Payable Apps
Payable Apps builds no-code Google Workspace add-ons that let small businesses, schools, and event organizers accept payments directly through Google Forms and Sheets, monetizing via transaction fees.
- Company typePrivate
- Founded2020
- HeadquartersToronto, Canada
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Payable Apps does
Payable Apps (legal entity Payable Inc.) is a Toronto, Canada-based private software company that builds no-code payment automation as Google Workspace add-ons. Its core products are Payable Forms, a Google Forms add-on that lets users accept payments directly inside a form by integrating with PayPal, Stripe, Square, Rapyd, and Razorpay; Payable Sheets Invoicing, a Google Sheets add-on for generating and sending invoices, tracking payment status, and sending reminders; and Payable Pro (Pybl.io), a premium dashboard tier connecting Form, Sheet, and Calendar to more advanced booking and payment tools. The platform is built on a LAMP/PHP stack, hosted on Google Cloud, is PCI DSS compliant, and is delivered through the Google Workspace Marketplace, where it has accumulated 463,000+ installs across its add-ons.
Payable Apps firmographics
Firmographics- Name
- Payable Apps
- Legal name
- Payable Inc.
- Website
- https://payableapps.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Payable Apps builds no-code Google Workspace add-ons that let small businesses, schools, and event organizers accept payments directly through Google Forms and Sheets, monetizing via transaction fees.
- Ownership category
- akta.pro rank
Payable Apps industry classification
Industry- Product category
- Payment Automation Software
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Bill Pay, Invoicing & Payables Platforms (BPAMAFAF)
- akta.pro secondary industries
- Embedded Payments (Pay-ins, Pay-outs, Wallets) (FSAGALAB), Invoicing, Pay-by-Link & Virtual Accounts (CRAFALAJ), Payment Orchestration Platforms (FSAGABAA)
Keywords
Where Payable Apps is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Payable Apps business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Transaction Fees: Payable Apps charges a tiered transaction fee on payments processed through its platform. Free for payments $5.00 and under, $0.49 fixed fee for payments $5.01-$50.00, and 1% for payments over $50.00. Payment providers (PayPal, Stripe, Square) charge their standard fees separately.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Free tier for small payments |
| Transaction based/ take rate | Pay-as-you-go | Fixed fee for mid-sized payments |
| Transaction based/ take rate | Pay-as-you-go | Percentage fee for large payments |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Payable Apps product offering
Product offeringCore offering
Payable Apps builds no-code payment-automation add-ons that run inside Google Workspace, allowing users to accept electronic payments through Google Forms and Google Sheets without writing code or building a website. The add-ons connect to multiple payment processors (PayPal, Stripe, Square, Rapyd, Razorpay), automatically calculate totals from form answers, sync payment status to connected Google Sheets, and offer an optional premium dashboard (Payable Pro / Pybl.io) for advanced booking and payment workflows.
Product overview
Payable Apps is a no-code payment automation platform built as Google Workspace add-ons. The core offering consists of two main products: Payable Forms (Google Forms Add-On) which enables payment collection directly within Google Forms by integrating with payment processors like PayPal, Stripe, Square, Rapyd, and Razorpay, automatically calculating totals based on form answers and syncing payment status to Google Sheets; and Payable Sheets Invoicing (Google Sheets Add-On) which allows users to generate and send invoices from Google Sheets, track payments, and send reminders. The company also offers Payable Pro (Pybl.io) as a premium dashboard tier with advanced booking and payment capabilities. A library of free templates supports various use cases including sports registrations, school fundraisers, event ticketing, product sales, and business invoicing. The platform charges transaction-based fees (free for amounts under $5, $0.49 fixed for $5-$50, 1% for amounts over $50) with no subscription or commitment required.
Differentiator
Problem solved
Functional benefit
Brands
- Payable Forms: Google Forms add-on that enables payment acceptance through Google Forms, integrating with PayPal, Stripe, Square, Rapyd, and Razorpay.
- Payable Sheets Invoicing
- Payable Pro
Products and services
- Payable Forms
- Payable Sheets Invoicing
- Payable Pro (Pybl.io)
Quantifiable outcome
- 463,000+ installs on Google Workspace Marketplace
- +2 more outcomes
Companies that use Payable Apps
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles3 records
Payable Apps technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability3 records
Feature5 records
Payable Apps partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- PayPalcorePayment processor integration enabling PayPal as a payment option within Google Forms and Sheets payment workflows. Users can connect their PayPal account to accept payments.
- StripecorePayment processor integration enabling credit/debit card payments through Stripe within Google Forms and Sheets payment workflows.
- SquarecoreSquare is a certified payment partner. Payable Apps enables small businesses to accept Square payments through Google Forms and Sheets.
