Futurisk Insurance Ltd

What Futurisk Insurance Ltd does

Futurisk Insurance Ltd is an independent, privately held insurance and mortgage brokerage headquartered in Palmerston North, New Zealand, founded in 2011 by Joe Singh. The firm operates through three wholly owned regional subsidiaries—Futurisk Insurance (Waikato) Ltd established in 2020 and Futurisk Insurance (Kāpiti) Ltd established in 2023—plus the Futurisk General Insurance division formed in 2016, collectively employing 11 to 50 advisers and staff across Manawatu, Waikato, Kāpiti, and select South Island coverage.

The company distributes more than 25 financial products across four verticals: personal insurance (life, trauma, medical, disability, income protection, mortgage protection, rural continuity, and ACC Cover Plus), general and domestic insurance (home, contents, motor, pleasure craft, pet, travel), business insurance (interruption, material damage, commercial motor, contract works, cyber, liability, and rural), and mortgages and investments (first-home buyer, refinance, Kāinga Ora 5% deposit, personal/vehicle loans, debt management, KiwiSaver, managed funds, and term deposits). As an independent brokerage, Futurisk accesses multiple insurance providers and lenders rather than carrying its own balance sheet, and assigns Key Account Managers from partner providers to streamline underwriting. The technology stack is minimal: advisers rely on standard advisory tooling with Xero used for the debt management service, and there is no proprietary platform, mobile application, or API offering.

Futurisk earns revenue primarily through commissions paid by insurance providers and mortgage lenders when clients purchase recommended products, supplemented by fees from its debt management professional service. Pricing is not publicly disclosed; consultations are positioned as free to the client. Customer acquisition is sales-led and relationship-driven, using a national Freephone number (0800 17 18 19), online appointment booking, community-based face-to-face advisory, and client referrals. The firm is privately held with no disclosed external funding, parent company, or public listing.

Name

Futurisk Insurance Ltd

Legal name

Futurisk Insurance Limited

Website

https://futurisk.co.nz

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Futurisk Insurance Ltd is an independent New Zealand insurance and mortgage brokerage offering personal, business, and rural insurance plus home loans and KiwiSaver advice across three regional offices, earning commissions from multiple providers.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Insurance-Integrated Wealth Managers (RIA + Insurance Solutions) (FSAAACAI)

Keywords

• Insurance brokerage
• Mortgage advisory
• Life insurance
• Business insurance
• Financial advisory

Headquarters

HQ city

Palmerston North

HQ country

New Zealand

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Insurance and Mortgage Commission: As independent financial advisers, Futurisk earns commissions from insurance providers and mortgage lenders when clients purchase products through their recommendations. The company states their service is free for clients as they are paid by banks and lenders.
2. Debt Management Services: Futurisk Waikato offers specialized ABF Money Management Service and Debt Management Plans using Xero accounting software to help clients become debt free. This includes financial audits and personalized debt reduction reports.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Futurisk Insurance Ltd operates as an independent insurance brokerage and financial advisory firm in New Zealand, offering personal insurance (life, health, trauma, disability, income protection, home, motor, travel, pet), business insurance (business interruption, material damage, commercial motor, contract works, cyber, liability, rural), mortgages (first home buyer, refinance, low-deposit, personal/vehicle loans, debt management), and KiwiSaver/investment products. Services are delivered by accredited financial advisers across three regional offices in Manawatu, Waikato, and Kāpiti.

Product overview

Futurisk Insurance Ltd operates as an independent insurance brokerage offering a comprehensive financial services platform organized into four main divisions: Personal Insurance, Business Insurance, Mortgages, and KiwiSaver/Investments. The Personal Insurance division includes Life & Health products (Life Insurance, Trauma & Critical Illness, Medical Insurance, Total & Permanent Disability, Income Protection, Mortgage Protection, Rural Continuity, Business Continuity, ACC Cover Plus) alongside General/Domestic products (Home & Contents, Private Motor Vehicle, Pleasure Craft, Pet, Travel Insurance). Business Insurance encompasses Business Interruption, Material Damage, Commercial Motor Vehicle, Contract Works, Cyber Insurance, Liability Insurance, and Rural Insurance. The Mortgages division covers First Home Buyer, Refinance, Kāinga Ora 5% Deposit, Personal/Vehicle Loans, and Debt Management services. KiwiSaver/Investments includes KiwiSaver schemes, Managed Funds, and Term Deposits. As an independent brokerage, Futurisk does not work for insurance companies and can explore options from multiple providers to find the best solution for each client's individual needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Life Insurance Life insurance providing financial protection for families, paying a lump sum upon death to cover debts, living expenses, and future planning. Targeted at individuals and families seeking mortality protection.
• Trauma and Critical Illness Insurance Provides a lump sum payment upon diagnosis of covered serious conditions such as cancer, heart attack, or stroke, enabling policyholders to focus on recovery without financial burden. For individuals seeking critical illness protection.
• Medical Insurance Health insurance covering surgical and non-surgical treatments, specialist consultations, cancer care, diagnostic tests, and hospital stays in private facilities. For individuals and families seeking private healthcare coverage.
• Total and Permanent Disability Insurance Provides a lump sum payment if the policyholder becomes totally and permanently disabled and unable to work due to accident or illness. For working individuals seeking long-term disability protection.
• Income Protection Insurance Provides regular monthly payments to replace lost income when the policyholder is unable to work due to sickness or injury, available in Agreed Value, Indemnity, or Loss of Earnings formats. For working individuals and self-employed.
• Mortgage Protection Insurance Covers monthly mortgage or rent payments if the policyholder is unable to work due to sickness or injury, with optional redundancy cover and retirement protection. For mortgage holders and renters.
• Rural Continuity Insurance Provides monthly payments to safeguard farms or sharemilking businesses when the operator becomes disabled and cannot work more than 10 hours per week due to accident or ill health. For farm owners and sharemilkers.
• Business Continuity Insurance Protects businesses from disruptions by providing monthly payments if a key person becomes disabled or unable to work due to ill-health, with options for partial disablement and peak season benefits. For small business owners and key-person dependent businesses.
• Home and Contents Insurance Covers owner-occupied, rental, and holiday homes against loss or damage, with optional contents coverage, landlord insurance, and contract works for builders. For homeowners, landlords, and holiday home owners.
• Private Motor Vehicle Insurance

