Keller Williams Realty Elite

What Keller Williams Realty Elite does

Keller Williams Realty Elite is a residential real estate brokerage franchise office headquartered at 1100 South Stratford Road, Building C, Suite 200 in Winston-Salem, North Carolina. The firm was established in 2014 as a locally owned and operated market center under the Keller Williams Realty, Inc. franchise system, and serves individual home buyers, sellers, and renters in the Winston-Salem metropolitan area. It is staffed by 251-500 agents and support personnel and operates as part of the broader Keller Williams network, which claims to be the world's largest real estate franchise by agent count, with 165,000+ agents and 1,000+ offices globally.

The company's core offering is agent-led residential property representation — listing, buyer representation, and rental services — delivered by licensed agents who directly serve end consumers. Its technology stack is not proprietary at the franchise level; instead, the office relies on Keller Williams' centrally provided platforms, primarily the KW Command CRM for agent transaction and customer-relationship management. The office further differentiates through KW's standardized training programs (e.g., BOLD productivity coaching), an in-house KW Tech Coach / LABS Advisor function, and a profit-share / growth-share model intended to attract and retain agents. Marketing channels include a 30+ language consumer website, active Facebook/LinkedIn/Instagram presence, and listings of preferred vendor referrals across title, insurance, and mortgage lending.

Keller Williams Realty Elite generates revenue on a transaction-fee basis, earning commissions on residential real estate transactions when its agents represent buyers or sellers. Commission rates are negotiated per transaction and typically split between the listing agent, buyer's agent, and the brokerage, with the specific broker/agent split not publicly disclosed. Because the office is independently owned under franchise license, the franchise fee paid back to Keller Williams Realty, Inc. is part of its cost structure but is not publicly quantified. Revenue for the local market center is not separately disclosed in public sources, and the overall franchise network does not publish consolidated revenue figures.

Name

Keller Williams Realty Elite

Legal name

Keller Williams Realty, Inc.

Website

https://realtyelite.kw.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

251–500 employees

Short description

Keller Williams Realty Elite is a locally owned franchise residential real estate brokerage in Winston-Salem, NC. It serves individual home buyers, sellers, and renters in the Winston-Salem metro via 251-500 licensed agents operating under the Keller Williams brand and technology platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Winston Salem

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commission Revenue: As a Keller Williams franchise real estate brokerage, the office earns commissions on residential property transactions when agents represent buyers or sellers in home purchases and sales. Commission rates are typically negotiated and split between the listing agent, buyer's agent, and the brokerage.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Keller Williams Realty Elite is an independently owned and operated residential real estate brokerage franchise office based in Winston-Salem, North Carolina. The office provides residential property buying, selling, and rental services through a network of licensed real estate agents serving home buyers and sellers in the Winston-Salem metropolitan area. It operates under the Keller Williams brand, systems, and training while maintaining independent ownership.

Product overview

Keller Williams Realty Elite is a residential real estate brokerage franchise office based in Winston-Salem, North Carolina. The company provides residential property buying, selling, and rental services through a network of real estate agents. As a locally-owned franchise operating under the Keller Williams brand, the office offers property search capabilities, agent representation, and related real estate services to consumers in the Winston-Salem market area. The firm is part of the larger Keller Williams network, which claims to be the world's largest real estate franchise by agent count.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Buyer Representation
• Residential Seller Representation
• Residential Rental Services

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• Heritage TitleminorOthersPreferred vendor recommended by Keller Williams Realty Elite for title and escrow services. Listed as part of the office's curated selection of vendors committed to excellence.
• NC Home and AutominorOthersPreferred insurance vendor recommended by the office for home and auto insurance needs of clients during real estate transactions.
• Allie Cain MortgageminorOthersPreferred mortgage lender recommended for clients needing financing to purchase real estate. Part of the office's curated vendor network.
• The Sharpe Mortgage Team - HighlandsminorOthersPreferred mortgage partner providing home financing options to clients of Keller Williams Realty Elite.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Century 21: Long-standing residential real estate franchise operating on an independent-agent model. Competes directly with KW Realty Elite on brand recognition, training, and agent attraction.
• RE/MAX: Global residential real estate franchise with commission-based agent model similar to Keller Williams. Direct competitor for agent recruiting and consumer mind share in Winston-Salem.
• eXp Realty: Cloud-based residential brokerage using a virtual model and revenue-sharing program. Increasingly recruits agents away from traditional franchises with similar commission-driven economics.
• Allen Tate Realtors: Large Carolinas-based residential brokerage operating across North Carolina. Most direct geographic peer to Keller Williams Realty Elite in the Winston-Salem market with overlapping agent model and residential focus.
• Coldwell Banker: Major national residential real estate franchise with comparable agent-based brokerage model. Competes head-to-head with KW Realty Elite for agents and listings in the same markets.
• Berkshire Hathaway HomeServices: Residential real estate franchise network with similar agent-centric model. Comparable franchise structure, training programs, and consumer brand strength versus Keller Williams.

Broad incumbents

• Redfin: Tech-enabled residential brokerage and consumer portal operating in many US metros. Overlaps with KW Realty Elite on agent-represented transactions and competes on lead generation.
• Compass: Large, tech-enabled residential brokerage with proprietary platform and national reach. Competes for top-producing agents and offers differentiated technology versus traditional franchises like KW Realty Elite.

Others

• Zillow: Consumer-facing real estate marketplace that drives lead flow to brokerages like KW Realty Elite. While not a direct brokerage competitor in the same model, Zillow shapes consumer acquisition costs and competitive dynamics for residential agents.

Regional players

• Howard Hanna Real Estate: Large regional residential brokerage concentrated in the Mid-Atlantic and Southeast. Geographic and model overlap with KW Realty Elite, especially in Carolinas-adjacent markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/kellerwilliams2015
• LinkedInlinkedin.com/company/keller-williams-realty-elite-wsnc
• Instagraminstagram.com/kw_winstonsalem

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keller Williams Realty Elite