Audio Geer
Audio Geer (dba Geer Tech) is a California-based manufacturer's representative firm selling and supporting professional audio, visual, and lighting product lines from manufacturers such as Unilumin, dBTechnologies, and Shure to retail, event production, and system integration customers.
- Company typePrivate
- Founded1998
- HeadquartersHuntington Beach, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Audio Geer does
Audio Geer, doing business as Geer Tech, is a privately held manufacturer's representative firm founded in 1998 and headquartered in Huntington Beach, California. The company specializes in professional audio, visual, and lighting (AVL) solutions, representing multiple tier-1 product manufacturers — including Unilumin (LED displays), dBTechnologies (professional audio), and Shure (wireless systems) — to downstream buyers. With 11–50 employees and more than 25 years of operating history, Audio Geer operates across three primary service lines: Retail & Ecommerce support (product training, trend insights, curated events), Event Production (ensuring AVL reliability for live events), and System Integration (design and installation for venues such as conference rooms, churches, universities, corporate spaces, and stadiums).
The firm's core technology is essentially its distribution, training, and integration expertise rather than proprietary software or hardware; there are no patents, APIs, or proprietary platforms disclosed. Its offerings are organized around the manufacturer product lines it carries, supplemented by an Experience Center (a physical demonstration facility) and a content series called Geer Talk that features manufacturer news, interviews, and product demos. No software products, SDKs, or AI/ML features are documented in the available data.
Audio Geer's business model is commission-based manufacturer's representation. Revenue is generated by selling and supporting the represented brands through a direct sales/field team to retailers, event producers, and system integrators, primarily within California. Marketing channels include social media (Facebook, Instagram, LinkedIn, YouTube, Twitter), the Geer Talk video series, an email mailing list, and in-person demo days. Pricing is set by the underlying manufacturers on a project-by-project basis; no direct pricing, subscription, or contract terms are publicly disclosed. There is no evidence of external funding, parent ownership, subsidiaries, or named end-customer logos.
Audio Geer firmographics
Firmographics- Name
- Audio Geer
- Legal name
- Audio Geer
- Website
- https://audiogeer.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Audio Geer (dba Geer Tech) is a California-based manufacturer's representative firm selling and supporting professional audio, visual, and lighting product lines from manufacturers such as Unilumin, dBTechnologies, and Shure to retail, event production, and system integration customers.
- Ownership category
- akta.pro rank
Audio Geer industry classification
Industry- Product category
- Professional Audio Visual Equipment Distribution
- NAICS
- Audio and Video Equipment Manufacturing (33431)
- SIC
- Musical Instruments (3931)
- akta.pro primary industry
- DJ & Performance Gear (Controllers, Turntables, CDJs, Mixers) (MPAIAJAC)
- akta.pro secondary industry
- Microphones, Headsets & Audio Input Devices (HDACAFAH)
Keywords
Where Audio Geer is headquartered
LocationHeadquarters
- HQ city
- Huntington Beach
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Audio Geer business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Manufacturer's Representative Commission: Audio Geer operates as a manufacturer's representative firm earning commissions by representing professional audio, visual, and lighting (AVL) product lines. They create and support excellence in AVL for customers, providing product training, trend insights, and event support.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Audio Geer product offering
Product offeringCore offering
Audio Geer is a manufacturer's representative firm that sells and supports professional audio, visual, and lighting (AVL) products on behalf of Tier 1 manufacturers such as Unilumin, dBTechnologies, and Shure. The company delivers three core service lines: retail and ecommerce sales enablement (product training, trend insight, curated events), event production A/V support, and system design and installation for venues including conference rooms, churches, universities, corporate spaces, and stadiums. Customers can also evaluate products hands-on at the company's Experience Center in Huntington Beach, California.
Product overview
Audio Geer (also known as GeerTech) is a manufacturer's representative company specializing in audio, visual, and lighting (AVL) solutions. With over 25 years of experience, the company operates as a multi-brand portfolio offering three core service lines: Retail & Ecommerce (product training and sales support), Event Production (A/V reliability for events), and System Integration (design and installation for various venues). The company also maintains an Experience Center for in-person product demonstrations and produces 'Geer Talk,' a video media series showcasing manufacturer partners and their products. Audio Geer represents multiple professional product lines including Unilumin (LED displays), dBTechnologies (professional audio), and Shure (wireless audio systems).
Differentiator
Problem solved
Functional benefit
Brands
- Geer Talk: Video series focused on manufacturers including general news updates, special guest interviews, and real-time product demos or programming examples.
Products and services
- Retail & Ecommerce Sales Enablement Services
Companies that use Audio Geer
Customer profileSegments3 records
Ideal customer profiles3 records
Audio Geer technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Audio Geer partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- UnilumincoreAudio Geer represents Unilumin, a world-class manufacturer of LED displays and integrated visual solutions. Founded in 2004, Unilumin operates as a global Tier 1 leader with relentless investment in R&D, smart manufacturing, and cutting-edge LED technology ranging from fine-pitch indoor displays to large-scale outdoor video walls.
