Fair Management

What Fair Management does

Fair Management (legal entity: fair management Messeagentur GmbH) is a German full-service trade show agency founded in 2010 and headquartered in Budenheim near Mainz, Germany. The company provides end-to-end trade show services including custom exhibition stand design and construction, modular system stands based on the beMatrix aluminum frame system, exhibition furniture and displays rental, project and event management, exhibit handling and logistics, and comprehensive full-service packages covering everything from trade show screening and participation management to lead management and post-event analysis. It is co-led by managing directors Volker Fulst and Johannes Schmitt, operates as a privately held GmbH with no external institutional funding, and employs 30+ specialists including designers, project managers, logistics staff, and dedicated sustainability officers.

The company's service portfolio spans custom and modular booth construction, project and trade show management, logistics and exhibit handling with its own fleet and central warehouse, plus two technology offerings: the Orderbox web-based equipment ordering platform with real-time inventory and logistics integration, and a browser-based digital services platform for decentralized exhibit capture and multilingual trade show tour coordination. The reusability of the beMatrix modular aluminum frame system underpins a sustainability positioning that the company treats as a strategic differentiator.

Commercially, Fair Management targets B2B clients — primarily exhibitors ranging from large corporations to small businesses, plus trade show service companies and event organizers — through direct enterprise field sales relationships. Clients purchase services individually or as full-service packages, and the named reference list includes a substantial enterprise cohort spanning Hewlett Packard Enterprise (HPE Discover, 80,000 sqm), Randstad (multi-event engagements up to 18,000 sqm), Fraunhofer Gesellschaft (12+ trade shows), Bitkom, Liebherr, MOSCA, Atos, Devilbiss, Erlenbacher, TecAlliance, Premier Inn, and Hapag-Lloyd Cruises. Geographic delivery extends from Mainz across major German trade show venues (Frankfurt, Cologne, Munich, Hanover, Stuttgart) and into Europe and worldwide.

Name

Fair Management

Legal name

fair management Messeagentur GmbH

Website

https://fair-management.de

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Fair Management is a German full-service trade show agency (Messeagentur) providing booth design, construction, project management, logistics, and digital ordering tools to B2B exhibitors and event organizers across Germany, Europe, and worldwide.

Ownership category

akta.pro rank

Product category

Trade Show and Exhibition Services

NAICS

Convention and Trade Show Organizers (56192)

akta.pro primary industry

Trade Show & Exhibition Marketing (Booth Design/Build) (MPAAAGAC)

akta.pro secondary industries

Trade Shows & Exhibitions (Booths, Show Management) (BPAFAGAD), Trade Show, Exhibit & Event Logistics Moving (HSAKAKAK)

Keywords

• Trade show services
• Exhibition stand construction
• Booth design
• Event logistics
• Trade fair management

Headquarters

HQ city

Mainz

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Trade Show Booth Construction Services: Individual and modular booth construction, custom booth design, and rental of exhibition furniture. Services include concept development, design, construction, and graphics solutions.
2. Project & Event Management: Project management, coordination of external trades, construction supervision, technical management, and professional booth leadership for trade shows.
3. Logistics & Exhibits Handling: Transport organization (domestic and international), booth duplication for parallel events, customs clearance, and warehousing services.
4. Full Service Packages: Comprehensive trade show appearance management from screening and participation management through to post-event analysis, including travel management and lead management.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Fair Management is a full-service German trade show agency (Messeagentur) that designs, builds, and manages exhibition stands and end-to-end trade show appearances for B2B clients. Its offering spans custom exhibition stands, modular system stands using the reusable beMatrix aluminum frame, exhibition furniture and display rentals, project and trade show management, exhibit handling and logistics with its own warehouse and fleet, the Orderbox digital ordering platform, and a comprehensive Full Service package integrating conception, realization, and post-event analysis.

