Greutol
Greutol AG is a Swiss manufacturer of external thermal insulation composite systems (WDVS/VAWD), plasters, paints, and mortars, serving construction contractors, plasterers, and architects across Switzerland via four branch locations. Wholly-owned subsidiary of FIXIT GRUPPE.
- Company typePrivate
- Founded1958
- HeadquartersOtelfingen, Switzerland
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Greutol does
Greutol AG is a Swiss manufacturer and supplier of building materials, founded in 1958 and headquartered in Otelfingen, Switzerland. The company specializes in external thermal insulation composite systems (WDVS/VAWD), along with complementary plasters, paints, mortars, primers, and accessories, serving professional construction companies, plasterers, painters, builders, and architects across Switzerland. Operations span production, R&D, and distribution through four branch locations — Otelfingen (headquarters with main production), Laupen, Bex, and Wilen bei Wil (with a 24/7 pickup warehouse) — under a wholly-owned subsidiary structure within FIXIT GRUPPE, an international construction materials conglomerate operating 67 sites across 18 European countries with approximately 2,500 employees.
The product platform is anchored by the GreoTherm® system family, which offers multiple insulation material variants: stone wool (M), expanded polystyrene (K), polyisocyanurate (PIR), wood fiber (HF), Multipor® mineral (MP interior), and a patented PU foam bonding system (FixUP.PU®). Differentiated proprietary extensions include RoofEtics® (invisible flat-roof edge trim integrated with WDVS), StoneEtics® (decorative stone, brick, ceramic, and mosaic cladding on insulated facades), and Aqua PuraVision® (biocide-free, hydroactive exterior insulation). Insulation inputs include sustainable stone wool sourced exclusively from Flumroc AG (Flums) and recycled EPS panels. The portfolio is rounded out by adhesive/embedding mortars (Combi-Putz 488, Multimörtel 406, Multiplanspachtel 407), mineral and silicone finishing plasters, infrared-reflecting facade paints (GreoColor OptiTop IR), primers, and crack-repair systems, plus digital tools such as the Fassaden-Konfigurator and Produktfinder.
Revenue is generated through one-time unit-based B2B sales of building materials to the Swiss construction trade, with pricing published via a digital catalog and downloadable PDF price list (2026 edition). Distribution is direct through branch-based field sales emphasizing technical consulting, on-site construction support, and quotation services (Devisierung). The business is held within FIXIT GRUPPE, with Greutol's operations strictly limited to the Swiss market and supported by certifications including ecobau (sustainability), EC1 plus / GEV Emicode (low emissions), VKF (fire protection), and SIA-standard compliance, alongside industry-association memberships (SMGV, FREPP, V-WDVS).
Greutol firmographics
Firmographics- Name
- Greutol
- Legal name
- Greutol AG
- Website
- https://greutol.ch
- Company type
- Private
- Founded year
- 1958
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Greutol AG is a Swiss manufacturer of external thermal insulation composite systems (WDVS/VAWD), plasters, paints, and mortars, serving construction contractors, plasterers, and architects across Switzerland via four branch locations. Wholly-owned subsidiary of FIXIT GRUPPE.
- Ownership category
- akta.pro rank
Greutol industry classification
Industry- Product category
- Building Insulation Materials
- NAICS
- Urethane and Other Foam Product (except Polystyrene) Manufacturing (32615), Polystyrene Foam Product Manufacturing (32614), Plastics Material and Resin Manufacturing (325211)
- SIC
- Plastics Foam Products (3086), Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)
- akta.pro primary industry
- Foam Plastic Insulation (EPS/XPS/PIR/PUR) (IMADAGAD)
- akta.pro secondary industries
- Polyurethane (PU) Rigid Foam Manufacturing (IMANAIAD), Polymer Foams & Cellular Materials (PU Foams, EPS/XPS, Structural Foams) (IMAEANAL)
Keywords
Where Greutol is headquartered
LocationHeadquarters
- HQ city
- Otelfingen
- HQ country
- Switzerland
- HQ region
- Europe
Offices4 records
Markets served
Greutol business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Building Materials Sales: Sale of mortars, plasters, paints, and thermal insulation composite systems (WDVS/VAWD) to construction companies, plasterers, and painters in Switzerland. Products are manufactured in Switzerland.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Professional B2B pricing for construction industry |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Greutol product offering
Product offeringCore offering
Greutol AG manufactures and distributes thermal insulation composite systems (WDVS/VAWD) along with complementary mortars, plasters, facade paints, primers, and insulation materials for the Swiss construction market. The portfolio centers on the GreoTherm® system family (with variants in stone wool, EPS, PIR, wood fiber, Multipor, and PU foam), Aqua PuraVision®, RoofEtics®, and StoneEtics®, plus finishing products (silicate/silicone plasters, facade paints, primers) and related services such as technical quotation, sampling, logistics, and EPS recycling.
