Jagwear

What Jagwear does

Jagwear is a privately-held Canadian specialty gymnastics apparel manufacturer and retailer founded in 1985 and headquartered at 2525 Dunwin Drive, Unit 5, Mississauga, Ontario. The company designs, manufactures, and sells competitive and training leotards, warm-up track suits, sports bras, shorts, and accessories for Women's Artistic Gymnastics (WAG), Men's Artistic Gymnastics (MAG), Trampoline, and Power Tumbling athletes. Its flagship technical asset is the Design Centre — an online virtual designer offering over 300 fabric options enabling customization of colors, designs, rhinestones, and club-identification embroidery. The product portfolio spans entry-level training leotards ($51.99–$71.99 CAD), premium competitive leotards ($120.99–$262.99 CAD), and themed sub-brand collections including BFF, BLOOMS, Thirst Quencher, Vivid Dreamer, Whimsical Waves, All That Glitters, Winter, and Canada Proud.

Jagwear operates three go-to-market motions: direct-to-consumer e-commerce through its owned storefront at jagwearleos.com for ready-made leotards; direct sales to gymnastics clubs for custom bulk team orders with sample-suit creation and fitting (conducted via phone, email, and fax); and event-driven sales at competitions including the Gymnastics Ontario Provincial Championships. Revenue is generated entirely through one-time product purchases across four streams — ready-to-wear leotards at $50–$85 CAD, custom team/club orders with unit pricing $120.99–$262.99 CAD, event merchandise (hoodies at $25 CAD, trackpants at $15 CAD), and digital gift certificates in denominations from $25 to $200 CAD. Customer segments include gymnastics clubs and teams, individual gymnasts and their families, multiple competitive disciplines, and event organizers.

The company is owner-operated, with Serena Bono serving as President/CEO, supported by a small named team that includes a General Manager/Accounting lead, a Customer Service/Web Orders lead, and Design Team personnel. Jagwear has no disclosed external funding, no parent company, no subsidiaries, and no institutional investors identified. Brand equity is anchored in historical credentials: official supplier to Canada's National Team from 1989 to 2004 (outfitting athletes at six World Championships, two Olympic Games, two Commonwealth Games, and six Pan American Games), a 10+ year partnership with Team Ontario, and an active customer base of over 100 gymnastics clubs across Canada, the United States, Great Britain, Japan, Australia, and Mexico.

Name

Jagwear

Legal name

Jagwear

Website

https://jagwearleos.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Jagwear is a privately-held Canadian specialty gymnastics apparel manufacturer founded in 1985, designing and producing custom and ready-to-wear leotards for gymnastics clubs, competitive gymnasts, and individual athletes across six countries via DTC e-commerce and club-order sales channels.

Ownership category

akta.pro rank

Product category

Gymnastics Apparel

NAICS

Sporting Goods Retailers (45911), Sporting Goods Retailers (459110), Sporting and Athletic Goods Manufacturing (33992), Sporting and Athletic Goods Manufacturing (339920), Apparel Manufacturing (315)

SIC

Sporting & Athletic Goods, Nec (3949), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Athletic Footwear & Sport Apparel Retail (CRAMABAC)

akta.pro secondary industry

Sportswear Customization & Printing Retail (CRAMACAK)

Keywords

• Gymnastics apparel
• Custom leotards
• Competitive gymnastics wear
• Team uniforms
• Athletic leotards

Headquarters

HQ city

Mississauga

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Ready-to-Wear Leotard Sales: Direct e-commerce sales of pre-designed leotards and gymnastics wear through the online store. One-time product purchases with prices ranging from $50-$85 CAD for standard items.
2. Custom Team/Club Orders: Bulk custom orders for gymnastics clubs and teams. Includes custom designs, colors, fabrics, rhinestone embellishments, and embroidered club logos. Pricing varies by design complexity and quantity.
3. Event Merchandise: Sale of championship-specific merchandise including hoodies, trackpants, and overstock items at gymnastics competitions and provincial championships.
4. Gift Certificates: Digital gift certificates sold in denominations of $25, $50, $60, $75, $100, $150, and $200 CAD, plus custom amounts for gymnastics apparel.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Jagwear designs, manufactures, and sells gymnastics apparel — primarily leotards — for individual gymnasts, gymnastics clubs/teams, and competitive programs. The company offers ready-made training and competitive leotards through its e-commerce store as well as a custom team/club order service that lets clubs specify fabrics (300+ options), colors, rhinestones, and embroidery with a sample creation and fitting process. Operations are based at the company's manufacturing headquarters in Mississauga, Ontario, Canada.

