Lewis Eady

What Lewis Eady does

Lewis Eady is an Auckland-based specialist retailer and music education provider, founded in 1880 and now operating under Chiron Group New Zealand following its November 2019 acquisition. The company is the exclusive New Zealand distributor for Steinway & Sons — a relationship held for over 100 years — and also distributes the Boston, Essex, Sauter, Crown Jewel, Pops Collection, and Steinway x Bentley piano lines, plus Aoyama Harps and Haosen Orff percussion. Its product range spans premium acoustic and player pianos (including the Steinway SPIRIO and SPIRIO | r high-resolution systems), accessories such as piano stools, and adjunct services including piano technician work and showroom venue hire.

The business operates a vertically integrated music ecosystem from a single showroom and school complex at 75 Great South Road, Remuera, Auckland. Piano sales are handled through consultative, quote-based transactions targeting high-net-worth individuals, families, and institutions. The Lewis Eady Music School — described as one of New Zealand's largest independent music educators — delivers lessons in piano, guitar, drums, violin, voice, and other instruments to up to 300 weekly students at its studios and across 25+ partner schools in Auckland, with online lessons available via Microsoft Teams. Term-based pricing ranges from $195 to $400 per 10-week term.

Revenue is generated across five streams: one-time piano and instrument sales, recurring music school tuition, transactional venue hire ($100-$1,200 per booking), piano accessories, and professional technician services. The Steinway Promise trade-in program on Boston and Essex lines provides a built-in upgrade pathway for piano customers. A small in-house café, Forbes Homemade Gourmet, extends customer dwell time at the showroom. The company is privately held, employs 11-50 staff, and serves exclusively the New Zealand market with all operations concentrated in Auckland.

Name

Lewis Eady

Legal name

Lewis Eady Ltd

Website

https://lewiseady.co.nz

Company type

Private

Founded year

1880

Operating status

Operating

Headcount range

11–50 employees

Short description

Lewis Eady is an Auckland-based specialist piano retailer and music education provider, operating as the exclusive Steinway & Sons distributor in New Zealand and running a large multi-instrument music school serving up to 300 weekly students across 25+ partner schools.

Ownership category

akta.pro rank

Product category

Musical Instrument Retail & Music Education

NAICS

Musical Instrument and Supplies Retailers (459140)

akta.pro primary industry

Musical Instrument Retail (Guitars, Keyboards, Drums, Band/Orchestra) (CRALAEAA)

akta.pro secondary industries

Instrument Repair, Maintenance & Luthier Services (CRALAEAF), Used & Vintage Musical Instruments Retail (CRALAEAH)

Keywords

• Piano retail
• Music education
• Piano distribution
• Instrumental music lessons
• Concert venue hire

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Piano Sales: Retail sales of premium pianos including Steinway, Boston, Essex, Sauter, Aoyama Harps, and pre-loved pianos. Revenue generated from one-time instrument purchases with consultation-based sales approach.
2. Music School Lessons: One of New Zealand's largest independent music educators teaching instrumental music to students of all ages and levels. Lessons offered at partner schools, music school studios, and online. Revenue is term-based with fees ranging from $195-$400 per 10-week term.
3. Venue/Showroom Hire: Lewis Eady Steinway NZ Showroom is available for hire for concerts, rehearsals, and recordings. Hire includes use of Steinway grand piano and audience seating. Pricing from $100-$1,200 depending on duration and type.
4. Piano Accessories: Sales of piano stools and related accessories. Products include adjustable single stools ($240), vinyl stools ($1,100), and capitone concert button benches ($1,750-$2,240).
5. Piano Technician Services: Piano tuning, servicing, repair, and restoration services provided by qualified Steinway technician Hawke Tse. Services include standard tuning, regulation, voicing, and comprehensive restoration work.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Lewis Eady is the exclusive New Zealand distributor for Steinway & Sons pianos, retailing premium new and pre-loved acoustic grands and uprights (including Steinway, Boston, Essex, Sauter, Aoyama Harps, and Steinway SPIRIO player pianos) through its Auckland showroom. It also runs the Lewis Eady Music School — one of New Zealand's largest independent music educators — offering instrumental lessons at its studios and across 25+ partner schools, complemented by piano technician services, piano stools/accessories, and showroom hire for concerts and recordings.