Product overview
Greutol AG is a Swiss manufacturer of construction chemical products, primarily focused on external thermal insulation composite systems (WDVS/VAWD) and facade finishing materials. The product portfolio consists of multiple branded system families — GreoTherm® (with variants M/K/PIR/HF/MP/FixUP.PU® using stone wool, EPS, polyisocyanurate, wood fiber, Multipor®, and PU foam), Aqua PuraVision® (biocide-free hydroactive system), RoofEtics® (invisible roof edge trim), and StoneEtics® (decorative stone finishes) — alongside complementary adhesive/embedding mortars (Combi-Putz 488, Multimörtel 406, Multiplanspachtel 407, Pura Einbettmörtel 426), mineral and silicone finishing plasters (Silikon Deckputz 365/366, Silikonharz Deckputz 360/361, Edelputz 400, Fixit 735, and 20+ others), facade paints and primers (GreoColor OptiTop, OptiSilc, OptiSilit OF, Silikatfarbe, Pura Silikatfarbe, GreoPrime primers), and digital tools (Fassaden-Konfigurator, Produktfinder, digital price list). The portfolio also includes insulation materials (sustainable stone wool from Flumroc AG, recycled EPS boards), thermal insulation plasters (Wärmedämmputz including FOME® and CalceClima® Thermo), and services (Devisierung, Bemusterung, Logistics, Recycling). All products are produced in Switzerland, predominantly serving the Swiss construction market through four branch locations.
Differentiator
Problem solved
Functional benefit
Brands
- GreoTherm®: Thermal insulation system product line including variants with stone wool (M), EPS (K), Polyisocyanurate (PIR), wood fiber (HF), Multipor (MP), and PU foam (FixUP.PU)
- RoofEtics®
- StoneEtics®
- Aqua PuraVision®
- FOME®
- GreoColor
- GreoPrime
- Pura
- Stucanet® Easy Fix
- CalceClima®
Products and services
- GreoTherm® System Family
Companies that use Greutol
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
Greutol technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Greutol partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Flumroc AGcoreExclusive partnership with Flumroc AG from Flums for sustainable stone wool insulation panels manufactured in Switzerland. Stone wool insulation boards are produced using Flumroc stone wool at their facility in Flums, Switzerland.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Greutol competitors and assessment
Company assessmentBroad incumbents
- Knauf Insulation: Knauf Insulation is the insulation arm of the Knauf Group, producing glass mineral wool, stone wool, EPS, XPS, and PIR boards, and supplying into WDVS systems across Europe. Comparable to Greutol on the insulation-material layer of WDVS, and a likely upstream competitor in stone wool and PIR supply.
- Rockwool International: Rockwool is a Danish-headquartered global leader in stone wool insulation products used across facade, roof, and industrial applications. Comparable to Greutol's stone-wool-based GreoTherm M system and competes for the same facade-insulation specification wins in Switzerland and broader Europe.
- Sika AG: Sika is a Swiss-listed specialty chemicals company with a strong building finishing and facade systems portfolio (mortars, renders, sealants, waterproofing). Overlaps with Greutol on construction chemicals and Swiss market presence but operates as a much broader specialty chemicals incumbent.
