Kesato

What Kesato does

Kesato (legal entity PT Kesato Int Partners) is a Bali-based, full-service creative digital agency originally founded in Paris, France in 2010 and relocated to Bali, Indonesia in 2012. The firm operates as a single unified agency offering eleven distinct service lines spanning traditional digital marketing and emerging technology implementation. Core services include branding and design, UI/UX design, web design and development (corporate sites, e-commerce, mobile apps), social media marketing (strategy, ads, influencer management), content creation (photography and videography), SEO/SEM, and CRM setup and integration. Specialized service lines added between 2021 and 2023 include Web3 development (dApp integration, smart contract interfaces, wallet integrations with MetaMask, Trust, Safe, and WalletConnect using Web3.js and ethers.js), virtual tours and immersive VR advertising, generative AI solutions (audit, consulting, training, custom AI tool development), and digital talent recruitment.

The company's revenue model is professional services delivered via project-based and retainer engagements with custom quote-based pricing on multi-year contract cadence. Distribution is direct, consultative sales through website contact forms segmented by service line, phone, and email, supplemented by inbound from content marketing, SEO, and a portfolio of published case studies. Kesato maintains platform partnerships with Google (verified Google Partner, Agency ID 3804737749), Facebook/Meta, Instagram, and Shopify, enabling implementation across major ad and commerce ecosystems.

The customer base is heavily anchored in hospitality and tourism, with visible enterprise relationships across the IHG portfolio (Hotel Indigo Japan properties, InterContinental Bali, Holiday Inn Bali, Crowne Plaza, Karma Hotel) plus Bali-based accounts such as Ayana Resort, Beachwalk Shopping Center, and Aliikai. The firm also serves mid-market and startup clients across beauty (MONO Skincare, YAVA), food and beverage (Mrs Sippy, Sandy Bay), real estate (ELA Property), transportation (Kai Koa), fitness (Body Factory), fashion (We Are The WILDE), and electric vehicles (Ultima), with select long-running engagements spanning multiple years. Kesato operates as a privately held, founder-run, unfunded company with no disclosed revenue, headcount, or ownership changes.

Name

Kesato

Legal name

PT Kesato Int Partners

Website

https://kesato.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

Bali-based full-service creative digital agency, founded in Paris in 2010, offering branding, web development, digital marketing, Web3, generative AI, and immersive media services to hospitality, lifestyle, and e-commerce clients across Indonesia, Japan, and global markets.

Ownership category

akta.pro rank

Headquarters

HQ city

Badung

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Digital Agency Services: Full-suite digital marketing and creative services including branding, web development, UI/UX design, social media marketing, content creation, SEO/SEM, and specialized services like Web3 and AI solutions. Services are project-based or retainer-based engagements with enterprise and mid-market clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Kesato is a full-service creative digital agency headquartered in Bali, Indonesia, originally founded in Paris in 2010. The company offers eleven distinct service lines spanning branding and design, UI/UX design, web design and development, social media marketing, content creation, SEO and SEM, and CRM setup, plus specialized emerging-technology services including generative AI solutions, Web3 development, virtual tours and immersive advertising, and digital talent recruitment. Services are delivered to enterprise and mid-market clients through project-based or retainer engagements, typically on multi-year contracts with quote-based pricing.

Product overview

Kesato is a full-service creative digital agency headquartered in Bali, Indonesia, originally founded in Paris in 2010. The company operates as a single unified agency offering a comprehensive portfolio of eleven distinct service lines. The core services include Branding & Design (brand identity, logo creation, collateral design), UI/UX Design (research, wireframing, prototyping, testing), Web Design & Development (corporate websites, e-commerce, mobile apps), Social Media Marketing (strategy, ads management, influencer marketing), Content Creation (photography, videography), SEO & SEM (audit, optimization, Google Ads), and CRM Setup & Integration. Specialized emerging technology services include Generative AI Solutions (AI-driven content creation and automation), Web3 Development (dApps, smart contracts, blockchain wallets), Virtual Tours & Immersive Advertising (360-degree tours, VR experiences), and Digital Talent Recruitment. The services are designed to work collaboratively, allowing clients to engage multiple integrated offerings from a single agency partner.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding & Design

Quantifiable outcome

• 1000+ projects completed for global clients
• +1 more outcomes

Named customers18 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability3 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core.

• GooglecoreTechnology or IntegrationCertified Google Partner agency. Provides SEO, SEM, Google Ads, and Google Analytics implementation services. Agency partnership enables access to Google's advertising platforms and expertise verification.
• Facebook / MetacoreTechnology or IntegrationFacebook marketing partner providing social media advertising, Facebook Ads management, and Meta platform integration services for client campaigns.
• InstagramcoreTechnology or IntegrationInstagram marketing partner for social media strategy, content creation, and advertising on the Instagram platform.
• ShopifycoreTechnology or IntegrationShopify partner for e-commerce website development, implementing Shopify's platform for client online stores and booking systems.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Dentsu Creative: Global creative network within Dentsu providing brand, experience and digital marketing services to enterprise clients worldwide. Comparable service categories to Kesato but operating as part of a much larger holding group with established Indonesia and Japan presence.
• Hakuhodo: Major Japanese advertising and digital agency network with Southeast Asia operations. Overlaps with Kesato on hospitality and tourism clients in Japan and Indonesia but operates at vastly greater scale and as part of a global group.

Direct peers

• WebFX: Performance-focused digital marketing agency providing SEO, paid media, web design and content services to mid-market and enterprise clients. Comparable to Kesato's SEO/SEM, web and content creation practices.
• Ueno: Boutique creative agency building brand, web and product experiences for consumer and tech clients. Comparable to Kesato in offering brand-led digital work with a strong design pedigree and selective client roster.
• R/GA: Global digital agency combining brand, experience design, technology and marketing for enterprise clients including hospitality and consumer brands. Directly comparable as a digitally-led creative agency serving similar enterprise verticals.
• Lounge Lizard: Full-service digital agency offering web design, branding, SEO, social media and digital marketing. Comparable to Kesato as a similarly sized, multi-discipline agency serving mid-market and enterprise clients.
• MediaMonks (Monks): Global production and creative digital agency offering content, media, data and technology services. Comparable as a full-service digital partner for enterprise marketing organisations across verticals.
• Huge: Digital experience agency delivering strategy, design, marketing and technology services to enterprise customers. Comparable to Kesato in offering integrated digital services spanning UI/UX, web, brand and performance marketing.
• Dept Agency: Global full-service digital agency offering branding, web development, performance marketing and emerging-tech services to enterprise clients. Closely comparable business model and service breadth to Kesato, but operating at much larger scale across multiple regions.
• Code and Theory: Digital-first creative and technology agency providing strategy, design, content and platform engineering for enterprise brands. Comparable service mix and enterprise customer profile to Kesato's full-service model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/kesato
• LinkedInlinkedin.com/company/kesato-&-co
• Instagraminstagram.com/kesato.co
• Xx.com/kesatoweb

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kesato