What Gahrens + Battermann does

Gahrens + Battermann (G+B) is a privately held German full-service provider of event technology, founded in 1983 and headquartered in Bergisch Gladbach. The company supplies and operates audiovisual, lighting, IT, conference, and stage technology for live, hybrid, and digital events, with a 12,000+ item rental pool spanning LED walls, projection, audio, lighting/rigging, conference/interpreter systems, and IT/streaming infrastructure. It also offers Atomic Modular Systems for custom three-dimensional stage builds and a fleet of mobile LED trailers and totems for flexible deployments. Six nationwide branch offices (Hamburg, Berlin, Munich/Garching, Cologne/Bergisch Gladbach, Frankfurt, Hannover) provide local inventory, technician dispatch, and on-site execution across all major German economic regions, supported by official trade fair partnerships at Messe Berlin, Hamburg Messe, Deutsche Messe Hannover, Messe Frankfurt, and Messe München.

G+B generates revenue across four primary streams: equipment rental (including dry-hire), full-service event production and technical planning, consulting/3D visualization and security concepts, and recurring digital solutions (Online Voting Tool, Participant Management, Event Streaming, Presentation Management). Pricing is exclusively quote-based and project-specific; no public pricing exists. Customer concentration is enterprise-weighted, with named DAX clients spanning Automotive (VW, Porsche, Continental, Škoda, Mitsubishi), Technology (Siemens, Cisco, Siemens Healthineers, Siemens Energy), Insurance/Financial (Allianz, Talanx), Aviation (Lufthansa), Energy (sonnen), Chemical (Wacker Chemie), and Cosmetics/Pharma (Merz, Schwarzkopf), plus political/association clients (e.g., CDU federal party conference 2025) and international deployments (Cisco Live! Amsterdam, Merz Barcelona). The go-to-market is direct enterprise field sales through the six branch offices, complemented by channel partnerships with event agencies (GPJ, Vok Dams, Eventconcepter) and educational partnership with FOM Hochschule for talent pipeline development.

The company has completed 180,000+ events since founding and supports event formats ranging from 50 to 100,000 participants. It is organized as a GmbH & Co. KG with no disclosed external investors, no M&A activity, and no funding rounds, indicating 40+ years of organic, founder-controlled growth. Recognition includes the Blue Panther TV & Streaming Award (2023, 2024) and an AVARD Recognition (2022). International reach is project-based rather than branch-based, with stated service capability across Western Europe, the US, Singapore, and Japan.

Name

Gahrens + Battermann

Legal name

GAHRENS + BATTERMANN GmbH & Co. KG

Website

https://gb-mediensysteme.de

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

51–100 employees

Short description

Gahrens + Battermann is a German full-service event technology provider, founded 1983, supplying AV, lighting, LED, IT, conference, and stage technology plus proprietary digital event tools to DAX enterprises, political parties, and trade fair exhibitors across six nationwide locations.

Ownership category

akta.pro rank

Headquarters

HQ city

Gladbach

HQ country

Germany

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Equipment Rental: Rental of event technology equipment including LED walls, audio systems, lighting, video cameras, conference technology, and IT infrastructure from their extensive rental pool
2. Event Production Services: Full-service event production including planning, execution, technical setup, content production, video crew, and project coordination for live, hybrid, and digital events
3. Dry Hire: Equipment rental without additional services such as operation, setup, or breakdown - customers rent technical equipment only
4. Consulting and Planning: Consultation, visualization, 3D planning, security concepts, and technical planning services for events
5. Digital Solutions Subscriptions: Online voting tool, participant management, and event streaming platforms as software solutions

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Gahrens + Battermann (G+B) is a full-service B2B event technology provider that rents equipment and delivers end-to-end technical production for live, hybrid, and digital events. Core offerings include LED walls, audio, video, lighting, rigging, IT/streaming, and conference technology, complemented by proprietary digital solutions for online voting, participant management, event streaming, and presentation management. The company plans, visualizes, and executes events ranging from shareholder meetings and political party conferences to trade fair stands and large-scale corporate events.

Product overview

Gahrens + Battermann (G+B) is a B2B event technology service provider offering a comprehensive portfolio of equipment rental and technical services for live, hybrid, and digital events. The product portfolio centers on four core offerings: LED Walls (for rental across indoor/outdoor applications), Atomic Modular Systems (modular set construction), Streaming Studios (customizable broadcast facilities), and Digital Solutions (Online Voting Tool, Participant Management, Event Streaming, and Presentation Management). These are complemented by five technical service areas covering Video Technology, Audio Technology, Lighting/Rigging, IT-Technology/Streaming, and Conference Technology. The company also offers specialized products including LED Trailers and the LED-TOTEM. The offering operates on a full-service model where G+B handles planning, visualization, execution, and optionally complete event coordination, serving corporate events, trade fairs, party conferences, and annual general meetings across Germany with multiple locations.

