Lobenbergs
- Company typePrivate
- Founded1992
- HeadquartersBremen, Germany
- Headcount11–50
- GTM typeB2C
- OfferingServices
Lobenbergs firmographics
Firmographics- Name
- Lobenbergs
- Legal name
- Lobenbergs GUTE WEINE
- Website
- https://gute-weine.de
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Lobenbergs industry classification
Industry- Product category
- Online Wine Retail
- NAICS
- Specialty Food Retailers (4452)
- SIC
- Retail-Food Stores (5400)
- akta.pro primary industry
- Alcohol Subscription & Wine Clubs (Retail) (CRANABAF)
- akta.pro secondary industries
- Fine Wine & Luxury Spirits Retail (CRANABAE), Wine Bars (CRANACAE)
Keywords
Where Lobenbergs is headquartered
LocationHeadquarters
- HQ city
- Bremen
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Lobenbergs business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Wine Product Sales: Direct sales of wines from their curated portfolio of over 7,000 wines from approximately 1,000 producers worldwide. Revenue is generated through one-time purchase transactions on their e-commerce platform.
- Wine Subscriptions: Subscription-based wine purchases including Discovery subscriptions (6 or 12 bottles), enabling recurring revenue from wine enthusiasts.
- Accessories and Wine Accessories: Sales of wine accessories including glasses, decanters, corkscrews, wine coolers, Coravin systems, and gift vouchers.
- Fine Wine and Collector Items: Sales of premium collectible wines, aged wines, and rare bottles for wine collectors and connoisseurs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard Wine Purchases |
| Subscription | Monthly | Wine Subscription Services |
| Other | Pay-as-you-go | Shipping |
| Transaction based/ take rate | Pay-as-you-go | 5+1 Promotional Offers |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Lobenbergs product offering
Product offeringCore offering
Lobenbergs GUTE WEINE is a German online wine retailer that curates and sells more than 7,000 wines from approximately 1,000 producers across 20+ countries through its e-commerce platform gute-weine.de. The core offering is the curated wine catalog, complemented by wine subscriptions (Discovery and en primeur Subskription), a Grand Cru Club membership, wine packages and collector boxes, fine and rare wine, wine accessories, gift vouchers, and a small set of physical partner retail locations in Bremen, Hamburg, and Dreieich.
Product overview
Lobenbergs Gute Weine operates as an online wine retail platform offering over 7,000 wines from 1,000 winemakers across 20+ countries. The core offering centers on the e-commerce shop at gute-weine.de, supplemented by subscription services (Subskription) for Bordeaux, Rhône, Germany, Spain, Portugal, Argentina, Australia, Chile, New Zealand, and USA en primeur releases. The portfolio includes curated wine packages and collector boxes organized by region and experience level, a Wine Club & Grand Cru Club membership, Fine Wine collection featuring high-rated and aged rarities, Wine Archive research database, Wine Purchase service, and Wine Accessories including glasses, decanters, and Coravin systems. The business also features a Place Bordeaux primeur service, editorial magazine content with vintage reports, plus Eins (5+1) promotional offers, and maintains physical retail locations in Bremen, Hamburg, and Dreieich. The company was named Wine Merchant of the Year 2022.
Differentiator
Problem solved
Functional benefit
Products and services
- Gute Weine Online Shop Curated online wine retail platform offering over 7,000 wines from approximately 1,000 producers across 20+ countries, with detailed tasting notes, critic ratings, and direct-to-customer shipping in Germany and Austria.
- Wine Subscriptions (Subskription)
- Wine Packages (Weinpakete)
- Collector Boxes (Sammlerboxen)
- Wine Club & Grand Cru Club
- Fine Wine Collection
- Wine Purchase Service (Weinankauf)
- Wine Accessories (Gläser & Zubehör)
- Wine Vouchers (Gutscheine)
- Plus Eins (5+1) Promotional Offers Promotional 5+1 (buy 5, get 1 free) offers on selected wines from producers including Puro Rofe, Chateau des Tourettes, Deovlet, Azores Wine Company, Pujanza, Jean Tardy, de Millery, Clos Puy Arnaud, Clos de la Vieille Eglise, Haut Musset, Villemaurine, and Pedesclaud.
- Place Bordeaux (En Primeur)
- Physical Retail Partner Stores
Quantifiable outcome
- Over 7,000 wines from 1,000+ producers available immediately for delivery
- +1 more outcomes
Companies that use Lobenbergs
Customer profileSegments4 records
Ideal customer profiles4 records
Lobenbergs technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Lobenbergs partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Lobenbergs competitors and assessment
Company assessmentDirect peers
- HAWESKO Holding AG: HAWESKO Holding is Germany's largest wine mail-order and online retail specialist, operating multiple wine brands across DACH via e-commerce, phone sales, and B2B. It is the closest scaled direct competitor to Lobenbergs in the German online fine wine market, with overlapping subscription, collector, and gift businesses.