- GooglecoreCore platform integration with Google Forms and Google Sheets. Listed on Google Workspace Marketplace. Also uses Google Cloud infrastructure for hosting.
- Google CloudcoreCloud infrastructure provider and certified Google Cloud Partner for hosting the Payable Apps service.
- Square (Developer Partnership)coreSquare Developer Partner with co-founder Ryan May appearing on Square Developer Podcast. Deep technical integration and joint go-to-market as a Square payment partner.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Payable Apps competitors and assessment
Company assessmentEmerging players
- Chargebee: Chargebee is a subscription billing and revenue management platform that addresses the recurring/subscription payment use case mentioned in Payable's product description. It is a thematic peer for the higher-end subscription and invoicing workflows that Payable Pro aims to serve.
Direct peers
- Jotform: Jotform is a form builder platform that offers native payment integrations (PayPal, Stripe, Square) similar to Payable Forms. Both target SMBs needing to collect payments through form workflows, though Jotform operates as a standalone form builder rather than a Google Workspace add-on.
- Formstack: Formstack provides online forms with payment processing capabilities, including integrations with PayPal, Stripe, and Square. It serves a similar SMB use case (orders, registrations, donations) and competes for the same workflow: collecting payment through a form.
- Wave: Wave (by H&R Block) provides invoicing, payment collection, and bookkeeping tools aimed at very small businesses and freelancers. It overlaps with Payable Sheets Invoicing on the SMB invoicing and payment acceptance use case, though delivered as standalone software rather than a Google Workspace add-on.
- Typeform: Typeform is a conversational form and survey platform with built-in payment integrations. It targets similar SMB use cases (lead capture, registrations, payments) and competes in the same broader market for form-based payment collection.
- WPForms: WPForms is a WordPress form builder with payment add-ons supporting PayPal, Stripe, and Square. It targets SMBs needing payment collection through forms and parallels Payable's Google Forms add-on model, just anchored to the WordPress ecosystem instead of Google Workspace.
- Cognito Forms: Cognito Forms offers payment-enabled online forms with integrations to Stripe, PayPal, and Square for SMBs collecting orders, registrations, and donations. It addresses the same form-to-payment workflow as Payable, with comparable pricing and SMB customer base.
Broad incumbents
- Stripe: Stripe is a global payment infrastructure provider and a Payable integration partner. Stripe Checkout, Payment Links, and invoicing products overlap with Payable's payment and invoicing functionality for SMBs, though Stripe serves a much wider customer base including enterprises.
- PayPal: PayPal is a global payment processor and a Payable integration partner. PayPal's own invoicing, payment link, and form-style checkout products overlap with Payable Apps' invoicing and payment collection use cases for SMBs.
- Square: Square is a major payment processor and SMB commerce platform, and an explicit Payable partner via Square Developer Program. Square's broader commerce offering (Square Online, Square Appointments, Square Invoices) competes for the same SMB payment-collection budget, but is much broader in scope.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Payable Apps social profiles
Digital presencePayable Apps compliance and trust
Trust signalCompliance1 record
Payable Apps financial estimates
Financial estimateRevenue estimate
Valuation estimate
Payable Apps leadership team
Management profileNumber of profiles
Profiles2 records
Payable Apps funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Payable Apps M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Payable Apps
What does Payable Apps do?
Payable Apps builds no-code payment-automation add-ons that run inside Google Workspace, allowing users to accept electronic payments through Google Forms and Google Sheets without writing code or building a website. The add-ons connect to multiple payment processors (PayPal, Stripe, Square, Rapyd, Razorpay), automatically calculate totals from form answers, sync payment status to connected Google Sheets, and offer an optional premium dashboard (Payable Pro / Pybl.io) for advanced booking and payment workflows.
Is Payable Apps a public or private company?
Payable Apps is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Payable Apps founded?
Payable Apps was founded in 2020. It employs 1 to 10 people.
Where is Payable Apps based?
Payable Apps is headquartered in Toronto, Canada, in the North America region.
How does Payable Apps make money?
One revenue line is on record: transaction Fees.
Who are Payable Apps's main competitors?
Chargebee is listed as an emerging player. Direct peers are Jotform, Formstack, Wave, Typeform, WPForms and Cognito Forms. Broad incumbents are Stripe, PayPal and Square.
Does Payable Apps have an API?
No public API is recorded for Payable Apps.
What industry is Payable Apps in?
Payable Apps's product category is Payment Automation Software. Its primary akta.pro industry code is BPAMAFAF, Bill Pay, Invoicing & Payables Platforms, with a secondary code of FSAGALAB, Embedded Payments (Pay-ins, Pay-outs, Wallets). Its SIC code is 7372.