Kongsberg Target Systems
Kongsberg Target Systems develops electronic box targets and live-fire training systems for military shooting ranges and civilian sport-shooting competitions. Operating as W5 Training within W5 Solutions, it serves defence, sports, and hunting customers across 123 countries.
- Company typePrivate
- Founded1994
- HeadquartersKongsberg, Norway
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Kongsberg Target Systems does
Kongsberg Target Systems, founded in 1994 and headquartered in Kongsberg, Norway, develops and produces electronic target systems primarily for military shooting ranges and civilian sport-shooting competitions. The company operates as the KONGSBERG Target Systems™ brand within the W5 Training business area of W5 Solutions, and its flagship product is electronic box targets designed in cooperation with major sport shooting events and recognized for accuracy and robust construction. The broader portfolio distributed by W5 Training includes MR Target Systems™ (pop-up, turning, and running targets manufactured by MR Target in Sweden), NASTA Target Systems™ (clay throwers used at World Championships, European Championships, World Cups, and the Olympics since 1969), and W5 TACTICAL Target Systems™ (military live-fire training covering marksmanship, infantry tactical, and armor tactical applications). Partner brands Kurvinen Biathlon and EcoAims extend coverage into biathlon and additional target-system categories.
The company sells through an enterprise field-sales motion targeting military installations, sports shooting ranges, hunting ranges, and defence contractors, complemented by an online shop at w5training.com and newsletter-driven demand generation. Its installed base spans 234+ targets across 123 countries, with no disclosed geographic restrictions, supporting a global presence claim. Customer segments are split between a primary defence/security vertical (live-fire training, marksmanship development, tactical readiness) and a secondary sports/hunting vertical (competition and practice shooting). Pricing is quote-based and not publicly disclosed.
The revenue model is hardware sales of target systems and related equipment, with no disclosed recurring software, subscription, or service-revenue component beyond "full-service supplier" support. No funding rounds, M&A activity, leadership changes, or regulatory actions are disclosed in the source material, and W5 Solutions' ownership structure is not publicly detailed. Kongsberg Target Systems is presented as a niche, mature, privately-held hardware franchise with established brand recognition in elite sport-shooting and defence live-fire training applications.
Kongsberg Target Systems firmographics
Firmographics- Name
- Kongsberg Target Systems
- Legal name
- Kongsberg Target Systems
- Website
- https://kongsbergtargets.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Kongsberg Target Systems develops electronic box targets and live-fire training systems for military shooting ranges and civilian sport-shooting competitions. Operating as W5 Training within W5 Solutions, it serves defence, sports, and hunting customers across 123 countries.
- Ownership category
- akta.pro rank
Kongsberg Target Systems industry classification
Industry- Product category
- Electronic Target Systems
- NAICS
- Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511), Ammunition (except Small Arms) Manufacturing (332993)
- SIC
- Ordnance & Accessories, (No Vehicles/Guided Missiles) (3480)
- akta.pro primary industry
- Ammunition Manufacturing (Small-, Medium- & Large-Caliber) (IMABAHAG)
Keywords
Where Kongsberg Target Systems is headquartered
LocationHeadquarters
- HQ city
- Kongsberg
- HQ country
- Norway
- HQ region
- Europe
Markets served
Kongsberg Target Systems business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Electronic Target Systems Sales: Sale of electronic box targets and target systems to military and civilian shooting ranges. Products include Kongsberg electronic box targets, MR Target pop-up/turning/running targets, and NASTA clay throwers.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Kongsberg Target Systems product offering
Product offeringCore offering
Kongsberg Target Systems develops and produces electronic target systems for military and civilian shooting ranges. Its portfolio includes KONGSBERG electronic box targets, MR Target pop-up/turning/running targets, NASTA clay throwers, and W5 TACTICAL military live-fire training systems for marksmanship, infantry tactical, and armor tactical training. The company also offers support services and customizes solutions for customers worldwide.
Product overview
W5 Training, a business area within W5 Solutions, operates as a full-service supplier of electronic targets for shooting ranges. Kongsberg Target Systems is a core product line within their portfolio, featuring electronic box targets. The broader product ecosystem includes MR Target Systems (pop-up, turning, and running targets), NASTA Target Systems (clay throwers used in Olympic competitions), and W5 TACTICAL Target Systems (military live fire training). The portfolio serves both military/defense and civilian sports/hunting segments, with over 234 targets in use across 123 countries. W5 Training also distributes partner brands Kurvinen Biathlon and EcoAims to provide a complete range for competition and practice needs.
Differentiator
Problem solved
Functional benefit
Brands
- Electronic box targets: Electronic box targets developed in close cooperation with some of the world's largest sport shooting events, known for quality, accuracy and robust design.
Products and services
- KONGSBERG Target Systems Flagship electronic box targets developed in cooperation with major sport shooting events, known for quality, accuracy, and robust design. Installed at military and civilian shooting ranges worldwide.
- MR Target Systems Pop-up, turning, and running targets produced by MR Target in Sweden, covering skill levels from beginners to experts for outdoor and indoor ranges.
- NASTA Target Systems Clay throwers used in World Championships, European Championships, World Cups, and the Olympics; first built in 1969 and still the choice for elite shooting competitions.
- W5 TACTICAL Target Systems Military live fire training systems for marksmanship training, infantry tactical training, and armor tactical training, supporting the entire training process from classroom instruction to battlefield readiness.
