Lobenbergs

Name

Lobenbergs

Legal name

Lobenbergs GUTE WEINE

Website

https://gute-weine.de

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Online Wine Retail

NAICS

Specialty Food Retailers (4452)

SIC

Retail-Food Stores (5400)

akta.pro primary industry

Alcohol Subscription & Wine Clubs (Retail) (CRANABAF)

akta.pro secondary industries

Fine Wine & Luxury Spirits Retail (CRANABAE), Wine Bars (CRANACAE)

Keywords

• Online wine retail
• Wine subscription services
• Fine wine sales
• Wine accessories shop
• Wine club membership

Headquarters

HQ city

Bremen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Wine Product Sales: Direct sales of wines from their curated portfolio of over 7,000 wines from approximately 1,000 producers worldwide. Revenue is generated through one-time purchase transactions on their e-commerce platform.
2. Wine Subscriptions: Subscription-based wine purchases including Discovery subscriptions (6 or 12 bottles), enabling recurring revenue from wine enthusiasts.
3. Accessories and Wine Accessories: Sales of wine accessories including glasses, decanters, corkscrews, wine coolers, Coravin systems, and gift vouchers.
4. Fine Wine and Collector Items: Sales of premium collectible wines, aged wines, and rare bottles for wine collectors and connoisseurs.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Lobenbergs GUTE WEINE is a German online wine retailer that curates and sells more than 7,000 wines from approximately 1,000 producers across 20+ countries through its e-commerce platform gute-weine.de. The core offering is the curated wine catalog, complemented by wine subscriptions (Discovery and en primeur Subskription), a Grand Cru Club membership, wine packages and collector boxes, fine and rare wine, wine accessories, gift vouchers, and a small set of physical partner retail locations in Bremen, Hamburg, and Dreieich.

Product overview

Lobenbergs Gute Weine operates as an online wine retail platform offering over 7,000 wines from 1,000 winemakers across 20+ countries. The core offering centers on the e-commerce shop at gute-weine.de, supplemented by subscription services (Subskription) for Bordeaux, Rhône, Germany, Spain, Portugal, Argentina, Australia, Chile, New Zealand, and USA en primeur releases. The portfolio includes curated wine packages and collector boxes organized by region and experience level, a Wine Club & Grand Cru Club membership, Fine Wine collection featuring high-rated and aged rarities, Wine Archive research database, Wine Purchase service, and Wine Accessories including glasses, decanters, and Coravin systems. The business also features a Place Bordeaux primeur service, editorial magazine content with vintage reports, plus Eins (5+1) promotional offers, and maintains physical retail locations in Bremen, Hamburg, and Dreieich. The company was named Wine Merchant of the Year 2022.

Differentiator

Problem solved

Functional benefit

Products and services

• Gute Weine Online Shop Curated online wine retail platform offering over 7,000 wines from approximately 1,000 producers across 20+ countries, with detailed tasting notes, critic ratings, and direct-to-customer shipping in Germany and Austria.
• Wine Subscriptions (Subskription)
• Wine Packages (Weinpakete)
• Collector Boxes (Sammlerboxen)
• Wine Club & Grand Cru Club
• Fine Wine Collection
• Wine Purchase Service (Weinankauf)
• Wine Accessories (Gläser & Zubehör)
• Wine Vouchers (Gutscheine)
• Plus Eins (5+1) Promotional Offers Promotional 5+1 (buy 5, get 1 free) offers on selected wines from producers including Puro Rofe, Chateau des Tourettes, Deovlet, Azores Wine Company, Pujanza, Jean Tardy, de Millery, Clos Puy Arnaud, Clos de la Vieille Eglise, Haut Musset, Villemaurine, and Pedesclaud.
• Place Bordeaux (En Primeur)
• Physical Retail Partner Stores

Quantifiable outcome

• Over 7,000 wines from 1,000+ producers available immediately for delivery
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• HAWESKO Holding AG: HAWESKO Holding is Germany's largest wine mail-order and online retail specialist, operating multiple wine brands across DACH via e-commerce, phone sales, and B2B. It is the closest scaled direct competitor to Lobenbergs in the German online fine wine market, with overlapping subscription, collector, and gift businesses.
• Mövenpick Wein Deutschland: Mövenpick Wein operates a hybrid specialty wine retailer with both physical stores and an e-commerce channel across Germany, Switzerland, and Austria. Its curated assortment and tasting-store experience mirror Lobenbergs' brick-and-mortar partner model and fine wine emphasis.
• Wein & Co: Wein & Co is a leading Austrian wine retailer with physical stores plus online ordering, gift and accessories offerings, and curated regional assortment. It overlaps with Lobenbergs in DACH geography and operates a comparable retail + digital mix with on-premise consumption features.
• Bordeaux Index: Bordeaux Index is a global online fine wine trading platform offering en primeur allocations, secondary-market trading, and broker services to collectors. It directly competes with Lobenbergs' Place Bordeaux and collector/fine wine modules, serving a similar high-spend collector and trade customer base.
• The Whisky Exchange: The Whisky Exchange operates a high-end online spirits and fine wine platform spanning collector items, en primeur, subscriptions, and accessories. It mirrors Lobenbergs' premium positioning and gifting/club accessories mix, but is spirits-first and UK-anchored.

Regional players

• Berry Bros. & Rudd: Berry Bros. & Rudd is a centuries-old UK fine wine merchant with deep curator authority, en primeur activity, and a wine club-style subscription offering. It is comparable to Lobenbergs as a credibility-led, content-rich fine wine specialist, but operates primarily in the UK / English-speaking export market.
• Wine.com: Wine.com is the largest US online wine retailer, with a multi-thousand SKU assortment, gifting, subscription, and editorial content similar to Lobenbergs. The business model and DTC mechanics are analogous, though geographic, supplier-base, and regulatory scope differ as a US-only operator.
• The Wine Society: The Wine Society is a UK member-owned wine club with curated subscription bottles, exclusive allocations, and editorial content. Comparable to Lobenbergs' Grand Cru Club model from a recurring-revenue and curation-credibility lens, though structured as a member cooperative and operating only in the UK.
• Nicolas (Groupe Castel): Nicolas is France's leading specialty wine retailer with several hundred physical stores and an online channel offering curated wines, advisory services, and accessories. Comparable to Lobenbergs in role and assortment, but operates a much larger store network and primarily the French market.

Others

• Wein-Plus: Wein-Plus is a German wine catalog, magazine, and tasting community portal operated by the Meininger group. It is an adjacent content-and-data platform with overlapping producer relationships, but does not directly compete in wine retail.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/LobenbergsGuteWeine
• Instagraminstagram.com/lobenbergs
• Xx.com/guteweine
• LinkedInlinkedin.com/company/lobenbergs

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lobenbergs