Differentiator

Problem solved

Functional benefit

Products and services

• LED Walls Rental
• Atomic Modular Systems
• G+B Streaming Studio
• Online Voting Tool
• Participant Management
• Event Streaming
• Presentation Management
• Video Technology Services
• Audio Technology Services
• Lighting and Rigging Services
• IT Technology and Streaming Infrastructure
• Conference Technology Services
• LED Trailer
• G+B LED-TOTEM
• Event Consulting and Planning

Named customers20 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Messe BerlincoreChannel Partner/ Reseller/ DistributorOfficial trade fair partner of Messe Berlin, providing preferential access, specialized setup capabilities, and technical services for exhibitors at Berlin exhibition grounds
• Hamburg Messe und CongresscoreChannel Partner/ Reseller/ DistributorOfficial service partner providing trade fair technical services for exhibitors at Hamburg exhibition center
• Deutsche Messe HannovercoreChannel Partner/ Reseller/ DistributorOfficial partner for Hannover Messe and other Deutsche Messe events, providing comprehensive technical services for exhibitors
• Messe FrankfurtcoreChannel Partner/ Reseller/ DistributorOfficial trade fair partner providing exhibitor technical support and services at Frankfurt exhibition venues
• Messe MünchencoreChannel Partner/ Reseller/ DistributorOfficial partner providing trade fair technical services for exhibitors at Munich exhibition center
• EventconceptercoreStrategic or Co-development PartnerVideo production partner collaborating on content creation for events, combining G+B's technical solutions with Eventconcepter's creative video production capabilities
• FOM Hochschule für Oekonomie & ManagementminorOthersEducational institution partnership for dual study program in event management and technology, promoting careers in the event industry
• GPJ (George P. Johnson)coreChannel Partner/ Reseller/ DistributorEvent production agency partnership for large-scale events such as Cisco Live! EMEA 2026 in Amsterdam
• Location PartnerscoreStrategic or Co-development PartnerNetwork of venue partners across Germany including Kongresszentrum Kap Europa Frankfurt and other event locations for member assemblies and conferences
• Vok DamscoreStrategic or Co-development PartnerEvent agency partnership for collaborative execution of major events including Hannover Messe Center Stage

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• AVS Veranstaltungstechnik: German AV and event technology rental company serving trade fairs, congresses, and corporate events; comparable equipment rental and event production portfolio.
• PCM Event Solutions: German-Austrian event technology and trade fair service provider focused on AV rental, rigging, and digital event solutions; structurally similar offering across the DACH region.
• Neumann&Müller (N&M): Stuttgart-based full-service event technology provider offering AV rental, conference technology, and event production for corporate events and trade fairs across Germany; the closest direct competitor to G+B in scale and service scope.
• Habegger: Swiss event technology specialist delivering integrated AV, lighting, rigging, and stage construction for trade fairs, corporate events, and congresses; comparable full-service model with similar enterprise and trade fair customer base.
• Mörsch Eventtechnik: German event technology and conference technology provider serving corporate events, congresses, and trade fairs; directly comparable service mix to G+B, smaller footprint.
• Lang AG: German LED-wall and video technology rental specialist frequently co-deployed on major trade fair stands; overlaps directly with G+B's LED rental and video product lines.

Broad incumbents

• PRG (Production Resource Group): Global live event production and AV services company offering lighting, video, audio, and rigging across entertainment, corporate, and trade events; a larger incumbent competing for the same major-event contracts.
• Showtec Group: Netherlands-headquartered provider of entertainment, event, and rigging technology with European trade fair presence; broader portfolio incumbent competing for similar event technology contracts.

Others

• Vok Dams: German event and live-marketing agency that both procures G+B's services and competes for event production scope; a hybrid partner/adjacent competitor in full-service event delivery.
• LOOP Light: Specialist supplier of moving lights and lighting design services for trade fairs, broadcast, and events in the DACH region; an enabling ecosystem vendor to AV rental providers including G+B.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/gahrensbattermann
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• LinkedInlinkedin.com/company/gahrensbattermann

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gahrens + Battermann