RIEDEL
RIEDEL Immobilien is a Munich-based, family-owned luxury real estate brokerage founded in 1982, serving high-net-worth buyers and sellers of premium residential and commercial property across Munich and the Fünf-Seen-Land region through eight offices and an exclusive Christie's International Real Estate affiliation.
- Company typePrivate
- Founded1982
- HeadquartersMünchen, Germany
- Headcount101–250
- GTM typeB2C
- OfferingServices
What RIEDEL does
RIEDEL Immobilien is a family-owned real estate brokerage firm headquartered in Munich (Tizianstraße 50, 80638 Munich) that buys, sells, and rents premium residential and commercial property across Munich and the Fünf-Seen-Land region. Founded in 1982 by Heiner and Ingrid Riedel, the company today operates through two German private limited companies — RIEDEL Immobilien GmbH and RIEDEL Vermittlungs GmbH — and runs eight physical offices across Munich's most affluent neighborhoods (Nymphenburg, Schwabing, Bogenhausen, Gräfelfing, Grünwald and surrounding locations). It employs 113 people, including a multi-generational management team led by Managing Partner Markus Riedel, Authorized Signatory Maximilian Riedel, and founder Heiner Riedel.
The core offering is full-service brokerage for luxury property transactions, supported by certified property valuation (Diplom-Sachverständige), professional marketing (Matterport 3D tours, architect-drawn floor plans, professional photography), financing advisory, new-construction sales, and an international marketing arm via an exclusive Christie's International Real Estate affiliation. The technology stack is conventional real estate SaaS: Propstack as CRM and property management, HubSpot and Mailchimp for marketing automation, and standard web analytics (Google Analytics, Meta Pixel, LinkedIn Insight-Tag, Hotjar).
RIEDEL generates revenue from transaction-based brokerage commissions on sales and rentals, paid upon conclusion of a notarized purchase agreement (rates not publicly disclosed; quote-based and governed by German § 656c BGB dual-representation rules). The customer base is a database of over 50,000 pre-qualified prospective buyers and 82,734 active customer searches; the company reports 39,103 exposés sent and 5,904 property viewings in the trailing 12 months and claims a 95% success rate on commissioned properties. Customer segments are horizontal — primarily high-net-worth individuals seeking premium Munich residences, plus investors and family buyers — distributed through direct field sales at the eight offices, the company website, and the Christie's international network.
RIEDEL firmographics
Firmographics- Name
- RIEDEL
- Legal name
- RIEDEL Immobilien GmbH
- Website
- https://riedel-immobilien.de
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- RIEDEL Immobilien is a Munich-based, family-owned luxury real estate brokerage founded in 1982, serving high-net-worth buyers and sellers of premium residential and commercial property across Munich and the Fünf-Seen-Land region through eight offices and an exclusive Christie's International Real Estate affiliation.
- Ownership category
- akta.pro rank
RIEDEL industry classification
Industry- Product category
- Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (53121), Real Estate Property Managers (53131)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)
- akta.pro primary industry
- Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)
Keywords
Where RIEDEL is headquartered
LocationHeadquarters
- HQ city
- München
- HQ country
- Germany
- HQ region
- Europe
Offices6 records
Markets served
RIEDEL business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Brokerage Commission - Sales: Upon conclusion of a notarized purchase agreement, the client owes the broker a commission from the total economic purchase price for proof or brokerage. Commission rates are not publicly disclosed - quote-based.
- Brokerage Commission - Rental: In rental transactions, the broker only charges commission to the landlord.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Transaction-based brokerage commission |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels10 records
RIEDEL product offering
Product offeringCore offering
RIEDEL Immobilien is a family-owned real estate brokerage specializing in premium residential and commercial property sales, rentals, and valuation in Munich and the Fünf-Seen-Land (Five Lakes) region. It provides full-service brokerage including certified property valuation, professional marketing, buyer matching, negotiation and notary coordination, with international reach through a Christie's International Real Estate partnership.
Product overview
RIEDEL is a family-owned luxury real estate brokerage offering a unified service platform centered on residential and commercial property sales and rentals in Munich and the Fünf-Seen-Land region. The core offering is its full-service brokerage for buying, selling, and renting premium properties, supported by complementary modules including property valuation, financing advisory, new construction sales, professional marketing, and international marketing through the Christie's International Real Estate partnership. Additional services include educational content (R-Magazin, market reports, real estate guides) and specialized investment property services. The company operates across 8 locations with over 50,000 registered buyers in its customer database.
Differentiator
Problem solved
Functional benefit
Products and services
- Immobilienverkauf (Real Estate Sales) Core brokerage service for selling residential and commercial properties in Munich and the Fünf-Seen-Land region, including buyer matching, negotiation support, and notary appointment coordination.
- Immobilienvermietung (Real Estate Rental) Rental brokerage service connecting property owners with qualified tenants for residential and commercial properties.
- Immobilienbewertung (Property Valuation) Certified property valuation service assessing the market value of residential and commercial real estate for owners and sellers.
- Immobilienfinanzierung (Real Estate Financing) Financing service supporting buyers in arranging funding for property purchases.
- Neubauvertrieb (New Construction Sales) Sales and marketing of new-build developments on behalf of property developers.
- Internationale Vermarktung (International Marketing) International marketing of premium properties through the Christie's International Real Estate partnership, extending reach to global buyers.