- dBTechnologiescoreAudio Geer represents dBTechnologies, an audio equipment manufacturer. The partnership includes demo events such as the dBTechnologies Demo Day showcasing powerful yet compact audio offerings from the VIO series and other product lines.
- ShurecoreAudio Geer represents Shure and announced the introduction of the ANX4, a high-tier, wideband digital wireless receiver designed to deliver exceptional performance for professional audio applications.
Scale indicators1 record
Recent moves4 records
Expansion highlights3 records
Audio Geer competitors and assessment
Company assessmentBroad incumbents
- Shure Incorporated: Shure is a global manufacturer of microphones, wireless systems, and pro audio gear. Audio Geer is one of Shure's manufacturer representatives in California, so Shure is both a represented partner and a broader incumbent that Audio Geer's sales activities ultimately support.
- AVI-SPL: AVI-SPL is the largest global AV systems integrator, designing and installing AVL solutions for conference rooms, universities, stadiums, and corporate spaces. Audio Geer's system integration line addresses the same end markets as AVI-SPL, but at a much smaller regional scale.
- Bose Professional: Bose Professional manufactures installed and portable pro audio systems used in venues ranging from houses of worship to stadiums. Audio Geer represents competing audio brands (Shure, dBTechnologies) into the same integrator and venue customer base that Bose Pro sells into.
- Sweetwater Sound: Sweetwater is one of the largest pro audio and musical instrument retailers in the US, with deep sales-engineer relationships and broad brand representation. Audio Geer's retail and event production customers often also purchase from Sweetwater, positioning them as a broader incumbent in pro audio sourcing.
- ADI Global Distribution: ADI Global is a major low-voltage and AV product distributor serving dealers and integrators across North America. Audio Geer's retail and system integration customers overlap with ADI's buyer base, making ADI a broader-incumbent competitor for AVL equipment sourcing.
- Sennheiser: Sennheiser is a global pro audio manufacturer (microphones, wireless systems, headphones) competing directly with Shure in many of the categories Audio Geer promotes. Audio Geer's event production and integration customers are shared Sennheiser buyer prospects.
- Exertis Almo: Exertis Almo is one of the largest pro AV distributors in North America, offering audio, video, and lighting products across all 50 states. Audio Geer competes for the same end-customer wallet as Exertis Almo, but as a smaller, regional, rep-led firm rather than a broad-line distributor.
- Anchor Audio: Anchor Audio is a US manufacturer of portable PA systems, wireless systems, and pro audio used in event production and education. Audio Geer's event production customers are buyers of Anchor Audio products through competing channels.
- Guitar Center Professional: Guitar Center Professional is the B2B arm of Guitar Center, supplying pro audio, lighting, and backline gear to event producers, integrators, and venues. Audio Geer's event production and retail customers overlap with GC Pro's buyer base for professional audio brands.
Regional players
- HB Communications: HB Communications is a regional AV systems integrator serving the Northeast US, designing and installing AVL solutions for corporate, education, and government clients. Audio Geer's system integration line addresses the same type of work as HB Communications, but in a different geography.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Audio Geer social profiles
Digital presenceAudio Geer financial estimates
Financial estimateRevenue estimate
Valuation estimate
Audio Geer leadership team
Management profileNumber of profiles
Profiles1 record
Audio Geer funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Audio Geer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Audio Geer
What does Audio Geer do?
Audio Geer is a manufacturer's representative firm that sells and supports professional audio, visual, and lighting (AVL) products on behalf of Tier 1 manufacturers such as Unilumin, dBTechnologies, and Shure. The company delivers three core service lines: retail and ecommerce sales enablement (product training, trend insight, curated events), event production A/V support, and system design and installation for venues including conference rooms, churches, universities, corporate spaces, and stadiums. Customers can also evaluate products hands-on at the company's Experience Center in Huntington Beach, California.
Is Audio Geer a public or private company?
Audio Geer is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Audio Geer founded?
Audio Geer was founded in 1998. It employs 11 to 50 people.
Where is Audio Geer based?
Audio Geer is headquartered in Huntington Beach, United States, in the North America region.
How does Audio Geer make money?
One revenue line is on record: manufacturer's Representative Commission.
Who are Audio Geer's main competitors?
Broad incumbents on record are Shure Incorporated, AVI-SPL, Bose Professional, Sweetwater Sound, ADI Global Distribution, Sennheiser, Exertis Almo, Anchor Audio and Guitar Center Professional. HB Communications is listed as a regional player.
Does Audio Geer have an API?
No public API is recorded for Audio Geer.
What industry is Audio Geer in?
Audio Geer's product category is Professional Audio Visual Equipment Distribution. Its primary akta.pro industry code is MPAIAJAC, DJ & Performance Gear (Controllers, Turntables, CDJs, Mixers), with a secondary code of HDACAFAH, Microphones, Headsets & Audio Input Devices. Its NAICS code is 33431 and its SIC code is 3931.