What Ozel does

Özel Agentur für Design & Marketing GmbH is a privately held, founder-owned creative agency based in Paderborn, Germany, founded in 1992 by Nilgün Özel and jointly managed since 1996 with her husband Emin Özel. The firm operates from its own building within TechnologiePark Paderborn and employs approximately 8-10 core staff supplemented by trainees and freelancers. Its service portfolio is organized around four pillars: Marketing (strategy, positioning, campaign execution), Mediendesign (corporate identity, brochures, packaging, editorial), Webdesign (WordPress and Typo3 website development), and Data-Based Publishing (automated catalog, brochure, and price-list production from structured data with multi-language and multi-format support).

The agency's customer base is horizontal and predominantly regional, serving German SMBs, mid-market enterprises, nonprofits, and government clients across bicycle retail (BULLS, ZEG, Rullko), pharmaceuticals (BEHA, Debus Apotheken), construction (Alam-Bau, Ullner u. Ullner), healthcare/nonprofit (DRK Gütersloh), and cultural institutions (Kulturamt Paderborn, Bürgerstiftung Paderborn, Theaterfreunde Paderborn). Revenue is generated entirely through project-based professional services on custom quotes — no pricing is publicly disclosed, no subscription, SaaS, or licensing model exists, and no API or software product is offered.

Strategically, Özel has shown no external investment, no M&A activity, no geographic expansion beyond North Rhine-Westphalia, and no AI/technology platform development. Differentiation rests on its "Roter Faden" (Red Thread) cross-media design philosophy, 30+ years of client relationships, and proximity to the University of Paderborn talent pool via its long-term TechnologiePark membership and a formal apprenticeship partnership with Helene-Weber-Schule. The business operates as a stable, lifestyle-scale regional agency rather than a growth-oriented venture.

Name

Ozel

Legal name

Özel Agentur für Design & Marketing GmbH

Website

https://oezel.de

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Ozel is a founder-owned German creative agency in Paderborn, founded 1992, offering marketing strategy, media design, web development, and automated catalog publishing to SMBs, mid-market firms, nonprofits, and government clients primarily in North Rhine-Westphalia.

Ownership category

akta.pro rank

Product category

Advertising and Marketing Services

NAICS

Advertising Agencies (54181), Graphic Design Services (54143), Custom Computer Programming Services (541511)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

akta.pro secondary industries

Brand Experience (BX) & Service Design (BPAFAEAI), B2B/ABM Creative Agencies (MPAAAAAI)

Keywords

• Design and marketing agency
• Corporate identity design
• Web design services
• Database publishing solutions
• Print and media design

Headquarters

HQ city

Paderborn

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Marketing Services: Full-service marketing agency providing strategy, design, and implementation services on project basis. Revenue derived from consulting, creative services, and production for diverse B2B clients.
2. Web Design & Development: Website development and maintenance services using WordPress and Typo3 platforms
3. Data-Based Publishing: Database publishing services for catalogs, brochures, and product documentation with automated production workflows

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Özel Agentur für Design & Marketing GmbH is a B2B creative agency that delivers integrated marketing strategy, media/print design, web design and development, and database-driven publishing services. The agency produces corporate identities, logos, brochures, packaging, catalogs, and responsive websites for clients across retail, sports, healthcare, construction, nonprofit, and government sectors. Its database publishing offering enables automated, multi-language catalog and brochure production from structured data for product-oriented companies.

Product overview

Ozel is a design and marketing agency providing a comprehensive portfolio of creative services. The core offerings include four main service areas: Marketing (strategic marketing services), Mediendesign (media/print design), Webdesign (website development), and Data Based Publishing (automated catalog/production systems). These services are complemented by specialized offerings in Corporate Design, Logodesign, Editorial Design, and Packaging Design. The agency operates as a service-based business rather than a software product company, delivering customized creative solutions for clients across various industries including retail, healthcare, construction, and cultural organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing Services Strategic marketing services including market positioning, target group analysis, budget planning, and campaign execution for mailings, advertisements, and flyers, delivered to German B2B clients.
• Mediendesign (Media Design) Creative media design services including image brochures, logo design, flyers, brochures, advertisements, stickers, posters, and comprehensive corporate design implementations for B2B clients.
• Webdesign (Web Design) Website design and development services using content management systems (Typo3 and WordPress), offering responsive design, user-friendly navigation, and modern web solutions for B2B clients.
• Data-Based Publishing Database publishing solutions enabling automated catalog, brochure, and price list production with structured data management, XML support, and multi-language/version capabilities for product companies.
• Corporate Design Complete corporate identity development including logo design, brand guidelines, and visual consistency across all marketing materials for B2B clients.
• Verpackungsdesign (Packaging Design) Product packaging design services for creating compelling product packaging solutions for B2B clients in pharmaceutical and consumer goods sectors.
• Editorial Design Editorial design services including magazine layouts, newspaper designs, and publication layouts for B2B clients.

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• TechnologiePark PaderborncoreStrategic or Co-development PartnerOver 25-year membership in TechnologiePark Paderborn innovation hub. Located in one of Paderborn's most innovative areas, with direct proximity to University of Paderborn (20,000+ students). Enables cross-disciplinary cooperation and access to young talent for internships and recruitment.
• Helene-Weber-Schule PaderbornminorOthersPartnership with local vocational school for design education. Hosts students for school internships and annual trainees as part of Fachabitur program. Supports youth career development in media design field.

Scale indicators4 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• denkwerk: Cologne-based digital agency covering strategy, design, technology, and marketing for enterprise clients. Comparable in offering integrated digital and creative services to German B2B clients.
• KircherBurkhardt: Berlin-based independent agency for brand communication, editorial design, and digital. Comparable as a design-led, owner-influenced German agency operating in the same brand identity and corporate design space.
• KMS Team: Munich-based independent brand and communication agency with strong corporate design and digital offerings. Comparable scope across brand identity, web, and marketing communications for German enterprise and mid-market clients.
• Kolle Rebbe: Hamburg-based independent creative agency offering brand strategy, design, and digital services for B2B and consumer clients. Comparable as a mid-sized, owner-influenced German full-service creative agency competing for similar brand and design budgets.
• Scholz & Volkmer: Wiesbaden-based digital agency combining brand communication, UX, web development, and digital strategy. Comparable mid-size independent German agency competing in brand, web, and integrated design.
• Grabarz & Partner: Hamburg-based independent creative agency with integrated brand, digital, and campaign work. Comparable independent German full-service creative agency competing for similar brand and integrated marketing budgets.

Broad incumbents

• DDB Germany: German arm of the global DDB network, offering brand, advertising, and digital services. Comparable integrated creative services for German enterprise and consumer clients, with the backing of a global network.
• Jung von Matt: Major Hamburg-headquartered German creative agency network with broad digital, brand, and campaign capabilities. Represents the larger end of the German creative market that Özel competes against for brand and integrated communications work.
• Serviceplan Group: Largest independent owner-managed agency group in Europe, headquartered in Munich, with full-service digital, brand, and media capabilities. Overlaps Özel's full-service positioning at substantially greater scale.
• SYZYGY: German digital agency group operating in brand strategy, UX, technology, and media. Comparable services in digital design and web development, though at significantly larger scale and with deeper enterprise clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/agenturoezel

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ozel