soil secrets
SoilSecrets Bio is a privately held molecular soil health science company that sells a three-step Prebiotic/Probiotic/Postbiotic soil restoration system — anchored by its proprietary TerraPro™ carbon compound — to growers and land managers across agriculture, mine reclamation, desertification reversal, and turf management, distributed via direct enterprise field sales.
- Company typePrivate
- Founded1983
- HeadquartersLos Lunas, United States
- Headcount—
- GTM typeB2B
- OfferingHardware or Manufacturing
What soil secrets does
SoilSecrets Bio is a privately held molecular soil health science company founded in 1983 by Michael Martin Meléndrez and headquartered in Los Lunas, New Mexico. The company develops and sells a three-tier biological soil restoration protocol — Prebiotics, Probiotics, and Postbiotics — built around its proprietary TerraPro™ carbon compound, described as bioidentical supramolecular carbon molecules that mirror what naturally fertile soil contains. Its product portfolio spans eight branded SKUs across the three categories (BioTerraPro™, TerraPro Ag™, Liquid TerraPro™, BioEndos 175™, EndoMaxima 6400™, MycoMaxima P5™, Protein Crumbles®, SupraPlex™), used in sequence to first correct soil chemistry, then introduce beneficial fungi and bacteria, and finally feed the microbial food web.
The company serves growers and land managers across multiple verticals, with agriculture (row crops, vineyards, cotton) as the primary segment, alongside mine reclamation, desertification reversal, soil decontamination, desalinization, turf management, and USDA NOP-compliant organic programs. Distribution is conducted via direct enterprise field sales, with field validation claims of 14–200% yield increases depending on crop, soil, and climate — including a 59% yield uplift with 50%+ reduced water use at a Baja vineyard and a 200% yield uplift under drought at a West Texas cotton operation where the untreated control failed. Pricing is not publicly disclosed; treatment protocols are negotiated directly with buyers.
Operationally, the company appears to be a small, founder-controlled enterprise with no disclosed funding rounds, no parent entity, no headcount figure, and no disclosed revenue. Marketing is limited to a single owned website (soilsecretsbio.com) emphasizing scientific credibility and empirical field results rather than paid acquisition channels. The company has operated for over four decades without public capital markets activity, suggesting a low-burn, organically grown operating model.
soil secrets firmographics
Firmographics- Name
- soil secrets
- Legal name
- SoilSecrets Bio
- Website
- https://soilsecrets.com
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Short description
- SoilSecrets Bio is a privately held molecular soil health science company that sells a three-step Prebiotic/Probiotic/Postbiotic soil restoration system — anchored by its proprietary TerraPro™ carbon compound — to growers and land managers across agriculture, mine reclamation, desertification reversal, and turf management, distributed via direct enterprise field sales.
- Ownership category
- akta.pro rank
soil secrets industry classification
Industry- Product category
- Soil Amendments and Biofertilizers
- NAICS
- Fertilizer and Compost Manufacturing (32531), Fertilizer (Mixing Only) Manufacturing (325314)
- SIC
- Agricultural Chemicals (2870)
- akta.pro primary industry
- Soil Health Activators & Biostimulants (Humates, Amino Acids, Seaweed Extracts) (AFABAKAJ)
- akta.pro secondary industries
- Microbial/Enzymatic Soil Conditioners (Decomposer & Soil Health Consortia) (AFABADAK), Biostimulant-Enhanced Fertilizers (Humic/Fulvic, Amino Acids, Seaweed Blends) (AFABACAK), Soil Amendments & Conditioners (Lime/Gypsum/Humates) (IMAEAEAH)
Keywords
Where soil secrets is headquartered
LocationHeadquarters
- HQ city
- Los Lunas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
soil secrets business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Operations, Marketing or Sales, Personnel
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
soil secrets product offering
Product offeringCore offering
Soil Secrets Bio develops and sells a three-part molecular soil health product system — Prebiotics (BioTerraPro™, TerraPro Ag™, Liquid TerraPro™), Probiotics (BioEndos 175™, EndoMaxima 6400™, MycoMaxima P5™), and Postbiotics (Protein Crumbles®, SupraPlex™) — built on 30+ years of molecular soil science research. The flagship TerraPro™ is a proprietary bioidentical supramolecular carbon molecule designed to correct soil chemistry, increase porosity, and restore biological intelligence. Products are sold as treatment protocols to commercial growers, mine reclamation operators, turf managers, and other land management operations across agriculture, mine reclamation, desertification reversal, soil decontamination, desalinization, and turf verticals.
Product overview
Soil Secrets Bio is a molecular soil health science company offering a three-part product system: Prebiotics, Probiotics, and Postbiotics. The Prebiotic products (BioTerraPro™, TerraPro Ag™, Liquid TerraPro™) fix soil geology by delivering bioidentical TerraPro carbon compounds. The Probiotic products (BioEndos 175™, EndoMaxima 6400™, MycoMaxima P5™) introduce beneficial fungi and bacteria. The Postbiotic products (Protein Crumbles®, SupraPlex™) feed the established biology. This sequential framework mirrors nature: first fix the environment, then introduce biology, then feed it. The company applies 30+ years of molecular soil science across agriculture, mine reclamation, desertification reversal, soil decontamination, desalinization, and turf applications. The TerraPro molecule represents all fractions of humic molecules with molecular research owned by Soil Secrets Bio, described as bio-identical supramolecular carbon molecules.