- RIEDEL Anlage (Investment Properties) Specialized service focused on investment real estate for real estate investors, including residential and commercial buildings.
Quantifiable outcome
- 95% success rate on commissioned properties sold successfully
- +2 more outcomes
Companies that use RIEDEL
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
RIEDEL technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
Feature3 records
RIEDEL partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Christie's International Real EstatecoreRIEDEL is an exclusive affiliate of Christie's International Real Estate, providing international marketing reach for luxury properties. This partnership enables access to Christie's global network of high-net-worth clients and international property marketing capabilities. Properties can be promoted internationally through the Christie's network.
- Propstack GmbHcorePropstack is used for real estate management, prospective customer and customer data administration, and dispatch of real estate exposés. It is the company's CRM and property management system enabling efficient customer management and communication processes.
- Gothaer Allgemeine Versicherung AGminorProfessional liability insurance provider for the real estate brokerage business. Insurance covers personal injury and property damage (10.0 million euros) and financial losses (1.1 million euros). Valid in EU states and Switzerland.
Scale indicators8 records
Recent moves10 records
Expansion highlights6 records
RIEDEL competitors and assessment
Company assessmentEmerging players
- Homeday: German digital brokerage offering full-service sales at reduced commission rates. Comparable to RIEDEL on brokerage service but differentiated by a tech-led, lower-fee proposition aimed at a younger, mid-premium customer base.
- McMakler: Berlin-headquartered tech-enabled German brokerage backed by private equity. Represents the digital-first model that is disrupting traditional fee structures and is a credible emerging competitor to RIEDEL in mid-market Munich listings.
Direct peers
- Engel & Völkers: Hamburg-headquartered German premium and luxury real estate brokerage with global franchise network. Direct competitor to RIEDEL in the German high-end residential segment, including Munich, with comparable premium positioning and Christie's/Sotheby's-style international brand marketing.
- Von Poll Immobilien: German premium residential and commercial brokerage with strong presence in Munich and other major German cities. Competes head-to-head with RIEDEL for premium listings and HNW buyers in the same catchment, with similar fee-based model and field-sales orientation.
- Dahler & Company: Hamburg-based premium German brokerage focused on upscale residential and investment properties, with locations across Germany including southern markets. Closely comparable to RIEDEL on customer profile (HNW), service scope, and commission-based revenue model.
- Sotheby's International Realty: Global luxury real estate network affiliated with Sotheby's auction house. Directly comparable through its international luxury marketing flywheel, which competes with RIEDEL's Christie's partnership for cross-border HNW buyer demand.
Broad incumbents
- Savills: International real estate advisor with German operations covering prime residential and investment. Overlaps with RIEDEL in luxury Munich stock but also covers commercial, capital markets, and advisory — a much wider scope.
- Knight Frank: Global real estate consultancy active in German prime residential markets. Competes with RIEDEL on luxury cross-border mandates and high-net-worth advisory, but operates as a broader incumbent with global reach rather than a Munich specialist.
Others
- ImmoScout24: Germany's largest property marketplace. Not a direct brokerage competitor but a critical channel and infrastructure layer for RIEDEL's listings, and a strategic counterparty for buyer lead generation and price discovery.
Regional players
- Berkshire Hathaway HomeServices (Germany / EWM Group): International luxury-affiliated brokerage network with German operations. Comparable to RIEDEL via its premium brand affiliation and global lead generation, though its German footprint and positioning differ from a Munich-only specialist.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
RIEDEL social profiles
Digital presenceRIEDEL compliance and trust
Trust signalCompliance4 records
RIEDEL financial estimates
Financial estimateRevenue estimate
Valuation estimate
RIEDEL leadership team
Management profileNumber of profiles
Profiles8 records
RIEDEL funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RIEDEL M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RIEDEL
What does RIEDEL do?
RIEDEL Immobilien is a family-owned real estate brokerage specializing in premium residential and commercial property sales, rentals, and valuation in Munich and the Fünf-Seen-Land (Five Lakes) region. It provides full-service brokerage including certified property valuation, professional marketing, buyer matching, negotiation and notary coordination, with international reach through a Christie's International Real Estate partnership.
Is RIEDEL a public or private company?
RIEDEL is a private company. It is classified as family owned and is currently operating.
When was RIEDEL founded?
RIEDEL was founded in 1982. It employs 101 to 250 people.
Where is RIEDEL based?
RIEDEL is headquartered in München, Germany, in the Europe region.
How does RIEDEL make money?
Two revenue lines are on record. Brokerage Commission - Sales are the primary driver. The others are brokerage Commission - Rental.
Who are RIEDEL's main competitors?
Emerging players on record are Homeday and McMakler. Direct peers are Engel & Völkers, Von Poll Immobilien, Dahler & Company and Sotheby's International Realty. Broad incumbents are Savills and Knight Frank. ImmoScout24 is listed as an others. Berkshire Hathaway HomeServices (Germany / EWM Group) is listed as a regional player.
Does RIEDEL have an API?
No public API is recorded for RIEDEL.
What industry is RIEDEL in?
RIEDEL's product category is Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAE, Residential Investment Property Brokerage (SFR/Small Multifamily). Its NAICS code is 53121 and its SIC code is 6531.