Stefaniak Group

What Stefaniak Group does

The Stefaniak Group is a family-owned residential real estate brokerage serving Southeastern Wisconsin. The firm's roots trace to 1965, when Eugene A. Stefaniak and his brother Norbert J. Stefaniak founded Stefaniak Realty Inc., which grew to approximately 235 agents and support staff across five offices while operating the Coldwell Banker franchise in Milwaukee. After selling the franchise back to Coldwell Banker in 1999, the second generation - Peter M. Stefaniak, Peter S. Stefaniak, Beth Stefaniak Savas, and Jean Stefaniak - established The Stefaniak Group LLC in late 2000 as an independent brokerage focused on personalized service. The company is now in its third generation, with Courtney Stefaniak serving as a broker owner and 2021 Chairwoman of the Greater Milwaukee Association Board of REALTORS.

The core offering is full-service residential real estate brokerage, including buying, selling, and transaction management, served by a team of 12+ agents and 11-50 total employees. The product surface includes a Home Search Portal powered by WiREx MLS data and Google Maps integration, an automated Home Valuation tool, curated Featured Properties listings, a Past Transactions archive, and neighborhood exploration across 8 Wisconsin counties (Milwaukee, Washington, Walworth, Waukesha, Ozaukee, Racine, Kenosha, Jefferson). The firm has expanded into new construction sales through dedicated New Developments and Special Projects lines, including The Landing at Park Shore A-Wing (89 units, launching 2025, $250K-$800K) and Pleasant Corners Condominiums (14 residences, 2024, $839K-$1.19M). The technology stack is built on the Luxury Presence website platform and integrates Cirrus System MLS feeds; no proprietary AI/ML capabilities are disclosed.

The business model is commission-based: The Stefaniak Group earns a transaction-fee take rate on completed residential property sales and purchases, with no publicly disclosed standard commission rates. The go-to-market is sales-led, leveraging family heritage, local expertise, and direct agent relationships rather than digital-first acquisition. Customer segments are primarily individual home buyers and sellers in Southeastern Wisconsin, with a secondary focus on luxury and investment property clients. The firm is privately held with no external funding, no parent company, and no disclosed revenue figures.

Name

Stefaniak Group

Legal name

The Stefaniak Group LLC

Website

https://stefaniakgroup.com

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

11–50 employees

Short description

Stefaniak Group is a family-owned residential real estate brokerage serving Southeastern Wisconsin since 1965, offering buying, selling, new development sales, and digital property tools across eight counties.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Buyer Representation Services (BPAJAAAJ)

akta.pro secondary industry

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

Keywords

• Residential real estate brokerage
• Home buying services
• Property listing search
• Luxury new construction
• Wisconsin real estate

Headquarters

HQ city

Milwaukee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Real Estate Commission: Traditional real estate brokerage earning commissions on residential property sales and purchases in Southeastern Wisconsin.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

The Stefaniak Group is a family-owned residential real estate brokerage that helps individual buyers and sellers purchase, list, and search for homes across eight counties in Southeastern Wisconsin. Its core offering combines full-service agent-led representation with an MLS-integrated website that provides property search, home valuation, featured listings, and new-development marketing for projects such as The Landing at Park Shore and Pleasant Corners.

Product overview

Stefaniak Group is a family-owned real estate brokerage founded in 1965, offering a comprehensive suite of services centered around residential property transactions in Southeastern Wisconsin. The core offering is their full-service real estate brokerage, supplemented by digital tools including a Home Search Portal, Home Valuation Tool, and Featured Properties Listings. The company specializes in both traditional resale properties and new construction developments, with dedicated product lines for New Developments (The Landing at Park Shore, Pleasant Corners Condominiums) and Special Projects. Additional modules include Past Transactions archives, Communities/Neighborhoods exploration across 8 Wisconsin counties, and Resources including mortgage calculators and buyer/seller guides. The platform is built on Luxury Presence website infrastructure and aggregates MLS data from WiREx (Wisconsin Real Estate Exchange).

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Real Estate Brokerage Services Full-service residential real estate brokerage offering buying, selling, and transaction management for individual clients across eight Southeastern Wisconsin counties, delivered by 12+ agents including four broker-owner partners with 125+ years of combined experience.
• The Landing at Park Shore A-Wing (New Development) Marketing and sales representation for a 89-unit new-construction luxury condominium development in St. Francis, WI, with 20+ floor plans, modern lakeside living 10 minutes from downtown Milwaukee, and resort-style amenities including outdoor pool, hot tub, fitness center, and club rooms.
• Pleasant Corners Condominiums (New Development) Marketing and sales representation for a 14-residence luxury condominium development in the historic Brookfield Village area of Brookfield, WI, targeting high-end buyers with pre-construction pricing.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Scale indicators2 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• First Weber Group: Wisconsin-headquartered regional residential brokerage operating across many of the same eight counties as Stefaniak Group, with a similarly traditional full-service model and comparable agent-count scale, making it the closest in-state peer.
• Shorewest Realtors: Family-rooted, Milwaukee-metro residential brokerage with a comparable multi-office regional footprint and relationship-led service model, competing head-to-head with Stefaniak Group for listings and agents in the same Southeastern Wisconsin counties.

Emerging players

• Compass: Tech-forward national brokerage investing aggressively in agent tools, marketing technology, and consumer experience; while its Wisconsin footprint is still developing, it represents the differentiated tech-enabled model Stefaniak Group lacks.
• eXp Realty: Cloud-based brokerage model attracting independent agents with low overhead and revenue-sharing; its growing agent-recruiting pull in Midwestern metros is a structural threat to small traditional brokerages like Stefaniak Group.
• Redfin: Technology-led residential brokerage with a lower-commission model serving the Milwaukee metro; competes for the same consumer demand and pressures commission economics across the segment.

Broad incumbents

• RE/MAX: Globally distributed residential real estate franchise with strong agent-count density in the Milwaukee metro, competing with Stefaniak Group for both consumers and independent agents considering affiliation switches.
• Coldwell Banker: National residential brokerage franchise that the Stefaniak family previously owned and operated in the Milwaukee area before divesting in 1999; remains the most direct incumbent benchmark for brand, agent-model, and geographic competition.
• Century 21: Long-established global residential franchise with Wisconsin market centers; comparable transaction-based commission model and overlapping buyer/seller representation services.
• Keller Williams Realty: Largest residential brokerage franchise in North America by agent count, with active market centers in the Milwaukee metro that compete directly for agents, listings, and buyer-side mandates in the same counties Stefaniak Group serves.
• Berkshire Hathaway HomeServices: National residential brokerage network with established Wisconsin presence, offering similar full-service buyer/seller representation but with materially greater brand-marketing resources and agent recruiting pull.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sharer/sharer.php?u=https://stefaniakgroup.com
• LinkedInlinkedin.com/company/stefaniak-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stefaniak Group