- Kurvinen Biathlon Target Systems Biathlon target systems distributed through partnership with Kurvinen Biathlon, complementing the product portfolio for sports and hunting ranges.
- EcoAims Target Systems EcoAims target systems available through partnership as part of W5 Training's offerings for competition and practice ranges.
Companies that use Kongsberg Target Systems
Customer profileSegments2 records
Ideal customer profiles2 records
Kongsberg Target Systems technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Kongsberg Target Systems partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- MR TargetcoreSwedish manufacturer of pop-up, turning and running targets. MR Target products cover the needs of every range with skill levels from beginners to experts, for outdoor and indoor ranges. Part of the W5 Training product portfolio.
- NASTAcoreSwedish manufacturer of clay throwers. NASTA throwers have been used in World Championships, European Championships, World Cups and the Olympics. First thrower built in 1969, still the choice for champions. Part of W5 Training's complete product portfolio.
- W5 SolutionscoreParent company and business area structure. W5 Training is a business area within W5 Solutions. W5 Solutions empowers defence through innovation, people and products. Kongsberg Target Systems is marketed and sold through W5 Training business unit.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Kongsberg Target Systems competitors and assessment
Company assessmentBroad incumbents
- Saab: Saab is a major Nordic defense and security company offering a broad portfolio that includes training and simulation solutions. As a broader incumbent, it overlaps with the W5 TACTICAL live-fire training range and competes for the same military training contracts across Europe.
- Rheinmetall: Rheinmetall is a major European defense and automotive technology group with training, simulation, and live-fire range solutions in its portfolio. It is relevant to Kongsberg Target Systems as a broader incumbent in the European defense training market.
- Thales: Thales is a global defense and security prime that offers integrated training and simulation systems, including range equipment and tactical training tools. As a broad incumbent, it competes for large defense training programs that include target system components.
- Cubic Corporation: Cubic Corporation provides live, virtual, and constructive training solutions for defense forces globally. Its live training systems and range instrumentation compete with the W5 TACTICAL portfolio within defense training procurement, though Cubic operates across a much broader portfolio.
Direct peers
- Polytronic International: Polytronic International manufactures electronic and infrared target systems for military training, sports shooting, and law enforcement applications. It competes head-to-head with Kongsberg Target Systems in electronic target technology and live-fire range installations.
- Action Target: Action Target designs and manufactures shooting range equipment, including reactive and electronic targets, bullet traps, and range accessories for law enforcement, military, and commercial ranges. Its product portfolio and customer base closely mirror Kongsberg Target Systems' civilian and defense range offerings.
- InVeris: InVeris (formerly Meggitt Training Systems) is the largest dedicated manufacturer of electronic and live-fire target systems for military, law enforcement, and commercial ranges. It directly competes with Kongsberg Target Systems and W5 TACTICAL in the same product category, serving similar military and range customers.
Emerging players
- LaserShot: LaserShot develops laser-based marksmanship and use-of-force training simulators for military, law enforcement, and commercial markets. It addresses the same end-user need (live and simulated marksmanship training) as Kongsberg Target Systems but via a different delivery technology, representing a partial-overlap emerging competitor.
- Noptel: Noptel is a Finnish manufacturer of optical and shooting training systems, including electronic targets for sports, hunting, and military ranges. It is a niche but technically overlapping competitor in the same electronic target systems market as Kongsberg Target Systems.
Regional players
- RUAG (now part of KNDS): RUAG, now part of KNDS, supplies defense products including shooting range and live-fire training systems primarily in Switzerland and broader European markets. Its focus on European defense range solutions overlaps with Kongsberg Target Systems in geography and product scope.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Kongsberg Target Systems social profiles
Digital presenceKongsberg Target Systems financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kongsberg Target Systems leadership team
Management profileNumber of profiles
Kongsberg Target Systems funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kongsberg Target Systems M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kongsberg Target Systems
What does Kongsberg Target Systems do?
Kongsberg Target Systems develops and produces electronic target systems for military and civilian shooting ranges. Its portfolio includes KONGSBERG electronic box targets, MR Target pop-up/turning/running targets, NASTA clay throwers, and W5 TACTICAL military live-fire training systems for marksmanship, infantry tactical, and armor tactical training. The company also offers support services and customizes solutions for customers worldwide.
Is Kongsberg Target Systems a public or private company?
Kongsberg Target Systems is a private company. It is classified as corporate owned and is currently operating.
When was Kongsberg Target Systems founded?
Kongsberg Target Systems was founded in 1994. It employs 11 to 50 people.
Where is Kongsberg Target Systems based?
Kongsberg Target Systems is headquartered in Kongsberg, Norway, in the Europe region.
How does Kongsberg Target Systems make money?
One revenue line is on record: electronic Target Systems Sales.
Who are Kongsberg Target Systems's main competitors?
Broad incumbents on record are Saab, Rheinmetall, Thales and Cubic Corporation. Direct peers are Polytronic International, Action Target and InVeris. Emerging players are LaserShot and Noptel. RUAG (now part of KNDS) is listed as a regional player.
Does Kongsberg Target Systems have an API?
No public API is recorded for Kongsberg Target Systems.
What industry is Kongsberg Target Systems in?
Kongsberg Target Systems's product category is Electronic Target Systems. Its primary akta.pro industry code is IMABAHAG, Ammunition Manufacturing (Small-, Medium- & Large-Caliber). Its NAICS code is 334511 and its SIC code is 3480.