Novus Education

What Novus Education does

Novus Education is a Hyderabad-based private education consultancy (legally Novus Educational Academy (P) Ltd) founded in 2016 that provides standardized test preparation coaching and overseas education consulting services to Indian students. Its core offering bundles test preparation for GRE, IELTS, PTE, TOEFL, GMAT, and SAT with end-to-end study abroad services including university selection, admission processing, documentation assistance, visa interview preparation, and scholarship guidance. The company has extended into Canada and Australia Permanent Residency immigration services, positioning itself as a one-stop-shop for overseas education and migration.

The company operates from a single headquarters in Kukatpally, Hyderabad, with a small team of 1-10 employees comprising experienced trainers and counselors. Its technology platform includes standard learning management features: integrated quizzes with 8 question types, upload-type assignments, structured learning paths with achievement badges, and certified course content aligned with official test formats from ETS, British Council, Pearson, GMAC, and College Board. Faculty credentials are a key differentiator, with trainers holding certifications from British Council, Princeton Review, and TIME, and directors with international education and corporate backgrounds.

The business model is service-led and professional-services based, with revenue generated from coaching fees (duration-based programs of 30-80+ hours), study abroad consultation, visa processing, and immigration services. Pricing is quote-based and not publicly disclosed. Go-to-market relies on direct walk-in counseling at the Hyderabad office, website-based appointment booking, and online coaching for remote students. Customer acquisition is primarily driven by word-of-mouth referrals, testimonials, content marketing via blog, and free demo classes. The company claims 90%+ visa approval success and 80%+ PTE success rates, with several hundred students cumulatively placed across universities in the USA, UK, Canada, Australia, Ireland, and New Zealand.

Name

Novus Education

Legal name

Novus Educational Academy (P) Ltd

Website

https://novusedu.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Novus Education is a Hyderabad-based education consultancy offering standardized test prep (GRE, IELTS, PTE, TOEFL, GMAT, SAT) combined with overseas education consulting, visa processing, and Canada/Australia immigration services for Indian students seeking to study abroad.

Ownership category

akta.pro rank

Product category

Overseas Education Consultancy and Test Preparation Services

NAICS

Exam Preparation and Tutoring (611691), Educational Support Services (61171), Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Online/Hybrid Overseas Pathway & Bridging Programs (EDAIAJAK)

akta.pro secondary industries

University & Graduate Language Exam Prep (GRE/GMAT Verbal, Academic Writing) (EDANACAF), Integrated Language + Academic Skills (EAP) Bridging Programs (EDAIAJAF)

Keywords

• Test preparation coaching
• Study abroad consulting
• Immigration services
• Standardized test prep
• Overseas education consultancy

Headquarters

HQ city

Hyderabad

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Test Preparation Coaching: Coaching fees for standardized tests including GRE (60 hours), IELTS (30 hours), PTE, TOEFL, GMAT (80 hours), and SAT (80+ hours). Both classroom and online coaching options available with weekday, weekend, and crash course formats.
2. Study Abroad Consultation: Comprehensive consultation services for university selection, admission processing, documentation assistance, SOP writing, scholarship and financial aid guidance, and visa application support.
3. Immigration Services: Immigration processing services for Canada and Australia PR including documentation, application filing, and counseling with global links for work opportunities abroad.
4. Combo Packages: Bundled offerings combining test preparation (PTE/IELTS) with Australia admissions, providing cost savings and convenience for students.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Novus Education provides standardized test preparation coaching (GRE, IELTS, PTE, TOEFL, GMAT, SAT) in both classroom and online formats, combined with full-service overseas education consultancy covering university selection, admissions, documentation, scholarships, and visa processing. The institute also offers immigration services for Canada and Australia permanent residency, supported by an online learning platform with quizzes, assignments, and achievement-tracked learning paths.

Product overview

Novus Education is a single unified education consultancy offering test preparation coaching and study abroad services. The core product portfolio consists of standardized test coaching (GRE, IELTS, PTE, TOEFL, GMAT, SAT) combined with comprehensive study abroad consulting and immigration services. The coaching products range from 30-80+ hours of instruction with integrated mock tests and practice materials. Study abroad consulting covers university selection, admission processing, and visa assistance with a stated 90%+ visa success rate. Immigration services for Canada and Australia PR are offered alongside the core educational services. Additional offerings include Spoken English and Business English training, plus bundled packages combining test preparation with country-specific admissions.