- Mövenpick Wein Deutschland: Mövenpick Wein operates a hybrid specialty wine retailer with both physical stores and an e-commerce channel across Germany, Switzerland, and Austria. Its curated assortment and tasting-store experience mirror Lobenbergs' brick-and-mortar partner model and fine wine emphasis.
- Wein & Co: Wein & Co is a leading Austrian wine retailer with physical stores plus online ordering, gift and accessories offerings, and curated regional assortment. It overlaps with Lobenbergs in DACH geography and operates a comparable retail + digital mix with on-premise consumption features.
- Bordeaux Index: Bordeaux Index is a global online fine wine trading platform offering en primeur allocations, secondary-market trading, and broker services to collectors. It directly competes with Lobenbergs' Place Bordeaux and collector/fine wine modules, serving a similar high-spend collector and trade customer base.
- The Whisky Exchange: The Whisky Exchange operates a high-end online spirits and fine wine platform spanning collector items, en primeur, subscriptions, and accessories. It mirrors Lobenbergs' premium positioning and gifting/club accessories mix, but is spirits-first and UK-anchored.
Regional players
- Berry Bros. & Rudd: Berry Bros. & Rudd is a centuries-old UK fine wine merchant with deep curator authority, en primeur activity, and a wine club-style subscription offering. It is comparable to Lobenbergs as a credibility-led, content-rich fine wine specialist, but operates primarily in the UK / English-speaking export market.
- Wine.com: Wine.com is the largest US online wine retailer, with a multi-thousand SKU assortment, gifting, subscription, and editorial content similar to Lobenbergs. The business model and DTC mechanics are analogous, though geographic, supplier-base, and regulatory scope differ as a US-only operator.
- The Wine Society: The Wine Society is a UK member-owned wine club with curated subscription bottles, exclusive allocations, and editorial content. Comparable to Lobenbergs' Grand Cru Club model from a recurring-revenue and curation-credibility lens, though structured as a member cooperative and operating only in the UK.
- Nicolas (Groupe Castel): Nicolas is France's leading specialty wine retailer with several hundred physical stores and an online channel offering curated wines, advisory services, and accessories. Comparable to Lobenbergs in role and assortment, but operates a much larger store network and primarily the French market.
Others
- Wein-Plus: Wein-Plus is a German wine catalog, magazine, and tasting community portal operated by the Meininger group. It is an adjacent content-and-data platform with overlapping producer relationships, but does not directly compete in wine retail.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Lobenbergs social profiles
Digital presenceLobenbergs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lobenbergs leadership team
Management profileNumber of profiles
Profiles2 records
Lobenbergs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lobenbergs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lobenbergs
What does Lobenbergs do?
Lobenbergs GUTE WEINE is a German online wine retailer that curates and sells more than 7,000 wines from approximately 1,000 producers across 20+ countries through its e-commerce platform gute-weine.de. The core offering is the curated wine catalog, complemented by wine subscriptions (Discovery and en primeur Subskription), a Grand Cru Club membership, wine packages and collector boxes, fine and rare wine, wine accessories, gift vouchers, and a small set of physical partner retail locations in Bremen, Hamburg, and Dreieich.
Is Lobenbergs a public or private company?
Lobenbergs is a private company. It is classified as family owned and is currently operating.
When was Lobenbergs founded?
Lobenbergs was founded in 1992. It employs 11 to 50 people.
Where is Lobenbergs based?
Lobenbergs is headquartered in Bremen, Germany, in the Europe region.
How does Lobenbergs make money?
Four revenue lines are on record. Wine Product Sales are the primary driver. The others are wine Subscriptions, accessories and Wine Accessories and fine Wine and Collector Items.
Who are Lobenbergs's main competitors?
Direct peers on record are HAWESKO Holding AG, Mövenpick Wein Deutschland, Wein & Co, Bordeaux Index and The Whisky Exchange. Regional players are Berry Bros. & Rudd, Wine.com, The Wine Society and Nicolas (Groupe Castel). Wein-Plus is listed as an others.
Does Lobenbergs have an API?
No public API is recorded for Lobenbergs.
What industry is Lobenbergs in?
Lobenbergs's product category is Online Wine Retail. Its primary akta.pro industry code is CRANABAF, Alcohol Subscription & Wine Clubs (Retail), with a secondary code of CRANABAE, Fine Wine & Luxury Spirits Retail. Its NAICS code is 4452 and its SIC code is 5400.