Haosen

What Haosen does

Dalian Haosen Intelligent Manufacturing Co., Ltd. is a publicly listed Chinese intelligent manufacturing equipment provider (Shanghai Stock Exchange STAR Market, ticker 688529; IPO'd November 9, 2020) headquartered in Dalian, China. The company designs and integrates custom automated production lines for the automotive and new energy vehicle industry, spanning five core equipment families: EV drive motor lines (stator, rotor, final assembly, EOL testing, motor control unit), power lithium battery lines (cell, module, PACK), hydrogen fuel cell lines (MEA/GDL, bipolar plates, stack, engine, testing), engine and transmission assembly lines (gasoline, diesel, high-horsepower, AT/DCT/CVT/hybrid/commercial truck), and retarder production lines. Underlying capabilities include proprietary intelligent flexible assembly units, MES/BIM/PLM software, online measurement testing, robot flexible tightening, digital simulation, and — more recently — humanoid robot assembly and test systems (micrometer-level precision, ±0.1mm) operated through subsidiary Shenzhen Haoling Robot Co., Ltd.

The company monetizes through one-time sales of custom-engineered production lines (industry-typical ASP of approximately US$3.3 million per EV motor assembly line, with system-integrator gross margins of 25–40%), complemented by after-sales service contracts in Europe, North America, India, and Japan, plus MES/BIM/PLM software licensing and implementation services. Go-to-market is exclusively direct enterprise field sales, with regional entities in Changzhou, Shenzhen, Hong Kong, India (Pune), the United States (Auburn Hills, Michigan), Germany (Frankfurt), and Hungary (Győr) supporting a roster of named customers including Cummins, BYD, Tesla, and SAIC-GM. Pricing is quote-based and tied to multi-year contracts, with no reseller or distributor channel. R&D output is a stated differentiator: 167+ accumulated invention and utility model patents as of 2025, with a claimed 100% patent-to-product application transformation rate.

Name

Haosen

Legal name

Dalian Haosen Intelligent Manufacturing Co., Ltd. (大连豪森智能制造股份有限公司)

Website

https://haosen.com.cn

Company type

Public

Founded year

2004

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Dalian Haosen Intelligent Manufacturing Co., Ltd. (SSE STAR Market: 688529) designs and builds custom automated production lines for EV drive motors, lithium batteries, hydrogen fuel cells, engines, and transmissions, serving global automotive OEMs.

Ownership category

akta.pro rank

Product category

Industrial Automation and Manufacturing Equipment for Automotive and New Energy Vehicles

NAICS

Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Engine, Turbine, and Power Transmission Equipment Manufacturing (3336), Speed Changer, Industrial High-Speed Drive, and Gear Manufacturing (333612)

SIC

Misc Industrial & Commercial Machinery & Equipment (3590), Industrial Instruments For Measurement, Display, And Control (3823), Instruments For Meas & Testing Of Electricity & Elec Signals (3825), Motors & Generators (3621)

akta.pro primary industry

Truck & Commercial Vehicle Electrification Manufacturing (eAxles/Battery Packs/Fuel Cells) (IMACABAK)

akta.pro secondary industries

Hybrid Powertrain Integration Manufacturing (ICE-HEV/PHEV modules) (IMACAHAJ), Energy Storage Software & Controls (EMS, monitoring, optimization, cybersecurity) (IMAGAHAJ)

Keywords

• Automotive assembly lines
• EV drive motor production
• Lithium battery manufacturing equipment
• Hydrogen fuel cell assembly lines
• Intelligent manufacturing automation

Headquarters

HQ city

Dalian

HQ country

China

HQ region

Asia

Offices8 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Intelligent Manufacturing Equipment Sales: Sale of custom automated production lines and equipment for EV drive motors, lithium batteries, hydrogen fuel cells, engines, and transmissions. Equipment prices reported at approximately US$3.3 million per line in the EV motor assembly market.
2. After-Sales Service & Support: Technical support and service for installed equipment, with dedicated service departments and regional support contacts in Europe, North America, India, and Japan.
3. MES & Software Systems: Manufacturing Execution System and BIM/PLM software development and implementation services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Haosen designs, manufactures, and delivers custom automated intelligent production lines and supporting software for the automotive and new energy vehicle industries, covering lithium battery cells/modules/PACK, hydrogen fuel cells, EV drive motors and e-drive systems, internal combustion engines (gasoline and diesel), transmissions, and retarders, alongside MES and BIM/PLM software, laser equipment, intelligent logistics warehousing, and humanoid robot technology. Each line is engineered to client specifications and supported by a global regional service network.

Product overview

Dalian Haosen Intelligent Manufacturing Co., Ltd. (Haosen) is a comprehensive intelligent manufacturing equipment solutions provider specializing in automated production lines and systems for the automotive and new energy industries. The company's product portfolio consists of multiple integrated production line systems organized by application: Power Lithium Battery Intelligent Production Lines (encompassing lithium cell, module, and PACK production); Hydrogen Fuel Battery Intelligent Production Lines (covering MEA/GDL, bipolar plates, battery stack, engine, and testing); New Energy Vehicle Drive Motor Intelligent Production Lines (including stator, rotor, final assembly, motor testing, and motor control unit assembly/testing); E-drive Production Lines (assembly and testing); Engine Intelligent Assembly Lines (gasoline, diesel, and high horsepower variants); Transmission Intelligent Assembly Lines (AT, DCT, CVT, hybrid, and commercial truck transmissions with testing); Retarder Production Lines (assembly and testing); Laser Technology and Equipment for automotive and battery applications; Manufacturing Execution System (MES) and BIM/PLM software solutions; Intelligent Logistics Warehousing integration; and Humanoid Robot Technology and Intelligent Equipment (including application integration, AMR, test benches, and production lines). The company also develops core proprietary technologies including Intelligent Flexible Assembly Units, Online Measurement Test Technology, Robot Flexible Tightening, EOL Test Benches, Digital Simulation, various drive motor technologies (U-PIN forming, twisting, coating/insulation), lithium battery technologies (module stacking, adhesive coating, protective film separation), hydrogen fuel cell technologies (auto stacking, air leakage testing), and Intelligent Gripping & Transfer technology. Haosen operates globally with headquarters in Dalian, China and subsidiaries/offices in Changzhou, Shenzhen, Hong Kong, India, USA, Germany, and Hungary.

