Deichmann Planter
Deichmann Planter ApS is a Danish commercial horticulture services company, founded 1927, that designs, installs, and maintains indoor plants, trees, patented DP-V12 plant walls, and moss walls for approximately 800 recurring B2B customers in Denmark, and is a subsidiary of Rentokil Initial plc since November 2024.
- Company typePrivate
- Founded1927
- HeadquartersHørsholm, Denmark
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Deichmann Planter does
Deichmann Planter ApS is a Danish commercial horticulture services company founded in 1927 in Hørsholm, Denmark, and is the country's oldest operator in indoor planting. The company designs, supplies, installs, and maintains indoor and outdoor plants, moss walls, and plant walls for approximately 800 recurring business customers across Denmark, supported by a 25-30 person team of professional service gardeners and a 2,000+ m2 greenhouse facility. Its flagship technology is the patented DP-V12® plant wall system, a felt-pocket modular wall that grows plants without plastic modules and supports custom shapes, integrated logos, water fountains, and automated irrigation. Adjacent product lines include preserved moss walls (with optional corporate logos), indoor and outdoor trees, LED photo panels and grow lighting, designer planters (including an exclusive Danish distributorship of French Poterie Ravel terracotta), Christmas decorations, and short-term event plant rental.
The company operates a direct-to-enterprise sales motion with field service teams executing recurring maintenance visits under multi-year service agreements that include a full plant replacement guarantee. Customer segmentation spans corporate offices, hotels and restaurants, shopping centers, educational institutions, healthcare facilities, and government buildings, with named reference projects including Copenhagen Airport, Carlsberg Akademi, Nordea, Widex, DSV, COWI, the Royal Danish Library, and Marienborg (the Danish Prime Minister's press room). In November 2024, Deichmann Planter became a subsidiary of Rentokil Initial plc, the UK-headquartered global pest control and hygiene group operating in 83 countries with over 60,000 employees, providing international distribution scale while the Danish entity continues to operate under its existing brand and management.
Deichmann Planter firmographics
Firmographics- Name
- Deichmann Planter
- Legal name
- Deichmann Planter ApS
- Website
- https://deichmannplanter.dk
- Company type
- Private
- Founded year
- 1927
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Deichmann Planter ApS is a Danish commercial horticulture services company, founded 1927, that designs, installs, and maintains indoor plants, trees, patented DP-V12 plant walls, and moss walls for approximately 800 recurring B2B customers in Denmark, and is a subsidiary of Rentokil Initial plc since November 2024.
- Ownership category
- akta.pro rank
Deichmann Planter industry classification
Industry- Product category
- Commercial Indoor Planting Services
- NAICS
- Landscaping Services (56173)
- SIC
- Services-Facilities Support Management Services (8744)
- akta.pro primary industry
- Container Gardening Design, Planting & Maintenance (HSAIAFAN)
- akta.pro secondary industries
- Pruning, Deadheading & Plant Health Maintenance (Non-tree) (HSAIAFAI), Nursery, Sod & Landscape Supply (Installation Support) (IMAIAIAJ)
Keywords
Where Deichmann Planter is headquartered
LocationHeadquarters
- HQ city
- Hørsholm
- HQ country
- Denmark
- HQ region
- Europe
Offices2 records
Markets served
Deichmann Planter business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Plant Service Agreements (Planteservice): Ongoing service agreements with approximately 800 businesses for plant establishment and maintenance. Includes regular visits by gardeners for watering, pruning, fertilizing, and plant replacement. Full plant guarantee included.
- Plant Rental for Events: Rental of plants, trees, and green plants for events, conferences, exhibitions, and corporate functions. Includes delivery, setup, and collection. Plants and trees up to 4 meters height available with appropriate pots or containers.
- Christmas Decorations: Production and installation of Christmas decorations for business customers. Includes self-produced decorations, Christmas trees with and without ornaments for rent, advent wreaths, garlands, and Christmas bouquets. Service includes installation at customer premises.
- Plant Sales: Sale of indoor plants, outdoor plants, and trees. Includes exotic tropical and subtropical plants sourced through extensive supplier network. Professional plant consulting and project development services.
- Plant Consulting and Project Development: Expert consultation on plant solutions for offices and businesses. Includes free consultation, project planning, and custom design services for indoor plant installations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom quotation for all services based on project scope |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels3 records
Deichmann Planter product offering
Product offeringCore offering
Deichmann Planter ApS provides professional indoor and outdoor planting solutions for businesses across Denmark, including patented DP-V12® plant walls, moss walls, office plants, indoor and outdoor trees, Christmas decorations, and event plant rentals. The company offers a full-service plant care model covering consultation, design, supply, installation, and ongoing maintenance through recurring service agreements with approximately 800 business customers nationwide.
Product overview
Deichmann Planter is Denmark's oldest company in indoor planting (founded 1927), offering a comprehensive portfolio of plant solutions for commercial spaces. The core offerings center on their patented DP-V12® plant wall system and moss walls, complemented by indoor/outdoor plants, trees, and Christmas decorations. Services include plant rental for events, project development consultation, and ongoing maintenance with full plant guarantee. The company operates nationwide with approximately 800 business agreements and 25-30 professional gardeners. Products integrate specialized LED lighting solutions, self-watering systems, and design-quality planters including the Ravel terracotta collection. In November 2024, Deichmann Planter became part of Rentokil Initial, the world's largest pest control and hygiene solutions company.