Differentiator

Problem solved

Functional benefit

Products and services

• GRE Coaching Comprehensive GRE test preparation coaching covering Analytical Writing, Verbal Reasoning, and Quantitative Reasoning with 60 hours of instruction for Indian students planning to study abroad.
• IELTS Coaching IELTS test preparation training with 30 hours of instruction covering Academic and General Training modules for Listening, Reading, Writing, and Speaking for students and immigration applicants.
• PTE Coaching Pearson Test of English preparation with a claimed 80%+ success rate, covering Speaking, Writing, Reading, and Listening modules with both classroom and online delivery options.
• TOEFL Coaching TOEFL preparation covering reading, listening, speaking, and writing skills with intensive test-taking strategies for students planning to study in English-speaking countries.
• GMAT Coaching Graduate Management Admission Test preparation with 80 hours of training covering Analytical Writing, Integrated Reasoning, Quantitative, and Verbal sections for MBA aspirants.
• SAT/PSAT Coaching SAT/PSAT preparation with 80+ hours of training including diagnostic tests, full-length practice exams, and personalized review sessions for students targeting US undergraduate admissions.
• Study Abroad Consulting Comprehensive overseas education consultancy covering university selection, admission processing, documentation support (including SOP writing and recommendations), and scholarship guidance for destinations including USA, UK, Canada, Australia, Ireland, and New Zealand.
• Visa Processing Services Visa guidance and interview preparation services including mock visa interviews, documentation assistance, and application processing with a company-claimed success rate exceeding 90%.
• Canada PR Immigration Canada permanent residence immigration services bundled with IELTS training, counseling, and immigration lawyer support for Indian professionals pursuing Canadian PR.
• Australia PR Immigration Australia permanent residence immigration services providing comprehensive guidance and support for Indian professionals pursuing Australian PR.
• Spoken English Training English language communication skills training designed to improve students' speaking abilities for academic, professional, and everyday contexts.
• GRE Mock Tests Full-length GRE practice tests with evaluation to help students assess their preparation and performance ahead of the official exam.
• PTE/IELTS + Australia Admissions Combo Combined PTE/IELTS training bundled with Australia university admissions assistance, offering training free with admission registration and small batch sizes for students targeting Australian institutions.

Quantifiable outcome

• 90%+ visa approval rate
• +4 more outcomes

Named customers13 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• ETS (Educational Testing Service)coreOthersETS is the official test maker for GRE and TOEFL. Novus uses official ETS materials and aligns curriculum with official test formats. Students are guided to register through ETS official website for test scheduling.
• British CouncilcoreOthersBritish Council jointly manages IELTS along with University of Cambridge ESOL and IDP Education Australia. Novus faculty including Ms. Kezia H hold Train the Trainer certificates from British Council Chennai for IELTS training.
• IDP Education AustraliacoreOthersIDP Education Australia jointly manages IELTS examination. Novus provides IELTS preparation and assists with Australian university admissions and visa processing.
• University of Cambridge ESOLcoreOthersUniversity of Cambridge ESOL (ESOL Examinations) jointly manages IELTS. Novus aligns its English language training with Cambridge standards for academic and general training modules.
• PearsoncoreTechnology or IntegrationPearson is the official administrator of PTE (Pearson Test of English). Novus provides PTE coaching with 80%+ success rate and helps students with slot booking through Pearson's booking system.
• Princeton ReviewminorOthersMr. K. Bhaskara Rao is a certified GRE trainer from Princeton Review. Course materials and teaching methodologies incorporate Princeton Review approaches.
• GMAC (Graduate Management Admission Council)coreOthersGMAC creates and administers the GMAT exam. Novus provides GMAT coaching aligned with official test format and recommends GMAC official resources including The Official Guide for GMAT Review.
• College BoardcoreOthersCollege Board administers the SAT exam. Novus provides SAT coaching and recommends Khan Academy partnership and Official SAT Study Guide for test preparation.
• Triumphant Institute of Management Education (TIME)minorOthersMr. K. Bhaskara Rao worked as aptitude trainer at TIME for ICET and GRE preparation before joining Novus, bringing industry best practices to the institute.
• GlobalArena Technologies Pvt. Ltd.minorOthersMr. K. Bhaskara Rao worked as aptitude trainer at GlobalArena for campus recruitment training before joining Novus.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Yocket: Online platform for overseas education targeting Indian students with university discovery, admissions consulting, and test prep resources; strong content/SEO acquisition model in the same segment as Novus.
• Manya - The Princeton Review: India's largest Princeton Review partner offering standardized test prep (GRE/GMAT/SAT/IELTS/TOEFL) alongside overseas admissions consulting; direct head-to-head competitor to Novus on curriculum, faculty certification model, and bundled study-abroad packages.
• Leverage Edu: India-based digital-first study abroad and test prep platform with strong content marketing, loan-aggregation product, and AI-driven counseling; overlapping service mix targeting the same Indian student segment.
• Edwise Overseas Education Consultants: Long-established Indian overseas-education consultancy with multi-branch presence offering test prep, university selection, and visa services across destinations overlapping Novus's (USA/UK/Canada/Australia/Ireland/NZ).
• Jamboree Education: India-focused test prep specialist for GRE/GMAT/SAT/IELTS/TOEFL with both classroom and online delivery; competes directly on curriculum depth and admission outcomes for the same aspirational student cohort.
• Manhattan Review: International test prep company specializing in GRE/GMAT/SAT/TOEFL/IELTS with both classroom and online delivery; competes on identical graduate-admission exam preparation delivered to Indian students.
• Career Launcher: Indian test prep and study-abroad consultancy offering GRE/GMAT/SAT/IELTS coaching plus overseas admissions services; comparable product mix and India-wide delivery model targeting the same student persona.
• Triumphant Institute of Management Education (TIME): India's largest aptitude/test prep institute (CAT/GRE/GMAT/IELTS) where Novus's Mr. Bhaskara Rao previously trained; competes on the same quantitative/verbal coaching product with larger nationwide center network.
• Y-Axis Overseas Careers: India-headquartered overseas careers consultancy focused on immigration (especially Canada/Australia PR) and study abroad services — overlapping both halves of Novus's test prep + immigration value proposition.

Broad incumbents

• IDP Education India: Global study-abroad platform and co-owner of IELTS with massive Indian footprint and dedicated IELTS/PTE coaching centers; broader incumbent with overlapping destinations and test administration authority.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xtwitter.com/Novus_edu
• Facebookfacebook.com/novused
• LinkedInlinkedin.com/company/novuseducation

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Novus Education