Differentiator

Problem solved

Functional benefit

Brands

• Haoling Robot: Humanoid robot technology brand operated by Shenzhen Haoling Robot Co., Ltd., a wholly-owned subsidiary of Haosen, focusing on embodied intelligence and humanoid robot solutions for industrial assembly applications.

Products and services

• Power Lithium Battery Intelligent Production Line Complete automated production line covering lithium battery cell production, module assembly, and PACK integration for power lithium battery manufacturers.
• Hydrogen Fuel Battery Intelligent Production Line Complete automated production line for hydrogen fuel cell manufacturing, covering MEA/GDL, bipolar plates, battery stack, and engine assembly, for hydrogen fuel cell manufacturers.
• EV Drive Motor Intelligent Production Line Complete automated production line for electric vehicle drive motor manufacturing, including stator, rotor, final assembly, and motor testing, for EV drive motor manufacturers.
• Engine Intelligent Assembly Line Automated assembly line for internal combustion engines including gasoline, diesel, and high horsepower variants, for traditional automotive OEMs.
• Transmission Intelligent Assembly Line Automated assembly line for AT, DCT, CVT, hybrid, and commercial truck transmissions, for automotive transmission manufacturers.
• E-drive Assembly and Test Line Automated assembly line and dedicated testing line for complete electric drive (e-drive) system validation, for EV powertrain manufacturers.
• Retarder Production Line Automated production line including assembly and testing equipment for retarder (auxiliary braking system) manufacturing.
• Laser Technology and Equipment for Automotive and Battery Industry Laser processing equipment including welding, cutting, and cleaning systems for automotive and battery manufacturing.
• Manufacturing Execution System (MES) Manufacturing Execution System software for production management and monitoring of assembly lines, sold alongside Haosen equipment.
• BIM/PLM Software System Development BIM (Building Information Modeling) and PLM (Product Lifecycle Management) software development services for industrial clients.
• Automobile Industry Intelligent Logistics Warehousing Integration Integrated intelligent logistics and warehousing solution combining hardware and software for automotive manufacturing facilities.
• Humanoid Robot Technology and Intelligent Equipment Humanoid robot technology and intelligent equipment portfolio for industrial applications including humanoid robot application integration, AMR integration, humanoid robot test benches, and humanoid robot production lines.

Quantifiable outcome

• Micrometer-level precision assembly capability (±0.1mm)
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature12 records

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Kuka AG: German-headquartered industrial robotics and automation systems integrator (now owned by Midea), serving global automotive OEMs with production lines for body, powertrain, and battery assembly. Directly comparable to Haosen as a Tier-1 supplier of customized automotive production lines for EV and traditional powertrain customers.
• Comau: Italian automation systems integrator (Stellantis-affiliated) specializing in body assembly, powertrain manufacturing, and EV production lines. Closely aligned with Haosen in automotive production line offerings and global OEM customer base.
• Estun Automation: Leading Chinese industrial robot and automation equipment manufacturer serving automotive, metalworking, and EV battery customers. Direct competitor to Haosen in the Chinese market for EV powertrain and battery production equipment.
• Inovance Technology: Major Chinese industrial automation and motion control provider with a growing presence in EV and lithium battery production equipment. Competes with Haosen for new energy automotive manufacturing projects domestically and abroad.
• Guangzhou CNC (GSK): Chinese CNC machine tool and automation equipment manufacturer with automotive factory automation offerings. Direct competitor to Haosen in domestic Chinese automotive production line deals.

Broad incumbents

• ABB Robotics: Global industrial automation leader offering robots and integrated automation solutions across automotive, electronics, and logistics. Overlaps with Haosen in automotive powertrain and EV manufacturing applications and competes for major OEM production line contracts.
• Yaskawa Motoman: Japanese industrial robot and automation supplier with deep automotive OEM relationships and a growing portfolio in EV battery and powertrain assembly. Competes with Haosen for global OEM production line contracts.
• FANUC: Japanese CNC and industrial robot manufacturer with broad automotive automation exposure, including EV and battery production applications. Overlaps with Haosen in robotic assembly and integrated production lines for OEMs.

Emerging players

• Robo-Technology: Specialized Chinese automation systems integrator focused on new-energy automotive battery and motor assembly equipment. Comparable niche focus to Haosen, particularly in the lithium battery production line segment.
• Geekplus: Chinese mobile robotics and intelligent logistics provider expanding into automotive factory automation. Adjacent to Haosen's intelligent logistics warehousing and AMR product offering for manufacturing facilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/dalian-haosen-intelligent-manufacturing-co.-ltd./?viewAsMember=true

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Haosen