Product overview

Jagwear is a gymnastics apparel manufacturer based in Mississauga, Ontario, Canada, operating since 1985. The company produces a comprehensive portfolio of leotards and gymnastics wear spanning competitive and training categories for Women's Artistic Gymnastics (WAG), Men's Artistic Gymnastics (MAG), Trampoline, and Power Tumbling. The core product lineup centers on Girl's Workout Basics, Guy's Workout Basics, and Sports Bras & Shorts as foundational training wear, complemented by an extensive Competitive Collection of long sleeve and sleeveless leotards with rhinestone and applique designs. The company's flagship differentiator is its Virtual Designer/Design Centre platform, which offers over 300 fabric options enabling infinite customization possibilities. Product portfolio extends across themed sub-brands including BFF Line, BLOOMS, Thirst Quencher, Vivid Dreamer, Whimsical Waves, All That Glitters, Winter Collection, and Canada Proud. The Custom Team Leotards & Club Orders service enables gymnastics clubs worldwide to order bespoke team wear with custom colors, fabrics (lycra, hologram, mystique), and rhinestone accents. Supporting offerings include Provincial Championship apparel, Gift Certificates, and Warm-Up Track Suits with club branding options.

Differentiator

Problem solved

Functional benefit

Products and services

• Girl's Workout Basics Leotards Training leotards for girls available in numerous designs and colorways at price points ranging from $51.99 to $71.99 CAD.
• Guy's Workout Basics Men's and boys' gymnastics wear including singlets, shorts, and tank tops with various Greek mythology-inspired designs and athletic styles, priced from $41.00 to $87.99 CAD.
• Sports Bras & Shorts Athletic tops, sports bras, and shorts for gymnasts. Sport bras from $27.99 to $36.99 CAD; shorts from $22.99 to $27.99 CAD.
• Competitive Collection Leotards Competition-ready long sleeve and sleeveless leotards with elaborate designs featuring rhinestones, appliques, and custom color options. Pricing ranges from $120.99 to $262.99 CAD for custom team orders.
• Custom Team Leotards & Club Orders Bespoke team and club leotard design and manufacturing service allowing clubs to customize colors, fabrics (lycra, hologram, mystique), and rhinestone accents with sample fitting included. Clubs contact via phone, fax, or email; pricing varies by design complexity and quantity.
• Design Centre / Virtual Designer Interactive online design tool offering over 300 fabric options enabling customers to create customized leotard designs with infinite color and pattern combinations.
• The BFF Line Character-inspired leotard collection featuring personality-themed designs (Sassy, Wild, Smart, Bad, Bossy, Bashful, Funny, Loud) priced at $55.99 CAD each.
• BLOOMS Line Nature-inspired leotard collection featuring floral designs (Ombre Rose, BOHO Daisy, Flower Power, Floral Fantasy, Midnight Garden) priced from $58.99 to $70.99 CAD.
• Thirst Quencher Collection Beverage-inspired colorful leotard designs (Orange Cherry, Tropical Heat, Mint Lemonade, Pomegranate Punch, Pink Pineapple Juice) priced at $55.99-$55.90 CAD.
• Vivid Dreamer Collection Inspired by Donna C., featuring dream and nature-themed designs (Royal Sky, Icy Northern Sky, Bora Bora, Arctic Sea, Galaxy Dream, Northern Lights, Passionate Sea) priced from $60.99 to $72.99 CAD.
• Whimsical Waves Collection Colorful wavy and aquatic-themed designs (Adrenaline Rush, Candylicious Rose, Candylicious Berry, Candylicious Boysenberry, Candylicious Ocean) priced from $58.99 to $65.99 CAD.
• All That Glitters Collection Sparkle and gemstone-inspired designs (Stargazer Pink, Stargazer Yellow, Diamond Diva, Sapphire Sparkle, Midnight Sky, Stardust, Diamond Sparkle) priced from $58.99 to $85.99 CAD.
• Winter Collection Holiday-themed leotard designs (Penguin, Burgundy Trees, Wrapped in a Bow, Santa & his Reindeer, Berries, The Busy Elf, HO HO HO, Snowflake Shimmer, Rudolph) priced from $49.99 to $58.99 CAD.
• Canada Proud Collection Canadian-themed patriotic designs featuring maple leaves and national symbols (Canadian Sparkle, Canadian Pink Ombre, Blue Purple Maple Glow, Fun Maple Leaves, Rocking Canada) priced from $50.99 to $80.99 CAD.
• Provincial Championship Apparel 2026 Gymnastic Ontario Provincial Championships overstock items including hoodies ($25 CAD), trackpants ($15 CAD), and leotard returns ($50 CAD).
• Gift Certificates Digital gift certificates available in preset denominations ($25, $50, $60, $75, $100, $150, $200 CAD) or custom amounts for purchasing Jagwear products.
• Warm-Up Track Suits Warm-up track suits customizable with rhinestones or embroidery for club logo identification, available through the club order service.