- Saint-Gobain Weber: Saint-Gobain Weber is the facade and insulation systems arm of Saint-Gobain, one of the world's largest building materials groups. Overlaps with Greutol across WDVS systems, renders, and facade finishes, but operates at vastly greater scale with a global portfolio including glass, gypsum, and distribution.
Direct peers
- Caparol (DAW SE): Caparol is the professional facade systems brand of Deutsche Amphibolin-Werke (DAW SE), a German family-owned coatings and WDVS manufacturer. Directly comparable to Greutol on facade paint, render, insulation composite systems, and architect/specifier channel.
- Sto AG: Sto SE & Co. KGaA is a German-headquartered, publicly-listed leading European manufacturer of external thermal insulation composite systems (WDVS/ETICS), facade renders, and paints. Sto is the most direct competitor to Greutol in terms of full WDVS system offering, multi-insulation-material range, and architect/specifier-focused go-to-market.
- RÖFIX AG: RÖFIX is a sister brand of Greutol within FIXIT GRUPPE, producing WDVS systems, mortars, plasters, paints, and thermal insulation plaster under a similar product architecture. It is the most structurally comparable peer given shared corporate parent, similar product taxonomy, and overlapping DACH-region customer base.
- HASIT Trockenmörtel GmbH: HASIT is a German/Austrian manufacturer of dry mortars, renders, facade paints, and WDVS systems, part of the FIXIT GRUPPE network of brands. Directly comparable to Greutol on product taxonomy and customer base, and a sister brand within the same parent group.
- Baumit GmbH: Baumit is an Austrian building materials manufacturer (part of the Schmid Industrie Holding) specializing in WDVS/ETICS, renders, plasters, and facade systems across Central and Eastern Europe. Directly comparable to Greutol on multi-material ETICS systems and on DACH-region market overlap.
Others
- FIXIT TM (FIXIT Trockenmörtel Holding): FIXIT Holding (FIXIT GRUPPE) is Greutol's direct parent company, operating 67 production and distribution sites across 18 European countries under five brands (including Greutol, RÖFIX, HASIT). Included as a peer given its role as the corporate parent shaping Greutol's product roadmap, capital allocation, and pan-European expansion options.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Greutol social profiles
Digital presenceGreutol compliance and trust
Trust signalCompliance2 records
Greutol financial estimates
Financial estimateRevenue estimate
Valuation estimate
Greutol leadership team
Management profileNumber of profiles
Profiles1 record
Greutol funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Greutol M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Greutol
What does Greutol do?
Greutol AG manufactures and distributes thermal insulation composite systems (WDVS/VAWD) along with complementary mortars, plasters, facade paints, primers, and insulation materials for the Swiss construction market. The portfolio centers on the GreoTherm® system family (with variants in stone wool, EPS, PIR, wood fiber, Multipor, and PU foam), Aqua PuraVision®, RoofEtics®, and StoneEtics®, plus finishing products (silicate/silicone plasters, facade paints, primers) and related services such as technical quotation, sampling, logistics, and EPS recycling.
Is Greutol a public or private company?
Greutol is a private company. It is classified as corporate owned and is currently operating.
When was Greutol founded?
Greutol was founded in 1958. It employs 51 to 100 people.
Where is Greutol based?
Greutol is headquartered in Otelfingen, Switzerland, in the Europe region.
How does Greutol make money?
One revenue line is on record: building Materials Sales.
Who are Greutol's main competitors?
Broad incumbents on record are Knauf Insulation, Rockwool International, Sika AG and Saint-Gobain Weber. Direct peers are Caparol (DAW SE), Sto AG, RÖFIX AG, HASIT Trockenmörtel GmbH and Baumit GmbH. FIXIT TM (FIXIT Trockenmörtel Holding) is listed as an others.
Does Greutol have an API?
No public API is recorded for Greutol.
What industry is Greutol in?
Greutol's product category is Building Insulation Materials. Its primary akta.pro industry code is IMADAGAD, Foam Plastic Insulation (EPS/XPS/PIR/PUR), with a secondary code of IMANAIAD, Polyurethane (PU) Rigid Foam Manufacturing. Its NAICS code is 32615 and its SIC code is 3086.