What PLASSON Livestock does

PLASSON Livestock is a division of Plasson Ltd. (Plasson Group), an Israeli publicly traded company listed on the Tel Aviv Stock Exchange since 1997. Founded in 1963, the group operates three divisions (Livestock, Flow Solutions, and Plasson Israel) with over 1,800 employees worldwide and wholly owned subsidiaries in more than 15 countries. PLASSON Livestock manufactures complete equipment packages for the global poultry and livestock industry, spanning five core product categories: drinking systems (including the industry-standard Bell Drinkers, nipple drinking systems, and the patented Water On Demand pressure regulators), feeding systems (pan feeders, chain feeders, fill lines, and feed storage silos), climate systems (exhaust and circulation fans, cooling pads, fogging systems, heaters, brooders, LED lighting, and environmental controllers), nest systems (PlassNest and Center Belt Communal Nest), and cage systems. The company holds granted patents in both Europe (EP 2,528,430) and the U.S. (10,531,645) for its Water On Demand pressure reducing regulators, with a patent-pending FlushControl wireless flushing system representing the latest innovation pipeline.

The business model is built on hardware sales of complete, integrated equipment packages sold through a hybrid distribution network combining wholly owned subsidiaries in strategic markets (Brazil, China, South Africa, Mexico, France, and Germany) with the Diversified Agriculture LLC joint venture in the United States (established October 2017 with former U.S. distributor Diversified Imports). Selected distributorships and agencies extend reach to secondary markets. Customer segments are organized by vertical and use case: broiler growers, broiler breeder growers, layer operations (including cage-free and conventional cage systems), turkey operations, and duck operations. Pricing is quote-based with no public disclosure, and the model is supplemented by aftersales service, technical training, and lifetime customer support. The company invests in multi-channel marketing including a dedicated website (plassonlivestock.com), YouTube product demonstrations, webinars, downloadable brochures, and major trade show participation (VIV Europe, IPPE). Active operations span all major poultry-producing regions with direct subsidiary presence in the USA, Brazil, and China, the world's three largest poultry markets.

Name

PLASSON Livestock

Legal name

Plasson Ltd.

Website

https://plassonlivestock.com

Company type

Public

Founded year

1963

Operating status

Operating

Headcount range

101–250 employees

Short description

PLASSON Livestock, a division of publicly traded Israeli parent Plasson Ltd. (TASE-listed since 1997), manufactures complete poultry equipment packages including drinking, feeding, climate, housing, and nest systems. The company serves commercial broiler, breeder, layer, turkey, and duck operations globally through wholly owned subsidiaries and distributors.

Ownership category

akta.pro rank

Product category

Poultry and Livestock Equipment Manufacturing

SIC

Farm Machinery & Equipment (3523), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)

akta.pro primary industry

Feeding & Nutrition Systems (TMR Mixers, Feeders, Bunk Management) (AFAAAIAE)

akta.pro secondary industry

Livestock Weighing, Sorting & Handling Facility Services (AFAEALAG)

Keywords

• Poultry equipment manufacturing
• Livestock watering systems
• Poultry feeding systems
• Poultry climate control
• Poultry housing solutions

Headquarters

HQ city

Maagan Michael

HQ country

Israel

HQ region

Middle East

Offices7 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Livestock Equipment Sales: Sale of complete packages of livestock equipment including drinking systems, feeding systems, climate systems, housing, and nest systems. Products include nipple systems, bell drinkers, pan feeders, chain feeders, ventilation fans, cooling pads, heaters, lighting systems, controllers, and weighing equipment.
2. Aftersales Service and Support: PLASSON prides itself with aftersales service and ongoing support of lifetime customers. Provides technical training and ongoing customer support through subsidiaries and distributor network.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

PLASSON Livestock manufactures and supplies complete integrated equipment packages for the commercial poultry industry, spanning drinking systems (nipple drinkers, bell drinkers, Water On Demand pressure regulators, automatic flushing), feeding systems (pan feeders, chain feeders, fill lines, silos), climate systems (ventilation fans, cooling pads, heating, fogging, LED lighting, controllers), nest systems, and cages systems. The company serves broiler, breeder, layer, turkey, and duck operations worldwide through wholly owned subsidiaries and a global distributor network.