Product overview

Lewis Eady is a specialist piano retailer and music education provider operating a portfolio of products across three main categories: premium pianos (Steinway & Sons and sub-brands Boston, Essex, Crown Jewel Collection, Pops Collection, and Steinway X Bentley); music education services including the Lewis Eady Music School with lessons at studios and partner schools; and music-related accessories and services including harps (Aoyama), percussion (Haosen), Sauter German pianos, piano technician services, showroom hire, and piano stools. The company also offers the Steinway SPIRIO and SPIRIO | r — self-playing and recordable piano systems — as a technology feature within its Steinway piano range.

Differentiator

Problem solved

Functional benefit

Brands

• Forbes Homemade Gourmet: In-house café located within the Lewis Eady showroom premises, offering coffee and food to customers.

Products and services

• Steinway & Sons Pianos
• Steinway SPIRIO
• Steinway SPIRIO | r
• Boston Pianos
• Essex Pianos
• Steinway Crown Jewel Collection
• Steinway x Bentley Limited Edition
• Steinway Pops Collection
• Sauter Pianos
• Aoyama Harps
• Haosen (Hau-Sheng) Percussion
• Showroom Venue Hire

Quantifiable outcome

• One of New Zealand's largest independent music educators with up to 300 students weekly at music school studios
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered flagship, core and minor.

• Chiron Group New ZealandflagshipStrategic or Co-development Partner · 1 November 2019Chiron Group NZ acquired Lewis Eady in November 2019. Chiron is a leading provider of music education services in Auckland, established in 2014 by international flautist Grace Liu. Chiron serves as the umbrella organization for three music schools (Albany School of Music, Remuera Music Academy, Lewis Eady Music School), one educational trust (Chiron Charitable Trust), and two retail businesses (Lewis Eady, NOTE Coffee & Eats).
• Steinway & SonscoreChannel Partner/ Reseller/ DistributorLewis Eady is an award-winning Steinway & Sons distributor and has proudly represented Steinway & Sons pianos for over 100 years. They are the exclusive Steinway representative in New Zealand, offering Steinway grand pianos, upright pianos, and the SPIRIO player piano systems. The relationship is the cornerstone of Lewis Eady's piano retail business.
• Boston PianoscoreChannel Partner/ Reseller/ DistributorBoston pianos are designed by Steinway & Sons, offering premium pianos at mid-range prices. Lewis Eady distributes the Boston range which includes grand pianos (GP-215 PE, GP-193 PE, GP-178 PE, GP-163 PE, GP-156 PE) and upright pianos (UP-132E PE, UP-126E PE, UP-118E PE).
• Essex PianoscoreChannel Partner/ Reseller/ DistributorEssex pianos are designed by Steinway & Sons, offering outstanding sound, versatility and affordability. Lewis Eady distributes Essex grand pianos (EGP-173C, EGP-155C) and upright pianos (EUP-123FL, EUP-123E, EUP-116E, EUP-111E, EUP-108C). Both Boston and Essex carry the Steinway Promise trade-in guarantee.
• Aoyama Harp Co.coreChannel Partner/ Reseller/ DistributorAoyama Harp Co., founded in 1897 in Fukui, Japan by Jitaro Aoyama, is dedicated to hand crafting the best pedal and lever harps. Lewis Eady is the only shop in New Zealand to import harps. Models include lever harps (130, 140) and pedal harps (Etude, Musa 47, Vega 46, Monarch 47).
• Sauter PianosminorChannel Partner/ Reseller/ DistributorSauter Pianos are German handcrafted pianos from Spaichingen, Germany, established in 1819. Lewis Eady distributes Sauter pianos including the Vision, Vision Nova, and Vivace models designed by Peter Maly. These represent European craftsmanship complementing the Steinway family offerings.
• Haosen (Hau-sheng) PercussionminorChannel Partner/ Reseller/ DistributorHaosen instruments are high-quality xylophones, metallophones, resonator bells, and other percussion suitable for Orff music education and all ages/levels. Available exclusively at Lewis Eady in New Zealand.
• Bentley MotorsminorStrategic or Co-development PartnerSteinway & Sons collaboration with Bentley Motors on the Steinway x Bentley limited edition pianos. The partnership celebrates precision, individuality, and design excellence in two iconic worlds. Exchange of knowledge on woodworking and veneering techniques between the two luxury brands.

Scale indicators6 records

Recent moves1 record

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/lewiseady
• LinkedInlinkedin.com/company/lewis-eady

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lewis Eady