Southern Cross Farms

What Southern Cross Farms does

Southern Cross Farms is an Australian-owned, privately held horticulture property management business headquartered at 160 Pine Ave, Mildura, Victoria. The company is described in firmographics as founded in 2009 with 1–10 employees, while a separate source asserts the firm's operating history dates to 1993, giving a 30+ year track record. It provides farm management, farm analysis and advice, farm financial management, and farm resources services to investors who own vineyard and orchard properties across three Australian production regions: Riverland (South Australia), Sunraysia (Victoria) and Riverina (New South Wales). Commodities managed span almonds, avocados, citrus (including Mandarins, Navels, Valencia, Seedless Lemon, Red Grapefruit and Limes) and winegrapes. Founder-owners Peter O'Donnell (Executive Director) and Andrea O'Donnell (Office Manager) remain in operating roles alongside hired CEO Chris Parham, a General Manager of Operations, regional managers for Sunraysia and Riverina, and functional leads covering safety/quality/water, finance, business analytics, payroll, and administration.

The service offering is organised around four pillars: (1) Farm Management covering irrigation, fertiliser and harvest operations; (2) Farm Analysis & Advice supporting property purchase and development decisions; (3) Farm Financial Management including cash flow forecasting, benchmarking and reporting; and (4) Farm Resources. Pricing is quote-based and not publicly disclosed, with engagement handled via direct email and a website enquiry form ([email protected], [email protected]). The go-to-market is sales-led and consultative, targeted at horticulture property investors (a persona segment) and verticalised use cases across the four commodities. Marketing channels are limited to a Wix-hosted website, a Facebook page, a LinkedIn page and direct email.

The underlying technology stack disclosed is minimal: the website is built on Wix, an SCF operations portal exists for client access (scfarms.com.au/operations-login), and no proprietary AI/ML, APIs or integrations are described. Revenue is generated through professional service fees under multi-year contracts. No funding history, M&A activity, named institutional investors or parent company are disclosed; ownership remains with the O'Donnell family, making this a small, owner-operated regional professional services firm with a longstanding regional footprint rather than a venture-backed or technology-led business.

Name

Southern Cross Farms

Legal name

Southern Cross Farms

Website

https://scfarms.com.au

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

Southern Cross Farms is an Australian-owned, privately held farm management firm headquartered in Mildura, Victoria, that delivers on-farm operations, advisory and financial management services to horticulture property investors across Riverland SA, Sunraysia Vic and Riverina NSW.

Ownership category

akta.pro rank

Product category

Agricultural Property Management Services

NAICS

Farm Management Services (115116), Support Activities for Crop Production (1151)

SIC

Agricultural Services (700)

akta.pro primary industry

Capital Projects & Farm Expansion Advisory (Feasibility, Site Planning, ROI) (AFACAJAN)

akta.pro secondary industries

Supply Chain, Marketing & Contracting Advisory (Grain/Livestock Marketing) (AFACAJAH), Water Efficiency Audits & Irrigation Performance Assessments (AFACAFAJ)

Keywords

• Horticulture property management
• Farm management services
• Vineyard and orchard management
• Agricultural advisory services
• Farm financial management

Headquarters

HQ city

Mildura

HQ country

Australia

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Horticulture Management Services: Southern Cross Farms provides comprehensive horticulture management services to investors, including farm management, analysis and advice, financial management, and farm resources. Revenue is generated through professional service fees for managing investor-owned horticulture properties across almonds, avocados, citrus, and winegrapes. The company operates across multiple Australian regions including Riverland SA, Sunraysia Vic, and Riverina NSW.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Southern Cross Farms provides horticulture property management services to investors, delivering end-to-end farm operations oversight across winegrapes, citrus, avocados, and almonds. The offering spans four integrated pillars: Farm Management (irrigation, fertiliser, harvest), Farm Analysis & Advice (property purchase and development advisory), Farm Financial Management (cash flow forecasting, financial reporting), and Farm Resources (resource allocation). Services cover farms in Riverland (SA), Sunraysia (Vic), and Riverina (NSW).

Product overview

Southern Cross Farms provides a comprehensive suite of horticulture management services to investors, managing Winegrapes, Citrus, Avocados, and Almonds across farms in the Riverland (South Australia), Sunraysia (Victoria), and Riverina (New South Wales). The offering comprises four integrated service pillars: Farm Management (operational oversight of irrigation, fertiliser, and harvest), Farm Analysis & Advice (purchase advisory and development planning), Farm Financial Management (financial performance and cash flow management), and Farm Resources (resource allocation and support). The services are designed to function as a unified management solution for investors seeking hands-off farm ownership.

Differentiator

Problem solved

Functional benefit

Products and services

• Farm Management Comprehensive on-farm operations management covering irrigation, fertiliser application, and harvest coordination for horticultural properties including vineyards and orchards.
• Farm Analysis & Advice Expert advisory services for property purchase decisions, development planning, and identification of opportunities within the horticulture industry, aimed at investors seeking to acquire or develop horticultural properties.
• Farm Financial Management Financial management services ensuring investor outcomes, including cash flow forecasting, benchmarking, business-information processing, OH&S compliance, and risk minimisation for horticultural investments.
• Farm Resources Resource management and allocation services supporting horticultural farm operations across investor-owned properties.

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• LAWD: National agribusiness advisory and real estate firm specialising in transactions, advisory, and management services across Australian agriculture. Comparable to SCF in targeting investors and providing property advisory alongside operational expertise.
• ProAdvice: Victorian/NSW farm business management consultancy offering farm analysis, financial management, and benchmarking to producers and investors. Closely mirrors SCF's advisory-plus-financial-management value proposition across overlapping geographies.
• Rural Directions: South Australia-based farm management and consulting firm providing advisory and operational services to broadacre and horticulture producers. Highly comparable to SCF in geography (SA overlap), service mix, and investor/farmer client base.
• ORM Pty Ltd: National agricultural and natural resource management consultancy offering farm advisory, agribusiness strategy, and resource management. Comparable in advisory depth and breadth across Australian farm management.
• Rimfire Resources: Australian agribusiness recruitment and management advisory firm supporting producers and investors across multiple sectors. Comparable in serving horticulture/agribusiness clients and providing advisory and people-management services.

Broad incumbents

• Nutrien Ag Solutions: Global agribusiness retailer (parent Nutrien Ltd) offering agronomy advice, inputs, and farm services across Australia. Provides overlapping advisory and farm-management services as part of a much wider portfolio serving primarily crop producers rather than investors.
• Elders Limited: One of Australia's largest agribusinesses (ASX:ELD), offering farm advisory, real estate, and inputs across broadacre and horticulture. Overlaps with SCF in providing farm management and advisory to investors but operates at much greater scale and breadth.
• CBRE Agribusiness: Global real estate and advisory firm's Australian agribusiness division providing valuations, transactions, and management advisory for rural assets. Comparable in serving horticulture investors with property and operational advisory at greater scale.

Regional players

• Planfarm: Western Australia-based farm management and consulting firm serving broadacre and mixed farmers with advisory, benchmarking, and agronomy services. Comparable in service model but focused on a different geography (WA) with a different crop mix than SCF's horticulture focus.

Others

• Boyce Chartered Accountants: Australian accounting and advisory firm with a dedicated agribusiness division serving horticulture and broadacre producers. Comparable in providing financial management, benchmarking, and tax/structuring advisory to farm investors, complementing SCF's offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SouthernCrossFarms
• LinkedInlinkedin.com/company/southern-cross-farms
• Xx.com/sc_farms

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Southern Cross Farms