Differentiator
Problem solved
Functional benefit
Products and services
- BioTerraPro™
Quantifiable outcome
- 14–200% yield increases crop, soil & climate dependent
- +2 more outcomes
Companies that use soil secrets
Customer profileNamed customers2 records
Segments7 records
Ideal customer profiles6 records
soil secrets technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
soil secrets partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights4 records
soil secrets competitors and assessment
Company assessmentDirect peers
- Pivot Bio: Pivot Bio develops microbial nitrogen-fixing crop nutrition products for row-crop agriculture. It is the most directly comparable venture-backed biologicals company targeting similar grower economics through microbial soil inputs, although Pivot Bio focuses specifically on nitrogen replacement rather than a full soil-chemistry restoration protocol.
- Indigo Ag: Indigo Ag offers microbial seed treatments, biostimulants, and a digital agronomy platform to improve grower yield and sustainability outcomes. Comparable to SoilSecrets Bio as a biological-inputs company addressing soil health and crop performance, with Indigo operating at significantly larger scale and with broader distribution.
- Actagro: Actagro produces humic and fulvic acid-based soil conditioners and plant nutrition products for agriculture. It is one of the closest direct competitors to SoilSecrets Bio in the humic-carbon soil amendment space, with overlapping product categories (carbon-based soil conditioners) and similar row-crop and specialty-crop customer base.
- Mycorrhizal Applications: Mycorrhizal Applications is a leading producer of mycorrhizal inoculant products used to enhance plant root function and nutrient uptake. It overlaps with SoilSecrets Bio's probiotic product line (BioEndos 175, MycoMaxima P5) and serves a similar customer base of growers, nurseries, and land restoration projects.
- Advancing Eco Agriculture (AEA): AEA provides regenerative agriculture consulting and a portfolio of biological soil amendments, foliar nutrients, and microbial inputs to high-value crop growers. Comparable to SoilSecrets Bio as a biological-inputs and soil-health company with a systems-level, protocol-driven approach to grower engagement.
Broad incumbents
- Novonesis (Novozymes): Novonesis is the global leader in industrial enzymes and microbial solutions, including agricultural biologicals. It is a broad incumbent in the soil-microbe category with deep R&D, distribution, and partnerships across the agricultural inputs industry — comparable as a category leader but operating at far greater scale and breadth than SoilSecrets Bio.
- Loveland Products (Nutrien Ag Solutions): Loveland Products, part of Nutrien Ag Solutions, offers a broad portfolio of crop input products including soil conditioners, micronutrients, and specialty fertilizers. It is a broad incumbent with overlapping product categories but a much wider portfolio and an extensive retail and dealer distribution network across North America.
Emerging players
- Pattern Ag: Pattern Ag provides soil microbiome analytics and predictive input recommendations to help growers improve yields and reduce fertilizer waste. It is an emerging player in the soil-health category that overlaps with SoilSecrets Bio on the soil-biology thesis but differentiates through data-driven, prescriptive agronomy rather than proprietary input chemistry.
- AgriGro / BioAg: BioAg supplies biological crop inputs and humic-acid soil amendments to commercial agriculture. It is an emerging direct peer in the humic and microbial soil amendment space, with a smaller scale and more limited distribution than SoilSecrets Bio.
- Locus Agricultural Solutions: Locus Agricultural Solutions produces microbial soil amendments and biological crop inputs derived from its probiotic fermentation platform. It is an emerging direct peer in the biological-inputs category, with technology-driven differentiation and a focus on specialty and row-crop agriculture.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
soil secrets social profiles
Digital presencesoil secrets financial estimates
Financial estimateRevenue estimate
Valuation estimate
soil secrets leadership team
Management profileNumber of profiles
Profiles1 record
soil secrets funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
soil secrets M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about soil secrets
What does soil secrets do?
Soil Secrets Bio develops and sells a three-part molecular soil health product system — Prebiotics (BioTerraPro™, TerraPro Ag™, Liquid TerraPro™), Probiotics (BioEndos 175™, EndoMaxima 6400™, MycoMaxima P5™), and Postbiotics (Protein Crumbles®, SupraPlex™) — built on 30+ years of molecular soil science research. The flagship TerraPro™ is a proprietary bioidentical supramolecular carbon molecule designed to correct soil chemistry, increase porosity, and restore biological intelligence. Products are sold as treatment protocols to commercial growers, mine reclamation operators, turf managers, and other land management operations across agriculture, mine reclamation, desertification reversal, soil decontamination, desalinization, and turf verticals.
Is soil secrets a public or private company?
soil secrets is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was soil secrets founded?
soil secrets was founded in 1983.
Where is soil secrets based?
soil secrets is headquartered in Los Lunas, United States, in the North America region.
Who are soil secrets's main competitors?
Direct peers on record are Pivot Bio, Indigo Ag, Actagro, Mycorrhizal Applications and Advancing Eco Agriculture (AEA). Broad incumbents are Novonesis (Novozymes) and Loveland Products (Nutrien Ag Solutions). Emerging players are Pattern Ag, AgriGro / BioAg and Locus Agricultural Solutions.
Does soil secrets have an API?
No public API is recorded for soil secrets.
What industry is soil secrets in?
soil secrets's product category is Soil Amendments and Biofertilizers. Its primary akta.pro industry code is AFABAKAJ, Soil Health Activators & Biostimulants (Humates, Amino Acids, Seaweed Extracts), with a secondary code of AFABADAK, Microbial/Enzymatic Soil Conditioners (Decomposer & Soil Health Consortia). Its NAICS code is 32531 and its SIC code is 2870.