars, product launches, virtual events and other interactive digital experiences produced in-house from the Gersthofen studio.
• hi.re Digital Recruiting Agency Dedicated digital recruiting subsidiary offering employer branding, social recruiting campaigns and recruiting content marketing for B2B clients in Germany.

Quantifiable outcome

• Nearly 3 million people reached with baramundi Corona relief campaign, acquiring over 200 new customers
• +1 more outcomes

Named customers23 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• bvik - Bundesverband Industrie Kommunikation e.V.coreStrategic or Co-development PartnerActive member and host of bvik workshops and events. SportBrain hosts professional development events for B2B marketing professionals including the bvik-Deep-Dive on Storytelling in November 2025.
• IHK SchwabenminorGTM or Marketing PartnerCollaboration on workshop series 'Digitale Sichtbarkeit' (Digital Visibility) to support local companies in Gersthofen. Ongoing support for IHK continuing education programs.
• Augsburger Panther (DEL Ice Hockey)minorGTM or Marketing PartnerSupporter club member with brand visibility at games and events.

Scale indicators2 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• kempertrautmann GmbH: Hamburg-based creative and digital agency with integrated content, social media, and brand services. Larger incumbent with overlapping capabilities in digital production and brand storytelling.
• Kolle Rebbe GmbH: Hamburg-based creative agency with broader portfolio spanning brand strategy, digital, and content. Larger established player offering overlapping capabilities but serving a wider client base beyond B2B industrial.
• Jung von Matt: Major German creative agency network with extensive digital, social media, and content production capabilities. Significantly larger and broader portfolio but operates in overlapping service categories for enterprise B2B clients.

Direct peers

• nexum AG: Cologne-based digital agency offering integrated digital marketing, content production, and platform solutions for B2B clients. Operates in similar service categories as SportBrain.
• Scholz & Volkmer GmbH: Wiesbaden-based digital agency with strong B2B and brand strategy capabilities. Comparable full-service digital offering including social media, content, and web development.
• ray Sono AG: Munich-based digital agency offering web development, digital marketing, and content production for enterprise clients. Operates in the same Bavarian/DACH market with overlapping B2B service offerings.
• hy.ag: Munich-based B2B marketing consultancy focused on industrial and technology companies. Similar vertical specialization in DACH manufacturing sector with comparable digital service offerings.
• TLGG GmbH: Berlin-based digital agency focused on digital transformation, social media, and brand strategy for B2B and enterprise clients. Comparable service mix spanning social media marketing, content production, and digital strategy in the German market.
• Palmer Hargreaves Germany: German B2B marketing consultancy specializing in industrial and technology sectors. Direct comparable in terms of B2B industrial vertical focus and integrated marketing services.
• dmc group: German digital marketing group providing social media, content, and digital strategy services. Operates in similar mid-market B2B segment with comparable service portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sportbrain
• LinkedInlinkedin.com/company/sportbrain
• Instagraminstagram.com/sportbrain

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sportbrain