orthim

What orthim does

orthim is a German family-owned dietary supplement and skincare company headquartered in Herzebrock-Clarholz, Ostwestfalen. The business is in its 4th generation of family leadership under Managing Directors Ulrich and Michael Pflüger and has been operating for over 20 years under the registered orthim® brand. The company develops and manufactures a focused portfolio of nutritional supplements and skincare products in Germany, formulated with plant extracts, vitamins, minerals, trace elements, and natural substances, and manufactured to pharmacy-quality (Apothekenqualität) standards with ISO and HACCP certifications.

The product line comprises approximately 12 core SKUs targeting specific health concerns across immune support (PROTECT-ORTHIM®), nervous system (NEURO-ORTHIM®), joint and muscle care (TERRAZYM® GEL, ENZYMAX® K), liver health (HEPABOLAN® A&T), herpes management (LYSI®-HERP), bladder health (KANI® PLUS), blood sugar support (DIA-ORTHIM®), gut health (ORTHOFLOR®), general multivitamin nutrition (MULTI-ORTHIM®), and dermatological care (DECUBITAN®, LAVIAN® DERMAL). Three bundle packages (NERVENDUO, MUSKELDUO, IMMUNDUO) combine complementary products. The company runs a direct-to-consumer e-commerce model exclusively through its Shopify-powered orthim.de storefront, with shipping to Germany and Austria. Revenue mechanics rely on one-time individual product purchases incentivized by volume discounts (5% for 2+ items, 10% for 4+ items), free shipping within Germany, and a broad payment-method stack (PayPal, Klarna, Apple Pay, Google Pay, major cards). Customer acquisition is driven by an extensive content marketing library — 16+ health topic guides (Ratgeber) and 50+ ingredient profiles (Inhaltsstoffe) — supplemented by paid Meta, Google, and Bing advertising and email newsletters. There is no third-party retail, marketplace, or B2B distribution disclosed.

Name

orthim

Legal name

orthim

Website

https://orthim.de

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Short description

orthim is a 4th-generation German family-owned dietary supplement and skincare company selling a focused pharmacy-quality product portfolio via direct-to-consumer e-commerce on orthim.de to consumers in Germany and Austria.

Ownership category

akta.pro rank

Product category

Dietary Supplements and Consumer Health

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Food And Kindred Products (2000), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE)

akta.pro secondary industries

Probiotics & Digestive Health Supplements (CRADAGAF), Healthy Aging & Cognitive Support Supplements (CRADAGAM), Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC)

Keywords

• Dietary supplements
• Nutritional health products
• Pharmacy quality supplements
• Vegan nutritional supplements
• Herbal skincare products

Headquarters

HQ city

Herzebrock

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct E-commerce Sales: orthim generates revenue through direct-to-consumer online sales of nutritional supplements and skincare products via its Shopify-powered e-commerce store at orthim.de. Customers purchase individual products or bundled 'Spar-Pakete' (value packs such as NERVENDUO, MUSKELDUO, IMMUNDUO) at listed prices with volume discounts. The company ships to Germany and Austria.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

orthim develops, manufactures, and sells a portfolio of pharmacy-quality dietary supplements (Nahrungsergänzungsmittel) and skincare products (Hautpflege) directly to consumers through its Shopify-powered German-language e-commerce store. The portfolio spans targeted condition-specific supplements (immune, nerve, joint, liver, bladder, gut, blood sugar, herpes) plus multivitamins and topical skincare, all produced in Germany under ISO and HACCP certification with vegan, lactose-free, and gluten-free options.

Product overview

orthim is a German nutritional supplement and skincare company offering a portfolio of health products. The product line includes: immune support products (PROTECT-ORTHIM® with Maitake and Shiitake mushrooms), nervous system support (NEURO-ORTHIM®), digestive health (ORTHOFLOR® probiotic, DIA-ORTHIM®), joint/muscle care (ENZYMAX® K, TERRAZYM® GEL topical), liver health (HEPABOLAN® A&T), bladder health (KANI® PLUS), herpes support (LYSI-HERP®), comprehensive multivitamins (MULTI-ORTHIM®), and skincare (DECUBITAN®, LAVIAN® DERMAL). Products are manufactured in Germany with ISO & HACCP certification. Bundle packages (NERVENDUO, MUSKELDUO, IMMUNDUO) combine complementary products for targeted health needs.

