Ro-Main
Ro-Main is a Quebec-based AgTech company that develops AI-powered computer vision and specialized equipment for the global swine industry, including its flagship SmaRt Counting pig counting system and a portfolio of breeding, carcass removal, and ventilation solutions for pig producers and processing plants.
- Company typePrivate
- Founded1999
- HeadquartersQuebec, Canada
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Ro-Main does
Ro-Main (legal entity: Conception Ro-Main Inc.) is a Quebec-based livestock technology company founded in 1999 by the Labrecque family, which has been in pig production since 1979. The company designs, manufactures, and sells precision livestock farming solutions for the global swine industry, with a portfolio spanning computer vision hardware, specialized farm equipment, and ventilation control. Its core product, SmaRt Counting, is an AI-powered camera system that uses the proprietary Edge Intelligence Platform (EIP) to count pigs of any breed, size, or color with 99.9% minimum accuracy, deployed in both farm and processing-plant configurations. The portfolio also includes SmaRt Breeding (single-dose insemination management), Contact-O-Max (remote-controlled boar cart achieving up to 95% fertility rates), Hercules' Arm and Companion Cart (motorized carcass removal systems), and No BackDraft (a patented passive ventilation damper). Ro-Main was the first to introduce computer vision and intelligent systems to the pig industry, launching PigWatch in 2009 and commercial smaRt Counting in 2018; the latter now counts over 500,000 pigs daily worldwide.
The company operates a hybrid go-to-market combining direct sales for technical support with a global authorized dealer network that handles local sales, installation, and recurring counting-credit recharges. Revenue is generated through one-time hardware sales (Contact-O-Max, Hercules' Arm, Companion Cart, No BackDraft) and recurring software subscriptions and counting credits (SmaRt Counting). Pricing is primarily quote-based and not publicly disclosed, with a SmaRt Counting promotional reference price of $3,885 at the 2024 World Pork Expo. Ro-Main serves two primary verticals: swine producers (all sizes) and pork processing plants, with poultry producers as a secondary segment. The company has been bootstrapped and family-owned for 25 years, with second-generation leadership installed in March 2024 (Jacquelin Labrecque as CEO), and was acquired by IMV Technologies Group in January 2025, which provides global distribution across 11+ countries while the founding family continues to lead operations.
Ro-Main firmographics
Firmographics- Name
- Ro-Main
- Legal name
- Conception Ro-Main Inc.
- Website
- https://ro-main.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ro-Main is a Quebec-based AgTech company that develops AI-powered computer vision and specialized equipment for the global swine industry, including its flagship SmaRt Counting pig counting system and a portfolio of breeding, carcass removal, and ventilation solutions for pig producers and processing plants.
- Ownership category
- akta.pro rank
Ro-Main industry classification
Industry- Product category
- Precision Livestock Farming
- NAICS
- All Other Animal Production (112990)
- SIC
- Agricultural Prod-Livestock & Animal Specialties (200)
- akta.pro primary industry
- Swine Veterinary Services (HLAMABAB)
- akta.pro secondary industry
- Contract Hog Growing (Integrator/Production Contracts) (AFAEAEAK)
Keywords
Where Ro-Main is headquartered
LocationHeadquarters
- HQ city
- Quebec
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Ro-Main business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales
Revenue model
- Hardware and Equipment Sales: Ro-Main sells physical equipment including boar carts, pig hearse systems, and ventilation control products. These are one-time hardware purchases sold through dealers and direct sales.
- Software Subscriptions and Counting Credits: SmaRt Counting system operates on a credit/subscription model. Customers purchase counting credits or extend subscriptions through authorized dealers. The system includes ongoing software updates and support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | SmaRt Counting promotional pricing at World Pork Expo 2024 |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Ro-Main product offering
Product offeringCore offering
Ro-Main designs, manufactures, and sells specialized equipment and computer vision systems for swine (pig) farming operations. Its product line includes AI-powered pig counting cameras, remote-controlled boar carts for heat detection and insemination, motorized carcass removal carts, ventilation backdraft dampers, and single-dose insemination management systems, sold globally through authorized dealers to pig producers and pork processing plants.
Product overview
Ro-Main offers a portfolio of precision livestock farming solutions centered on swine production. The core products include SmaRt Counting (AI-powered computer vision pig counting with 99.9% accuracy), SmaRt Breeding (single-dose insemination management), Contact-O-Max (remote-controlled boar cart for heat detection), Hercules' Arm (motorized dead stock removal), Companion Cart (motorized carcass evacuation), and No Backdraft (ventilation backdraft control). SmaRt Counting is available in versions for farms and processing plants, all built on the proprietary Edge Intelligence Platform (EIP). The company has evolved from a specialized farming equipment manufacturer to a high-tech company, with computer vision and AI as the technological foundation of its modern product line.
Differentiator
Problem solved
Functional benefit
Products and services
- SmaRt Counting for farms AI-powered edge computing camera system that automatically counts pigs inside farm barns with 99.9% minimum accuracy across all pig breeds, sizes, and colors. Designed for pig producers seeking labor-independent, real-time inventory visibility.
- SmaRt Counting for Processing Plants Edge-AI pig counting system tailored to slaughterhouses and pork processing plants, adapted for enhanced IT security and integration with plant inventory/payment verification workflows.
- SmaRt Breeding Single-dose insemination management software/system that digitizes and tracks sow insemination to improve fertility and productivity on pig breeding operations.
