NorthAmericaTalk

What NorthAmericaTalk does

NorthAmericaTalk, Inc. is a private digital media company founded in 2014 and headquartered in Tumwater, Washington, that operates a network of 17-18 hyper-local community media websites across Washington and Oregon under sub-brands such as ThurstonTalk, SpokaneTalk, SouthSoundTalk, and DeschutesTalk. The company serves local and regional businesses, non-profits, government entities, and educational institutions by enabling them to reach engaged local audiences through its Community Social Network platform, with claimed reach of 1.1 million monthly users across a population base of 5.2 million. Its core technology stack consists of the Integrated Branding Platform for distributing custom content and the Community Social Graph, a Power BI-integrated analytics tool that provides advertisers with ROI measurement across campaigns. The company generates revenue primarily through digital advertising products tiered by customer size (Small Business, Medium Business, Large Business, Non-Profit, Government), sold via a combination of direct sales with digital sales experts and a self-serve online onboarding system, with billing structured on an annual basis. NorthAmericaTalk is founder-controlled by CEO Dan Jones, employs over 50 collaborators, and operates with no disclosed institutional capital or external investment.

Name

NorthAmericaTalk

Legal name

NorthAmericaTalk, Inc.

Website

https://northamericatalk.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

NorthAmericaTalk operates a network of 17-18 hyper-local community media websites across Washington and Oregon, enabling local businesses, non-profits, and government entities to reach 1.1 million monthly users through branded content and digital advertising measured via proprietary analytics.

Ownership category

akta.pro rank

Product category

Local Digital Advertising and Media

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Local & Location-Based Performance Advertising (Local Search/Maps, Geo-targeting) (BPAFACAL)

Keywords

• Local digital advertising
• Community media marketing
• Hyperlocal content marketing
• Digital display advertising
• Local audience targeting

Headquarters

HQ city

Olympia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Digital Advertising and Marketing Services: The company generates revenue through digital advertising services that allow businesses to reach local customers through their community social networks. They offer various advertising products targeting different business sizes including small business, medium size business, large business, non-profit organizations, and government entities.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

NorthAmericaTalk sells digital advertising and marketing services to businesses through a network of 17-18 owned-and-operated local community social network websites across Washington and Oregon. Marketers use the Integrated Branding Platform to distribute highly shareable custom content and reach approximately 1.1 million engaged monthly local users, with performance measured via the Community Social Graph analytics tool. Advertising products are tiered by customer size (small business, medium, large, non-profit, government) and sold on an annual subscription cadence.

Product overview

NorthAmericaTalk operates as a new wave digital media company founded in 2014 with a network of 17-18 local Community Social Networks across Washington and Oregon. The company's core product is the Community Social Network platform, which uses the proprietary Integrated Branding Platform to enable marketers to strategically brand products and services to local communities. Supporting the platform is the Community Social Graph analytics tool for ROI measurement. The portfolio includes specialized advertising products (Content Marketing, Display Ads, Audience Targeting, Mobile Reach) and regional sub-brands covering specific counties and cities throughout the Pacific Northwest, reaching a population base of 5.2 million and 1.1 million monthly users.

Differentiator

Problem solved

Functional benefit

Products and services

• Community Social Network (CSN) NorthAmericaTalk's core mobile-first local advertising and marketing platform that enables brands to reach and engage local communities across Washington and Oregon through hyperlocal community media sites with 17-18 regional media presences.
• Integrated Branding Platform Marketing platform enabling marketers to strategically brand products and services to engaged local audiences across Washington and Oregon using highly shareable custom content and digital media technology.
• Community Social Graph Customer-facing analytics tool providing custom digital feedback and ROI measurement for advertising campaigns, accessible via Power BI dashboards showing marketing return on investment and enabling informed multi-channel media buys.
• Display Ads Digital advertising service offering various ad sizes placed in strategic locations across the network for audience targeting across Washington and Oregon community websites.
• Content Marketing Service enabling businesses to tell their story, influence target markets, and engage with new customers through highly shareable unique custom content created and distributed across the community media network.
• Event Promotion Advertising product category for businesses and organizations promoting local events to engaged community audiences across the Washington and Oregon community media network.

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• ReachLocal: ReachLocal (now part of Gannett's LocaliQ) sells digital marketing products — search, display, social, and managed campaigns — to local SMBs, overlapping directly with NorthAmericaTalk's Integrated Branding Platform offering.
• Hibu: Hibu (formerly Yellowbook) provides digital marketing services — websites, search, display, and social — to local SMBs, mirroring NorthAmericaTalk's mix of managed local advertising products.
• Patch.com: Patch operates a national network of hyperlocal community news and information sites and sells local digital advertising to SMBs and national brands — the closest direct comparable to NorthAmericaTalk's 17-18 community social networks across WA/OR.

Broad incumbents

• Townsquare Media: Townsquare operates a portfolio of local radio stations and digital media properties across small and mid-sized U.S. markets, monetizing local ad relationships with SMBs and regional brands — comparable advertiser base and local-media model at much larger scale.
• Nextdoor: Nextdoor is a neighborhood-level social network monetized through local business advertising, serving a similar SMB advertiser base at significantly greater scale; comparable business model but national/international footprint.
• Lee Enterprises: Lee Enterprises operates a large portfolio of local daily newspapers with digital subscription and advertising businesses, selling to the same local SMB and regional advertisers NorthAmericaTalk targets across small U.S. markets.
• Yelp: Yelp monetizes a large base of local business advertisers through cost-per-lead and display advertising, competing with NorthAmericaTalk for the same SMB local-advertising wallet across overlapping geographies.
• Gannett LocaliQ: Gannett LocaliQ is the digital marketing solutions arm of Gannett, offering local SEO, paid search, social, and web products to SMBs served by USA TODAY Network local newsrooms — a scaled, broadly comparable local-media-plus-ad-tech model.

Emerging players

• Yodle: Yodle provides digital marketing products (search, web presence, social) to local SMBs through a sales-led motion — overlapping with NorthAmericaTalk's SMB-focused, sales-assisted digital advertising offering.
• Alignable: Alignable is a small-business network connecting local entrepreneurs for referral and visibility, with emerging advertising and partnership monetization — a partial overlap with NorthAmericaTalk's community-driven local business engagement.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xlinkedin.com/shareArticle?token&isFramed=false&url=https%3A%2F%2Fwww.northamericatalk.com%2Fcontent-creators%2F
• Facebookfacebook.com/777720308912310
• LinkedInlinkedin.com/company/northamericatalk

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NorthAmericaTalk