Differentiator

Problem solved

Functional benefit

Products and services

• LYSI®-HERP Oral dietary supplement for herpes support containing L-Lysine and other ingredients aimed at supporting immune defense against herpes outbreaks; targeted at German-speaking consumers with recurring cold sores, with documented multi-year repeat use.
• TERRAZYM® GEL Topical gel for strained muscles and joints that delivers a cooling effect that transitions to pleasant warmth; used by consumers for muscle strain, joint discomfort, and post-exercise recovery (e.g., hiking, knee problems).
• NEURO-ORTHIM® Dietary supplement containing B vitamins and other nutrients designed to support nervous system function; targeted at consumers seeking nerve-health support, including nerve pain conditions.
• PROTECT-ORTHIM® Immune-support supplement combining Maitake mushroom, Shiitake mushroom, Ashwagandha extract, Curcuma extract, green tea extract, and essential vitamins and minerals; used by consumers for long-term immune defense and seasonal support.
• ENZYMAX® K Joint-health supplement containing enzymes and other ingredients aimed at supporting joint mobility and flexibility; recommended by healthcare practitioners for patients with knee and joint issues.
• MULTI-ORTHIM® Comprehensive multivitamin supplement providing all B vitamins plus vitamins A, C, D3, E, and K1, together with zinc, magnesium, molybdenum, selenium, chromium, and manganese; recommended by healthcare practitioners for general nutritional support.
• DIA-ORTHIM® Dietary supplement formulated to support blood-sugar regulation; targeted at consumers managing diabetes-related blood-sugar concerns.
• ORTHOFLOR® Probiotic dietary supplement supporting intestinal flora and digestive health / gut microbiome balance.
• HEPABOLAN® A&T Liver-support supplement designed to maintain liver health, formulated with artichoke leaf extract and other natural ingredients.
• KANI® PLUS Bladder-health supplement containing pumpkin seed extract (Kürbiskerne) and other ingredients aimed at supporting urinary tract and bladder function.
• DECUBITAN® Specialised skincare product for the prevention and care of decubitus (pressure ulcers); targeted at caregivers and consumers managing pressure-ulcer skin concerns.
• LAVIAN® DERMAL Skincare product for dermal care; positioned within orthim's Hautpflege range for skin-condition support.
• NERVENDUO (Spar-Paket) Bundle value pack (Spar-Paket) combining NEURO-ORTHIM® with another nerve-support product, sold together at a discounted bundle price compared with buying the items individually.
• MUSKELDUO (Spar-Paket) Bundle value pack (Spar-Paket) combining TERRAZYM® GEL with another muscle-support product, sold together at a discounted bundle price compared with buying the items individually.
• IMMUNDUO (Spar-Paket) Bundle value pack (Spar-Paket) combining PROTECT-ORTHIM® with another immune-support product, sold together at a discounted bundle price compared with buying the items individually.

Named customers6 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Abtei: Historic German supplement brand sold primarily through pharmacy and retail channels. Comparable in supplement categories (multivitamins, joint, immune, sleep) and in Apothekenqualität positioning.
• Doppelherz (Queisser Pharma): One of Germany's largest OTC supplement brands with overlapping categories (immune, joint, multivitamins, nerve). Competes directly with orthim for German consumer supplement spend across similar therapeutic positioning.
• Orthomol: German condition-specific supplement manufacturer with practitioner-channel focus. Closely comparable to orthim in targeting specific health indications (immune, joint, vitality) with pharmacy-grade formulations.
• Salus Haus: German manufacturer of plant-based and natural medicinal products, including tonics and supplements. Comparable to orthim in German-manufactured, herbal-ingredient positioning across condition-specific products.
• Hevert Arzneimittel: German family-run manufacturer of natural medicine and dietary supplements with pharmacy distribution. Comparable to orthim in German manufacturing, condition-specific product range, and family-business profile.
• Sanct Bernhard: German family-owned supplement and natural cosmetics brand with a strong DTC catalog model. Comparable to orthim in family-business heritage, broad condition-targeted supplement range, and direct-to-consumer mail-order heritage.

Emerging players

• Sunday Natural: German premium supplement and superfood brand with strong content/SEO engine and DTC e-commerce. Comparable to orthim in ingredient-led education, premium pricing, and online-first go-to-market.
• Naturtreu: German DTC supplement startup with vegan/clean-label positioning and Shopify-driven e-commerce. Comparable to orthim in direct-to-consumer German supplement commerce and clean-label messaging.

Broad incumbents

• Pharma Nord: European supplement manufacturer with a German subsidiary offering condition-specific supplements. Comparable in product category breadth and pharmacy-quality positioning, though at larger scale.

Others

• GSE Vertrieb: German supplement retailer/wholesaler distributing multiple health and supplement brands. Comparable as an ecosystem participant in the German specialty supplement channel that orthim could partner with or be listed alongside.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/orthim-kg

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about orthim