Differentiator
Problem solved
Functional benefit
Products and services
- Plantevæg DP-V12® (Patented Plant Wall System) Patented plant wall system for indoor spaces that creates living green walls without plastic modules. Plants grow in an ecosystem similar to nature, with felt pockets distributing water, nutrients, and oxygen to roots for optimal growth conditions. Can be built to any size and shape, around windows and doors, with integrated logos, screens, and water fountains. Includes automatic irrigation and fertilization.
- Mosvæg (Moss Wall)
Quantifiable outcome
- Approximately 800 businesses nationwide have service agreements with Deichmann Planter
- +2 more outcomes
Companies that use Deichmann Planter
Customer profileNamed customers43 records
Segments6 records
Ideal customer profiles5 records
Deichmann Planter technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Deichmann Planter partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Rentokil InitialcoreParent company acquired Deichmann Planter in November 2024. Rentokil Initial is the world's largest pest control and hygiene solutions company with over 60,000 employees in 83 countries. Approximately 210 employees in Denmark.
- Poterie RavelcoreExclusive Danish distributor of French terracotta pots from Poterie Ravel, founded in Aubagne, France in 1837. Products include hand-made clay pots and vases fired at 1020°C for 68 hours. Ravel factory is now run by Jacques Ravel and his daughters Julie and Marion.
- Bull & SteinminorProud dealers of ceramic sculptures and pots from Bull & Stein, described as one of the world's best designers and producers of ceramic sculptures and pots for plant installations.
- SHL ArchitectsminorCollaboration with SHL Architects on Fields Shoppingcenter project for Nordic-inspired plant solutions matching architecture and interior design.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Deichmann Planter competitors and assessment
Company assessmentDirect peers
- Ambius: Sister company under Rentokil Initial, offering indoor plantscaping (plant rental, living walls, moss walls, maintenance) to commercial customers globally. The most direct comparable in product, customer base and business model — and the natural channel for Deichmann's international expansion.
- Planteria Group: UK indoor planting specialist providing plant rental, living walls and ongoing maintenance to commercial clients. Comparable service-led model with subscription-style agreements similar to Deichmann's planteservice contracts.
- Nurture: US-based indoor plant rental, installation and maintenance company serving offices, hotels, retail and healthcare. Closely matches Deichmann's recurring-service model, plant-wall offering and enterprise GTM.
Broad incumbents
- idverde: One of Europe's largest commercial landscaping and grounds-maintenance companies. Comparable as a scaled provider of green-space services to commercial and public-sector clients, though primarily outdoor-focused versus Deichmann's indoor specialization.
- BrightView Landscapes: Largest US commercial landscaping services provider offering design, installation and maintenance of corporate and institutional grounds. Comparable as a large-scale, recurring-revenue commercial green-services operator, though predominantly outdoor.
- ISS A/S: Danish-headquartered global facilities services company serving corporate workplaces. Comparable because it sells integrated workplace services to many of the same enterprise customers as Deichmann, and competes for portions of the office-services wallet.
- Sodexo: Global facilities management and food services major; overlaps with Deichmann through bundled facility services for corporate clients including workplace greening and interior plant offerings. Much broader portfolio, but addresses the same enterprise buyer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Deichmann Planter social profiles
Digital presenceDeichmann Planter financial estimates
Financial estimateRevenue estimate
Valuation estimate
Deichmann Planter leadership team
Management profileNumber of profiles
Deichmann Planter funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Deichmann Planter M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Deichmann Planter
What does Deichmann Planter do?
Deichmann Planter ApS provides professional indoor and outdoor planting solutions for businesses across Denmark, including patented DP-V12® plant walls, moss walls, office plants, indoor and outdoor trees, Christmas decorations, and event plant rentals. The company offers a full-service plant care model covering consultation, design, supply, installation, and ongoing maintenance through recurring service agreements with approximately 800 business customers nationwide.
Is Deichmann Planter a public or private company?
Deichmann Planter is a private company. It is classified as corporate owned and is currently operating.
When was Deichmann Planter founded?
Deichmann Planter was founded in 1927. It employs 11 to 50 people.
Where is Deichmann Planter based?
Deichmann Planter is headquartered in Hørsholm, Denmark, in the Europe region.
How does Deichmann Planter make money?
Five revenue lines are on record. Plant Service Agreements (Planteservice) is the primary driver. The others are plant Rental for Events, christmas Decorations, plant Sales and plant Consulting and Project Development.
Who are Deichmann Planter's main competitors?
Direct peers on record are Ambius, Planteria Group and Nurture. Broad incumbents are idverde, BrightView Landscapes, ISS A/S and Sodexo.
Does Deichmann Planter have an API?
No public API is recorded for Deichmann Planter.
What industry is Deichmann Planter in?
Deichmann Planter's product category is Commercial Indoor Planting Services. Its primary akta.pro industry code is HSAIAFAN, Container Gardening Design, Planting & Maintenance, with a secondary code of HSAIAFAI, Pruning, Deadheading & Plant Health Maintenance (Non-tree). Its NAICS code is 56173 and its SIC code is 8744.