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Rex Duckett / Inpro GroupcoreStrategic or Co-development Partner · 1 January 2023Rex Duckett with 34 years of insurance experience joined Futurisk in 2023 establishing Futurisk Insurance (Kāpiti) Ltd, bringing clients from Inpro Group and specialized expertise in general insurance.
• Mark Henderson / Marlin SolutionscoreStrategic or Co-development Partner · 1 January 2020Mark Henderson joined forces with Futurisk in 2020 establishing Futurisk Insurance (Waikato) Ltd. With 17 years of industry experience, he brought his Marlin Solutions clients and expertise in mortgages and debt management.
• Futurisk General InsurancecoreStrategic or Co-development Partner · 1 January 2016Futurisk General Insurance division was formed in 2016 to provide specialized advice in Domestic Insurance (House, Car, Contents) and Commercial Insurance.
• Joe Singh / Allied Financial ServicescoreStrategic or Co-development Partner · 1 January 2011Joe Singh founded Futurisk Insurance Limited in 2011 (originally Allied Financial Services) and serves as Director. He has over 20 years of experience in the insurance industry and has built the company into a multi-regional advisory firm.
• Multiple Banks and LenderscoreChannel Partner/ Reseller/ DistributorFuturisk works with multiple lenders including major banks, credit unions, and non-bank lenders to provide mortgage options to clients. They access a broad network of lenders to find competitive rates and terms for customers.
• Insurance Providers NetworkcoreChannel Partner/ Reseller/ DistributorAs an independent insurance brokerage, Futurisk has formed strong alliances with multiple insurance providers. They have assigned Key Accounts Managers (KAM) from these companies dedicated to assisting with application processing and ensuring efficient policy issuance.
• Financial Advice New Zealand (FANZ)minorOthersFuturisk advisers are members of Financial Advice New Zealand (FANZ) and comply with their Code of Ethics. The company also holds membership with IBANZ (Insurance Brokers Association of NZ).

Scale indicators2 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• ICIB Brokerweb: ICIB Brokerweb is a network of independent NZ insurance brokers aggregating small and mid-sized brokerages. It is comparable to Futurisk as an independent broker of personal and commercial lines and represents both a competitor and a potential aggregation/partner pathway for Futurisk's growth.
• Squirrel Mortgages: Squirrel is a NZ digital mortgage broker combining online application tools with human advisers for first-home buyers and refinancers. Directly comparable to Futurisk's mortgage division, particularly the first-home buyer and Kāinga Ora 5% deposit offerings.
• Rothbury Insurance Brokers: Rothbury is a major NZ-headquartered insurance broker providing personal, commercial and specialist lines to individuals and businesses. Like Futurisk, it competes on independent advice and multi-carrier access, but operates at significantly larger national scale.
• Loan Market New Zealand: Loan Market is an Australasian mortgage broking franchise network with significant NZ presence, offering first-home buyer, refinance and investment lending advice. Comparable to Futurisk's mortgage broking channel and a potential competitor or aggregator for the same client base.
• Generate KiwiSaver: Generate is one of NZ's largest specialist KiwiSaver scheme providers with a strong digital and adviser-led distribution model. It overlaps directly with Futurisk's KiwiSaver and investments offering and represents a competing product that Futurisk advisers may recommend against or alongside.
• Crombie Lockwood: Crombie Lockwood is one of New Zealand's largest independent insurance broking groups, offering personal, commercial and rural insurance across the country. It is the most directly comparable large-scale independent broker to Futurisk's brokerage model, with multi-product, multi-region advice delivered through a local-office network.

Broad incumbents

• Aon New Zealand: Aon is a global insurance and reinsurance broker with operations across personal, commercial and specialty lines in NZ. Comparable to Futurisk in offering multi-line insurance advisory, but as a broad incumbent it competes primarily on commercial and corporate accounts rather than rural/SMB community segments.
• Marsh Limited (NZ): Marsh is a global insurance broker and risk adviser with a substantial New Zealand practice focused on commercial and corporate clients. It overlaps with Futurisk's business insurance division but operates at much larger scale and is more enterprise-oriented than Futurisk's SMB/individual focus.

Regional players

• Forsyth Barr: Forsyth Barr is a NZ-owned investment and advisory firm offering KiwiSaver, wealth management and broking services. Comparable to Futurisk on the KiwiSaver and managed funds side, though it is far larger and more investment-focused, with insurance being a smaller line of business.

Emerging players

• Compare the Market (NZ): Compare the Market NZ is an insurance and financial services comparison platform helping consumers compare general insurance and utility products. It overlaps with the simpler personal insurance lines Futurisk distributes (home, contents, motor) and represents an emerging digital alternative to the traditional broker channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Futuriskpn
• Facebookfacebook.com/Futurisk-Insurance-Ltd-NZ-176649649156291

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Futurisk Insurance Ltd