Product overview

Fair Management is a full-service trade show agency offering a unified portfolio of exhibition-related products and services. The core offering comprises custom exhibition stands and modular system stands (using the beMatrix aluminum frame system), supplemented by exhibition furniture and displays from their rental inventory. Services include strategic conceptualization, professional project and trade show management, exhibit handling and logistics with their own central warehouse and fleet, and the Orderbox digital ordering platform for equipment. The Full Service package integrates all offerings from initial trade show screening through post-event analysis, allowing clients to choose individual services or complete turnkey solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Exhibition Stands (Messestände) Individually planned custom exhibition stands designed to meet specific client requirements, offering distinctive design quality tailored to each exhibitor's brand and objectives.
• Modular System Exhibition Stands (System-Messestände) Modular exhibition stands using the beMatrix aluminum frame system that are reusable, flexible, and customizable while being cost-effective for B- and C-level trade shows with A-level quality.
• Exhibition Furniture & Displays (Messemöbel & Messedisplays) Rental inventory of exhibition furniture and displays including wall elements, flooring systems, counters, and other modular components available for client events.
• Conceptualization (Konzeptionierung) Strategic planning services including goal identification, concept development, trade show selection, stand design, and material selection for exhibitor clients.
• Project & Trade Show Management (Projekt- & Messemanagement) Professional project organization including budget control, assembly supervision, coordination of external trades, and reliable communication with exhibition organizers.
• Orderbox Web-based ordering platform (webshop) for exhibition equipment that displays item availability with real-time inventory updates, preventing double orders and enabling project-based ordering with optional setup and dismantling services.
• Digital Services (Digitale Services) Browser-based digital tools including a database for exhibit capture (ideal for decentralized stands such as joint booths or country participations) and a platform for coordinating multi-language trade show tours with various interest focuses.
• Exhibit Handling & Logistics (Exponatenhandling & Logistik) Comprehensive logistics services including transport via own fleet for Germany and container freight worldwide, booth duplication for parallel events, customs clearance, and warehouse storage at the firm's own central facility.
• Full Service Package (Full Service) Comprehensive trade show service covering screening, participation management, conception, budgeting, project management, tendering, realization, travel management, logistics, exhibits, lead management, and post-show analysis as a single bundled engagement.

Quantifiable outcome

• Modular systems can handle up to 10 overlapping trade show participations across Europe simultaneously
• +1 more outcomes

Named customers24 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Jill&JackminorStrategic or Co-development PartnerCooperation partner for the Informatica EMEA MDM 360 Summit house show at WECC Berlin. Fair Management provided booth construction while Jill&Jack contributed to event organization.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Koelnmesse: Major Cologne-based trade fair organizer running flagship exhibitions such as Anuga and imm cologne; offers exhibition services to exhibitors and operates in the same German venue circuit where Fair Management is most active.
• Messe München: Munich-based trade fair organizer running major exhibitions such as bauma and IFAT; provides on-site exhibition services to exhibitors and competes for the same enterprise trade show marketing budgets as Fair Management's clients.
• Messe Düsseldorf: German trade fair organizer and venue operator running major shows like drupa and MEDICA; comparable as a German incumbent in the same exhibition ecosystem that anchors Fair Management's core market.
• Messe Frankfurt: One of the world's largest trade fair organizers and venue operators with in-house exhibition services. Acts as both a potential partner/buyer and competitor to booth builders operating in its Frankfurt ecosystem.

Others

• beMatrix: Belgian manufacturer of the modular aluminum frame system that is central to Fair Management's reusable booth offering — comparable as a key enabling/partner rather than direct competitor, but with overlapping customer set of exhibition builders.

Direct peers

• Winkels Decker GmbH: German exhibition stand builder specializing in custom and modular booth construction for enterprise exhibitors at German and European trade fairs — comparable mid-sized regional peer with similar service mix.
• GL events: French-headquartered global provider of integrated trade show, exhibition, and event services including booth construction, logistics, and venue services — directly comparable in full-service scope and enterprise customer base.
• Fiera Milano: Italian exhibition organizer and services provider offering booth construction and integrated event services across Europe — comparable in providing end-to-end trade show solutions to enterprise exhibitors.
• Gahrens + Battermann: German event technology, exhibition services, and equipment rental company serving enterprise clients at trade shows and corporate events — comparable in modular equipment and on-site event services.
• Gielissen Interiors | Exhibitions | Events: Dutch custom and modular exhibition stand builder with in-house design, construction, and project management serving enterprise exhibitors across Europe — closely comparable to Fair Management's custom and modular booth business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/fairmanagement/?fref=ts
• Instagraminstagram.com/fairmanagement
• LinkedInlinkedin.com/company/fair-management-messeagentur-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fair Management