- Contact-O-Max Remote-controlled boar cart used for heat detection and stimulation of sows; enables single-person heat detection and supports fertility rates up to 95%.
- Hercules' Arm Motorized carcass/transport cart designed to safely and easily move dead pigs out of barns, eliminating the physical strain and worker safety risks of manual carcass handling.
- Companion Cart Remote-controlled companion boar cart designed to support Contact-O-Max during heat detection and insemination routines on swine farms.
- No Backdraft Automatic ventilation backdraft damper for pig barns that uses a patented dual-action mechanism to deliver complete airtightness while preserving fan efficiency and animal welfare conditions.
Quantifiable outcome
- 99.9% minimum counting accuracy
- +4 more outcomes
Companies that use Ro-Main
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Ro-Main technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature6 records
Ro-Main partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- IMV Technologies GroupcoreRo-Main was acquired by IMV Technologies Group in January 2025. This acquisition marks a major milestone allowing Ro-Main to accelerate growth while continuing to serve clients with the same dedication and innovation. The founding family and dedicated team continue to lead Ro-Main. IMV Technologies is the world leader in animal assisted reproductive biotechnologies, founded in 1963, with subsidiaries in Brazil, China, Canada, France, India, Netherlands, Scotland, Spain, Belgium, Sweden, and the United States.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Ro-Main competitors and assessment
Company assessmentDirect peers
- Fancom: Precision livestock farming company offering climate control, feeding automation, and biometric monitoring for pigs and poultry. Directly comparable to Ro-Main in applying sensors and automation to swine barns to improve productivity.
- Schauer Agrotronic: Austrian manufacturer of feeding, climate, and management solutions for pig production. Comparable as a Europe-rooted equipment and software integrator for swine farms with overlapping use cases in feeding and barn automation.
Broad incumbents
- Big Dutchman: Global leader in livestock equipment (housing, feeding, climate, and management systems) for pigs and poultry. Competes with Ro-Main on barn automation equipment, though at much larger scale and broader portfolio breadth.
- Nedap Livestock Management: Provides RFID-based animal identification, weighing, and barn automation across swine and dairy. Comparable to Ro-Main's vision-based counting and monitoring thesis, but at greater scale and broader livestock coverage.
- Allflex Livestock Intelligence (MSD Animal Health): Global livestock identification and monitoring platform (sensors, tags, software) with significant swine offerings. Competes for the same precision livestock budget as Ro-Main with a much larger commercial footprint.
Emerging players
- Cainthus: Computer-vision livestock monitoring company (originally dairy, expanding). Highly comparable as a vision-AI player aiming to translate camera-based animal analytics into farm productivity, similar to Ro-Main's SmaRt Counting approach.
Others
- Ceva Santé Animale: Global animal health company with significant swine pharmaceutical and reproductive biotechnology franchises. Adjacent as a vendor to the same swine producer base that Ro-Main serves, and as a possible partner or competitive threat in reproductive services.
- IMV Technologies Group: Ro-Main's parent company and the world leader in animal assisted reproductive biotechnologies. Closely related as parent/sibling-product entity sharing swine reproductive and artificial-insemination customer relationships.
Regional players
- Plasson: Israeli/European supplier of farm automation including feeding, watering, and climate solutions for pigs and poultry. Comparable as a globally distributed livestock-equipment player with adjacent barn-automation capabilities.
- Hog Slat / Georgia Poultry: North American swine and poultry equipment manufacturer/systems integrator. Comparable as a regional equipment and barn-automation supplier, particularly overlap with Ro-Main's ventilation and housing-equipment product lines.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Ro-Main social profiles
Digital presenceRo-Main compliance and trust
Trust signalCompliance5 records
Ro-Main financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ro-Main leadership team
Management profileNumber of profiles
Profiles2 records
Ro-Main funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ro-Main M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ro-Main
What does Ro-Main do?
Ro-Main designs, manufactures, and sells specialized equipment and computer vision systems for swine (pig) farming operations. Its product line includes AI-powered pig counting cameras, remote-controlled boar carts for heat detection and insemination, motorized carcass removal carts, ventilation backdraft dampers, and single-dose insemination management systems, sold globally through authorized dealers to pig producers and pork processing plants.
Is Ro-Main a public or private company?
Ro-Main is a private company. It is classified as corporate owned and is currently operating.
When was Ro-Main founded?
Ro-Main was founded in 1999. It employs 11 to 50 people.
Where is Ro-Main based?
Ro-Main is headquartered in Quebec, Canada, in the North America region.
How does Ro-Main make money?
Two revenue lines are on record. Hardware and Equipment Sales are the primary driver. The others are software Subscriptions and Counting Credits.
Who are Ro-Main's main competitors?
Direct peers on record are Fancom and Schauer Agrotronic. Broad incumbents are Big Dutchman, Nedap Livestock Management and Allflex Livestock Intelligence (MSD Animal Health). Cainthus is listed as an emerging player. Others are Ceva Santé Animale and IMV Technologies Group. Regional players are Plasson and Hog Slat / Georgia Poultry.
Does Ro-Main have an API?
No public API is recorded for Ro-Main.
What industry is Ro-Main in?
Ro-Main's product category is Precision Livestock Farming. Its primary akta.pro industry code is HLAMABAB, Swine Veterinary Services, with a secondary code of AFAEAEAK, Contract Hog Growing (Integrator/Production Contracts). Its NAICS code is 112990 and its SIC code is 200.