Carbon Chicken Project
Carbon Chicken Project is a Fayetteville, Arkansas-based DTC e-commerce company producing and selling premium biochar soil amendments, volcanic mineral supplements, and biochar-based water-treatment products to home gardeners, regenerative agriculture practitioners, and industrial/municipal buyers.
- Company typePrivate
- Founded2024
- HeadquartersFayetteville, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Carbon Chicken Project does
Carbon Chicken Project is a private, early-stage company that produces and sells premium biochar-based soil amendments and water treatment products through a direct-to-consumer e-commerce website. Founded in 2024 and headquartered in Fayetteville, Arkansas, the company is led by co-founders Richard Ims (CBO) and Sterling Sellers (COO) and targets home gardeners, regenerative agriculture practitioners, and — to a lesser extent — industrial, commercial, and municipal buyers seeking stormwater and nutrient-pollution solutions. The stated mission is to clean up the Illinois River Watershed and contribute to a Circular Bio-Economy.
The company's core technology is the production of biochar from nature-based waste feedstocks — mixed hardwood, softwood, oat hulls, sawmill waste, and agricultural waste — using what the company markets as "AdvanCement" processing. Its flagship product is the proprietary "CarbonChicken 80:20 Blend," combining 80% chicken litter with 20% biochar and marketed as an "all-in-one foundation for living soil." The portfolio also includes OMRI-approved Pure Biochar with 87-89% carbon content, Volcanic Ash Minerals, the Trifecta Bundle combining all three products, and specialized Pond Sock and Rain Sock systems for water treatment and stormwater management. SKUs range from small 4 lb pouches ($25.95) to 1 cubic yard bulk totes ($600-$700).
Commercially, Carbon Chicken operates a pure DTC model with no disclosed retail, distributor, or marketplace partnerships, selling nationwide via carbonchicken.com on a transactional, one-time-purchase basis with no subscription component. The company is sub-scale: 1-10 employees, no disclosed funding rounds, no patents or trademarks on file, no enterprise customers, and only two named individual testimonials — both home gardeners in Northwest Arkansas. Marketing is digital-first, centered on the website's educational content, an email newsletter, and customer testimonials.
Carbon Chicken Project firmographics
Firmographics- Name
- Carbon Chicken Project
- Legal name
- Carbon Chicken Project
- Website
- https://carbonchicken.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Carbon Chicken Project is a Fayetteville, Arkansas-based DTC e-commerce company producing and selling premium biochar soil amendments, volcanic mineral supplements, and biochar-based water-treatment products to home gardeners, regenerative agriculture practitioners, and industrial/municipal buyers.
- Ownership category
- akta.pro rank
Carbon Chicken Project industry classification
Industry- Product category
- Agricultural Biochar & Soil Amendments
- akta.pro primary industry
- Biochar Production & Soil/Material Applications (EUABAFAC)
- akta.pro secondary industries
- Bio-based Carbon Products & Advanced Bioproducts (Biochar, activated carbon, carbon black alternatives) (EUAAAIAM), Biochar, Activated Carbon & Soil Amendments (from forest biomass) (IMAMALAH)
Keywords
Where Carbon Chicken Project is headquartered
LocationHeadquarters
- HQ city
- Fayetteville
- HQ country
- United States
- HQ region
- North America
Markets served
Carbon Chicken Project business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Biochar Product Sales: One-time purchase revenue from selling biochar products including soil amendments, volcanic mineral supplements, and specialty application products (Pond Sock, Rain Sock). Products are sold in various sizes from small pouches (1 gal, 4 lb) to bulk totes (1 cubic yard). Revenue is transactional with no recurring subscription component.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Small Package - Pure Biochar 1 Gal. Pouch |
| Unit Pricing | Pay-as-you-go | Standard Package - 80:20 Soil Amendment 4 lb. Pouch |
| Unit Pricing | Pay-as-you-go | Mineral Supplement - Volcanic Ash Minerals 5 lbs |
| Unit Pricing | Pay-as-you-go | Mid-Size Bucket - 80:20 Soil Amendment 25 lbs in 5 gal. |
| Unit Pricing | Pay-as-you-go | Bulk Tote - Pure Biochar 1 Cubic Yard |
| Unit Pricing | Pay-as-you-go | Bulk Tote - 80:20 Soil Amendment 1 Cubic Yard |
| Unit Pricing | Pay-as-you-go | Water Treatment - Pond Sock 10 Ft. |
| Unit Pricing | Pay-as-you-go | Stormwater - Rain Sock 10 Ft. |
| Unit Pricing | Pay-as-you-go | Complete System Bundle - Trifecta Bundle |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Carbon Chicken Project product offering
Product offeringCore offering
Carbon Chicken Project manufactures and sells premium biochar-based products, including proprietary soil carbon amendments, mineral supplements, and water filtration media. The company operates a direct-to-consumer e-commerce store (DBA: Carbon Chicken Store) offering its blends in multiple sizes — from small pouches for home gardeners to bulk totes for industrial and municipal buyers.
