Ophthalmic Instrument Company

What Ophthalmic Instrument Company does

The company monetizes through three revenue streams: (1) new equipment sales via direct e-commerce and phone-based quotes for higher-ticket capital purchases, (2) a pre-owned and refurbished equipment program targeting price-sensitive practices, and (3) recurring parts/consumables replenishment plus repair and maintenance service contracts. Pricing is transactional for small parts and consumables and quote-based for capital equipment. The business serves a long-tail base of US ophthalmologists, optometrists, and optical retail practices, with no disclosed enterprise anchor accounts, subscription structure, or contract minimums. Leadership is headed by Jonathan Mueller as President & Owner.

Name

Ophthalmic Instrument Company

Legal name

Ophthalmic Instrument Company

Website

https://oic2020.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

Ophthalmic Instrument Company (DBA Premier Ophthalmic) is a US e-commerce distributor and repair service provider for ophthalmic equipment, parts, and consumables, serving individual eye care practices across multiple manufacturer brands as a division of Essilor Instruments within EssilorLuxottica.

Ownership category

akta.pro rank

Product category

Ophthalmic Medical Equipment Distribution

NAICS

Ophthalmic Goods Merchant Wholesalers (423460)

SIC

Ophthalmic Goods (3851), Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Cataract Surgery Systems & IOLs (Phaco Systems, IOLs, Intraoperative Aberrometry, Viscoelastics) (HLAHAJAH)

Keywords

• Ophthalmic equipment sales
• Diagnostic medical devices
• Eye care supplies
• Pre-owned medical equipment
• Ophthalmic instrument repair

Headquarters

HQ city

Avon

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Equipment Sales: Sale of new and pre-owned ophthalmic equipment including exam lane components, diagnostic devices, refraction systems, and imaging equipment from brands such as Haag Streit, Reichert, Keeler, and others.
2. Parts and Supplies: Sale of replacement parts, bulbs, batteries, tonometer probes, covers, and consumable supplies for ophthalmic instruments.
3. Service and Repair: Repair services, phoroptor overhauls, and service repair requests for ophthalmic equipment.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Ophthalmic Instrument Company (OIC) is a distributor and reseller of new and pre-owned ophthalmic equipment, parts, bulbs, batteries, and consumable supplies for eye care practices. The company also provides equipment repair services and phoroptor overhaul/refurbishment, serving as a one-stop shop for diagnostic, examination, imaging, and refractive equipment from over 50 manufacturer brands.

Product overview

Ophthalmic Instrument Company (OIC) is a distributor and reseller of ophthalmic equipment, operating as a division of Essilor Instruments. The company offers a comprehensive portfolio of diagnostic, examination, imaging, and refractive equipment for eye care professionals. The product portfolio centers on Essilor Instruments-branded technology including the Vision-R 700 Digital Refraction Station, WAM-800 wavefront aberrometer, AKR800 AutoKerato-Refractometer, Myopia Expert 700 optical biometer, SL450 slit lamp, and Espansione light therapy systems. Beyond Essilor products, the company distributes equipment from over 50 manufacturer brands including Haag Streit, Reichert, Keeler, Heine, Topcon, Marco, Zeiss, Canon, Volk, Welch Allyn, Humphrey, Nidek, and others. The offering spans examination lane equipment (chairs, stands, tables, stools), diagnostic devices (slit lamps, tonometers, phoropters, autorefractors, OCT systems, retinal cameras, visual field analyzers, topographers, lensmeters), surgical equipment, and consumables (bulbs, batteries, supplies, replacement parts). The company also provides pre-owned equipment, parts, and services including phoroptor overhauls and equipment repair.