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Capezio: Capezio is a long-established dancewear and activewear brand with a broader portfolio spanning ballet, dance, fitness and gymnastics apparel. While not a gymnastics specialist, it competes for training-wear and entry-level leotard purchases at gymnastics clubs and through retail channels where Jagwear also distributes.

Direct peers

• Mondor: Mondor is a Canadian activewear, dancewear and gymnastics apparel manufacturer based in Quebec, with comparable product categories (leotards, tights, warm-ups) and a similar custom team-order workflow. As a fellow Canadian manufacturer it is Jagwear's closest geographic direct peer, particularly for clubs in Eastern Canada.
• Destira: Destira is a US-based gymnastics apparel company founded by former gymnast and coach Brian Rasner, offering competitive leotards, training wear and custom team orders through DTC e-commerce. It targets the same club and individual gymnast segments as Jagwear and is a credible alternative for North American competitive teams.
• Alpha Factor: Alpha Factor is a US gymnastics apparel maker with deep roots supplying club and college gymnastics programs, offering custom competitive leotards, warm-ups and training apparel. It overlaps with Jagwear on B2B club orders and the custom-design workflow that is Jagwear's core competency.
• GK Elite (GK Sports): GK Elite is the largest North American gymnastics apparel manufacturer and the dominant supplier of competitive leotards and team wear to US gymnastics clubs and the US national team program. It competes head-to-head with Jagwear for club orders, custom team designs and elite athlete endorsements, and operates its own online design tool — a direct functional analog to Jagwear's Design Centre.
• Motionwear: Motionwear is a US gymnastics and dance apparel manufacturer producing competitive leotards, warm-ups and custom team wear for clubs and schools. It overlaps with Jagwear on the custom team order workflow, fabric customization options and B2B club distribution model.

Emerging players

• Snowflake Designs (by Silvia): Snowflake Designs is a smaller US-based gymnastics apparel maker focused on custom competitive leotards with distinctive fabric and print designs. It is a direct competitor for boutique club custom orders and represents the type of niche specialist Jagwear competes against at the high-craft end of the market.

Regional players

• Wear Moi: Wear Moi is a French gymnastics and dancewear brand with strong presence in Europe and growing distribution in North America through club partnerships and online sales. It competes for elite and competitive team orders with similar custom-design and rhinestone embellishment capabilities as Jagwear.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCjpgDLE5LGOpzX2igCKAdSQ
• Facebookfacebook.com/jagwear
• Instagraminstagram.com/jagwearleotards
• LinkedInlinkedin.com/company/jagwear-of-canada-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jagwear