Product overview

PLASSON Livestock offers comprehensive equipment packages for the poultry and livestock industry, spanning over 60 years of experience. The product portfolio centers on five core equipment categories: Drinking Systems (including Nipple Systems, Bell Drinkers, Water On Demand/WOD, and Automatic Flushing), Feeding Systems (Feeder Pans, Chain Feeders, Fill Lines, and Feed Storage), Climate Systems (Ventilation fans, Cooling pads, Fogging, Heating, LED Lighting, and Controllers), Nest Systems (PlassNest and Center Belt Communal Nest), and Cages Systems. These products work together as an integrated package with controllers managing climate, water pressure, feeding, and weighing systems. The company provides complete solutions tailored for specific poultry types including Broilers, Breeders, Layers, Turkeys, and Ducks, with wholly owned subsidiaries in Brazil, France, China, South Africa, and Mexico.

Differentiator

Problem solved

Functional benefit

Products and services

• Nipple Drinking Systems

Quantifiable outcome

• Floor space increase of approximately 30% with PlassNest unique nest design
• +1 more outcomes

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Partnerships

One partnership is on record.

• Diversified Agriculture LLC (USA Joint Venture)coreChannel Partner/ Reseller/ Distributor · 31 October 2017Joint venture with former U.S. distributor Diversified Imports D.I.V. Co. Inc. Plasson completed first stage of three-stage investment on October 31, 2017. The new company handles all Livestock activities previously managed by Diversified Imports. This move established active direct contact with the world's largest poultry market - USA - joining Brazil and China subsidiaries.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Big Dutchman: Big Dutchman is a Germany-based global leader in poultry and pig equipment, offering drinking, feeding, climate, and housing systems. It is PLASSON Livestock's closest direct competitor across the same product categories and customer segments (broilers, breeders, layers) globally.
• Vencomatic Group: Vencomatic Group (Netherlands) designs and supplies complete poultry housing solutions including nest systems, aviary systems, and climate control. It directly competes with PLASSON's PlassNest and Center Belt Communal Nest offerings in layer and breeder equipment across Europe and export markets.
• Roxell: Roxell (Belgium) manufactures feeding and drinking systems for broilers, breeders, turkeys, and ducks. It directly competes with PLASSON's pan feeders, chain feeders, nipple drinkers, and bell drinkers in the same poultry equipment categories.
• Chore-Time (CTB Inc.): Chore-Time, part of CTB Inc., supplies poultry feeding, watering, climate, and egg handling systems globally. Its feed distribution, drinker lines, and ventilation products compete head-to-head with PLASSON's core equipment portfolio in the Americas, EMEA, and Asia.
• Valco Companies: Valco is a U.S.-based manufacturer of poultry watering, feeding, and ventilation equipment under brands such as VAL-CO and Cumberland. Its drinking and feeding systems compete with PLASSON in North America and other markets, including via distributors selling into similar broiler and breeder accounts.
• Lubing System Solutions: Lubing (Germany) manufactures poultry drinking, feeding, and climate equipment, especially known for nipple drinkers. Its products directly overlap with PLASSON's nipple drinking and pan feeding lines, particularly in Europe and emerging export markets.
• Facco Poultry Equipment: Facco (Italy) supplies turnkey poultry projects including cages, aviary systems, feeders, and drinkers. It competes with PLASSON in layer, breeder, and broiler equipment, particularly across the Mediterranean, Latin America, and the Middle East.
• Jansen Poultry Equipment: Jansen Poultry Equipment (Netherlands) offers aviary and nest systems, plus feeding and drinking equipment for layers and breeders. It directly competes with PLASSON's PlassNest and Center Belt Communal Nest systems in the European layer/housing market.
• Salmet (Germany): Salmet is a German manufacturer of poultry housing, cage, and aviary systems. It competes with PLASSON's cage and nest systems, particularly for layer and broiler operations in Europe, Latin America, and Asia.

Broad incumbents

• Munters Group: Munters is a global leader in air treatment and climate control solutions for agriculture (including poultry and livestock) and other industries. As a listed industrial player, it offers broader-HVAC platform climate equipment that overlaps with PLASSON's exhaust fans, cooling pads, and controllers, though it does not specialize in poultry watering/feeding.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PLASSON Livestock