Differentiator

Problem solved

Functional benefit

Products and services

• New Ophthalmic Equipment New diagnostic, examination, imaging, and refractive ophthalmic equipment from brands such as Haag Streit, Reichert, Keeler, Topcon, Marco, Heine, Zeiss, Canon, Volk, Welch Allyn, Humphrey, Nidek, and Essilor Instruments. Targeted at ophthalmologists and optometrists building or upgrading their practices.
• Pre-Owned Ophthalmic Equipment Certified pre-owned and clearance ophthalmic equipment including examination lanes, diagnostic devices, and surgical instruments at reduced pricing for cost-conscious eye care practices.
• Bulbs, Batteries & Supplies Replacement bulbs, batteries, thermal paper, tonometer tips/covers, dust covers, occluders, trial frames, vision aids, and other consumable supplies for ophthalmic instruments.
• Replacement Parts Replacement parts for Autorefractors, Lensmeters, Phoroptors, Tonometers, BIOs, and Slit Lamps.
• Phoroptor Overhauls Cleaning, calibration, and refurbishment services for ophthalmic phoropters, extending the operational life of existing instruments.
• Equipment Service & Repair Professional repair and maintenance services for ophthalmic equipment, accessible via online service request.
• Vision-R 700 Digital Refraction Station Essilor Instruments digital refraction system for automated and precise vision testing in eye care practices.
• Essilor WAM-800 Wavefront Aberrometer Wavefront aberrometer for comprehensive eye measurement and analysis, used in optometric and ophthalmic practices.
• Essilor AKR800 AutoKerato-Refractometer Automated kerato-refractometer combining keratometry and refraction measurements for objective eye assessment.
• Myopia Expert 700 Optical Biometer Optical biometer designed for myopia management and axial length measurement in pediatric and adult eye care.
• Essilor SL450 Slit Lamp Professional slit lamp for detailed anterior segment examination in clinical ophthalmic settings.
• Espansione Light Therapy (LLLT) Low-level light therapy device for dry eye treatment and related ocular surface applications.
• Reichert TonoVera Tonometer Rechargeable tonometer for intraocular pressure measurement, manufactured by Reichert.
• Keeler Vantage Plus Wireless BIO Wireless binocular indirect ophthalmoscope for retinal examination in clinical practice.
• MPH150 Manual Phoropter Manual phoropter for subjective refraction and vision testing.
• Haag Streit Reliance Exam Chairs & Stands Premium ophthalmic examination chairs and stands for clinical settings.
• Sell Your Equipment Service enabling eye care practices to sell their used ophthalmic equipment back to OIC for resale through the pre-owned inventory.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Essilor InstrumentscoreOEM/ Whitelabel/ Licensing PartnerOphthalmic Instrument Company is a division of Essilor Instruments, providing them access to Essilor's portfolio of ophthalmic technology products including Vision-R 700 digital refraction systems, WAM-800 wavefront aberrometer, AKR-800 auto-kerato-refractometer, Myopia Expert 700 optical biometer, and SL450 slit lamps. This parent company relationship provides product sourcing advantages and brand credibility in the ophthalmic equipment market.

Scale indicators1 record

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• Keeler (Halma): UK manufacturer of ophthalmic instruments including the Vantage Plus wireless BIO featured in OIC's catalog. Comparable as both an OIC-supplied brand and a competing equipment maker with US sales infrastructure serving the same clinical specialties.
• Topcon Healthcare: Major ophthalmic equipment manufacturer whose product lines (autorefractors, OCT, retinal cameras, lensmeters, topographers) are explicitly distributed by OIC. Comparable as both a supplier relationship and a competing distribution channel serving the same US eye-care professionals.
• Volk Optical: US-based manufacturer of diagnostic and laser ophthalmic lenses (90D, Mainster, indirect). Comparable to OIC because Volk lenses are sold through OIC and through competing distributors, and the two target the same retinal examination and imaging workflows.
• Reliance Medical Products: Manufacturer of ophthalmic exam chairs, stands, and treatment chairs (the Reliance line featured in OIC's catalog). Comparable as a brand partner that also sells direct to US practices, competing for the same exam-lane capital budgets OIC targets.
• Heine Optotechnik: German manufacturer of handheld ophthalmic and diagnostic instruments (ophthalmoscopes, retinoscopes, slit lamps). Comparable to OIC because Heine products are sold through OIC's catalog and through parallel distributor networks serving US optometrists and ophthalmologists.
• Reichert Technologies: Long-standing US-based manufacturer of tonometers, phoropters, and lensometers (now part of Ametek). Reichert products such as the TonoVera tonometer are core OIC SKUs; the two compete for share of the same eye-care professional's equipment budget via overlapping channels.
• Nidek: Japanese manufacturer of ophthalmic diagnostic and refractive equipment (autorefractors, OCT, slit lamps, laser systems). Comparable to OIC for the same US optometry/ophthalmology customer base, with overlapping SKUs and a parallel US distributor-and-direct sales model.
• Haag-Streit: Swiss manufacturer of slit lamps, perimeters, and exam-lane equipment, including the Reliance chair/stand line carried by OIC. Comparable because it is both a brand OIC distributes and a manufacturer with growing direct-to-customer sales in the US.
• Carl Zeiss Meditec: Global medical technology company with a large ophthalmic diagnostic and surgical equipment portfolio. Comparable to OIC because it manufactures and sells overlapping categories (OCT, perimetry, slit lamps, fundus imaging, IOL/surgical systems) through both direct sales and distributor networks in the US.

Emerging players

• Optomed: Finland-based developer of handheld fundus cameras and screening devices. Comparable to OIC as an emerging ophthalmic imaging brand whose products are increasingly being placed via US distributors, partially overlapping with OIC's retinal camera and handheld categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/oic2020_com
• YouTubeyoutube.com/premierop
• Facebookfacebook.com/oic2020
• LinkedInlinkedin.com/company/premier-ophthalmic-services-inc
• Pinterestpinterest.com/premierop

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ophthalmic Instrument Company