Product overview
Carbon Chicken Project is a premium biochar product company offering a unified portfolio of regenerative soil amendments. The core product line includes Carbon Chicken 80:20 Soil Carbon Amendment (available in 4 lb, 25 lb, and 1 cubic yard formats) blending chicken litter with biochar, and Carbon Chicken Pure Biochar (available in 1 gallon and 1 cubic yard totes) as an OMRI-approved standalone option. These are complemented by Volcanic Ash Minerals as an add-on for nutrient density, and the Trifecta Bundle combining all three products. For water treatment applications, the company offers Pond Sock and Rain Sock products for nutrient pollution control and stormwater management. Products serve agricultural, industrial, commercial, and municipal segments through a direct-to-consumer e-commerce model.
Differentiator
Problem solved
Functional benefit
Products and services
- 80:20 Soil Carbon Amendment
- Pure Biochar
- Volcanic Ash Minerals
- Trifecta Bundle
- Pond Sock
- Rain Sock
Quantifiable outcome
- Water retention improvement - customers report needing to water less
- +2 more outcomes
Companies that use Carbon Chicken Project
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
Carbon Chicken Project technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Carbon Chicken Project partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights4 records
Carbon Chicken Project competitors and assessment
Company assessmentDirect peers
- Carbon Gold: UK-based biochar company selling OMRI-equivalent organic-approved biochar products to gardeners and growers via branded retail and e-commerce channels. Closely comparable in product positioning, organic certification, and consumer-marketing approach.
- Black Owl Biochar: US biochar company producing biochar-based soil amendments for gardens, farms, and turf. Comparable in product form, customer segments (home gardeners and growers), and direct e-commerce distribution strategy.
- Wakefield Biochar: US-based biochar producer selling soil amendment products to gardeners, farmers, and industrial buyers with multiple size formats. Closely comparable in product form (biochar, biochar blends), feedstock (woody biomass), and end-use cases (soil, carbon sequestration) to Carbon Chicken.
- Biochar Supreme: One of the largest US biochar producers marketing to agriculture, horticulture, and environmental applications with bulk SKUs and direct-to-grower distribution. Directly comparable category, customer base, and product architecture to Carbon Chicken.
- Pacific Biochar: US West Coast biochar producer serving agriculture, forestry, and water treatment end-uses with woody-biomass-derived biochar. Comparable in feedstock, end-market mix (including water/environmental applications), and online sales model.
- New Earth Biochar: US biochar producer focused on agricultural and environmental applications with bagged and bulk SKUs. Comparable in feedstock, product mix, and regenerative-agriculture go-to-market positioning.
Emerging players
- Cool Terra: Biochar-based soil amendment producer targeting agriculture and turf markets; company emerged from a larger energy context. Comparable in product category and end-markets, though with a more B2B-heavy commercial focus than Carbon Chicken.
- Soil Secrets: US soil amendment company selling organic and biologically-derived soil products through specialty horticulture channels. Comparable in targeting gardeners and small-scale growers with specialty soil inputs, though with a broader product portfolio beyond biochar.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Carbon Chicken Project social profiles
Digital presenceCarbon Chicken Project compliance and trust
Trust signalCompliance1 record
Carbon Chicken Project financial estimates
Financial estimateRevenue estimate
Valuation estimate
Carbon Chicken Project leadership team
Management profileNumber of profiles
Profiles2 records
Carbon Chicken Project funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Carbon Chicken Project M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Carbon Chicken Project
What does Carbon Chicken Project do?
Carbon Chicken Project manufactures and sells premium biochar-based products, including proprietary soil carbon amendments, mineral supplements, and water filtration media. The company operates a direct-to-consumer e-commerce store (DBA: Carbon Chicken Store) offering its blends in multiple sizes — from small pouches for home gardeners to bulk totes for industrial and municipal buyers.
Is Carbon Chicken Project a public or private company?
Carbon Chicken Project is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Carbon Chicken Project founded?
Carbon Chicken Project was founded in 2024. It employs 1 to 10 people.
Where is Carbon Chicken Project based?
Carbon Chicken Project is headquartered in Fayetteville, United States, in the North America region.
How does Carbon Chicken Project make money?
One revenue line is on record: biochar Product Sales.
Who are Carbon Chicken Project's main competitors?
Direct peers on record are Carbon Gold, Black Owl Biochar, Wakefield Biochar, Biochar Supreme, Pacific Biochar and New Earth Biochar. Emerging players are Cool Terra and Soil Secrets.
Does Carbon Chicken Project have an API?
No public API is recorded for Carbon Chicken Project.
What industry is Carbon Chicken Project in?
Carbon Chicken Project's product category is Agricultural Biochar & Soil Amendments. Its primary akta.pro industry code is EUABAFAC, Biochar Production & Soil/Material Applications, with a secondary code of EUAAAIAM, Bio-based Carbon Products & Advanced Bioproducts (Biochar, activated carbon, carbon black alternatives).